• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Journal of the Korean Dietetic Association
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• v.22 no.3
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• pp.225-231
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• 2016

The study suggests the possibility of using internet of things for a dietary intake survey. The development scenario of the dietary intake survey was composed of a weighing sensor for measuring food weight, bluetooth module for communicating through smart-phones, and smart-phone application. The weighing sensor attached to the bottom of utensils was designed to measure the weight of initial food & food eaten, and the results were transmitted to the smart-phone through the bluetooth module. The exclusive application in the smart-phone displayed the results of the amount of food intake, calorie intake, and eating rate. Through this system, subjects could continuously monitor their dietary intake & eating rate and recognize their actual eating environment, which leads to prevent overconsumption of food intake & form balanced eating habits. Based on this system, we need to consolidate and develop a weight control program.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.299-302
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• 2011

Recently, Voice over Internet protocol(VoIP) in IP-based wired and wireless voice, as well as by providing multimedia information transfer. Wired and wireless VoIP is easy on illegal eavesdropping of phone calls and VoIP call control signals on the network. In addition, service misuse attacks, denial of service attacks can be targeted as compared to traditional landline phones, there are several security vulnerabilities. In this paper, VoIP equipment in order to obtain information on the IP Phone is scanning. And check the password of IP Phone, and log in successful from the administrator's page. Then after reaching the page VoIP IP Phone Administrator Settings screen, phone number, port number, certification number, is changed. In addition, IP Phones that are registered in the administrator page of the call records check and personal information is the study of hacking.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.67-74
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• 2011

With the rapid increase of recent smart phone diffusion, the convergences of home network environments and intelligent home appliances such as digital TV, internet refrigerator, DVD, digital video, communication appliance using a smart phone are highly focussed and become the recent trends in IT industry. In this paper, we design and implement home appliance control system based on the smart phone(Android) network environments. Through several experiments using Android smart phone, we confirmed that the proposed system can control and monitor indoor home appliances conveniently anywhere and anytime from outdoor.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.2
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• pp.317-320
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• 2006

Ships and their cargos have been managed safely by positioning report system. However, little attention has been paid to safety of crew's works with danger. The attempt that used PHS inboard was before by the present authors. However, the functions were just voice call and mail exchange. The data acquisition from the terminal by proper control was not possible. Thus the position of the terminal was not available. As for the cell phone of next generation, GPS receiver and wireless LAN are installed by manufacturers. Therefore, we propose a system which uses a cell-phone with GPS receiver on a ship in order to promote the safety of ship's crew. We checked the availability of cell-phone GPS receiver at thirty different points inboard. The positioning was not possible in the areas further than 4m from the window. Then, we proposed the system which follows the positions of the crews and confirms their safety inboard by using the VoIP (Voice over Internet Protocol) function by wireless LAN.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.233-243
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• 2020

The purpose of this study was to investigate the changes in the use of mobile phones due to COVID-19. The subjects of this study were those who lived in Jeju City and used their own mobile phone for more than 2 years, and were included in adult men and women aged 15 to 80 years old. The purpose of this study was explained and a questionnaire survey was conducted on 156 people who agreed. The survey period lasted from June 15 to July 4, 2020. As a result, the daily use time and function of the mobile phone, which were used more than before the occurrence of COVID-19, increased. This was a statistically significant trend (p<0.001) with increasing trend after COVID-19 in all age groups. In addition, in the mobile phone function, all age groups used more 'KakaoTalk' than 'call', but it was found that only the group with less than 1 hour of daily using time used the call function a lot.

• Journal of Digital Convergence
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• v.4 no.2
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• pp.127-142
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• 2006

This paper uses a Mobilans case based on software system to derive the results of our study. Recently, the mobile phone payment entered its matured stage and became most frequently used payment method in all internet sites. And, in order to prepare for the future ubiquitous market, every mobile phone payment methods has different speed of development, market status and target segments in the market. This paper also discusses about the background and current status of Korean mobile phone payment market using SMS(Short Message Service) to purchase items on internet which is growing sharply every year. Also, we try find the key factors to succeed in this growing market. In addition to safety, delayed payment and the immediateness for use of mobile phone, we also suggest that a highly developed hardware system is an additional factor under the increased demands for the convenience with various applications.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.151-156
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• 2015

As the proliferation of smart phone, almost every user has one's own smart phone, and the user could get the global position and location based services using GPS system outdoors. But indoor positioning system using GPS does not work, and it could not detect global position using TDOA local positioning system. In this paper, a new indoor global positioning system for smart phone employing GPS receiver and electronic compass device is proposed with the TDOA local positioning system using acoustic signal, and the performance and the experimental result are described.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.173-178
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• 2010

This Paper deals with Social Network Service for smart-phone environment. Mobile social network service will developed with augmented reality combined with SNS. Therefore, this research introduce methodology and augmented reality system for social network analysis based on smart-phone environment. Introducing methodology and item and augmented reality will help further smart-phone research.

• The Journal of Korean Association of Computer Education
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• v.14 no.3
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• pp.13-23
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• 2011

Information Culture Index (ICI) is the quantitative value that represents people's information literacy levels. Also, it diagnoses the people's knowledge, ethics, emotion, and practice synthetically. As the Internet and cell phone addiction have been increasing when people access information on the web recently, it is necessary to analyze the meaning of the ICI from the Internet and cell phone addiction perspectives and to confirm if it goes well in the right direction. In this paper, we analyze the characteristics of the people who have high ICIs. At the same time, we perform the statistical analysis combining ICIs with the Internet and the cell-phone addiction levels. In particular, the meaning of the Information Practicing factor, which is one of the ICI factors, is examined. By doing these, we confirm if the current ICI works correctly or not, and propose a better way for measuring ICIs. In order to do these, we survey and analyze data with basic statistical methods and structural equation model.