• 제목/요약/키워드: international promotion

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A Study on the Training Plan of Local Culture Promotion Personnel through the Migrant Women in Uljin-gun

  • Koo, Ja-Bong
    • International Journal of Advanced Culture Technology
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    • 제7권1호
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    • pp.186-198
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    • 2019
  • The means to train plan of local culture promotion personnel through the migrant women refers to the knowledge education of local cultural personnel through the accurate recognition of Korean culture and local culture and related information to foreign immigrants and workers in each region of the country. Through education courses in four areas, such as international manners, local promotion education, cultural heritage, and experience learning, the immigrant women will present a leading direction in which they can expect to play a role as experts in regional culture and public relations through the mother country's language.

국제촉진수단으로서의 무역전시회(Trade Show)의 효과성 및 전략적 활용방안 연구 (A Study on the Effectiveness and Strategic Management of Trade Show As a International Promotion Method)

  • 서민교;이창현
    • 통상정보연구
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    • 제8권1호
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    • pp.305-323
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    • 2006
  • Though trade shows have emerged as an increasingly significant component in companies' international promotional tools, little research has examined this activity and previous findings on this theme are few and mostly foreign. With the trade show costs rising, exhibitors are forced to exert more effort to their trade show success. This research studies the effectiveness of trade show as a international promotion method and suggests strategic management program to enhance trade show performance such as image-building, sales-related, information-gathering, and relationship-improvement. Our suggestions are as follows: (1) Marketing executives should make a plan for trade show management and set their trade show objectives before trade show opens. (2) Companies should reinforce pre-show promotion and booth staff training. (3) After trade shows close, it should measure their trade show performance. These are key success factors for companies to enhance their trade show performance. By implementing these success factors effectively, exhibitors can have better performance of trade show.

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문화콘텐츠의 원소스 멀티유즈를 통한 수출활성화방안 - 게임.애니메이션.캐릭터산업을 중심으로 - (Export Promotion Plans of Digital Culture Contents based on the OSMU Strategy - Focused on Game, Animation & Character Industry -)

  • 원민관;이호건
    • 통상정보연구
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    • 제6권3호
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    • pp.297-318
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    • 2004
  • This paper examines export promotion plans of digital content industries, particularly of game, animation & character industry based on the OSMU(One-source Multi-Use) strategy. As the digital content industry is one of the newest industries as a source of strategic export, we must promote the export of digital contents that hold so much international competitiveness and through that promotion, we have to strengthen the international competitive power. The game, animation & character contents are very easy to adapt each other for creating new contents by omnidirectional OSMU. Therefore, it is intended to present some primary factor for export promotion of game, animation & character contents through the OSMU strategy.

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우리나라 IT산업 수출지원 제도의 평가와 향후 과제 (A Study on the Evaluation and Future Directions of Export Promotion Program in Korea's IT Industry)

  • 정재우;박종오
    • 무역상무연구
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    • 제50권
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    • pp.277-308
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    • 2011
  • Korea's economy has shown recovery since the global financial crisis in 2008. In the year 2010, Korea's export volume reached US D 467.4 billion and Korea is one of the main producer of IT equipment, electronics, ship-buildings, chemicals and automobiles. In particular, IT industry is one of the largest portion in Korea's export industries. The reason of the performance is that we develop innovative products to overseas markets and continued it. Also, there has been export support or promotion scheme in Korea. In this study, We need to evaluate the current system of export support and derive future challenges. This article has been studied to investigate relationship between export promotion and export performance. So, We classify export promotion program into 7 group(IT package, Market pioneers, Overseas exhibition, consultation invited buyers, International IT market research, Small Business IT export counseling center, Overseas marketing online) and the export performance was considered as the dependent variable. So the result are as follows. Factors on IT package, Market pioneers, overseas exhibition, International IT market research have been identified as influencing. and consultation invited buyers, Small Business IT export counseling center and Overseas marketing online have been identified as unimportant factor. So, We have to develop those Factors(IT package, Market pioneers, overseas exhibition, International IT market research) in the direction of strengthening the development of export support scheme.

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참가업체의 전시회 사전.현장프로모션 활동과 부스직원 교육이 기업이미지 구축 및 관계개선성과에 미치는 영향 (Effects of pre-show, at-show promotion and booth staff training on the image-building and relationship improvement performance of exhibitors)

  • 이창현
    • 통상정보연구
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    • 제10권3호
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    • pp.41-57
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    • 2008
  • This research studies the effects of pre-show promotion, at-show promotion, and booth staff training on the image-building and relationship improvement performance of exhibitors. To this purpose, we relate each performance dimension to tactical variables such as pre show promotion, at-show promotion, and booth staff training through related literature review and conduct empirical study on their relationship. The results of this study are as follows: (1) Pre-show promotion and booth staff training have positive influence on image-building and relationship improvement performance. (2) But, at-show promotion has no effect on image-building performance, and has a negative effect on relationship improvement performance. (3) Especially, pre-show promotion has the greatest effect on relationship improvement performance, and booth staff training has the greatest effect on image-building improvement.

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인천공항공사 개방형 혁신 도입방안에 관한 연구 (A Study on the Introduction of Open Innovation in Incheon International Airport Corporation)

  • 노영주;손세창;양동헌;이충석
    • 산업경영시스템학회지
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    • 제38권4호
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    • pp.56-63
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    • 2015
  • Recently, companies and organizations are becoming increasingly dependent on external resources to keep their competitive advantages under the turbulence of global business environmental changes. Therefore, they focus on the paradigm 'Open Innovation (OI)' which is reported as a convincing strategy to improve competitive advantage in terms of budget and time-to-market. The management of Incheon International Airport Corporation (IIAC) also considers the introduction of Open Innovation not only to adapt the business environmental changes but also to be devoted its social role as a public corporation. In this paper, we describe how we derived the promotion tasks for the introduction of OI and prioritized the tasks, performing our research on the IIAC Open Innovation. For these purposes, this research conducted the following three steps; the first stage for the analysis of current situation on the IIAC Open Innovation, the second stage for the elicitation of promotion tasks, and the last stage for the prioritization of the promotion tasks. In the first stage, critical success factors (CSFs) for open innovation introduction were derived from different research papers and case studies. In the following stage, promotion tasks were elicited from the IIAC based on the CSFs. In the last stage, the promotion tasks were evaluated on the base of criteria by using Analytic Hierarchy Process (AHP). And then the promotion tasks were grouped by the result of the evaluation. In this case, thirteen promotion tasks were derived for open innovation, ten promotion tasks except three inevitable promotion tasks were evaluated, and then they were grouped into four categories based on the importance-possibility analysis.

국제화와 보건교육사의 활동영역 (Globalization and the Roles of Health Education Specialists)

  • 남은우;천성수
    • 보건교육건강증진학회지
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    • 제27권2호
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    • pp.49-57
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    • 2010
  • Objectives: The main objectives of the article are to review roles and prospective of the Health Education Specialist on the globalized World, and develop the new positions and jobs of the Health Education Specialists on health promotion. Results and Conclusion: There are many rapid changes, these days, in the Medical and Health Environments, because of Globalization. Modern society needs health professionals who are equipped with new knowledge and information to correspondence with various Health Problems, such as the appearing and disappearing of new contagious diseases, problems of improper health barriers for foreign products, health problems from poverty and also health inequalities are known to be rising. Globalization has induced new needs for Health Professional manpower. After the Ottawa Charter, international society is training and utilizing Health Education Specialists as the propulsive core member of the Health Promotion Era. And also society now expects and requests the activities of Health Education Professionals as a group effort, not only in their own countries, but also across the barriers of international society. Health Professionals are working in WHO, UNICEF KOICA or other international organizations. Especially England and USA are utilizing Health Education Professionals in Health Planning and Education Work to keep up with Health Promotion Era. Now, we need to establish ideal and proper strategies in Health Promotion Work, as a one of the pioneer countries to lead Internationalization. To accomplish this task, Health Education Specialists should be well utilized in the field of Health Promotion Work, such as communities, schools, industrial sites and international health organizations.

The Effect of Health Promotion Behavior on Emotional Happiness

  • Lee, Byunghyun;Kim, Jungae
    • International Journal of Advanced Culture Technology
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    • 제7권1호
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    • pp.20-27
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    • 2019
  • This study was designed to examine the affect health promotion behavior to emotional happiness for 20-30's in Korea through cross-sectional descriptive research. There were a total of 279 people who participated in this study, 198(71.0%) were males and 81(29.0%) were females. The data collection period was from December 1 to 15, 2018. The tools used to measure health promotion behaviors were HPB (Health Promotion Behavior) developed by Walker et al., and emotional happiness was PANAS (Positive and Negative Affect Scale) by Developed by Watson et al., All data was analyzed using SPSS 18.0 program. As a result of analysis, 62 (49.6%) were solving interpersonal problems and stress relief while drinking, and the people who ate twice a day were most frequent. In conclusion, health promotion behaviors have a strong correlation with emotional happiness. Based on the above results, it was suggested that the program of happiness for lining in the 20-30s age groups should strengthen the contents of health responsibility, guidance of substance abuse, formation of social relations and self actualization.

전기통신의 국제협력의 증진방향 (The Promotive Direction the International Cooperation in Telecommunications)

  • 신상각
    • 한국통신학회논문지
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    • 제7권4호
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    • pp.135-150
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    • 1982
  • Nowadays, The function of telecommunication contributes to maintaining the peace of the world, and the international cooperation in the communication field can not be emphasized too much. The pioneers in telecommunication field dvoted their lives to the infinite love for humanity. However, the modern communication system in our country was initiated, in the later part of the Lee-Dynasty, not for the international cooperation but for the invasive avarices of the neighbouring nations such as Japan and China. The true international cooperation should be based on the love of humanity and the peace of the world such as the pioneers'. This paper proposes to resarch the historic process of initiation and development of the international organs relating to telecommunication as well as the international telecommunication network. Finally, I will make the following suggestions for the promotive direction of the true international cooperation. 1. Intensification of the radio administrative power. 2. Promotion of the international cooperation on the man-power and economy in telecommunication field. 3. Establishment and adjustment of research institutes of telecommunication. 4. Promotion of space communications. 5. Establishment of the world telecommunication network for world-wide peace.

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제2차 중재산업 진흥 기본계획 수립을 위한 제언 (Suggestions for Establishing the Second Basic Plan for Promotion of Arbitration Industry)

  • 안건형
    • 한국중재학회지:중재연구
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    • 제33권4호
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    • pp.3-35
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    • 2023
  • The Korean government has enacted the Arbitration Industry Promotion Act, which aims to foster the arbitration system as an industry, strengthen national competitiveness, and systematically provide government support so that the arbitration industry can become a future growth engine, and has been in effect since June 28, 2017. In accordance with Article 3 of the Arbitration Industry Promotion Act, the Minister of Justice must establish and implement the Basic Plan for the Promotion of the arbitration industry every five years to promote the arbitration industry. Accordingly, the Ministry of Justice established the "Basic Plan for the Promotion of the Arbitration Industry" (2019-2023) at the end of 2018, which has been in effect since January 1, 2019. This study first reviews and evaluates the domestic arbitration sector performance of the first basic plan, then reviews and evaluates the international arbitration sector performance of the first basic plan, and finally suggests what tasks to focus on when establishing the second basic plan for Promotion of Arbitration Industry.