• Title/Summary/Keyword: international market entry

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A Study on Global Strategy for Korean International Express Companies (우리나라 국제특송업체(國際特送業體)의 글로벌 전략(戰略)에 관한 연구(硏究))

  • Ahn, Ki-Myung;Kim, Myung-Jae;Kwon, Oh-Sung
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.271-279
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    • 2011
  • This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

Analysis of Perception Difference between Domestic and International Engineering Firms -Focusing on the Competitiveness of International PMC Market- (해외 PMC 시장 경쟁력에 대한 국내외의 인식차이 분석 - 한국 엔지니어링 기업을 중심으로 -)

  • Jang, Woosik;Lee, Baul;Kim, Yeonsoo;Han, Seung Heon
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.6
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    • pp.3-12
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    • 2017
  • In recent years, Project Management Consultant(PMC) project has been emerging as a high-value-added engineering project. However, domestic engineering firms have difficulties in entering the overseas PMC market because of poor project performance and lack of PMC capabilities. To overcome these limitations, this study analyzes the key competitiveness factors for successfully performing the global PMC projects. PMC competency factors based on Porter's double diamond theory were extracted, and a questionnaire survey was conducted on domestic and overseas engineering firms. In addition, the important PMC competency factors were derived through paired t-test and IPA matrix analysis. As a result, the PMC competitiveness of domestic engineering firms was analyzed as around 60% compared to that of global engineering firms. Furthermore, 'PMC track records' and 'project management/owner response skills' were identified as top priority competency factors which are the most necessary factors for present domestic engineering firms. This study is expected to support to establish the international PMC market entry strategies by providing priorities of key competitiveness factors.

Regional Assessment of the Effect of the Win-Win Item Agreements (대형마트 상생품목제도 영향의 지역적 평가)

  • Yoo, Byong-Kook;Kim, Soon-Hong
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.93-99
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    • 2015
  • Purpose - It has been argued that the regulations restricting entry and opening hours of General Super Markets and Super Super Markets have not been as effective as expected. In contrast, the win-win item scheme that appeared recently has the advantage that it could raise the effectiveness of the system in that win-win items are in principle resigned on the basis of bilateral agreements. This study analyzes the win-win item agreement made between Homeplus at Hap-jung and small traditional markets to examine the practical effectiveness of the win-win item scheme. While existing literature studying the regulatory effects have concentrated on the restrictions around store entry or opening hours of large retailers, it can be said that there have been few empirical studies on the effect of win-win items agreement with large retailers. Research design, data, and methodology - Homeplus at Hap-jung made a win-win items agreement with nearby small traditional market traders in 2013. In accordance with this voluntary agreement, Homeplus started by limiting its sales to 15 win-win items. The survey was conducted through one-on-one interviews, April 14 to May 2, 2014, by a professional public opinion research agency. The interviews were targeted at small business retailers in the nearby traditional market. We divided the traditional markets near Homeplus at Hap-jung where the win-win item agreement was achieved into two groups, win-win item agreement markets and non win-win item agreement markets, to compare the performance difference between the two groups. Results - To determine the change in sales of the 15 win-win items, we examined the performance difference between the two groups using two criteria (compared with similar items, and compared to sales volume a year ago). The results show that the individual sales of win-win items in the win-win item agreement markets are more likely to increase than in the non win-win item agreement markets. Total sales volume of individual stores in the agreement markets also showed a more significant increase compared to a year ago than those in non win-win item agreement markets. Conclusions - Contrary to the existing retail regulations that have one-sided and uniform characteristics, it can be pointed out that the win-win item scheme has the effect of increasing the success of the system itself because it is done on the basis of mutual agreement between General Super Markets and traditional markets. The empirical results of this study can be said to support this conjecture. For the successful settlement of a win-win items agreement, the following points should be reviewed. First, it requires a great effort from the selection process of win-win items in order to improve the effectiveness of the agreement. Second, the existing General Super Markets customers should be introduced to the traditional markets or small shops to increase the sales of win-win items. Therefore, voluntary effort is essentially required from the traditional markets to engage customers.

Analysis of dependence structure between international freight rate index and U.S. and China trade uncertainty (국제 해운 운임지수와 미국과 중국의 무역 불확실성 사이의 의존성 구조 분석)

  • Kim, Bu-Kwon;Kim, Dong-Yoon;Choi, Ki-Hong
    • Journal of Korea Port Economic Association
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    • v.36 no.4
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    • pp.93-106
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    • 2020
  • Trade is an important economic activity. In particular, since the establishment of the World Trade Organization (WTO), the scope of trade has been expanding due to events such as the entry of China into the WTO in 2001, the establishment of a multilateral trading system, mitigation and integration of trade barriers, and the establishment of the free trade agreement (FTA). Despite the expansion of the trade market, however, extreme events such as the 2008 global financial crisis, the 2016 Brexit, and the 2018 US-China trade war have had a direct negative impact on the trade market. Therefore, the present this study analyzed the dependence structure between the international shipping freight rate index, a variable representing trade activities, and the trade uncertainty between the US and China. The following is a summary of the analysis results. First, the US-Chinese trade policy uncertainty and international shipping freight rate index presented a Frank copula and rotated Clayton copula 270° distribution, respectively, showing the same distribution structure for each country. Second, the Kendall's tau correlation revealed a negative dependence between the international shipping freight rate index and US-Chinese trade policy uncertainty. The degree of dependence was greater in the combination of uncertainty in China's trade policy and international shipping freight rates. In other words, the dependence of global demand and trade policy uncertainty confirmed that China was stronger than the US. Finally, the tail dependence results revealed that the US-Chinese trade policy uncertainty and international shipping freight rates were independent of each other. This means that extreme events related to the trade policy uncertainty or international shipping rate index were not affected by each other.

A Study on the Logistics Strategy of our International Courier Service Companies against Development of Electronic Commerce (국내택배운송업계의 전자상거래 물류전략)

  • Kwon, O
    • The Journal of Information Technology
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    • v.4 no.2
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    • pp.83-102
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    • 2001
  • International Courier Service can be used for on campus pick-up and delivery of small items on a pre-arranged basis or on call. Same day service is available for important items at a minimal fee. As e-commerce develops, effective procurement and delivery become even more critical success factors, offering great opportunities to the transportation and logistics Industry in an e-Commerce World. Much of the logistics industry has developed, or is developing systems to operate in the new e-market to capture new electronic tailer clients and enhance relationships with current customers. Supply chain solutions based on EC links will eventually become standard, leaving some companies behind. fresh opportunities and reduced entry barriers to new competitors via e-commerce pose a major threat to the present logistics industry. supply chain systems developers and industry consultants that subcontract physical transport of goods to contractors may encroach on traditional logistics industry business. In this paper I tried to explain various aspects of the physical distribution service through international courier service in an e-commerce world and survey the logistics strategy of international courier service companies against development of electronic commerce based on our companies, logistics strategy.

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Influences of Firm Characteristics and the Host Country Environment on the Degree of Foreign Market Involvement (기업특성과 호스트국가 환경이 해외시장 관여도에 미치는 영향에 관한 연구)

  • Maktoba, Omar;Nwankwo, Sonny
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.2
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    • pp.5-16
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    • 2009
  • Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.

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A Study on the Industrial Competitiveness of Ballast Water Management System in Compliance with the International Maritime Organization Ballast Water Management Convention in Korea (우리나라 선박평형수처리시스템(BWMS) 산업의 경쟁력 분석에 관한 연구)

  • Park, Han-Seon;Kim, Bo-Ram;Lee, Jeong-Seok;Chung, Haeng-Un
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.26 no.5
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    • pp.483-492
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    • 2020
  • In this study, we compared and analyzed the Revealed Comparative Advantage (RCA) and Trade Specialization Index (TSI) based on ballast water management systems (BWMS) trade data, which are related to the International Maritime Organization (IMO) Ballast Water Management Convention to suggest the current status of Korea's industrial competitiveness and suggest future development directions for the BWMS industry. As international interest in eco-friendly vessels is expanding, the IMO is engaged in dramatic discussions and agreement-making related to marine emissions of pollutants from ships. IMO member states that must implement this convention are striving to develop technology and secure industrial competitiveness as major industries in the eco-friendly shipping sector, with the BWMS industry experiencing a high market entry barrier and the possibility of the leading market entrants gaining leadership. The Republic of Korea accounts for 17 (approximately 38 %) of the 45 BWMS that received final approval as of October 2019. Based on trade data relating to product codes HS842219, HS84212, and HS89, the RCA index and TSI were calculated and compared. The findings revealed that the Republic of Korea has relative inferiority compared to countries such as Germany and Denmark. Despite this, Korea's favorable industrial environment, which includes several IMO-approved BWMS technologies and the possession of domestic certification institutions, is likely to strengthen its competitiveness in the BWMS market.

An analysis of Korea-China FTA Service Chapters and Implications for Further Negotiations Strategy -With special focus on the Insurance Market- (한-중 FTA 서비스 분야의 분석에 따른 향후 추가협상에 대한 시사점 : 보험시장을 중심으로)

  • Hwang, Ki-sik;Choi, Shin-young;Kim, Se-jin
    • Journal of International Area Studies (JIAS)
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    • v.22 no.2
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    • pp.217-244
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    • 2018
  • As Chinese insurance market grows rapidly due to market reforms, China got recognition as second-largest insurance market in the world in 2016. However Korean insurance companies have had difficulties to grow in Chinese insurance market despite Chinese participation in the World Trade Organization (WTO) and the growth of chinese insurance market. The reason for the decline in Korean insurance companies is economic retaliation due to the deployment of THAAD in Korea. However, this is not a fundamental reason. The underlying cause of the effects of economic retaliation is the result of insufficient negotiations in Korea-China FTA services sector. In Service sector of Korea-China FTA, the level of concession between Korea and China differs greatly, when comparing China and South Korea's FTA. In addition, it has only been a few years since China collected the position of the WTO Doha Agenda, which currently deals with concessions on intellectual property rights and services. More important is that the Korea-China FTA service sector, as it stopped short of being protected by the most-favored-nation state treatment level when Korean insurance companies entered China. Further negotiations to supplement the weak points in the Korea-China FTA service sector were promised in December 2017, but international tensions over THAAD deployment made it impossible to hold such negotiations. However, due to changes in international affairs in 2018, the first additional negotiation was decided and held. This paper implicates strategies of further negotiation between Korea and China for service and investment chapter. Consequently, the aim of this paper suggests directions how to re-enter Chinese insurance market to Korean insurance companies.

A Study on Regulations and Strategies for Increasing the Chinese Construction Market Share post the FTA between Korea and China (한중FTA 이후 중국 해외건설업의 규제실태와 진출 활성화 방안 연구)

  • Kim, Myeong-soo
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.5
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    • pp.10-21
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    • 2018
  • This study analyzes difficulties of enterprise activities in Chinese construction market by surveys on early entrants and interviews with experts. This study also suggests future strategy to enter the market by using inducement coefficient model. Korean construction companies in China are under heavy pressure to maintain requirement of licenses, despite recent deregulation. They are in dire predicament for market entry due to the Foreign Direct Investment System. It is almost impossible to participate in public projects and also it is not easy to do PPP projects. Therefore, Korean government should make more efforts to solve those issues through negotiations in FTA and GPA. For future expansion in Chinese construction market, it is highly recommended to boost cooperation models between Korea and China according to the empirical results of inducement coefficient model. Korean companies should collaborate with Chinese companies in some fields: smart city, environment and water treatment. Also, Korean government should support Korean companies by diplomatic means such as requesting for further opening of China's market. In GPA or GATS negotiation, Korean government should ask Chinese government that Korean companies can obtain order independently (without joint venture with Chinese companies) in China. Lastly, Korean construction companies should participate in construction projects ordered by international organizations such as ADB, AIIB.

A Case Study on Channel Strategy of Dongfeng Yueda-Kia Motor (동풍열달기아(DYK) 중국시장 유통채널전략에 관한 사례연구)

  • Lee, Jang-rho;Lee, Ja-hyuk;Park, Ji-hoon
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.145-165
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    • 2006
  • China has been recognized as the land of opportunity to provide valuable assets owing to dramatic economic developments in a recent year. In particular, automobile industry in china has been noticed by MNCs due to increasing of both steady demands and positive further expectations. The primary purpose of this case research is to examine distinctive channel strategy of automobile environment in China from the viewpoint of Dongfeng Yueda-Kia Motor. In order to accomplish of this, we visited production factory and sales office located in Shanghai, China during the period from April 20 through April 23, 2006. We expect that this case study provides with more opportunity to contribute to practical implications for Korean MNCs which do not entry china market yet.

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