• 디지털콘텐츠
• /
• 7호통권38호
• /
• pp.68-78
• /
• 1996

1995년 12월 유럽의회(European Parriament)는 EC내부시장위원회(Internal Market Council)가 제시한 데이터베이스의 법적보호에 관한 유럽의회 및 유럽연합회의의 지침안을 마련하였다. 1996년초에 이 위원회는 이 지침을 공식적으로 채택할 것으로 예상되며, 이 초안에는 각 회원국이 1998년초부터는 이 지침을 이행해야 함을 규정하고 있다. 따라서 본 고에서는 데이터베이스의 법적보호에 대한 유럽의회 및 유럽연합회의의 지침을 번역 게재하고자 한다.

• 재무관리연구
• /
• 제16권1호
• /
• pp.115-127
• /
• 1999

본 논문은 5대 재벌 계열사들의 투자행태를 분석하였다. 5대 재벌 계열사들을 상장기업과 비 상장기업으로 나누어 분석하면 비상장기업의 투자는 내부현금흐름에 영향을 받고 상장기업에 비해 계열사 현금흐름에 영향을 받는 정도가 큰 것으로 나타나고 있다. 5대 재벌 계열사들을 종속기업과 비종속기업으로 나누어 분석하면 종속회사의 투자가 비종속회사에 비해 계열회사 현금흐름에 영향을 받는 정도가 큰 것으로 나타나고 없다. 본 논문의 분석결과는 5대 재벌의 경우 비상장회사와 종속회사가 다른 계열사들로부터 자금지원을 받는 형태로 내부금융시장이 작동하고 있다는 것을 보여주고 있다.

• 마케팅과학연구
• /
• 제8권
• /
• pp.233-267
• /
• 2001

현대는 산업 문명의 발달로 시장의 세계화가 급속히 진행되고 있다. 비슷한 품질과 서비스를 제공하는 수많은 기업들은 각기 다양한 방법으로 자사의 제품을 차별화하며 보다 많은 시장점유율과 매출액, 이윤을 창출하기 위하여 부단한 노력을 기울이고 있다. 이 중에서 가장 대표적인 것이 자사의 브랜드를 강력하게 만틀어 관리하는 일이다. 현대의 소비자는 상품을 사지 않는다. 그들은 복잡한 설명서도 읽지 않으며, 가격으로 물건을 평가하지도 않는다. 단지 자신의 머릿속에 각인된 브랜드를 선택한다. 브랜드는 오늘날 고도의 마케팅 전략의 핵심 도구로 취급되고, 또한 중요한 법적 자산으로 평가되고 있다. 따라서, 기업의 마케터들은 자사 제품의 가치를 높이기 위한 수단으로서 브랜드 자체의 명성을 구축하는 데 심혈을 기물이고 있다. 유명하고 좋은 이미지를 가진 브랜드만이 충성 스러운 고객기반을 확보할 수 있고 가격 경쟁에서 유리한 위치를 점할 수 있으며 안정된 수 익을 확보할 수 있기 때문이다. 이와 같이, 브랜드는 비록 무형적이지만 제품이 가진 어떤 유형적인 특성보다도 중요하게 생각되고 있는 것이다- 단순히 생산자나 제품을 구별하는 수단을 넘어 중요한 자산으로 인 식되고 있으며, 이러한 맥락에서 브랜드 자산가치의 개념이 만들어 진 것이다. 본 연구는 브랜드 자산가치의 형성에 미치는 영향요인으로서 내부마케팅 요인, 마케팅믹스 요인, 브랜드수의 증가요인의 3가지 요인을 설정하여 설문조사를 통한 판매자의 평가 결과로 어떤 요인이 어느 정도의 영향을 미치는지를 분석하였다. 본 연구에서 나타난 결과를 요약하면 내부마케팅요인(조직구성원간의 직무만족, 조직구성 원간의 원활한 커뮤니케이션), 마케팅믹스요인(제품 품질, 가격정책, 유통전략, 광고 및 홍보 활동), 브랜드수의 증가요인(시장환경의 불투명성, 시장진입의 선발감)이 모두 다 브랜드 자산가치의 형성에 영향을 미치는 것으로 나타났다.

• 무역상무연구
• /
• 제26권
• /
• pp.143-172
• /
• 2005

The biggest exchange of international environment of shipping logistics in 21 century should appear ultra-mega container ships on the shipping market. The competitive trend of large size container ship was based on economics of scale among the international shipping business. In the environment, shipping firms consider the integration of freight forwarder and shipper in the international logistics process. The aims of this research analyse a relation between the environment uncertainty and logistics information system(LIS) and the integration and resolve the integration and its impact on logistics performance. The research methodology of this research analyse structural equation modeling on the relation of variables. The results of research are as follows. First, Environmental uncertainty significantly influences the internal integration and the external integration. Second, LIS has an influence on the logistics integration by providing the foundation for LIS utilization in international logistics process. Third, the internal integration significantly influences a logistics performance, which implies that firms should promote interaction and collaboration through internal process integration to achieve logistics performance as the logistical cost and service. But the external integration is not significantly a logistics performance.

• 한국경영과학회지
• /
• 제21권3호
• /
• pp.11-46
• /
• 1996

The objectives of this research paper are to identify the types of the firm's new product development strategy and their characteristics about business strategy, to examine the effect of each type on new product outcomes, and to explore the contingency variable influencing the relationship between these types and new product outcomes. The result of the research are summarized as follows : First, in terms of both the resource allocation for product innovativeness and technology acquisition method, this study suggests 9 types of the firm's new product development strategies- Type 1 (pursuing low innovative products/relying on external technology), Type 2 (pursuing low innovative products oriented/relying on internal technology), Type 3 (pursuing low innovative products/relying on mixed technology), Type 4 (pursuing high innovative products/relying on internal technology), Type 6(pursuing high innovative products /relying on mixed technology), Type 7 (balancing low and high innovative products/relying on external technology), Type 8 (balancing low and high innovative products/relying on internal technology), Type 9 (balancing low and high innovative products/relying on mixed technology). Second, these 9 types are deeply associated with the firm's business strategic variables such as product differentiation and market differentiation, and exhibit different level of both technical and commercial performance of new products. Finally, the effects of these types on new product outcomes are different according to industrial environment and firms' characteristics with respect to size and technological capability.

• 디지털산업정보학회논문지
• /
• 제8권4호
• /
• pp.205-215
• /
• 2012

Due to a rapid change of business environment, many firms are eager to find the competitiveness by information technology adoption and diffusion. In this exploratory study, we examined the applicability of a previously proposed model to evaluate IT competitiveness based on the innovativeness and verified it's propriety with empirical data. As suggested by previous studies, the proposed model considers a variety of corporate and market characteristics concerned with IT adoption, and it consists of several internal and external impacting factors, which have influence on technology diffusion and its performance. For the empirical analysis, the survey data of domestic ERP adoption cases were adopted from 128 small and medium-sized enterprises(: SMEs) in IT and electrical engineering industry, and analyzed by partial least squares(: PLS) - a popular structural modeling and multivariate projection technique to latent variables. The results indicated positive supports for the research model of external and internal IT adoption factors' influences on innovativeness' performances. However, there are a couple of limitations not to show the reliability of selected measurement items and the generality of model proposed in this exploratory study.

• 경영과정보연구
• /
• 제19권
• /
• pp.223-241
• /
• 2006

This study has two purposes. One is to systematize a number of referents and to examine the types of comparisons. The other is to examine categories of comparative standards such as inputs in equity theory. In pay comparison process, referents and inputs are very important elements. The first factor analysis is related to referents, which include 18 variables in 6 categories were subjected to factor analysis. 3 factors emerge with an eigenvalue of 1.0 or greater. Factor I, economic need, includes referents in personal worth and system referent. Factor II, market comparison, includes internal and external referents except one variable(external-peer). Between internal and external referents is not distinguished. This result is corresponded with Hills'(1980) and Hong's(1995) findings. FactorIII is named 'historical/social comparisons'. 14 inputs are subjected to the second factor analysis. 3 factors emerge with an eigenvalue of 1.0 or greater. The 5 variables loading on factor I, equity standard, are responsibility, competency, effort, outcome, and skill. FactorII, equality standard, includes age, gender, and education. FactorIII, seniority standard, includes career and company tenure. All the factors are positively associated with each other. Especially, personal worth is associated with equity standard(r=0.50466). Internal and external referents are associated with any comparative standard.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.67-73
• /
• 2020

The paper examines the influence of internal factors and external factors on liquidity of Vietnamese listed enterprises. The study uses robust regression techniques in the fixed effects linear panel data using data collected from companies listing on the stock market in Vietnam during 2008-2019, with a total of 6,700 observations. Liquidity of Vietnamese listed enterprises is measured by current assets to current liabilities, whereas firm size, capital adequacy, profitability, leverage are used as internal determinants. Further, economic activity, inflation rate, exchange rate, and interest rate are the external factors which are considered. The research results indicate that capital adequacy, return on equity, leverage, economic activity have a positive effect on firm's liquidity, whereas return on assets and exchange rate have a negative effect on firm's liquidity and firm size, inflation rate and lending rate have no correlation with firm's liquidity. Based on the research results, the author suggests that the firms should have optimum current ratio by balancing the current assets and current liabilities in order to avoid a situation of high liquidity or low liquidity. This research seeks to bridge a gap which is present in the body of literature on listed enterprise's liquidity in Vietnam. The findings may be useful for financial managers, investors, and financial management consultants.

• 유통과학연구
• /
• 제20권12호
• /
• pp.71-79
• /
• 2022

Purpose: This study aimed to apply factors of successful online marketing strategy for food distribution SMEs and the effects of these successful strategies to achieve higher performances. Research design, data, and methodology: Questionnaires were used to collect data from 400 samples of SMEs in Thailand. We employed structural Equation Modeling techniques for data analysis. Results: The results revealed that distribution strategies directly affected the success of business operations, as follows: 1) Customer communication channels, product variety, preserved privacy, and personal service had direct positive effects on the distribution success in terms of financial perspective, customer perspective, internal process perspective, and earning and growth perspectives; 2) Ability to learn a competitor had a positive direct relationship with the distribution success in terms of financial perspective and learning and growth perspectives, excluding customer perspective and internal process perspective; and 3) Responses to market on time had a positive and direct influence on distribution success in terms of customer, internal process perspective and learning and growth perspectives excluding financial perspective. Conclusions: This research has made an essential contribution to SMEs that they should focus on and adopt these 6ODS+4BSC concepts as development guidelines for food distribution SMEs to be more efficient and effective.

• 한국언론정보학보
• /
• 제78권
• /
• pp.177-205
• /
• 2016

이 연구는 지역신문 기자들의 직업이동을 통해 지역언론의 현실과 기자들의 직업정체성 변화를 살펴보고자 했다. <대전일보>, <중도일보>, <충청투데이>의 대전지역 3개 종이신문에서 퇴직한 기자들이 어떤 이유로, 어디에서 어디로, 어떻게 경력 이동했는지를 알아본 결과, 동종 종이신문과 인터넷신문 같은 저널리즘 영역에서 활동하는 기자들이 있는가 하면 정치 행정 학계 경제 문화예술 등 여러 분야로 이직했다. 이들이 신문을 떠난 이유는 보수 복지 미흡과 미래비전 부재가 가장 많았으며 구조조정, 취재보도 활동제약, 많은 업무량도 영향을 주었다. 1997년 IMF 외환위기 이전 언론노동시장은 공채로 입사해 평기자, 차장, 부장, 국장으로 승진하는 전형적인 내부노동시장이었지만 뉴미디어의 등장과 신문기업의 경영난으로 내부노동시장이 약화되고 있음을 보여줬다. 기자들은 자기 개발을 통해 전문성을 높여 직업을 바꾸기보다는 지연 학연, 출입처 같은 사회자본을 적극적으로 활용함으로써 지역신문 본연의 감시비판 기능을 위축시키는 부작용과 함께 기자들의 직업정체성까지 훼손시키고 있었다.