• Title/Summary/Keyword: internal customer

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Replication of Internal Service Quality Battery : The Assessment of Its Reliability and Validity (내부서비스품질 측정 도구의 신뢰성 및 타당성 분석)

  • Kang, Gi-Du
    • Journal of Korean Society for Quality Management
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    • v.34 no.2
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    • pp.77-97
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    • 2006
  • Internal marketing has been suggested as the approach for service organizations to be service-and customer-oriented; and the issues of internal service quality has been one of topics widely discussed in the internal marketing literature. While previous studies have attempted to develop the instrument assessing the internal service quality, ISQB(internal service Quality battery) developed by Kang et al.(2002), compared to other instruments have received some attention given its rigorous approach to measure the internal service quality. However, it has been noted that the validity of ISQB does not appear to be thoroughly examined while the reliability of the instrument seems to be secured. The current study attempts to readdress the psychometric properties of ISQB through the replication of the instrument. The empirical testing including confirmatory factor analysis and correlational analyses show that the instrument is reliable and valid in terms of its discriminant and nomological validity.

Supply Chain Management of Textile Fashion Industry (섬유(纖維)패션산업(産業)의 공급(供給)사슬관리(管理))

  • Shin, Sang-Soo
    • Journal of Fashion Business
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    • v.11 no.4
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    • pp.221-231
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    • 2007
  • SCM system is required inter-industrial cooperation as well as inter-organizational cooperation. It means not only standardization of inter-organization but also standardization of inter-industry. SCM makes possible one circulation from fiber to retail industry in the respects of information and product flows. QR is the SCM of textile apparel industry, which satisfy customer need with least cost and maximum profit. Customer-oriented supply chain system focused on information sharing, cost reduction, inventory control, lead time reduction, quick response on customer demand. How we can measure the performance of successful SCM is issued on the approach of Balanced Scorecard which evaluates 4 perspectives such as customer perspective, internal business perspective, financial perspective, and innovation and learning perspective. This can project the blueprint of textile fashion business to right direction with vision.

The Study on Effects of Differentiation Strategy for Customer Satisfaction & Performance : Its Focus on Family Restaurants (외식기업 차별화 전략이 고객만족 및 경영성과에 미치는 영향에 관한 연구 -패밀리 레스토랑을 중심으로-)

  • Lim, Hyun-Cheol
    • Culinary science and hospitality research
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    • v.12 no.1 s.28
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    • pp.51-67
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    • 2006
  • The purpose of this study is to examine the correlation between differentiation strategy of customer’s satisfaction and the effects on performance in family restaurants. Above all, looking into a device to take an internal competitive domination factor of family restaurants is the core purpose of this study. To achieve the purpose, a survey was conducted to 278 customers of family restaurants in Seoul. The result of this survey is as follows. First, the interior of family restaurants and responsibility of their employees had an effect on customer’s satisfaction. Secondly, menu/atmosphere satisfaction and employee’s appearance influenced quality performance of restaurants. In searching information on restaurants, reference group and visiting experience were highly recommended, leading to the importance of word of mouth.

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A Study on the Service Operation Activities of the Customer-Oriented for the Customer Satisfaction (고객지향적인 서비스운영활동이 고객만족에 미치는 영향에 관한 연구)

  • 김계수
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.76-92
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    • 2001
  • As service firms continue to seek unique sources of sustainable competitive advantage, service quality has been discussed as a potential alternative to traditional skills and sources. The information of customers is generally believed to be a key component in creating corporate responsiveness to customer requests. In order to develop and maintain long-term close relationships with customers(CRM), service firms need to build an effective and ongoing service quality information system(SQIS). Service firms that formally collect customer-related information and internal service quality information were to be more responsive. The purpose of the present study is twofold. 1. How to nicely get the information on the service quality. 2. How to build a SQIS. One of numerous examples from financial service-sector firms is given to show that SQIS can be developed to improve service quality This paper investigates SQIS of a Korean commercial bank as an example. Implications and strategies for building an effective SQIS for financial service-sector firms are discussed, and directions for future research are indicated.

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A Study on Structural Relationships among Port Service Quality, Satisfaction, Trust and Loyalty of the Busan New Port -Based on the Moderating Effect of Switching Barrier (부산항 신항의 항만서비스품질.만족.신뢰 및 충성도 간의 구조적 관계: 전환장벽의 조절효과를 중심으로)

  • Kang, Dug-Chool;Jeon, Oi-Sul
    • Journal of Korea Port Economic Association
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    • v.28 no.1
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    • pp.203-227
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    • 2012
  • Based on the review of the existing studies, this study built the conceptual framework describing the structural relationships among port service quality dimensions(port internal service quality, external service quality, interaction quality), customer satisfaction, customer trust and customer loyalty. In specific, switching barrier was included as moderator in customer satisfaction and customer loyalty relationships. The subjects are the customers who use the Busan New Port. A survey using 317 customers was conducted, Confirmatory factor analysis was conducted to test the validity of the measurement model, and AMOS analysis approach was used to gain important insights into how customer retention in the port business can be ensured. Results in this paper indicate that customer trust and satisfaction are identified as antecedents of the port service quality dimensions. Customer satisfaction positively influences trust. Customer trust and satisfaction positively influence loyalty. Switching barrier positively moderates the relationship of customer satisfaction and customer loyalty. Finally, this study suggests that the implications of these findings and offers directions for future research.

Factors Affecting Performances in Organizational Dealer Marketing: A Case Study Using BSC in Chinese Cosmetics Market (조직형 대리점마케팅에서 경영성과에 영향을 미치는 요인: BSC를 통한 중국 화장품 시장 사례연구)

  • An, Bongrak;Lee, Saebom;Suh, Yungho
    • Journal of Korean Society for Quality Management
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    • v.46 no.1
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    • pp.153-168
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    • 2018
  • Purpose: The balanced scorecard (BSC) has been adopted to evaluate factors affecting performances in organizational dealer marketing in Chinese cosmetics market. Four performance measures in BSC: learning & growth, internal business processes, customer performance, and financial performance are employed in our empirical study. Methods: We conducted surveys of dealers in a Chinese cosmetics company and used total 463 samples for analysis. Confirmatory factor analysis and structural equation model analysis were employed using AMOS 20.0. Results: This study found that internal business process had a positive relation with customer performance and learning and growth. Also, customer performance and learning & growth positively affected financial performances. Conclusion: This study has some academic and practical contributions in that the revised BSC model reflects the special aspects of Chinese cosmetics market and it can be used as a guide for companies in the Chinese cosmetics market to understand which factors are affecting performances.

The Impact of the Characteristics of Economic Cooperation on Customer Value and Enterprise Performance in Korean Electronic Industry: Focus on the Economic Cooperation Between China and South Korea

  • Li, Zhou-Yang;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.6
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    • pp.45-55
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    • 2019
  • The purposes of this paper is to draw a conclusion on the impact of the characteristics of economic cooperation between china and south korea on customer value and enterprise performance in the korean electronics industry. In this paper, product reliability and product innovation are especially used as analytical factors, and this paper used a survey of 293 internal employees working in the electronics industry for analyze, and structural equation model(SEM) was used to analyze the data. The results of the research analysis are summarized as follows. First, it was found that the characteristic of economic cooperation in the research model has a significant effect on the product reliability. Second, it was found that the characteristics of economic cooperation have a significant effect on the products innovation. Third, the products reliability has a significant impact on customer value, while the products innovation has not affected customer value. Finally, it was found that the customer value of the korean electronics industry also has a significant impact on the Enterprise performance. As a good development alternative to this research, there is the ultimate goal of hoping that corporate managers will help to create new good values. To this end, we hope it will be helpful as we have made necessary suggestions to establish the desired direction of the Korean electronics industry operator.

Enhancement of Internal Control by expanding Security Information Event Management System

  • Im, DongSung;Kim, Yongmin
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.8
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    • pp.35-43
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    • 2015
  • Recently, internal information leaks is increasing rapidly by internal employees and authorized outsourcing personnel. In this paper, we propose a method to integrate internal control systems like system access control system and Digital Rights Managements and so on through expansion model of SIEM(Security Information Event Management system). this model performs a analysis step of security event link type and validation process. It develops unit scenarios to react illegal acts for personal information processing system and acts to bypass the internal security system through 5W1H view. It has a feature that derives systematic integration scenarios by integrating unit scenarios. we integrated internal control systems like access control system and Digital Rights Managements and so on through expansion model of Security Information Event Management system to defend leakage of internal information and customer information. We compared existing defense system with the case of the expansion model construction. It shows that expanding SIEM was more effectively.

Organisational Management of Quality and Its Importance : a Case of a Telecommunication Firm in UK

  • Hwang, I.P.;Word, A.E.;Hong, H.D.;Miborrow, G.C.
    • Journal of Technology Innovation
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    • v.5 no.2
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    • pp.178-206
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    • 1997
  • This study is concerned with the importance of TQM factors, and their characteristics on quality management. Key aspects of management commitment and ploicy, quality department and communication, equipment and material management, training, and employee relations etc. in TQM measurement, their theoretical background and employee perception about their importance intensively are investigated. In the importance of TQM, quality department and communication, quality and reporting, and rpoduction process management appeared to have a low rating while management commitment and quality policy, internal customer and supplier have a comparatively high value. And some perception for these factor showed difference between production and non-production department; internal customer and supplier, production process management, and employee relation.

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A Study on the Backorder Policies for Two-Echelon Distribution System (2계층 분배체계에서의 부재고 정책에 관한 연구)

  • Sohn, Kwon-lk;Yi, Jung-Min
    • Journal of Industrial Technology
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    • v.21 no.B
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    • pp.37-44
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    • 2001
  • Distribution System is considered as the most important part of SCM when the satisfaction of customer demand is considered. This paper focus on the backorder policies for stockout which is occurred in each regional distribution center of two-echelon distribution system facing stochastic demand process. Four concepts for the efficient system operation are suggested. First, at least 30% reduction of stockout is achieved by introduction of 50/25 allocation policy to distribution system. Second, transportation cost and lead-time of backorder are decreased by allowance of internal supply between regional distribution centers. Third, the frequency of emergency supply is minimized by application of Ship-up-to- expected-demand backorder policies. Finally we suggest several effective rules to select multi-internal suppliers. Simulation tests show the efficiency of our backorder policies and enhancement of customer service level.

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