• Journal of Distribution Science
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• v.14 no.4
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• pp.47-53
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• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.93-98
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• 2011

In this paper, we propose a game type cognitive rehabilitation system using marker-based augmented reality system for intelligence development of user. Existing cognitive rehabilitation with the help of others, or a keyboard or mouse operation required to relieve the discomfort, the marker card only control it led and is advanced the method which it applied. As a result, obtained through the camera calibration for image processing, and a Augmented Reality as well as mark detection. In this paper we presented a complete rotation of the model after checking through the whole form, through a combination of multiple markers by completing the interactive objects proceed with the rehabilitation process in a manner required by the target of interest to human rehabilitation and treatment.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.27-34
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• 2015

This paper proposes a user interface for enhancing immersiveness and usability by combining hologram and haptic device with common Leap Motion. While Leap Motion delivers physical motion of user hand to control virtual environment, it is limited to handle virtual hands on screen and interact with virtual environment in one way. In our system, hologram is coupled with Leap Motion to improve user immersiveness by arranging real and virtual hands in the same place. Moreover, we provide a interaction prototype of sense by designing a haptic device to convey touch sense in virtual environment to user's hand.

• Journal of Korea Game Society
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• v.18 no.2
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• pp.5-14
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• 2018

Main purpose of this research is to discuss relationship between digital art works and audience by expansion of Body Schema from Maurice Merleau Ponty's viewpoint, and artistic value of digital art works also became discussed in this research, based on Heidgger's concept called 'Defamiliarization'. We found this 'Defamiliarization' became an important role of digital art works caused by interaction between arts and audience. And we also discussed audience's role as a poet, being-in-between in between the earth and the world, gods and mortals called Heidegger's 'fourfold'. As a conclusion, this unique experience compared to other works is called "A shamanic experience", as an artistic value in interactive digital art works.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.215-219
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• 2006

This paper will analysis the Jam-O-Drum developed for collaborative musical experience at first. And we suggest the multi-user interactive game system Kom-O-Drum(Korean Jam-O-Drum). By combining velocity sensitive input devices like a korean drum "Jang Go" and computer graphics imagery into an LCD or PDP display, up to four simultaneous players are able to participate in a collaborative approach to game's mission. Also we introduce the input device specifications and application fields of Kom-O-Drum.

• Journal of Korea Multimedia Society
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• v.14 no.9
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• pp.1210-1220
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• 2011

In this paper, we suggest a haptic mouse system as an immersive interface between virtual environment and a human operator. The proposed haptic mouse creates vibrotacitle and thermal sensation to increase the immersion. The vibrotactile module is composed of eccentric motors and a solenoid actuator, and the thermal module consists of a thin-film resistance temperature detector and a Peltier thermoelectric heat pump. In order to evaluate the proposed haptic mouse system, we develop a simple racing game and conduct an experiment. The result of the experiment shows that the proposed haptic mouse system can improve the sense of reality in virtual environment and can be used as an effective interface between virtual environment and a human operator.

• Journal of Korea Game Society
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• v.17 no.1
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• pp.17-26
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• 2017

Several algorithms have been introduced to render motion blur in real time by solving the visibility problem in the spatio-temporal domains. However, some algorithms render at interactive frame rates but have artifacts or noise. Therefore, we propose a new algorithm that renders real-time motion blur using extruded triangles. Our method uses two triangles in the previous and the current frame to make an extruded triangle then send it to the rasterization. To solve the occlusion between extruded triangles for a given pixel, we introduce a combining solution using a sorting in front to back order and bitwise operations in the spatio-temporal dimensions.

• Journal of Korea Game Society
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• v.10 no.4
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• pp.81-90
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• 2010

In this paper, an efficient method is proposed to produce photorealistic images of woven fabrics without empirical data such as the measured BRDFs(bidirectional reflectance distribution functions). The proposed method is applicable both to ray tracer based offline renderers and to realtime applications such as games. The proposed method models the reflectance properties of woven fabric with alternating anisotropy and deformed MDF(microfacet distribution function). The procedural modeling of the yarn structure effectively and efficiently reproduces plausible rendering of woven fabric. The experimental results show the proposed method can be successfully applied to photorealistic rendering of diverse woven fabric materials even in interactive applications.

• Journal of Korea Game Society
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• v.9 no.6
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• pp.191-196
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• 2009

Volume rendering is a method which extracts meaningful information from volume data and visualizes those information. In general, since the size of volume data gets larger, it is very important to devise acceleration methods for interactive rendering speed. Min-max octree is data structure for high-speed volume rendering, however, its creation time becomes long as the data size increases. In this paper, we propose acceleration method of min-max octree generation using CUDA. Firstly, we convert one-dimensional array from volume data using space filling curve. Then we make min-max octree structures from the sequential array and apply them to acceleration of volume ray casting.

• Journal of Korea Game Society
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• v.15 no.3
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• pp.189-200
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• 2015

These days computer graphics technology has been applied in diverse IT fields. Needs for computer graphics such as 3D Printer, Head Mount Display, VR & AR are growing rapidly. Computer graphics will be more specialized and demanding for graphics specialists will be also increased. However, serious mathematical background obstructs people to learning computer graphics. An efficient computer graphics learning system would be helpful for graphics experts training. By analyzing the graphics theory, we propose an educational software system with that students can effectively learn computer graphics. Our system focuses on theoretical objects of computer graphics and enhances accessibility and intuition using web and blocks.