• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.63-88
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• 2022

Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use cloud computing in the smart work environment. This study is meaningful in that it examines the characteristics of smart work and the fit of cloud computing characteristics, and it is a study that reveals the factors affecting the intention to use cloud computing by applying the integrated model of TTF and TAM. Design/methodology/approach In order to understand the factors affecting the intention to use cloud computing in the smart work environment, a research model that integrates TTF and TAM with the hypothesis was proposed. In order to verify the research hypothesis, this study conducted a survey on individuals with experience in smart work and cloud computing. And with the data 280 collected in the survey, path analysis was performed using the PLS structural equation. Findings As a result, it was found that task characteristics and technology characteristics had a positive (+) effect on task-skill fit, and task-skill fit had a positive (+) effect on perceived ease of use and usefulness. Also, task-skill fit, perceived ease of use, and perceived usefulness were found to have a positive (+) effect on intention to use.

• 산경연구논집
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• 제10권11호
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• pp.57-69
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• 2019

Purpose: The purpose of this study is to investigate systematic and comprehensive explanation about safety behavior by applying integrated model of Theory of Planned Behavior (TPB) and Social Cognitive Theory (SCT). By showing the interrelationship of effects of factors affecting safety behavior in a single model, comprehensive understanding regarding safety behavior will be possible. Research design, data, and methodology: This study try to integrate the two theory, TPB and SCT, to introduce background factors, such as safety culture, affecting cognitive factors of subjective norm, safety attitude, perceived behavioral control, safety consciousness, which are again affecting behavior intention of the TPB. We composed 73 questionnaire to analyse the relationship among factors affecting safety behavior. The questionnaire were distributed to stewards and stewardesses of KAL, ASIANA, and LCCs. 422 were collected and used for analysis. Factor analysis, regression analysis, and control effect analysis were conducted using SPSS windows version 2.0. Results: The safety culture, safety atmosphere, and safety education/training were turned out to affect subjective norm, safety attitude, perceived behavioral control, safety consciousness. And the cognitive factors also showed to affect safety intention significantly. The results that safety intention affects safety behavior was found. Also there are control effect of cost consciousness and punishment while safety intention affects safety behavior. Conclusions: Safety is the virtue that should be given first priority to in our daily life. To secure safety, everyone in an organization should have high level of safety intention and conduct safety behavior. The study results provide systematic and comprehensive understandings on the relationship among factors affecting cabin crews' safety behavior. The results will help design safety related regulations, education/training, and support employees to engage in safety behavior related activities.

• 디지털융복합연구
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• 제19권12호
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• pp.413-425
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• 2021

본 연구는 이용과 충족접근, 기술수용모델을 통합 적용하여 유튜브 '먹방'콘텐츠 이용동기와 지속이용의도를 살펴보았다. 본 연구에서는 유튜브 '먹방' 콘텐츠 이용자 358명을 대상으로 설문조사를 통해 SPSS 21.0 프로그램과 AMOS 21.0 프로그램을 활용, 탐색적/확인적 요인분석과 경로분석 등을 실시하여 핵심 결과를 도출하였다. 결과를 제시하면, 첫째, 유튜브 '먹방' 콘텐츠 이용 동기 중 정보추구 동기와 스트레스 해소 동기, 시간보내기 동기는 인지된 유용성에, 정보추구 동기와 시간보내기 동기는 인지된 용이성에 정적 영향을 미쳤다. 둘째, 정보추구 동기, 스트레스 해소 동기, 시간보내기 동기는 공통적으로 인지된 즐거움과 인지된 독창성에 정적 영향을 미쳤다. 셋째, 인지된 즐거움은 인지된 용이성에는 정적 영향을 미쳤다. 넷째, 인지된 즐거움과 인지된 독창성은 모두 지속이용의도에 정적 영향을 미쳤다. 다섯째, 인지된 용이성은 인지된 유용성에 대해 정적 영향을 미쳤으며, 인지된 용이성과 인지된 유용성 모두 지속이용의도에 정적 영향을 미쳤다. 본 연구는 이용과 충족접근, 기술수용모델을 통합 적용하여 유튜브 '먹방' 콘텐츠의 지속이용을 파악할 수 있는 모델을 정교화하였다는 점에서 학술적 의의가 있을 것이다. 후속연구에서는 유튜브 '먹방' 콘텐츠의 지속이용의도 관련 모델의 정교화를 위해 다양한 이론과 모델들을 통합 적용해 볼 필요가 있을 것이다.

• 정보과학회 논문지
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• 제44권12호
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• pp.1252-1257
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• 2017

대화에서 화자의 의도는 감정, 화행, 그리고 서술자로 표현될 수 있다. 따라서 사용자 질의에 정확하게 응답하기 위해서 대화 시스템은 발화에 내포된 감정, 화행, 그리고 서술자를 파악해야한다. 많은 이전 연구들은 감정, 화행, 서술자를 독립된 분류 문제로 다뤄왔다. 그러나 몇몇 연구에서는 감정, 화행, 서술자가 서로 연관되어 있음을 보였다. 본 논문에서는 Convolutional Neural Netowork를 이용하여 감정, 화행, 서술자를 동시에 분석하는 통합 모델을 제안한다. 제안 모델은 특정 추상화 계층과, 공유 추상화 계층으로 구성된다. 특정 추상화 계층에서는 감정, 화행, 서술자의 독립된 정보가 추출되고 공유 추상화 계층에서 독립된 정보들의 조합이 추상화된다. 학습 시 감정의 오류, 화행의 오류, 서술자의 오류는 부분적으로 역 전파 된다. 제안한 통합 모델은 실험에서 독립된 모델보다 좋은 성능(감정 +2%p, 화행 +11%p, 서술자 +3%)을 보였다.

• 유통과학연구
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• 제15권11호
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• pp.5-19
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• 2017

Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.

• 한국IT서비스학회지
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• 제20권4호
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• pp.113-128
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• 2021

In the rapidly developing 4th industrial revolution. RPA is increasing in use at home and abroad due to its advantages of simplifying workflow and providing flexibility and scalability at the same time. Thus, this paper conducted an empirical study on companies using RPA to determine which factors affect the intention to use the services provided by RPA systems. As system characteristics, exogenous variables were selected as information quality, system quality, and service quality of the information system success model. The endogenous variables were selected as the system acceptance factors for the performance and effort expectancy of the integrated technology acceptance model, and the perceived economic values and functional values were additionally selected. For the purpose of this study, a structured questionnaire was used for empirical analysis and the proposed hypothesis was verified through the path analysis of structural equations. As a result of the study, there was no significant relationship between service quality and effort expectancy, between service quality and economic value, and it was verified that the relationship between other factors was positively significant.

• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.159-202
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• 2019

Purpose The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, the hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovation resistance formed by perceived risks. Design/methodology/approach The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology) and MIR(Model of Innovation Resistance). In specific, performance expectancy, effort expectancy, hedonic motivation and price value of UTAUT2 and innovation resistance formed by perceived risks of MIR are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. Findings According to the empirical analysis results, this study confirms that the performance expectancy, effort expectancy, hedonic motivation, and price value have significant effects on the intention to use wearable healthcare devices. It also finds that perceived risk affects innovation resistance and in turn, innovation resistance affects the intention to use wearable healthcare devices.

• Asian Journal of Business Environment
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• 제11권3호
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• pp.5-19
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• 2021

Purpose: The purpose of this research is to study the role of life satisfaction, quality consciousness, and religiosity, which are integrated with the TRA Model to explain the switching intention of Muslim consumers to use Halal Cosmetics and Personal Care (HCPC). The second purpose is to investigate the relationship between variables used in this study to provide recommendations to HCPC producers about Muslim consumer behavior in the market. Research design, data, and methodology: The target population in this study is Muslims who live in Greater Jakarta. Data collection is carried out by the self-administered survey method based on the Purposive sampling technique, and the questionnaire is distributed online. The statistical analysis to test the research hypotheses is the Partial Least Squares - Structural Equation Model (PLS-SEM). Results: Life satisfaction, product quality consciousness, and religious commitment have a significant effect on attitude to switching but do not significantly influence the intention of switching to use HCPC. Conclusions: Life satisfaction, quality consciousness, and religiosity that represent individual factors indirectly affect the intention to switch to use HCPC. Thus, religious commitment influences attitude to switching both directly and indirectly.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.197-216
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• 2022

Purpose In this study, in order to understand the effects of NTIS users' behavioral scientific behaviors and determinants, an integrated model of the UTAUT(Unified Theory of Acceptance and Use of Technology) model and TTF(Task-Technology Fit) model, which are frequently used MIS field, was presented and empirical analysis was conducted. Design/methodology/approach In this study, an online survey was conducted on researchers from organizations carrying out national R&D projects, institutions, universities, and dedicated management institutions and the collected data verified hypotheses established using the SPSS 25.0 statistical package and structural equation model using AMOS. Findings The results showed that NTIS users' business activities had a positive(+) effect on task-technology fit and task-technology fit had a positive(+) effect on performance expectation, effort expectation, and continuous intention-to-use intention. In addition, the performance expectation, effort expectation, and promotion conditions presented in research model had a positive(+) effect on the continuous intention-to-use. The research results derived through this study are expected to contribute substantially to subsequent research in the field related to information sharing platforms.

• 유통과학연구
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• 제20권3호
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• pp.95-106
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• 2022

Purpose: This study aims to verify the effects of omnichannel characteristics on pleasure, resistance and repurchase intention in the omnichannel situation in order to provide the innovative commercial business. Research design, data and methodology: The study examined relations between research concepts centered on previous studies, set hypotheses, developed a research model, and verified the model through a questionnaire survey. A total of 297 questionnaires were used for the final analysis, excluding the questionnaires showing insincere or outliers. Results: First, Omnichannel showed multi-dimensional characteristics consisting of consistency, innovation, economy, and integration. Second, innovation and economic feasibility had a positive effect on pleasure. Third, only economic feasibility had a negative effect on user resistance. Fourth, consumers' shopping pleasure had a negative effect on user resistance. Fifth, repurchase intention of consumers was positively affected by innovation. Conclusions: This research contributed to extend academic framework of distribution research by examining causal relationship through adoption of economic and innovation factors as new characteristics from the integrated perspective beyond the research frame of the existing omnichannel distribution environment. Companies should provide meaningful experiences by resolving concerns about side effects caused by human-computer interaction and providing smart information that matches the products most suitable for consumer needs.