• 제목/요약/키워드: innovator

검색결과 57건 처리시간 0.022초

중국 여자대학생의 유행선도력과 한류 선호에 따른 한국 패션브랜드 구매행동 (Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China)

  • 홍금희;유정
    • 한국의류학회지
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    • 제33권4호
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    • pp.655-665
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    • 2009
  • The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

한미FTA와 TPP협정의 비교분석을 통한 의약품 분야 국제통상규범에 대한 연구 (The Pharmaceuticals Regime in the KORUS FTA and the TPP Agreement: A Comparative Analysis)

  • 윤미경
    • 통상정보연구
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    • 제18권4호
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    • pp.165-193
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    • 2016
  • 본 논문은 한미FTA와 TPP협정을 비교분석하여 의약품 분야 국제통상규범이 어떻게 진화해가고 있는지 살펴본다. TRIPS협정 이후 양자 또는 지역 자유무역협정을 통해 자료독점 보장과 같은 의약품 분야의 지재권 보호 강화는 물론이고 의약품 판매 허가 및 약가 결정 방식 등 보건의료 제도 측면에서도 신약 개발자의 이익을 강화하는 방향으로 규제조화가 이루어져 왔으며, 그 전형적인 예가 한미 FTA와 TPP협정이다. 특히, 가장 처음으로 바이오의약품 자료보호 규정을 도입한 TPP협정은 향후 모든 협정의 기준으로 자리매김할 것이다. 그럼에도 불구하고 TPP협정은 한미FTA와 비교하여 의약품 분야 지재권 보호 정도가 전반적으로 더 강화되었다고 보기 어렵고, 부분적으로는 오히려 더 높은 정책적 유연성을 내포하고 있는 것으로 평가된다. 향후 한국이 TPP협정 가입 협상을 하게 되거나 한미FTA를 재협상해야 한다면, 두 협정 간 이러한 차이를 잘 활용한 적극적이고 선제적인 협상 전략을 도입할 필요가 있다.

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테놀민 정(아테놀올 50 mg)에 대한 신일아테놀올 정의 생물학적 동등성 (Bioequivalence of Sinil Atenolol Tablets to Tenormin Tablets (Atenolol 50 mg))

  • 곽혜선;강성하;전인구
    • Journal of Pharmaceutical Investigation
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    • 제33권1호
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    • pp.51-53
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    • 2003
  • This study was conducted to compare the bioavailability of a generic product of Sinil Atenolol Tablets (Sinil Pharmaceutical Co., Ltd., Korea) with the innovator product, $Tenormin^{\circledR}$ Tablets in 20 healthy Korean volunteers. The volunteers received a single 50 mg dose of each atenolol formulation according to a randomized, two-way crossover design. Plasma samples were obtained over a 24-hour interval, and atenolol concentrations were determined by HPLC with a fluorescence detector. From the plasma atenolol concentration vs time curves, the following parameters were compared: area under the plasma concentration-time curve (AUC), peak plasma concentration $(C_{max})$, time to reach peak plasma concentration $(T_{max})$, and terminal first order elimination half-life $(t_{1/2})$. No statistically significant difference was obtained between the $T_{max}$ values, and the logarithmic transformed AUC and $C_{max}$ values of the two products. The 90% confidence for the ratio of the logarithmically transformed AUC and $C_{max}$ values of Sinil Atenolol Tablets over those of $Tenormin^{\circledR}$ Tablets were calculated to be between 0.99 and 1.07, and 1.04 and 1.16, respectively; both were within the bioequivalence limit of 0.80-1.25. The mean of $T_{max}$ in $Tenormin^{\circledR}$ Tablet group was 3.68 hour, and that in Sinil Atenolol Tablet group was 3.65 hour. The values of $t_{1/2}$ between the two products were found comparable, and the mean $t_{1/2}$ values of $Tenormin^{\circledR}$ Tablets and Sinil Atenolol Tablets were 5.9 and 6.0 hour, respectively. Based on these results, it was concluded that Sinil Atenolol Tablets were comparable to $Tenormin^{\circledR}$ Tablets in both the rate and extent of absorption, indicating that Sinil Atenolol Tablets were bioequivalent to the reference product, $Tenormin^{\circledR}$ Tablets

첨점 격변 모형에 기반 한 불연속 혁신의 유형별 사례 연구: 예측적 위기관리 측면 (A Case Study of Discontinuous Innovation Based on Cusp Catastrophe Model : Implications for Predictive Risk Management)

  • 김성철;신민수
    • 한국산학기술학회논문지
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    • 제14권5호
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    • pp.2140-2149
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    • 2013
  • 혁신에서 불확실성이나 불연속을 경영한다는 것은 대부분의 기업에게 어려운 과제이다. 기업의 지속 가능한 장기적인 생존을 위해 불연속 혁신이 내포하고 있는 문제 중 하나는 혁신가의 딜레마이다. 특히 불연속 혁신과 기존 사업자간의 동태적인 상황은 연구자들과 기업 경영자들에게 큰 관심사항이다. 본 논문은 불연속 혁신이라는 현상을 설명하는 이론적 배경으로 격변이론을 도입한다. 즉, 불연속 혁신에 대한 기업전략의 동태적인 현상을 격변이론의 틀에서 해석함으로써 혁신딜레마를 극복하는 제어인자를 도출한다. 이를 위해 본 논문은 불연속 혁신의 네 가지 유형으로 기술 불연속, 제품 불연속, 사업 불연속, 그리고 소비자 선호도 불연속을 정의하고, 각각의 유형별로 불연속 혁신 실사례를 격변이론의 관점에서 해석함으로써 불연속 혁신을 중심으로 한 기업간 경쟁의 동태적인 상황을 분석하였다. 이러한 분석 과정은 기업 간 경쟁 속에서 예측이 떨어지는 불연속적인 상황에 미리 대처할 수 있는 제어인자를 발굴할 수 있도록 해준다.

서비스사이언스를 기반으로한 서비스 수준과 서비스 혁신간의 관계에 대한 실증 연구 (An Empirical Examination of the Relationship between Service Level and Service Innovation based on Service Science)

  • 김용진;임명성
    • 디지털융복합연구
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    • 제11권6호
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    • pp.73-90
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    • 2013
  • 본 연구는 최근에 제시된 서비스 사이언스 분석 방법론을 이용하여 현재의 서비스와 기술수준 및 서비스 혁신간의 관계를 규명해 보고자 한다. 따라서 본 연구는 서비스 사이언스 분석방법론을 기반으로 서비스 수준의 차이에 따라 서비스 혁신 활동수준에서도 차이가 있는지, 서비스 혁신 활동 수준에 따라 서비스 활동 수준에서 차이가 발생하는지를 실증 분석해 보고자하며, 또한 기술 수준이 서비스 활동 수준 및 서비스 혁신활동 수준과 어떠한 관련이 있는지 실증적으로 규명해 보고자 한다. 연구 결과 서비스 활동 수준에 따라 서비스 혁신 활동 수준에서 차이가 있는 것이 확인되었으며, 반대로 서비스 혁신 활동 수준에 따른 서비스 활동 수준의 차이도 존재하는 것으로 나타났다. 기술수준의 차이와 서비스 활동 수준 및 서비스 혁신 활동 수준간의 차이는 존재하지 않는 것으로 나타났다.

일본 패션이 현대 패션에 미친 영향-(1980년대 이후를 중심으로)- (Study on the Influence that the Japanese Fashion has had on the Contemporary Fashion(Focusing on the since 1980s))

  • 정성혜
    • 복식
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    • 제25권
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    • pp.21-39
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    • 1995
  • By 1980, there are two main flows in the world fashion. One is the traditional Paris fashion by Houte Couture, and the other is the American casual fashion by mass production. However, the appearance of Japanese designers and their new styles on the stage of Paris fashion have had a strong influence on the change of the world fashion since 1980s. So, the purposes of this study were first to research the process, the background and the power which let the Japanese stand and suc-ceed in the stage of Paris fashion, second to research on the Fashion World and Fashion Trend from the beginning of 1980s to present (1994). The results were as follow ; Hanae Mori and Kenzo were the pioneers who let the West know the existence and the level of Japanese fashion. Issey Miyake was the new innovator in the 20th century Fashion. and became the foundation of the New Wave Fashion in 1980s. Rei kawakubo completed the philosophy of beauty by the imperfection and has led the Postmodernism in the Fashion. The constant efforts of the these Japanese designers have inspired the orientalism and Art-to Wear, showed up the new construction and material in clothing by layering and drap-ing and stimulated the traditional Paris fashion to become popular, casual and diverse. The success of Japanese designers and the boom of Japanese fashion were not only the effort of individuality but also the power of economics, the spirit of cooperation and the affection to the culture and tradition on the background. The New Wave fashion by Japanese designers in the beginning of 1980s have promoted the appearance of Avant-garde fashion in London, the new fashion spirit in Milano, and the various fashion styles of different sections in the West and East. Finally, it becomes popular in 1990s and leads the fashion spirit in the end of 20th century.

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농촌지역 교육공동체의 지속가능성 탐색 (Exploring of the Sustainability for the Educational Community in Rural Area)

  • 김진희;권수빈
    • 한국지역사회생활과학회지
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    • 제27권spc호
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    • pp.651-663
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    • 2016
  • This study explores the background and the processes underpinning the educational reform movement based on local community. This educational community initiated the alternative education reform movement, which is referred to as the small school movement. A qualitative case study was implemented by collecting data from thirty articles, three focused interviews. This study drew out three key factors as the operation of educational community in regional area. First, it claimed a total of 30 papers related to the educational community for content analysis. Second, key words were derived in the local educational community context. They developed their own alternative educational programs, such as self-supportive meeting, season carnivals, community revitalization activities, and so on. Their focus was on finding out and establishing better educational relationships among the concerned communities. Third, the community continues to reinforce the internal rules and climate through meta-education, a process, in which education educates itself. As a result, they could enjoy substantial success in a visible educational community. This small school revival movement later grew into the new school movement. Furthermore, a variety of teachers, parents groups, and interested scholars have been engaged in the community movement through professional networking. This study suggests that the key innovator-initiated movement, which involves education reform, upgraded Korean education, and improved their own expertise and autonomy, is expected to be the first step to solve the current Korean educational problems by the educational community.

한국 온라인 게임 산업의 기원 : '나비들'의 네트워크 (The Origin of K orean Online Game Industry : Networks of 'Butterflies')

  • 남영
    • 과학기술학연구
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    • 제11권2호
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    • pp.1-30
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    • 2011
  • 이 논문은 한국 온라인게임 산업의 시스템 구축가들과 그들의 인적 네트워크를 분석하였다. 1990년대 중반까지 한국에서는 텍스트 머드 게임의 개발을 통해 온라인게임 개발인력이 형성되었다. 이 시기의 한국 게임 개발자들의 게임개발 경험은 이 후 2000년대 온라인 게임 산업의 기술과 인력의 기초적 자산이 됐다. 1990년대 말 이 인력들에 의해 MMORPG로 대표되는 새로운 유형의 한국적 온라인게임이 만들어졌다. 이 기술적 발전은 때마침 초고속 통신망의 보급과 PC방의 확산이라는 IT 산업 전반의 변화와 <스타크래프트> 열풍 등이 연계되면서 산업적 성장으로 연결되었다. 그 결과 2000년대 초 한국은 세계 최대의 온라인 게임 산업 대국으로 변모했다. 이 시기 한국 게임 산업의 형성과정에서 강조되어야 할 중요한 요소는 소수의 시스템 구축가들의 존재와 그들의 견고한 인적 네트워크다. 온라인게임 산업 발전의 돌파구를 만든 소수의 혁신가들은 대학과 IT기업에서 인적 네트워크를 형성했다. 이들은 이 과정에서 최신 정보를 습득하면서 기업환경에 적응했고 유사한 문화를 공유하며 성장했다. 이들의 업적을 놓고 판단해 볼 때 10여 년 전 이들 사이에 이미 완성되어 있었던 인적 네트워크는 주목할 만한 것이다. 이 시기의 게임 산업에 대한 역사적 분석은 한국 온라인 게임 산업의 성공요인을 온라인 게임이 유행할 당시의 시대 상황에서 원인을 찾는 기존연구의 한계들을 보완해 줄 수 있을 것이다.

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Bioequivalence Evaluation of Two Atenolol Tablet Preparations in Korean Healthy Male Volunteers

  • Gwak, Hye-Sun;Chun, In-Koo
    • Biomolecules & Therapeutics
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    • 제15권3호
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    • pp.187-191
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    • 2007
  • This study was conducted to compare the bioavailability of two brands of atenolol (50 mg) tablets, which are a generic product of $Ditent^{\circledR}$ (Daewon Pharmaceutical Co., Ltd., Korea) and an innovator product $Tenormin^{\circledR}$ (Hyundai Pharm. Ind. Co., Ltd., Korea), in 20 healthy Korean male volunteers. The volunteers received a single 50 mg dose of each atenolol formulation according to a randomized, two-way cross-over design. The washout period between treatments was 1 week. Plasma samples were obtained over a 24-hour interval, and atenolol concentrations were determined by HPLC with a fluorescence detector. From the plasma atenolol concentration vs. time curves, the following parameters were compared: area under the plasma concentration-time curve ($AUC_{0-24}$), peak plasma concentration ($C_{max}$), time to reach peak plasma concentration ($T_{max}$), and terminal first order elimination half-life ($t_{1/2}$). No statistically significant difference was obtained between the $T_{max}$ values, and the logarithmic transformed $AUC_{0-24}$ and $C_{max}$ values of the two products. The 90% confidence interval for the ratio of the logarithmically transformed AUC and $C_{max}$ values of $Ditent^{\circledR}$ over those of $Tenormin^{\circledR}$ were calculated to be between 0.85 and 1.04, and 0.89 and 1.07, respectively; both were within the bioequivalence limit of 0.80-1.25. The mean of $T_{max}$ in $Tenormin^{\circledR}$ group was 3.1 hour, and that in Ditent$^{\circledR}$ group was 3.2 hour. The values of $t_{1/2}$ between the two products were found comparable, and the mean values were 5.2 hour in the both products. Based on these results, it was concluded that $Ditent^{\circledR}$ was comparable to $Tenormin^{\circledR}$ in both the rate and extent of absorption, indicating that $Ditent^{\circledR}$ was bioequivalent to the reference product, $Tenormin^{\circledR}$.

남성의 유행선도력에 따른 화장품 구매실태와 평가기준 (The Actual Conditions of Cosmetics Purchasing and Evaluation Criteria According to Men's Fashion Leadership)

  • 박은희
    • 패션비즈니스
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    • 제17권5호
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    • pp.84-100
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    • 2013
  • The purpose of this study is to classify men's fashion leadership into groups and analyzed the differences for the actual conditions of cosmetics purchasing and evaluation criteria. Questionnaires are being administered from 163 men in their 20's and 30's living in Deagu Metropolitan City and Kyungbook. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and $X^2$-test are all used for data analysis. Our findings are as follows. Men's fashion leadership is being categorized into fashion opinion leadership, innovative communicator and fashion innovator. Cosmetics evaluation criteria are service/aesthetic, ostentatious, function, and economy. Men's fashion leadership is classified into three groups: fashion laggards, fashion leaders, and fashion followers. Males show no significant differences in the function of cosmetics evaluation criteria by the groups but they show significances in service/aesthetic, ostentatious, and economy. Groups display distinctions between the sub-variables in the actual condition of cosmetics purchasing such the place of purchase, companionship when buying cosmetics, and average monthly purchase amount. Although the cosmetic markets for men show high average growth rates per year, cosmetic interests at the age of twenties and thirties are generally low, and cosmetics are not actively used. The customers' experience of using merchandise not only provide the opportunities of trying beforehand, but also lead to the role of information transfer, thus, it can be positively applied to active marketing. In addition, it can be expected that the low-priced cosmetic markets are guaranteed to obtain loyal customers through repurchasing and maintain long-term relationships by providing fashion followers with several promotional events.