• 제목/요약/키워드: innovative strategy

검색결과 439건 처리시간 0.024초

철도기술 연구개발 중장기계획수립($2008{\sim}2012$)결과와 정책적 시사점 (The Mid-long Range R&D Planning of Railway Technology and Policy Recommendations)

  • 박만수;박수동;유성윤;김종욱
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2007년도 추계학술대회 논문집
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    • pp.1796-1816
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    • 2007
  • Recently, started to apply a strategy of selection and concentration in the construction and transportation R&D for the effective utilization of limited R&D resources. The department of construction and transportation planned the construction and transportation R&D innovative road map by the future 10 years technical requirement under the first year on the innovation of the construction and transportation technology from last year. The innovative road map which is a strategic and long term master plan integrated a construction and transportation suggested a vision as value createar for a improvement of living quality in the future. And made a specific goal that is the seventh construction technology level and the fifth transportation technology level in the world. The department of construction and transportation is planning a mid- long range planing of the construction and transportation R&D as following measurement of innovative road map. KICTEP and KISTEP planned a mid- long range R&D planing of the transportation system, logistics, aviation, railway for the last year. Introducing a methodology used a mid- long range plan and main results of the future railway R&D plan. And suggesting a politic comments for the effectively propelling railway R&D projects.

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Management of Innovation and Investment Activities of Enterprises in the Conditions of Digitalization to Increase Their Competitiveness in the International Market

  • Kravchuk, Nataliia;Rusinova, Olha;Desyatov, Tymofii;Lapshyn, Ihor;Alnuaimi, Ali Juma Ali Sallam
    • International Journal of Computer Science & Network Security
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    • 제22권3호
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    • pp.335-343
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    • 2022
  • The article analyzes the features of innovation and investment activities of enterprises in the context of digitalization to increase their competitiveness in the international market. Ukraine's position on the Global Innovation Index is assessed. The interrelation of management functions in the context of innovation and investment activities of enterprises is substantiated. The structure of sources of financing of innovative activity of industrial enterprises is analyzed. Trends in changes in the volume of foreign direct investment and capital investment in Ukraine are assessed. It is determined that the level of innovative development of enterprises is determined by the level of their investment support, which is determined by the level of their investment attractiveness. The components of the strategy of investment attractiveness of enterprises are outlined. Determining factors in the implementation of innovation and investment policy of enterprises are identified and the main stages that should include the processes of managing innovation and investment activities of enterprises in the context of digitalization.

Analysis of Competitiveness Factors of Global Innovative Companies

  • Jae-Kyung Kim;Jon-Mo Yoon;Bong-Soo Lee
    • Journal of Korea Trade
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    • 제26권3호
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    • pp.63-78
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    • 2022
  • Purpose - This study's purpose is to analyze which factors are more important to strengthening the competitiveness of global innovative companies by firstly sampling global 40 enterprises, secondly investigating of study models empirically, thirdly finding out significant implications through research, and finally using this result to help improve global companies' competitive edges. Design/methodology - Developing three research models of hypothesis and using 5 variables such as technology innovation, knowledge management, human resource development, sustainable management, and corporate life, this study was empirically carried out by reliability and validity testing, correlation analysis of variables, and multiple regression analysis of three research models. Findings - Through proceeding empirical analysis study, we found out that technology innovation and sustainable management had a significant impact on strengthening competitiveness through the hypothesis test. Those two factors had positive results and a synergy effect through correlation analysis along with process change and human resource development, which are also important areas in global innovative companies. Originality/value - In line with the fourth industrial revolution era's acceleration and COVID-19's large impact on all industries, global companies are newly developing their business models to cope with external environment change. This study's results would be meaningful for global enterprises and domestic companies to improve their overall competitive edge by reinforcing their innovation strategy, preparing next growth engines, diversifying business portfolios, and setting business milestones.

엔씨소프트의 엔터테인먼트 확장 전략 : 탐험과 활용을 중심으로 (NC Soft's Entertainment Expansion Strategy : Focusing on Exploration and Exploitation)

  • 권상집
    • 한국엔터테인먼트산업학회논문지
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    • 제15권3호
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    • pp.1-11
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    • 2021
  • 엔씨소프트는 모든 고객이 게임과 콘텐츠를 통해 상호 연결되는 엔터테인먼트 혁신의 공간을 꿈꾸고 있다. 이를 위해 엔씨소프트는 게임 기반의 고유 기술 역량으로 AI 및 IT 기술을 활용해 엔터테인먼트 산업에 대한 확장 전략을 현재 추구하고 있다. 본 연구는 엔씨소프트에 관한 사례연구를 통해 다소 도전적인 탐험적 혁신과 활용적 혁신을 동시에 추구하는 것이 왜 콘텐츠 기업 경영에 중요한지에 관한 실무적 시사점을 제안하고자 진행되었다. 엔씨소프트는 꾸준히 게임 역량을 장기간 축적하여 게임기획, 프로그래밍, 그래픽 디자인 등에서 점진적 혁신을 추구, 관리하였다. 또한, 혁신적 성과를 위해 K-POP, 디지털 콘텐츠 플랫폼, 영화, 애니메이션 등에 관한 영역으로 진출하기 위해 주요 콘텐츠 기업들과 전략적 제휴를 추진하며 탐험적 학습을 추구하고 있다. 본 연구가 제안하는 연구 결과는 엔터테인먼트 및 콘텐츠 산업의 경영진들에게 중요한 시사점을 제공해주었다. 또한, 탐험 및 활용 전략의 실행에 관한 어려움을 겪는 기업가들에게 효과적인 실행 로드맵을 제공하는데 본 연구는 기여하였다.

사업부 전략과 마케팅 전략 간의 관계에 관한 실증연구: Miles and Snow의 전략유형과 Porter의 본원전략을 기준으로 (An Empirical Research on Relations between Business Strategy and Marketing Strategy: Based on Miles and Snow's Strategic Typology and Porter's Generic Strategy)

  • 김범종
    • 마케팅과학연구
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    • 제14권
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    • pp.81-100
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    • 2004
  • Miles and Snow의 전략유형 및 Porter의 본원전략과 제품 수준의 마케팅 전략 간의 관계를 검증해 보고, 두 사업부 전략유형 간의 관계도 분석하였다 소비재와 산업재를 포함한 102개 전략사업단위에 대해 최고경영자와 마케팅 관리자를 방문 면접하여 조사자료를 수집하였다. 분석결과 Miles and Snow의 전략 유형은 제품시장의 환경관리에 대한 관리적 노력의 적극성 측면에서 전략유형 간에 유의한 차이를 보였으며, Porter의 본원전략과 제품 수준의 마케팅 전략 사이에 유의한 관련성이 있는 것으로 나타났다. 또한 두 전략유형 간에 관련성 검증을 통해 Miles and Snow의 조직내부의 관리적 관점과 Porter의 경쟁적 관점의 통합적 접근가능성을 보여 주었다. 본 연구결과 다양한 산업에 있어서 사업부 수준의 전략이 제품 수준의 마케팅 전략 활동에 일관성 있게 나타남으로써 사업부 수준의 전략유형이 제품 수준의 마케팅 전략에도 적용되고 있음을 시사해 주었다.

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혁신적 전략기업 형성을 위한 기업문화의 역할 (Role of corporate culture in shaping up innovative, strategy-driven corporation)

  • 이원창;서의호
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2000년도 추계학술대회 및 정기총회
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    • pp.22-25
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    • 2000
  • With the dawn of the 21st century, the corporate business environment started to witness the unprecedented, intense competition on global basis. As a result, the kind of corporate business activity that can respond swiftly to the new changes emerged as one of the most critical factors to increase corporate competitiveness. Being reborn as a strategy-focused organization means seeking innovation. And the strategy not involving innovation is just meaningless. It is this innovation that lies at the heart of the corporate strategy, and that is the only way for continuation of the corporation. The most important pending issue facing companies today is to bolster corporate competencies fit for new business environment, to develop corporate culture required for getting competitiveness edge back, and ultimately to put the company on the continued growth path. Corporate culture, as the very underlying belief and philosophy, is not just woven into the fabric of the corporate management strategy and into the way the company is doing its business. It also, as a regulation and norm for its employees to stick by, affects the way they think and behave. This paper aims at presenting the role of the corporate culture in working out problems encountered by companies today, like corporate innovation, instilling vitality to the organization, beefing up the underlying corporate capabilities, and making transformation required by the changing business environment.

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Fukuoka Next-generation Social System Creation Hub as a Regional Innovation Platform Strategy

  • Cha, Sang-Ryong
    • World Technopolis Review
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    • 제7권2호
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    • pp.125-134
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    • 2018
  • The purpose of this article is to introduce and describe the case of Fukuoka Next-generation Social System Creation Hub based on the conceptual framework of regional innovation platform strategy. In short, it is a "government-issued" regional innovation platform strategy to improve innovativeness with limited creative capital through "borrowing" not money but network, wisdom, know-how, and ideas from each other between some stakeholder groups in a region. The Fukuoka Industry, Science & Technology Foundation, which is the coordinating institution of the whole program, plays the role of a platformer to unify various projects into the program crossing borders between stakeholder groups for building regional innovation platforms that lends intensive support to feedback loops between the program facilitator and its partners in the program. Thanks to being a government-issued one, it could be tied together with some wide ranging issues of policy on social innovations, such as the "low carbon society" or the "health and longevity society." But at the same time, it is a concern that many regional research institutions that have innovative potential and diverse ideas become governed by the platform without their noticing it and dealt with in the same way based on "selected" and "designated" strategic goals. Therefore, it seems that a regional innovation platform strategy is a kind of "double-edged sword" in public policy in the era of "panopticism of bureaucratic society" in Japan.

The New Paradigm of Management in Design Organization: The Reality of Bottom-line Effectiveness in Design Organization's Management Needs

  • Choi, Seung-Pok
    • International Journal of Contents
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    • 제7권4호
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    • pp.90-97
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    • 2011
  • This study identifies how management theory and philosophy work in conjunction with and support one another as both are critical to understanding leadership concepts and viewing the design organization holistically in terms of organizational behavior and performance. This paper analyses data from an in-depth single-case study at management in interior design organization in Korea. Two new 'most efficient and effective way' to achieve the goals of the design organization has been launched. The first was organizational behavior and performance, and the second a needed new paradigm of management skills. Organizational culture affects organizational effectiveness in design because it can (a) provide an organization with a competitive advantage, (b) improve the way an organizational structure works, and (c) increase the motivation of designers to pursue organizational interests. Moreover, the result of research creates paradigm of thinking that how leaders in the design organization need to focus on innovative and strategic systems to gain competitive advantage and enter global markets; a key inter-organizational cooperation strategy to achieve a targeted goal.

All-IP화 디지털융합 및 미디어산업의 진화 연구 (All-IP Digital Convergence and Its Effect on the Evolution of the Media Industry)

  • 정석균
    • Journal of Information Technology Applications and Management
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    • 제18권2호
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    • pp.23-38
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    • 2011
  • The advance of All-IP digital convergence is now triggering fundamental changes in the media industry. This article analyzes the evolution of the media industry based on a value chain model, with a special emphasis placed on the impact of digital technology on the structure of media production, distribution, and consumption. As the Internet has evolved into an access channel for all forms of media, the boundaries of the media industry remain unclear and open thus enabling anyone to become a creator of media. Furthermore, the scope of media continues to become more dynamic as competition grows between older and more innovative forms of media. In this light, adapting to innovative technologies and more effectively meeting the needs of customers represent key factors for the continued evolution of the media.

기능혁신을 통한 디지털 신제품 개발 전략에 관한 연구 : 엑스캔버스 타임머신TV 개발 (A study on the digital new product development with product innovation : focused on the case of Xcanvas time-machine TV)

  • 김상윤;정용환;김진우
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.36-39
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    • 2006
  • This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.

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