• International journal of advanced smart convergence
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• 제8권4호
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• pp.130-137
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• 2019

We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study, 6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.

• 한국의류학회지
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• 제19권3호
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• pp.434-447
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• 1995

This research was intended to identify variables influencing on risk perception and risk reduction behavior in clothing purchase situations. Responses from 631 female adults living in Seoul area were collected and analyzed. Towner for social occasions or working in office was used as clothing stimulus. The analysis included three product variables(price, style, type of clothing), 4 personality variables(generalized self-confidence, specific self-confidence, generalized informativeness, fashion informativeness), 2 clothing attitude variables(clothing importance, clothing interest), 4 demographic variables(age, educational level, occupation, income), and 3 situational variables(purchase planning, time pressure, effects of shopping company). Multiple regression revealed the fact that each type of clothing risk and each type of risk reduction behavior was influenced by the set of different variables. Generalized self- confidence and age and time pressure had more effects on clothing risk perception, while clothing risk reduction behavior was more influenced by clothing risk type, clothing interest, price of clothing and fashion informativeness. Implications for marketing strategies planning were also provided.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.119-145
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• 2014

Under the premise that information privacy concerns can atrophy e-commerce by causing particular behaviors of Internet users, this study focused on exploring the causes of information privacy concerns, the related information privacy protective responses of Internet users, and measures for alleviating the information privacy concerns. This study is based on the 'principal-agent theory,' and established the following as factors that cause information privacy concerns of Internet users: perceived information non-transparency; perceived action uncertainty. Also, the information privacy concerns caused by the factors were established as the cause of information privacy protective responses of Internet users. Also, the concept of 'signaling' and 'incentive,' which were presented to solve the adverse selection and moral hazard issue in the host-agent theory, was introduced to establish the following as factors that alleviate information privacy concerns: trust; informativeness. Those factors were included in the research model to conduct an empirical analysis. The analysis has revealed that both the perceived information non-transparency (p<0.01) and perceived action uncertainty (p<0.01) as to websites had a significant impact on information privacy concerns. Also, information privacy concerns of Internet users (p<0.01) had a significant impact on their information privacy protective responses who strive to protect their personal information. In addition, when trust and informativeness, which were established as factors that can alleviate information privacy concerns, were empirically analyzed, trust and informativeness had the effect of alleviating information privacy concerns. Based on the findings, the following was confirmed: Boosting the trust of Internet users in websites and offering useful information related to personal data can play a key role in alleviating the information privacy concerns of Internet users.

• 문화기술의 융합
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• 제9권2호
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• pp.29-35
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• 2023

이 연구는 간판 개선을 시행한 간판에 대해 소비자가 인식하는 점포 적합성이 점포 방문 의도에 미치는 영향을 살피고, 그 관계에서 정보성, 오락성, 방해성의 매개효과를 확인한 조사연구이다. 연구문제 검증을 위해 간판 개선을 시행한 지역에 방문한 경험이 있는 학부생과 대학원생 150명을 대상으로 2022년 11월 7일부터 11월 18일까지 설문조사를 실시했다. 데이터는 SPSS 26.0과 PROCESS Macro 4.2의 Model 4를 이용해 분석했다. 연구 결과, 점포 적합성은 정보성과 오락성을 매개하여 점포 방문 의도에 정적인 영향을 미치는 것으로 나타났다. 이 연구의 결과는 간판 개선 사업에 참여하는 소상공인과 지자체 및 정부 기관의 실무자에게 간판 개선 시 간판의 점포 적합성을 중요하게 고려해야 함을 시사한다.

• 한국콘텐츠학회논문지
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• 제20권8호
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• pp.176-185
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• 2020

본 연구는 스마트폰 기반 멀티스크리닝(multiscreening)이 모바일 비디오 광고태도에 미치는 영향과 더불어 관련 작용기제를 탐색하는 것을 주요 목적으로 한다. 작용기제의 탐색을 위해서 모바일 비디오 광고태도에 미치는 스마트폰 기반 멀티스크링의 영향력이 소비자의 지각된 광고정보성과 광고침입성에 의해 매개되는지를 검증하였다. 온라인 설문(n=155) 결과는 스마트폰 기반 멀티스크리닝이 모바일 비디오 광고태도에 긍정적인 영향을 미쳤으며, 두 변인의 관계성은 모바일 비디오 광고에 대한 소비자의 정보성 인식을 통해 부분매개(partial mediation)되는 것으로 나타났다. 예상과 달리 지각된 침입성의 매개효과는 검증되지 않았다.

• 산경연구논집
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• 제11권7호
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• 아태비즈니스연구
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• 제13권4호
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• pp.109-121
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• 2022

Purpose - This study investigates how earnings volatility influences current stock price informativeness about expectations of future earnings. Design/methodology/approach - I adopt the FERC model developed by Collins et al. (1994) and modified by Lundholm and Myers (2002) to investigate the connection between earnings volatility and future earnings reflected in current returns. I define five-year rolling standard deviations of earnings and components as earnings volatility measures and the degree of deviation of earnings from cash flows over the same five-year, which is developed by Jayaraman (2008). Finding - My results show that earnings volatility delays current stock price response to future operation expectations. They also verify that as earnings are more divergent from cash flows, current returns are less timely incorporating value-relevant future operation. Research implications or Originality This study shows that when volatile earnings deliver obscure and unreliable information about future operation expectations, they cause the market to be conflicting in understandings their implications and make it difficult in attaining correct future cashflow estimates.

• Asia pacific journal of information systems
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• 제30권4호
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• pp.741-757
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• 2020

The outbreak of COVID-19 has changed our lifestyle. People spend much more time on YouTube, SNS and online shopping than before. Accordingly, the number of product review videos are steeply increasing in YouTube platform. When people watched the review videos, they might search additional information if they liked the videos. This study aims to investigate how the informativeness and the degree of attention gathering of product review videos influence on the product information sourcing intention and persuasion knowledge. We also try to find whether prior YouTube experience affects the relationship between the degree of attention gathering and persuasion knowledge. We conducted an online survey on 499 participants and analyzed using partial least square methods. Results show that 1) informativeness and the degree of attention gathering towards product review videos influence on the product information sourcing intention and user's persuasion knowledge. 2) Viewers' YouTube experiences moderate the increase of the viewers' persuasion knowledge caused by increasing the degree of viewers' attention gathering. This study implies that YouTube product review videos could be created in strategic manners. Also, it could be inferred that consumers' prior YouTube experiences may reduce negative potentials of the degree of attention gathering onto persuasion knowledge.

• 산학경영연구
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• 제18권1호
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• pp.19-41
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• 2005

회계정보의 유용성은 기본적으로 정보이용자들의 의사결정에 어느 정도 도움을 줄 수 있는가에 의하여 평가될 수 있는데, 회계정보의 유용성에 대한 하나의 측정치로서 투자자에 대한 회계이익의 정보효과를 이용할 수 있을 것이다. 기업의 소유구조는 기업이 회계이익을 결정하는 과정과 외부 투자자들이 기업관련 정보를 이용하는 문제와 밀접한 관련이 있다. 실제로 기업의 소유구조가 어떠한 형태를 갖고 있느냐에 따라 기업에서 적용하는 회계정책이 달라지고 투자자들이 회계정보 외의 기업관련 정보를 이용함에 있어서도 그 내용이나 접근가능성에 차이가 있다. 따라서 기업의 소유구조는 궁극적으로 회계이익의 정보효과에 영향을 주는 것으로 볼 수 있다. 본 연구에서는 기업의 소유구조를 경영자 또는 내부 지분율이 높은 기업, 기관투자자와 비지배대주주의 지분율이 높은 기업 및 지분분산이 광범위하게 잘 이루어진 기업 등 크게 3 가지로 분류하여 각각의 소유구조가 회계이익과 주가이익률과의 관계에 미치는 영향을 이론적으로 고찰하였다. 이익조작가설은 소유와 경영이 분리된 기업들이 일반적으로 이익을 조작하려는 경향이 있다고 주장한다. 한편 차별적정보가설은 회계정보에 대한 대체적인 정보의 양 및 적시성과 관련이 있다. 소유구조가 주가와 이익과의 관계에 미치는 영향을 분석함에 있어 이익조작가설에 바탕을 둔 기존 연구들은 소유구조와 정보환경과의 관계를 고려하지 않았지만 본 연구는 차별적 정보가설을 함께 고려하여 추가적인 검토를 하였다.

• 수산경영론집
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• 제18권2호
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• pp.29-52
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• 1987