• Title/Summary/Keyword: information use experience

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A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience- (QR코드 가상점포 사용의도의 이중경로모델 -소비자 사용경험의 조절효과-)

  • Kim, Eun Young;Yoon, Namhee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.913-928
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    • 2014
  • This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.

A Study on the Effects of Customers' Smartphone Use on their Waiting Experience and Service Quality Evaluation (스마트폰 사용이 고객의 대기경험 및 서비스 품질 평가에 미치는 영향에 대한 연구)

  • Jeong, Jun Hyeong;Lee, Jong-Oh;Lee, Sunro
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.15-33
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    • 2014
  • Recently, the service providers are making various attempts to provide smartphone applications for waiting information in order for customers to perceive waiting time short. This research, therefore, investigates the impact of smartphone use on the waiting experience and provide service organizations with effective measures for managing customers' waiting. As a result of this study, utilization of smartphone during the waiting period shows the positive impact on perceived waiting time, acceptability, and emotional response. Among these, the largest impact appears on the acceptability of waiting that has the largest impact on the perceived service quality. In addition, results reveal that smartphone users shows more positive waiting experience than non-users who read newspapers or magazines, watch TV, or do nothing.

Structural relationship analysis between perceived ease of use, acceptance attitude, user satisfaction, and intention to continue using the electronic attendance-absence recording systems (전자출결시스템에 대한 지각된 용이성, 수용태도, 사용자 만족, 지속 사용 의도 간의 구조관계분석)

  • Park, Hyejin;Kwon, Youngae
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.1
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    • pp.115-124
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    • 2022
  • This study analyzed the intention of continuous use of the electronic attendance-absence system. Perceived ease of use, acceptance attitude, and user satisfaction variables were selected to analyze the factors affecting the intention of continuous use. To achieve the purpose of this study, a survey was conducted targeting students who had experience in using the electronic attendance-absence system at K University located in Chungcheongbuk-do. The use environment of the electronic attendance-absence system was non-face-to-face, and the questionnaires answered by 921 students were analyzed. The study results are as follows. First, perceived ease of use and acceptance of the electronic attendance-absence system were found to have a positive effect on user satisfaction. Second, it was found that the learner's perceptual ease, acceptance attitude, and user satisfaction for the electronic attendance-absence system had a positive effect on the intention of continuous use. This study is meaningful in that it identified the intention of continuous use based on the experience of the electronic attendance-absence system in a non-face-to-face environment.

The Experience and Intention of Health Food Use among Middle-aged Men in Urban Areas (도시 중년 남성의 건강식품 섭취 경험과 의도에 관한 연구)

  • 송화숙;오세영
    • Korean Journal of Community Nutrition
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    • v.5 no.2
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    • pp.193-200
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    • 2000
  • This study examined the experience and intention of health food use regarding the different type of health foods among 201 middle-aged Korean men form urban areas. Based upon the results of a prestudy, health foods were classified into 4 groups including Chinese medicine(CM), toner foods(TF), vitamin or mineral supplements(VMS), and other manufactured heath food supplements(MHFS). compared with the4 case of health food experience, the similar proportion of the subjects were intended to use CM( 70%) and MHFS( 40%), yet the smaller proportion of them had the intention for TF(46%) and VMS(52%). Our subjects mainly obtained information on CM and TF from social networks, such as families, relatives, friends and neighbors and VMS and MHFS from mass media. Expected effects of health food consumption were different by the type of health food. The most positive expected effects were found in CM, followed by VMS. However, there was weak evidence for the positive effects of the TF and MHFS. Upon the consumption of health foods, our subject appeared to expect to their body energy to increased and body functions to be improved in general. Multivariate analyses indicated the importance of expected effects of health food consumption and aging symptoms as determinants of future health food use. Experience was rarely associated with intention in health food use. This study suggests that educated middle-aged Korean men may have a rational attitude toward health food use. Regarding different attitudes and behavior toward the different type of health foods, further research should consider the nature of each type of health foods. The limitations of this study are also discussed.

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The Experience of Cultural Facility Use of North Korean Refugee Mothers with Young Children (유아기 자녀를 둔 북한이탈주민 어머니의 문화시설 이용 경험)

  • Jo, Hye-Young;You, Jae-Kyung
    • Korean Journal of Childcare and Education
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    • v.12 no.4
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    • pp.41-69
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    • 2016
  • The purpose of this study is to promote the use of cultural facilities of North Korean refugee mothers with young children by finding out their past experience of cultural facility use. The subjects of this study were 183 North Korean refugee mothers with young children and a total of four research participants. A survey and in-depth interviews were used to draw reliable research results. The research results are as follows: First, as to uses of cultural facilities, North Korean refugee mothers with young children got information about cultural facilities through the Internet community such as Internet cafes and blogs. Their considerations for using cultural facilities were diversity of activity programs and subdivision of performances and arts activities. Over 50% of mothers responded that cultural facilities were needed to enhance the creativity of their children. Second, concerning difficulties of cultural facility use, the most difficulty was high costs, and the second most difficulty was absence of cultural facilities nearby their residence. Third, as to the needs of cultural facility use, a children's library was needed the most for children's development. They responded that the most necessary policy for cultural facility use was to increase cultural vouchers for low-income households and to expand recipients of these vouchers.

Needs Assessment for Developing a Nutrition Information Site for Elementary School Children Among Elementary School Dietitians (초등학교 영양사를 대상으로 취학 어린이용 영양정보 사이트 개발을 위한 요구도 분석)

  • Ahn, Yun;Kim, Hyung-Mee;Seo, Jung-Sook;Yoon, Eun-Young;Bae, Hyun-Joo;Kim, Kyung-Won
    • Korean Journal of Community Nutrition
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    • v.12 no.4
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    • pp.405-416
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    • 2007
  • This study was to examine the needs among elementary school dietitians (n = 115) for developing a nutrition information internet site for children. A survey questionnaire included general characteristics, internet use regarding health and nutrition information, and needs for developing a nutrition information site. The mean age of the subjects was 36.2 years. The higher working experience group (> 10 years of working as dieticians) had higher mean age (p < 0.001), had a larger number of enrolled students at school (p < 0.01) and the number of those receiving school lunch (p < 0.01) than the counterparts (${\le}10$ years group). Sources of health and nutrition information were mainly PC/internet (60.4%) and seminar (14.4%). About 95% used health or nutrition information using the internet, however, the majority of users (71.6%) used internet information only when they needed it. Major reasons for using internet information was 'to get nutrition education materials' (63.8%) and 'to obtain general nutrition information' (21%). One third of the subjects were satisfied with nutrition information internet sites; major problems with internet sites were 'lack of content' (38.9%) and 'lack of practical information' (33%). These characteristics regarding internet use were not different between work experience groups. Major problems with nutrition education were 'lack of nutrition educational materials' (41.1 %) and 'lack of nutrition education skills' (32.1%). These were significantly different between the work experience groups (p < 0.01). Subjects preferred CD/internet to leaflet/booklet as nutrition educational materials. In developing nutrition sites for children, subjects wanted topics such as obesity assessment, dietary assessment, and obesity. Subjects responded that contents of nutrition information should be 'suitable to the children's knowledge levels' (31.1%), 'interesting enough by including quizzes, games and songs' (27.8%), 'inserting many illustrations/icons' (16.3%). In terms of designing internet sites for children, they wanted that internet sites should 'be easy enough to find the sites' (29.2%), 'use illustrations and characters' (24.8%), 'use communication channels such as Q&A' (18.7%). Needs for developing internet sites for children were not different by the work experience group. This study suggests that web sites for children should be carefully developed considering the contents and design, have less information with more illustrations, designed to induce the interest of children, as well as including sections such as eating habit assessment and games.

A Survey on Present Level and Expectation Level of IT Literacy in Korean School Teachers (${\cdot}$중등교원 정보기술소양의 현수준과 기대수준에 관한 연구)

  • Shin Hoe-kyun;Han Ill-Jo
    • The Journal of Information Systems
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    • v.12 no.2
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    • pp.189-208
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    • 2003
  • The purpose of this study was to survey current status of information technology literacy in Korean teachers and to give some suggestions for the preparation of prospective teachers in Korea. To achieve the purpose, data were collected using on- and off-line surveys containing questionnaires developed by the researchers. The survey items were categorized into 11 groups such as operation capability, computer use and communication, word processing, ethics, computer fundamentals, understanding of educational IT, information instruments use, application s/w use, work processing with computer, and internet use capability. Major findings were as follows: (1) Female teachers rated their IT literacy level higher than male teachers. (2) Teachers with longer teaching experience rated their IT literacy level lower than those of shorter experience. (3) There were no signigicant differences among sex, school, job grade of teachers at the present level of literacy, but there were significant differences among sex, age, carreer, job grade, and subject matter at the expectation level except for school grade.

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Exploring Individual Differences and Flow in Web 2.0 Services (웹 2.0에서 사용자 특성과 플로우 간 관계)

  • Moon, Yun Ji
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.569-572
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    • 2013
  • Using flow theory as our foundation, we empirically tested the impact of three personality traits on the level of flow state experience and three user-generated content (UGC) usage types. Findings indicate that extroversion is positively related to the use of UGCs for entertainment, and negatively related to the use of UGCs for communication and information; neuroticism is positively related to the use of UGCs for entertainment and communication; and psychoticism is negatively related to the use of UGCs for information. In addition, only extroversion has an influence on flow, which is positive, and flow has a positive influence on UGC usage for entertainment and communication. This study extends flow theory by exploring antecedents and outcomes of the flow state experience.

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A Study of Variables Affecting the Information Literacy (정보활용능력에 영향을 미치는 변인에 관한 연구)

  • Park Nam-Jin;Choi Eun-Ju
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.3
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    • pp.215-232
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    • 2006
  • This study analyzed factors affecting the information literacy of students and the effects of information literacy education. Based on the results. the study aimed at presenting plans for the enhancement of information literacy education hereafter. The differences in the mean value of computer operating skill, library related knowledge, frequency of library use and information literacy prior to and after taking the course in information literacy education were compared. The result of hypothesis testing on the effects of previous educational experience, computer operating skill, knowledge of library use and frequency of information use have on information literacy, as well as the relationship between course satisfaction and opinion after taking the lecture were all adopted. The result of the study implied that more systematic and concrete information literacy education program is urgently needed.

Effect of Dietary Education Experience (Home, School, and Mass Media) on Food Consumer Information literacy (가정, 학교, 대중매체의 식생활교육 경험이 식품 소비자정보 리터러시에 미치는 영향)

  • Kim, Ji Eun;Choi, Kyoung Sook
    • Korean Journal of Community Nutrition
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    • v.24 no.5
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    • pp.363-373
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    • 2019
  • Objectives: This study examined the effects of dietary education experience (home, school, and mass media) on food consumer information literacy. Methods: The study subjects were 454 adult consumers who answered a structured questionnaire. The questionnaires addressed the subjects' demographics, dietary education experience (home, school, and mass media), and food consumer information literacy. The data were analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and multiple regression analysis using SPSS Win 24.0. Results: First, the scores of mass media education experience were 3.41 ± 0.64, which was the highest, and 3.15 ± 0.74 for school education experience, which was the lowest. Second, the level of sub-literacies (task definition, information seeking strategy, location and access, use of information, synthesis, and evaluation) showed scores of 3.20 ± 0.72 ~ 3.47 ± 0.68, which were slightly higher than the median. The synthesis literacy was the highest, as opposed to the information seeking strategy literacy, which was the lowest. The location and access and synthesis literacy were higher in women. Third, a significant positive(+) relationship was observed between all sub-literacies and each of three dietary education experiences (home, school and mass media). According to multiple regression analysis, the major variables influencing the sub-literacies of food consumer information literacy were home education, mass media, and school education in that order. Conclusions: The dietary education experience was the highest through mass media. The factor that showed the highest food consumer information literacy was synthesis. The factors influencing the food consumer information literacy were dietary education experience through home, school, and mass media.