• Journal of the Korean Society for information Management
• /
• v.20 no.3
• /
• pp.17-30
• /
• 2003

The purpose of this study is to identify the relationships among information search activities, of which perceived risk, cognitive dissonance, and involvement play a role. A survey of 155 students who have a recent experience on information search activities. Total six hypotheses the research already reported on information search effort, thereby giving decision maker a richer understanding of information search behavior.