• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.46-57
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• 2012

Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers' cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants' satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m=3.70 out of 5.0) among fashion product information followed by design information(m=3.48). On the other hand, size information, refund/exchange and fiber content information received low satisfaction scores(m=2.81, 2.71, 2.57 in turn). This research suggests the Internet retail stores should provide more variety of information in detail using technology and improving customer services. This study could provide the Internet retail stores a guideline to establish a satisfactory information delivery system.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.5
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• pp.558-568
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• 2017

This study was conducted to examine the level of exposure, credibility and usefulness of the food tourism information channel perceived by foreign tourists visiting Korea. A total of 230 survey questionnaires were distributed to Japanese and Chinese tourists, who account for the highest percentage of tourists visiting Korea. The results showed that tourists were segmented into three groups based on their participation in food tourism activities: culinary tourists, experiential tourists and general tourists. Japanese tourists participated more actively in food tourism activities than Chinese tourists. The information channel used most frequently by tourists was 'word-of-mouth,' while the least used channel was 'e-mail catalog contains food tourism information.' Culinary tourist most actively used online and offline channels to search for food tourism information. Perceived credibility and usefulness of the food tourism information channel differed by nationality and food tourist segments. This study provides meaningful implications regarding food tourism promotion strategies.

• Journal of Distribution Research
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• v.12 no.3
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• pp.69-90
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• 2007

This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

• Journal of information and communication convergence engineering
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• v.8 no.6
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• pp.609-617
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• 2010

This paper is concerned with the use of a selforganizing map (SOM) to estimate the desired channel states of an unknown digital communication channel for blind equalization. The modification of SOM is accomplished by using the Bayesian likelihood fitness function and the relation between the desired channel states and channel output states. At the end of each clustering epoch, a set of estimated clusters for an unknown channel is chosen as a set of pre-defined desired channel states, and used to extract the channel output states. Next, all of the possible desired channel states are constructed by considering the combinations of extracted channel output states, and a set of the desired states characterized by the maximal value of the Bayesian fitness is subsequently selected for the next SOM clustering epoch. This modification of SOM makes it possible to search the optimal desired channel states of an unknown channel. In simulations, binary signals are generated at random with Gaussian noise, and both linear and nonlinear channels are evaluated. The performance of the proposed method is compared with those of the "conventional" SOM and an existing hybrid genetic algorithm. Relatively high accuracy and fast search speed have been achieved by using the proposed method.

• Journal of Fashion Business
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• v.23 no.6
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• Korean Journal of Human Ecology
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• v.22 no.3
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• pp.455-471
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• 2013

The purpose of this study was to investigate on what kinds of consumer confusion exist and how much confusion consumers experience during their information search process. In-depth interviews and a questionnaire survey with college students were conducted to figure out the type and the level of consumer confusion. Results showed that college students were somewhat confused when they chose information channel and when they understood and used the chosen information. It was found that confusion was due to partly because of too many information and partly because of the lack of consumer searching skill.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.5 no.1
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• pp.85-105
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• 1981

Information is an essential factor leading the rapid progress which is one of the distinguished characteristics in modem society. As more information is required and as more is supplied by individuals, governmental units, businesses, and educational institutions, the greater will be the requirement for efficient methods of communication. One possibility for improving the information dissemination process is to use computers. The capabilities of such machine are beginning to be used in the process of Information storage, retrieval and dissemination. An important problems, that must be carefully examined is whether one technique for information retrieval is better for worse than another. This paper examines problem of how to evaluate an information retrieval system. One specific approach is a cost accounting model for use in studying how to minimize the cost of operating a mechanized retrieval system. Through the use of cost analysis, the model provides a method for comparative evaluation between systems. The general cost accounting model of the literature retrieval system being designed by this study are given below. 1. The total cost accounting model of the literature retrieval system. The total cost of the literature retrieval system = (the cost per unit of user time X the amount of user time) + ( the cost per unit of system time X the amount of system time) 2. System cost accounting model system cost = (the pre-search system cost per unit of time X time) + (the search system cost per unit of time X time) + (the post search system cost per unit of time X time) 1) Pre-search system cost per unit of time = cost of channel per unit time + cost of central processing unit per unit time + cost of storage per unit time 2) Search system cost per unit of time = comparison cost + document representation cost. 3) Post-search system cost per unit of time. = cost of channel per unit time + cost of central processing unit per unit time + cost of storage per unit time 3. User cost accounting model Total user cost = [pre-search user cost per unit of time X (time + additional time) ] + [search user cost per unit of time X (time + additional time) ] + [post-search user cost per unit of time X (time + additional time) ].

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.7
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• pp.535-539
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• 2007

We study an degree of alternativeness and a survivability of alternate routing algorithm in mobile ad-hoc tactical communication networks. The common channel signaling scheme is used and flood search routing algorithm is used for analysis. We also study a connectivity performance for flood search routing, restricted flooding and hybrid routing. From the results we expect low blocking probabilities with alternate routing and the conventional flood search routing shows better connectivity performance which results in high survivability.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.6
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• pp.2446-2462
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• 2016

In this paper, a frequency domain Expectation-Maximization (EM)-based channel estimation algorithm for Space Time Block Coded-Orthogonal Frequency Division Multiplexing (STBC-OFDM) systems is investigated to support higher data rate applications in wireless communications. The computational complexity of the frequency domain EM-based channel estimation is increased when higher order constellations are used because of the ascending size of the search set space. Thus, a search set reduction algorithm is proposed to decrease the complexity without sacrificing the system performance. The performance results of the proposed algorithm is obtained in terms of Bit Error Rate (BER) and Mean Square Error (MSE) for 16QAM and 64QAM modulation schemes.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.7A
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• pp.682-688
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• 2006

In this paper, a soft-decision method for initial PN code acquisition in pilot-channel aided Direct Sequence Code Division Multiple Access (DS-CDMA) systems is proposed in order to improve the acquisition performance. We apply this technique to the conventional hybrid search algorithm and analyze it in terms of mean code acquisition time. For the analysis, we present mathematical model of proposed algorithm and also perform the simulation under IMT-2000 channel models. Numerical results show that our proposed scheme outperforms the conventional one by 0.2 - 0.4 sec with respect to the mean code acquisition time because the soft decision technique can mitigate the possible decline in search performance caused by the use of a hard-decision technique.