• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.19-41
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• 2016

Recently, the proliferation of mobile devices such as smartphones and tablet personal computers and the development of information communication technologies (ICT) have led to a big trend of a shift from single-channel shopping to multi-channel shopping. With the emergence of a "smart" group of consumers who want to shop in more reasonable and convenient ways, the boundaries apparently dividing online and offline shopping have collapsed and blurred more than ever before. Thus, there is now fierce competition between online and offline channels. Ever since the emergence of online shopping, a major type of multi-channel shopping has been "showrooming," where consumers visit offline stores to examine products before buying them online. However, because of the growing use of smart devices and the counterattack of offline retailers represented by omni-channel marketing strategies, one of the latest huge trends of shopping is "webrooming," where consumers visit online stores to examine products before buying them offline. This has become a threat to online retailers. In this situation, although it is very important to examine the influencing factors for switching from online shopping to webrooming, most prior studies have mainly focused on a single- or multi-channel shopping pattern. Therefore, this study thoroughly investigated the influencing factors on customers switching from online shopping to webrooming in terms of both the "search" and "purchase" processes through the application of a push-pull-mooring (PPM) framework. In order to test the research model, 280 individual samples were gathered from undergraduate and graduate students who had actual experience with webrooming. The results of the structural equation model (SEM) test revealed that the "pull" effect is strongest on the webrooming intention rather than the "push" or "mooring" effects. This proves a significant relationship between "attractiveness of webrooming" and "webrooming intention." In addition, the results showed that both the "perceived risk of online search" and "perceived risk of online purchase" significantly affect "distrust of online shopping." Similarly, both "perceived benefit of multi-channel search" and "perceived benefit of offline purchase" were found to have significant effects on "attractiveness of webrooming" were also found. Furthermore, the results indicated that "online purchase habit" is the only influencing factor that leads to "online shopping lock-in." The theoretical implications of the study are as follows. First, by examining the multi-channel shopping phenomenon from the perspective of "shopping switching" from online shopping to webrooming, this study complements the limits of the "channel switching" perspective, represented by multi-channel freeriding studies that merely focused on customers' channel switching behaviors from one to another. While extant studies with a channel switching perspective have focused on only one type of multi-channel shopping, where consumers just move from one particular channel to different channels, a study with a shopping switching perspective has the advantage of comprehensively investigating how consumers choose and navigate among diverse types of single- or multi-channel shopping alternatives. In this study, only limited shopping switching behavior from online shopping to webrooming was examined; however, the results should explain various phenomena in a more comprehensive manner from the perspective of shopping switching. Second, this study extends the scope of application of the push-pull-mooring framework, which is quite commonly used in marketing research to explain consumers' product switching behaviors. Through the application of this framework, it is hoped that more diverse shopping switching behaviors can be examined in future research. This study can serve a stepping stone for future studies. One of the most important practical implications of the study is that it may help single- and multi-channel retailers develop more specific customer strategies by revealing the influencing factors of webrooming intention from online shopping. For example, online single-channel retailers can ease the distrust of online shopping to prevent consumers from churning by reducing the perceived risk in terms of online search and purchase. On the other hand, offline retailers can develop specific strategies to increase the attractiveness of webrooming by letting customers perceive the benefits of multi-channel search or offline purchase. Although this study focused only on customers switching from online shopping to webrooming, the results can be expanded to various types of shopping switching behaviors embedded in single- and multi-channel shopping environments, such as showrooming and mobile shopping.

• Journal of Broadcast Engineering
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• v.17 no.1
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• pp.179-190
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• 2012

In Distributed Video Coding(DVC), a low complexity encoder can be realized by shifting complex processes of encoder such as motion estimation to decoder. Since not only motion estimation/compensation processes but also channel decoding process needs to be performed at DVC decoder, the complexity of a decoder is significantly increased in consequence. Therefore, various fast channel decoding methods are proposed for the most computationally complex part, which is the channel decoding process in DVC decoding. As the channel decoding process becomes faster using various methods, however, the complexity of the other processes are relatively highlighted. For instance, the complexity of side information generation process in the DVC decoder is relatively increased. In this paper, therefore, a fast method for the DVC decoding is proposed by using adaptive search range method in side information generation process. Experimental results show that the proposed method achieves time saving of about 63% in side information generation process, while its rate distortion performance is degraded only by about 0.17% in BDBR.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.7
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• pp.2972-2991
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• 2016

WLAN is the best choice in the place where complex network is hard to set up. Intelligent terminals are more and more assembled in some areas now. However, according to IEEE 802.11n/802.11ac, the access-point (AP) can only serve one user at a single frequency channel. The spectrum efficiency urgently needs to be improved. In theory, AP with multi-antenna can serve multiple users if these users do not interfere with each other. In this paper, we propose a user clustering scheme that could achieve multi-user selection through the mutual cooperation among users. We focus on two points, one is to achieve multi-user communication with multiple antennas technique at a single frequency channel, and the other one is to use a way of distributed users' collaboration to determine the multi-user selection for user clustering. Firstly, we use the CSMA/CA protocol to select the first user, and then we set this user as a source node using users' cooperation to search other proper users. With the help of the users' broadcast cooperation, we can search and select other appropriate user (while the number of access users is limited by the number of antennas in AP) to access AP with the first user simultaneously. In the network node searching, we propose a maximum degree energy routing searching algorithm, which uses the shortest time and traverses as many users as possible. We carried out the necessary analysis and simulation to prove the feasibility of the scheme. We hope this work may provide a new idea for the solution of the multiple access problem.

• Proceedings of the IEEK Conference
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• 2000.09a
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• pp.233-236
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• 2000

In this paper, we consider a code acquisition of W-CDMA signals over multipath Rayleigh fading channel when double-dwell serial search code acquisition is used for initial synchronization. We derive the detection and false alarm probability, and mean acquisition time mathematically by taking into account of multiple H$_1$ cells and double-dwell serial search. It is noteworthy that the more the number of the post-detection integration, the shorter the mean acquisition time in low SNR.

• Journal of the Institute of Electronics and Information Engineers
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• v.52 no.8
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• pp.3-9
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• 2015

Under the maximum transmit power constraint and the minimum rate constraint, we propose the optimal number of transmit antennas and transmit power which maximize energy-efficiency (EE) in multi-user multiple-input multiple-output (MIMO) downlink system with the maximal ratio transmission (MRT) precoding. Because the optimization problem for the instantaneous channel is difficult to solve, we use independence of individual channel, average channel gain and path loss to approximate the objective function. Since the approximated EE optimization problem is two-dimensional search problem, we find the optimal number of transmit antennas and transmit power using Lagrange multipliers and our proposed algorithm. Simulation results show that the number of transmit antennas and power obtained by proposed algorithm are almost identical to the value by the exhaustive search.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.33 no.6A
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• pp.614-623
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• 2008

A very low complexity QRD-M algorithm based on adaptive search area is proposed for MIMO systems. The conventional QRD-M scheme extends each survivor paths to all constellation symbols at each layer and selects M paths of minimum path metrics. We found that performance will not be degraded even if we adaptively restrict the survivor path extension only to the neighboring points of temporary detection symbol according to the channel condition at each layer. By employing this feature, we propose a new QRD-M algorithm achieving the near MLD performance with a reduced complexity. We employ the channel gain ratio among the layers as a channel condition indicator, which does not require SNR estimation. The simulation results show that the proposed scheme effectively achieves near MLD performance while maintaining the overall average computation complexity much smaller than the conventional QRD-M algorithm.

• Journal of Satellite, Information and Communications
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• v.7 no.2
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• pp.97-103
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• 2012

A very low complexity QRD-M algorithm based on limited search area is proposed for MIMO systems. The conventional QRD-M algorithm calculates Euclidean distance between all constellation symbols and the temporary detection symbol at each layer. We found that performance will not be degraded even if we adaptively restrict the search area of the candidate symbols only to the neighboring points of temporary detection symbol according to the channel condition at each layer. As a channel condition indicator, we employ the channel gain ratio among the layers without necessity of SNR estimation. The simulation results show that the proposed scheme effectively achieves near optimal performance while maintaining the overall average computation complexity much smaller than the conventional QRD-M algorithm.

• Proceedings of the IEEK Conference
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• 2000.11a
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• pp.69-72
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• 2000

In CDMA systems, the performance of the typical multipath searcher degrades much according as the signal to noise ratio becomes low. In this paper, multipath searcher algorithm is proposed based on sliding window to overcome this drawback. In searcher systems, correlation values between incoming and local PN sequences are used to acquire multipath components. Therefore more accurate distributions of correlation values obtained through this proposed algorithm enables to get higher detection probability. In computer simulations, it is verified that proposed algorithm has better performances in Rayleigh fading channel and Gaussian channel.

• Journal of the Korean Institute of Telematics and Electronics A
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• v.32A no.10
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• pp.1-7
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• 1995

In this paper, the properties of autocorrelation function of binary sequences are investigated. From these properties, the binary sequences which can be used for measurement of impulse response on fading channel are found by computer search. A receiver which can measure impulse response by use of these binary sequences is devised. This devised measurement system produces zero values of autocorrelation function for the all delays except zero sight.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.4C
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• pp.331-340
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• 2006

In this Paper, we propose to extend the TSS-LS(Two-Step Search scheme with Linear search based Second step) scheme which was already proposed by the authors for coherent UWB(Ultra Wide Band) systems, to rapid and reliable acquisition of noncoherent UWB systems in multipath channels. The proposed noncoherent TSS-LS employing simple energy window banks utilizes two different thresholds and search windows to achieve fast acquisition. Furthermore, the linear search is adopted for the second step in the proposed scheme to correctly find the starting point in the range of effective delay spread of the multipath channels, and to obtain reliable BER(Bit Error Rate) performance of the noncoherent UWB systems. Simulation results with multipath channel models by IEEE 802.15.3a show that the proposed two-step search scheme can achieve significant reduction of the required mean acquisition time as compared to general search schemes. ]n addition, the proposed scheme achieves quite good BER performance for large signal-to-noise ratios, which is favorably comparable to the case of ideal perfect timing.