• 감성과학
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• 제8권1호
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• pp.63-74
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• 2005

본 연구는 심미적 영향요소 중 하나인 단순$\cdot$복잡이 과연 선호도와 어떠한 관계가 있으며, 다른 심미적 차원들과의 관계를 정립하기 위한 초기 연구 과정 중 하나이다. '제품이 가져야 할 가장 기본적인 기능이 제품 형태에 표현될 때 과연 심미적 영향요소 중의 하나인 단순$\cdot$복잡이 그 기능 표현에 영향을 주는가' 그리고 '기능 표현, 단순 복잡 그리고 선호도와의 관계는 어떠한가'를 알아보는 데 그 목적이 있다. 이를 위해 선택된 제품들을 범주화하고 각 범주별 제품들을 대상으로 실험하여 범주별 성향을 찾고 이를 기본으로 디자인 프로세스에 적용하여 검증하도록 한다.

• 유통과학연구
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• 제11권7호
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• pp.47-56
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• 2013

Purpose - In the academic literature, the researches on a comparative study on purchase behaviors of the consumers from emerging and mature markets remain limited. Therefore, this empirical study is attempted to examine the effects of country of origin (COO), brand image and corporate image on the purchase behavior of Chinese consumers (as from emerging market) and Korean consumers (as from mature market). Research Design, data, methodology - In total, 615 valid questionnaires were collected from the main cities of China and Korea respectively, and a multiple group analysis was conducted to test the hypotheses with SPSS 16.0 and AMOS18.0. Results - Chinese consumers are not influenced by country-of-origin effect, whereas Korean consumers are sensitive to it. Both Chinese and Korean consumers are sensitive to brand image, whereas corporate image does appear to influence Chinese consumers but not Korean consumers. The effects of country-of-origin are not more influential in less developed market (China) than more developed market (Korea). Conclusions - According to the results of this empirical study, the country-of-origin effect does impact Korean consumers but not Chinese consumers' purchase behavior. Therefore, multinational companies are relatively free to make the decision, if Chinese consumers are the marketing targets, when choosing manufacturing sites.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.281-290
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• 2020

Given the rise in international tourism and the rapid growth of the Vietnamese economy, the hospitality industry in Ho Chi Minh City, Vietnam's commercial hub, has been facing severe labor shortages due to competition with other fast-growing parts of the economy. These struggles to acquire high-quality employees is strangling future growth and placing new importance on the role of recruitment. To better understand the effectiveness of an organization's recruitment strategy, recruiters need to ascertain the Job Pursuit Intention (JPI) of job seekers to efficiently align an applicant's work notions with the organization's goals. This study aims to investigate the factors impacting on JPI among employees working in the hotel sector in Ho Chi Minh City. Secondary data are from previous studies and primary data are from consultation with 10 experts, group discussions and five in-depths structured interviews with 15 random employees and 302 survey questionnaires with employees working in three five-star hotels. Cronbach's Alpha, EFA, T-Test, ANOVA are used for statistical analysis. The findings show that compensation, career advancement, and work-life balance affect JPI of job seekers, in which compensation is the most influential factor. Furthermore, recommendations for recruiters, further research and limitations of this study have been laid out.

• 대한가정학회지
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• 제38권10호
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• pp.27-43
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• 2000

The CDP in Korea has been enforced for conserving resources and reducing environmental pollution since March, 1999. Therefore this thesis aims to investigate the degrees of consumer participation(CP), recognition and support, and to analysis of demographic variables, consumers' psychology, and attitudes which may influence the degrees of CP recognition, and support for the CDP. The results were as follows: First, the time of surrey was found to be statistically significant in consumer recognition and support. The degree of recognition was the lowest in first time. And the degree of consumer support was the highest in first time. Second, education, employment status and house shape were found to be statistically significant. The degree of consumer recognition was the highest among junior college graduates. The employed group was found to be the highest in the degree of participation. Third, the significant factors which influenced the degree of recognition was the time of survey, the perceived difficulty, effectiveness of the Consumer Deposit Program. The perceived difficulty, the time of survey were found to be related with the degree of consumer support. The most influential variables which influenced the degree of consumer participation were house shape, the perceived effectiveness, the degree of resource recycling, job and the degree of consumer recognition.

• Computers and Concrete
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• 제22권2호
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• pp.197-207
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• 2018

In the present study, group method of data handling networks (GMDH) are adopted and evaluated for shear strength prediction of both FRP-reinforced concrete members with and without stirrups. Input parameters considered for the GMDH are altogether 12 influential geometrical and mechanical parameters. Two available and very recently collected comprehensive datasets containing 112 and 175 data samples are used to develop new models for two cases with and without shear reinforcement, respectively. The proposed GMDH models are compared with several codes of practice. An artificial neural network (ANN) model and an ANFIS based model are also developed using the same databases to further assessment of GMDH. The accuracy of the developed models is evaluated by statistical error parameters. The results show that the GMDH outperforms other models and successfully can be used as a practical and effective tool for shear strength prediction of members without stirrups ($R^2=0.94$) and with stirrups ($R^2=0.95$). Furthermore, the relative importance and influence of input parameters in the prediction of shear capacity of reinforced concrete members are evaluated through parametric and sensitivity analyses.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2004년도 추계학술대회
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• pp.316-319
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• 2004

Due to keen competition among companies, companies have segmented customers and they are trying to offer specially targeted customer by means of the distinguished method. In accordance, data mining techniques are noted as the effective method that extracts useful information. This paper explores customer segmentation of the home study company using data mining. The purposes of this paper are especially competitor chum in the recent home study market, to understand the characteristics of the customer group who are expected chum in case competing companies do aggressive sales promotion. In addition, this paper aims to find the influential factors of their breakaway, and to prepare practical marketing strategy to keep the existing customers. The study of chum in the home study market is conducted and the model using decision tree to predict and select valuable customer. Finally, this paper presents how the results can be incorporated and measured as a part of an overall marketing campaign process.

• 한국인구학
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• 제2권1호
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• pp.5-16
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• 1978

The main purpose of this study is to examine the recent level of fertility and potentiality of the Korean population in Japan and to investigate some forces which influence the fertility of them using survey data. Some estimates of the level of fertility for the Korean population in Japan in 1974 are presented in Table 1. Comparing the some estimates for 1974 with those for 1969, the level of fertility in 1974 was realistically declined. It also indicated that potentiality of Koreans in Japan showed decreasing population. For investigating some factors affecting fertility, total births is selected which regressed on some variables believed in general to be influential in determiaing fertility. It was used a step-wise multiple regression to determine the independent as well as the combined effects of each of the variables. The SPSS computer program was used to perform the anlysis. Result from this data reveals that wife's family size preference as relevant predictor does influence the fertility of Koreans in Japan at this point considering that the age group of 20-29 is very much related. By employing multiple classification analysis, the analysis is concluded by nothing that the wi 3 family size preference has an even stronger relationship with economic factors than any other facto 3.

• 대한음성학회지:말소리
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• 제60호
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• pp.13-28
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• 2006

This study focused on comparing the following acoustic changes according to age and sex in adulthood: Fo, Jitter, Shimmer, and NHR. One hundred twenty Korean adults were divided into three age groups (20's, 50's, and 70's) and two sex groups (male and female). The subjects of this study performed three tasks: (1) sustained three vowels; (2) read on paragraph of 'Taking a Walk' (3) explained a picture. The data was analyzed using the MDVP of Multi-Speech. In the parameter of Fo, sex and age were influential factors. In the parameters of Jitter, Shimmer and NHR, the effect of sex and age was different in all three parameters. When the groups organized by sex were analyzed by age, the 20's group showed a statistical difference in all four parameters (Fo, Jitter, Shimmer, and NKR), when compared to the other two age ranges of 50's and 70's. We need to consider our standard parameter for the normal voice in the Korean elderly because the 50's and 70's age normal groups in our study are out of the current range of normal in MDVP.

• 기술혁신연구
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• 제12권3호
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• pp.73-96
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• 2004

This research began by recognizing the development of telecommunication skill in a short period of time as one achievement of launching the national research and development (R&D) project for the diversification of telephone service and for the solution of telephone holdup rate. Under this concern, this research is focusing on searching the influential elements on successful outcome by analyzing the case of Time Division Exchange R&D Project carried out by Korea. Those variables for analyzing the case is limited to 7 definite variables, which are "willingness of policy making organization", "participation of manufacturers and buyers", "support from research and development group", "economy of operating methods and selection of machinery", "rate of technology transfer", "support from Fixer", and "quality management". Summarizing the result of analysis, in order to bring about technological innovation, knowledge creation activity leading to upward efficiency through competition and cooperation making a harmony should be done in one mechanism. I.e., launching an innovative policy should be done in an arena of competition and cooperation, where stability of implementing system is achieved, the entity of "Fixer" is an adequate operator, and competition and cooperation is efficiently managed, among where agreement on purpose and professional opinions are reflected.

• 여성건강간호학회지
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• 제24권1호
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• pp.71-79
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• 2018

Purpose: The purpose of this study was to identify effects of attitude, subjective norm, and perceived behavior control toward Human Papillomavirus (HPV) on HPV vaccination intention in female high school students. Methods: Subjects of this study were female students aged 16 to 17 years, the optimal age group of HPV vaccination, arbitrarily selected from three high schools in B city. A total of 140 students agreed to participate in this study. Data were analyzed using descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Attitude, subjective norm, and perceived behavior control toward HPV were factors influencing HPV vaccination intention of subjects. Perceived behavior control toward HPV vaccination was the most influential factor. These factors accounted for 49% of HPV vaccination intention. Conclusion: These results suggest a need to increase perceived behavior control to increase HPV vaccination intention. The government needs to establish a national policy system such as financial support for HPV vaccines and free vaccinations so that students are aware that HPV vaccines can be easily inoculated.