• Proceedings of the Safety Management and Science Conference
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• 2009.04a
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• pp.501-510
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• 2009

Recently, there has been growing interest in the financial and economic effectiveness of service quality and customer satisfaction. It means that the final goal of customer satisfaction is the maximization with firms' financial performance, enterprise could survive through the creation of continuous financial performance. Companies are working in various ways to identify the direct relationship of service quality and customer satisfaction with financial and economic effectiveness in order to justify and validate customer satisfaction management. In this study, the influence of customer satisfaction on the financial performance is examined. Customer satisfaction index, the key non-financial performance measure has significant association with firms' financial performance index. Moreover, high customer satisfaction has a competitive advantage, so it can be the key success factor of firm's financial performance improvement.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.109-114
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• 2009

Recently, there has been growing interest in the financial and economic effectiveness of service quality and customer satisfaction. It means that the final goal of customer satisfaction is the maximization with firms' financial performance, enterprise could survive through the creation of continuous financial performance. Companies are working in various ways to identify the direct relationship of service quality and customer satisfaction with financial and economic effectiveness in order to justify and validate customer satisfaction management. In this study, the influence of customer satisfaction on the financial performance is examined. Also, we have analyzed customer satisfaction by comparing financial outcome of each industry Customer satisfaction index, the key non-financial performance measure has significant association with firms' financial performance index. Moreover, high customer satisfaction has a competitive advantage, so it can be the key success factor of firm's financial performance improvement.

• Journal of the Semiconductor & Display Technology
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• v.15 no.2
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• pp.81-86
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• 2016

Moisture vapor transmission rate (MVTR) is an important item for many applications of polymer breathable thin film. To determine the optimum values of the process parameters, it is essential to find their influence on The significance of six important process parameters namely, extruder cylinder temperature, extruder speed, extruder dies temperature, cooling roll temperature, stretching ratio, stretching roll temperature on breathable film strength of polymer extrusion was determined. Moreover, this paper presents the application of Taguchi method and analysis of variance (ANOVA) for maximization of the breathable film MVTR influenced by extrusion parameters. The optimum parameter combination of extrusion process was obtained by using the analysis of signal-to-noise ratio. The conclusion revealed that extruder speed and stretching ratio were the most influential factor on the film strength, respectively. The best results of film MVTR were obtained at higher extruder speed and stretching ratio.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.21-22
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• 2018

최근 소셜 네트워킹 서비스(SNS)의 급격한 성장과 함께, SNS를 대상으로 상품 마케팅을 하는 기업(광고주)들이 증가하고 있다. 이에 따라 SNS에서 상품을 효과적으로 광고할 수 있는 광고 대행 유저들을 광고주에게 추천해주는 서비스들이 등장하였다. 하지만 위와 같은 대부분의 서비스들은 단순히 유저의 이웃 수를 기반으로 유저의 광고 효과를 평가하기 때문에, 유저를 통해 단계적으로 파급되는 광고 효과는 고려하지 못한다는 한계를 가지고 있다. 위와 같은 문제를 해결하기 위해, 본 논문은 영향력 최대화 (Influence maximization) 연구 분야의 기술을 활용하여, (1) 유저를 통해 단계적으로 파급되는 광고 효과를 고려하는 광고효과 최대화 방안을 제안한다. 또한 보다 정확하게 광고효과를 평가하기 위해, (2) 광고 상품과 유저 사이의 적합도를 정의하여 광고 대행인 선출 과정에 적용하였다. 실세계 데이터를 이용한 실험을 통해 제안하는 광고 대행 유저 선출 방안이 전통적인 선출 방안들과 비교하여 광고 효과가 더 큰 유저들을 선출한다는 것을 입증하였다.

• Korean Institute of Interior Design Journal
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• no.32
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.3858-3869
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• 2015

In industrial society, the conversation topic of this period is mainly business start up, and revitalization of business start-up, through creation of new jobs, is playing an important role in employment maximization and revitalization of economy in general; one of those inducements is a start-up business incubation system, in whose center exists a start-up business incubator center. Hereupon, this study is intending to contribute to setting up the efficient operation direction and polity line, and provide a clue to a discussion by empirically analyzing the influence of quality level and degree of assistance of a start-up business incubator on satisfaction. For this purpose, this study developed a questionnaire on the basis of the preceding researches and conducted its research targeting a total of 500 valid samples. As a result of doing research, it was found that the quality level and assistance degree of services provided to a move-in company or a preparator of business start-up has a significant influence on satisfaction with the center & support service, and a manager's capabilities and related technology characteristics had a significant influence on satisfaction.

• Management & Information Systems Review
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• v.37 no.4
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• pp.195-217
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• 2018

Inaction inertia effect refers to the phenomenon wherein people who missed attractive opportunities in the past do not take any action when they are given the opportunity to receive discounts (sale). The main objective of this study was to find out how such inaction inertia effect influenced the expected regret from the action, expected regret from inaction, and purchase intention depending on the two types of consumption purposes-for pleasure and for practical use. As the personal disposition of each consumer differs from one another, it was expected that habitual purchase behavior and maximization behavior would influence the inaction inertia. An experiment was thus conducted by using a scenario to satisfy the objective of this study. Results showed that in the case of consumers whose consumption purpose was for pleasure, those who habitually purchased the same brand showed a higher level of expected regret from the action and expected regret from inaction. In the case of maximization behavior, no differences were found in the expected regret from the action between practical consumption purpose and pleasurable consumption purpose. On the other hand, differences were found in the level of expected regret from inaction, which is the case wherein consumers who missed their first opportunity to receive discounts (sale) did not make any purchase on their second opportunity for discounts (sale). Thus, inaction inertia was shown in accordance with habitual purchase behavior in the case of consumption purpose for pleasure, but it was not clearly shown in the case of consumption for practical use. This is because there is a relatively low level of justification on consumption, in the case of consumption for practical use. On the other hand, it was found that consumers with maximization behavior felt a stronger sense of regret in the case of their expected regret for inaction in consumption for practical use than in consumption for pleasure. Also, with regard to purchase intention, it turned out that only consumers with pleasurable consumption purpose had purchase intentions. Through these study results, it would be necessary to consider the consumption purpose behind the purchase of products or services, with regard to inaction inertia, depending on personal dispositions. In accordance with these study results, several theoretical and practical implications were discussed.

• Journal of the Korean Society of Safety
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• v.27 no.2
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• pp.34-41
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• 2012

In this study, it has been proposed the new type of temporary bridge which is structural performance maximization to integrated cover plate and girder as well as roll of lining board. Of all temporary bridge integrated cover plate and main girder in the form of a new type of structure is advantageous for the judge, but to the field of transport difficulties and challenges due to high altitude operations to take advantage of this challenge and deliver a structured, easy transport, and the synthesis of lining board possible was proposed. Lining board proposed in this study through experimental synthesis and analysis of the factors that influence the effectiveness of the construction and economic development in the construction method was superior, compared to the conventional lining board.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.2
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• pp.17-31
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• 2005

Recently, hotel industry has realized the importance of food and beverage sales for the profit maximization, and the focuses on restaurant management has been growing. Accordingly, menu management in the F/B department is one of the most key factors determining the success or failure of business. Therefore, in this study, entree menu items of french restaurant in the deluxe hotel was analysed with presently theorized model of menu analysis, classified into four menu items. Also it was analyzed how those classified menu items influence on sales, number of sold, food cost percentage, contribution margin And, proper ways was presented to make restaurant managers and menu planner in order to increase food operation sales through proper modifications and methods on various menu analysis matrix. In Pavesic's menu analysis method, all of menu items have impact on the sales, number of sold, contribution margin and Primes, Sleepers do so on the food cost. The finding of this study was that Pavesic's menu analysis is superior to menu analysis in terms of the sales, number of sold, food cost percentage, contribution margin. Therefore, Pavesic's menu analysis is useful and efficient method in order to conduct menu engineering.

• Journal of Distribution Science
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• v.16 no.10
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• pp.55-64
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• 2018

Purpose - The most important goal of corporate management is the maximization of firm value in the market. Executives of companies are making effort to increase corporate value and initiate various management strategies, which is to develop the products or service with value. Through these efforts, consumer satisfaction grows and loyalty increases, which leads to the positive change of customer satisfaction index. The purpose of this research is to find out the abnormal return after the KCSI(Korean Customer Satisfaction Index) is announced. Research design, data, and methodology - This research data is collected from 11 years' stock price in KOSPI market and KCSI. The authors analyze the abnormal return triggered by the announcement of KCSI through the event study. Results - First, newly enlisted companies in the KCSI show statistically significant short-term abnormal rate of return. Second, the value of the customer satisfaction index is not the level of customer satisfaction but the direction of the change in the CSI. Conclusion - Customer satisfaction has the important intangible asset in the marketing area. However, firms' investment for CS is not an easy decision, because of the difficulty to measure the effect on corporate market value. This research investigates the change of the market value after the announcement of KCSI. Based on the results, firms have to keep trying to increase KCSI relative to the previous year. And the small company has to struggle for being newly listed in the KCSI.