• 제목/요약/키워드: individuality

검색결과 708건 처리시간 0.02초

의류상품의 효과적인 TV광고에 대한 연구 (A Study on Impacts of TV Commercials of Women's Clothes)

  • 이미현;임숙자
    • 한국의류학회지
    • /
    • 제21권5호
    • /
    • pp.880-888
    • /
    • 1997
  • This study was intended to analyze the perception of consumers towards TV commercials of women's clothes and variables influencing the effectiveness of the commercials. The sample consisted of 408 female students attending Ehwa Woman's university and the survey was conducted after the TV commercials were shown to the sample. Frequency, percentage, F-test, logistic regression were used for analysis. Conclusions of the study are as follows, 1. TV commercials were grouped into three image categories, Individuality, Nobility, and Activity. The commercials of the formal clothes were perceived based on nobility factor while the commercials of the casual clothes were perceived based on individuality factor by subjects. 2. Commercial image and the brand image appeared similar in three image factors. And TV commercials were more effective when two images were perceived similar. 3. The expenditures on TV commercial influenced the awareness of commercials, therefore frequent commercial drew more awareness. 4. The models on the commercials were more effective when the image of the commercials and the image of the models were perceived similar by subjects.

  • PDF

MMORPG에서의 지능형 NPC에 관한 연구 (A Study on the Intelligent NPC in MMORPG)

  • 이은희;박충식;조성현
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
    • /
    • pp.388-391
    • /
    • 2006
  • 최근 몇 년간 게임인공지능에 대한 관심도가 높아지고 있으며, 이에 대한 연구도 활발히 이루어지고 있다. 본 논문에서는 컴퓨터 게임에서 사용하고 있는 인공지능 기술과 MMORPG(Massively Multiplayor Online Role Playing Game)에서 NPC(non-player character)가 가지는 일반적인 특징을 살펴본다. 게임의 흥미를 유발하기 위한 지능형 NPC의 역할과 특징을 고찰하고, MMORPG에 요구되는 지능형 NPC에 관한 인공지능 기술에 대해서 연구한다.

  • PDF

성인여성의 자아실현도가 의복선택행동에 미치는 영향 (The Effect of Self-Actualization On the Clothing Selection Behaviors among adult Women)

  • 강경자
    • 대한가정학회지
    • /
    • 제27권3호
    • /
    • pp.1-11
    • /
    • 1989
  • The purpose of this study is to evaluate the effect of self-actulization and demographic variables upon the selection of clothes among adult women. The Results of this research can be sumerized as follows; 1. Marital status has direct effect on the self-actualizing values, Marital status and houshold type have direct effect on the inner directed and self-regard traits. Marital status and monthly income have direct effect on a capacity for intimate contact. 2. Self-actualizing values and inner directed traits are directly related with individuality of clothing. Frequency of contact with massmedia, household type and employment have direct effect on the individuality of clothing. 3. Self-regard, self-actualizing values, school career and houshold type have direct effect on the conformity of clothing. 4. Self-actualizing values, capacity for intimate contact and frequency of contact with massmedia have direct effect on the fashionability of clothing.

  • PDF

포만트 공간에서의 주파수 변환을 이용한 이중 언어 음성 변환 연구 (Bilingual Voice Conversion Using Frequency Warping on Formant Space)

  • 채의근;윤영선;정진만;은성배
    • 말소리와 음성과학
    • /
    • 제6권4호
    • /
    • pp.133-139
    • /
    • 2014
  • This paper describes several approaches to transform a speaker's individuality to another's individuality using frequency warping between bilingual formant frequencies on different language environments. The proposed methods are simple and intuitive voice conversion algorithms that do not use training data between different languages. The approaches find the warping function from source speaker's frequency to target speaker's frequency on formant space. The formant space comprises four representative monophthongs for each language. The warping functions can be represented by piecewise linear equations, inverse matrix. The used features are pure frequency components including magnitudes, phases, and line spectral frequencies (LSF). The experiments show that the LSF-based voice conversion methods give better performance than other methods.

이미지를 활용한 지역브랜드 개발 (Developing Local Brand Using Image)

  • 김미희;박덕병;노경희;손은호
    • 농촌지도와개발
    • /
    • 제17권4호
    • /
    • pp.827-849
    • /
    • 2010
  • The study aims to examine the brand image for developing place name and local brand to create effective development. The data were collected purposive sampling technique by face-to face interview. 154 of resident and 152 of visitor in Seocheon county were used for analysis. Collected data were analyzed by ANOVA and factor analysis. The study found that it was deducted as passionate, comfortable, conservative image through exploring factor analyze that was about brand image's individuality in Seocheon county. And, it had an order that was Konmoe (29.2%), Solli(20.8%), Soya(17.5%) on resident, Konmoe(30.9%), Solli(19.7%), Munitgol(16.4%) on visitor, in place name favorable degree of the nature village. Results suggest that place name be utilized by brand individuality for place marketing effectively.

의복선택기준에 관한 측정지개발의 기초 연구(II) (A Study on Develop An Instrument to Measure the Criteria on Clothing Selection)

  • 박은주
    • 대한가정학회지
    • /
    • 제25권4호
    • /
    • pp.33-45
    • /
    • 1987
  • The purpose of this study is to analyze the factorial structure of the criteria on clothing selection of the working women, and then to provide the date to develop an instrument to measure the criteria on clothing selection. A total of 877 samples were selected from unmarried female in the twenties. Data were analyzed using factor analysis, Pearson's product-mement correlation coefficients, content analysis and Cronbach's α. The results of the study were as follows; 1. There were identified 7 factors as the clothing selection criteria of the working women; Fashion, Practicality, Modesty, Appearance, Service, Comfort, and Impulse purchase. 2. Comparing with the previous results, we confirmed that the criteria on clothing selection was made up of at least 8 factors; Practicality, Comfort, Brand or price, Impulse purchase, Fashion, Individuality, Modesty, and Service. 3. According to the correlation among 8 factors, they formed two clusters; one cluster contained Practicality, Comfort, and Modesty factor, and the other did Brand or price, Impulse purchase, Fashion and Individuality factor. 4. Service factor was significantly correlated to the other factors, that is, service was the very important criteria on the clothing selection.

  • PDF

‘포스트모던 가족’ 담론과 한국 가족의 변화 (The Discourse about‘Postmodern Family’and the Korean Family Changes)

  • 서수경
    • 대한가정학회지
    • /
    • 제40권5호
    • /
    • pp.95-108
    • /
    • 2002
  • In this paper I will try to analyze some studies about the ‘Postmodern Family’in Western countries. I will try to find out, above all in Western countries, how much the concepts “Plurality”, “Individuality”, “Deinstitutionalisation”, “Relation”and “Postmodernism” are linked to each other. Also the ‘Postmodern Ftmily’concept is an interesting topic for the understanding of the recent changes and in future in the Korean family. In this paper I will try to explain the Korean family change with the concept and phenomenon ‘Postmodern Family’. The discussion about the ‘Postmodern Family’will provide much stimulus for the Korean family research area. Also this discussion about ‘Postmodern Family’for the recent Korean family research will be an important attempt to give a new light in studying the Korean modem family.

어휘분석을 통한 이상적인 여성미 연구 (A Study on Female's Ideal Beauty Based on Word Analysis)

  • 이관이;이경희
    • 한국의류산업학회지
    • /
    • 제4권4호
    • /
    • pp.358-368
    • /
    • 2002
  • The purpose of this study was to examine and fully understand the transformation of female's ideal beauty based on word analysis. In order to research the understanding of female's ideal beauty, a random research was done on 438 women, ranging from the ages 10's through 60's. From the resulting poll, a frequency analysis was performed to further analyse the meaning of ideal beauty to each sector of the age group. To the teenage's beauty awareness was defined by the word "individuality", the 20's was "confident", the 30's was "elegant", the 40's was "earnestness", the 50's was "comfortable" and the 60's was "healthy". The research proved that the younger the age group, the more exterior beauty was considered, as opposed to the older generation who found inner beauty to be of most importance.

고객이 지각하는 국내 제화 브랜드 자산 평가에 관한 연구 (A Study on the Equity Evaluation of the National Shoes Brands based on the Customers Perception)

  • 신수연;윤미정
    • 복식문화연구
    • /
    • 제12권5호
    • /
    • pp.805-818
    • /
    • 2004
  • The recent interests of the 'brand equity' concept as the essential subject in the brand management and control sector has induced the fashion marketers to evaluate the fashion brand equity. Thus this study conducted a survey on the consumers that were aware of three national shoes brands(Kumkang, Esquire, and Elcanto) and analyzed the results using SPSS 11.0. The research results were as follows. First of all, factor analysis was carried out to find out the elements of brand equity that customers put emphasis on three national shoes brands(Kumkang, Esquire, and Elcanto). Four important brand equity elements were found such as individuality, brand/corporate awareness, satisfaction, and price benefits. Secondly, regression was executed to find out more important brand equity elements that influence the customers. Among them individuality was considered as the most important element, followed by brand/corporate awareness, satisfaction, and price benefits. Finally Kumkang was found out to have the highest brand equity, followed by Esquire, and Elcanto based on the customer's evaluation.

  • PDF

현대패션에 나타난 엽기현상 - 국내 패션디자이너의 작품을 중심으로 - (The Bizarreness Phenomenon in The Contemporary Fashion - Focused on the works of korean fashion designers -)

  • 박옥미;송정선
    • 복식
    • /
    • 제54권2호
    • /
    • pp.53-65
    • /
    • 2004
  • As the contemporary public consensus prefers individuality to classical things, they have gotten sick of the universality and pursue fashion anew. As a result the new concept of artistic value delivers a shock to ordinary and traditional images. The bizarreness culture of fashion contains two extremes, horror and humor. which make people uneasy but amused by sensuous descriptions. Bizarre things captivate the audience regardless of the violent stimuli. The conversion of aesthetic consciousness is brought accordingly by horror and humor. In this paper, It is discussed that the concept of history of bizarreness and the social effect from its phenomena in current fashion are expressed through the two methods above. The bizarreness phenomena in current fashion is shown as a new hybrid type which has been recreated and came out of the internet. This phenomena has caused abnormal results and ironically mixed products, what was once directness, violence and disgust, are on the other hand enjoyment and amusement. A widening field, the bizarreness phenomenon, as an important implication in which can completely change the current trend, will be on track as a crucial concept representing contemporary cultures.