• 해양환경안전학회지
• /
• 제23권6호
• /
• pp.719-730
• /
• 2017

최근에 와서 해양연구활동은 국가적 영토관리개념을 넘어 전지구적인 연구영역으로 급속히 확장되고 있다. 이와 같은 연구추세는 기후, 자원, 환경과 영토관리 등 해양을 대상으로 하는 연구스펙트럼이 급격하게 확대되고 있다는 것을 의미하며, 이에 따른 해양연구인프라 또한 대형화되고 정밀화되는 것이 불가피하다. 그러나 한편으로는 이와같은 연구인프라는 운용과 관리 측면에서 소요되는 비용부담이 크고 국가재정 의존도가 높기 때문에 효율성을 고려한 국가전략적 차원의 대응방안 마련이 필요하다. 본 연구에서는 국내기관간 또는 국가간 해양연구의 기본인프라인 연구 조사선 공동활용체계를 구축하여 시행하고 있는 주요 선행국의 운용체계 형태와 특성을 분석하고 연구조사선을 보유하고 있는 국내 주요 기관을 중심으로 공동활용 운영체계 유형과 각 유형별 효율성을 비교 분석하였다. 주요 선행국의 운영형태와 국내 여건을 고려하였을 때, 구현 가능한 국내 공동활용 운영체계는 공동활용위원회(유형 1), 민간기업 위탁(유형 2), 정부출연기관내 기관출자(유형 3)과 위탁집행형(유형 4)로 요약될 수 있다. 현재의 운영체계와 4가지 유형의 운영체계에 대한 비용-편익 분석 결과, 유형 1, 2, 3과 4의 효과성 비율은 각각 9.17, 5.82, 11.2와 -1.72 %로 나타남에 따라 유형 1(공동활용위원회 운영체계)가 소요비용측면에서 가장 효율적인 대안인 것으로 나타났으며, 편익적 측면에서는 유형 3(정부출연기관내 기관출자)의 기관출자 방식 운영체계가 가장 효과적인 것으로 해석되었다.

• 헤리티지:역사와 과학
• /
• 제52권3호
• /
• pp.130-145
• /
• 2019

조선의 궁궐은 크게 법궁(法宮)과 이궁(離宮)으로 분류된다. 이와는 별개로 정궁(正宮)의 개념이 있다. 법궁은 정궁의 개념을 포함하고 있지만, 이궁이 정궁으로 활용되는 것은 정치적인 상황에 따른다. 한양 최초의 궁궐은 경복궁이며 법궁으로 지어졌다. 경복궁의 자연 지형은 왕권을 상징하는 백악산을 배경으로 하였으며 사신사가 뚜렷하다. 궁궐의 입지도 왕의 위엄과 권위를 나타내도록 궁궐 밖에서 잘 보이는 장소를 선정하였으며, 백악산의 능선을 따라 하나의 축선을 기준으로 일직선상에 삼문삼조를 배치하여 왕권의 정통성과 위계질서와 통일성을 추구하였다. 이궁(離宮)은 왕의 요구나 왕실의 수요 또는 정치적 상황에 따라 건축되었으며, 왕실의 일상생활 공간으로서 복수의 축선에 의해서 독립적이고 다양한 공간으로 조성되었다. 법궁은 양(陽)의 지형을, 이궁은 음(陰)의 지형을 선택하였으므로 전각을 배치하는 준거 또한 달라질 수밖에 없었다. 조선 궁궐의 조성에 있어서 가장 중요한 핵심은 왕기(王氣)였다. 궁궐 건설의 중요 요소는 풍수기맥과 금천이다. 풍수기맥은 왕기를 수용하는 통로였고, 금천은 왕기가 궁궐 밖으로 퍼져나가지 않게 하는 방법론이었다. 전형적인 풍수 지형을 선택한 법궁(法宮)인 경복궁의 경우 풍수 요소를 적재적소에 적용하고 있어서 풍수 원리를 충실하게 반영하였다. 반면에 이궁(離宮)은 비정형적이고 온전하지 않은 풍수 지형에 지어졌다. 풍수는 조선시대 지배계층의 자연관이며 지리관이었다. 이들의 지리관을 살펴봄으로써 전통문화 계승과 복원에 완성도를 높일 수 있을 것으로 생각한다.

• 헤리티지:역사와 과학
• /
• 제37권
• /
• pp.91-120
• /
• 2004

중국(中國) 하북성북부(河北省北部)의 연산산지(燕山山地)와 주변지역은 춘추(春秋) 전국(戰國)시기(B.C770~B.C221년(年)) 북방계청동문화(北方系靑銅文化)의 주요 분포지역으로 분류된다. 최근 군도산(軍都山)일대의 옥황묘묘지(玉皇廟墓地)에서 진행된 대규모 발굴조사를 통하여 그 구체적인 문화성격이 확인되면서 중국학계에서는 이 지역의 문화적 성격을 기존의 주변지역의 청동기문화와는 구별하여 독립적인 문화유형으로 설정하고 있다. 본문(本文)에서는 춘추(春秋) 전국(戰國)시기 하북성북부산지(河北省北部山地)일대의 "옥황묘문화(玉皇廟文化)" 관련 유적들을 분석대상으로 하여 묘제(墓制)와 장속(葬俗) 및 출토유물의 특징을 중심으로 옥황묘문화의 성격과 주변지역 청동기문화와의 다원적인 영향관계에 대해 살펴보고자 한다. 특히 하가점상층(夏家店上層)문화와 오르도스청동기문화 및 연국계(燕國系)중원문화와의 다원적인 형태의 영향관계는 옥황묘문화의 성격과 계기적 발전과정을 이해하는데 있어서 매우 중요한 의미를 가진다. 결과적으로 상징적 형태의 석곽(石槨)이 결부된 수혈식토광묘(竪穴式土壙墓), 구(狗)위주의 동물순장(動物殉葬)과 복면장속(覆面葬俗), 단경고복관(短頸鼓腹罐), 삼족쌍이관(三足雙耳罐), 원병형수단검(圓餠形首短劍), 다량의 중원계청동용기(中原系靑銅容器)와 동과(銅戈) 및 차마구(車馬具)의 공반현상, 호형(虎形) 마형동물패식(馬形動物牌飾) 등으로 대표되는 특징들은 주변지역 북방계청동기문화와는 구별되는 옥황묘문화의 고유한 문화적 특징이라 할 수 있다. 옥황묘문화의 시 공간적 범위는 대체로 주변의 하가점상층문화(夏家店上層文化)와 오르도스청동문화 사이로 설정할 수 있으며, 묘제(墓制)와 장속(葬俗) 및 출토유물에 반영된 고유한 문화적 특징과 주변문화와의 다양한 영향관계를 통하여 볼 때 전국중기(戰國中期)이후 연문화(燕文化)에 의해 대체된다.

• 동양고전연구
• /
• 제62호
• /
• pp.231-262
• /
• 2016

주대(周代)의 종묘(宗廟)는 '조(朝)의 의례(儀禮)' 등 수많은 의례들이 이행되는 장소인 군주의 정전(正殿)으로, 태침(太寢) 로침(路寢) 정침(正寢) 등은 그것의 또 다른 명칭들이다. 보다 더 이전 대(代)에서는 태실(太室)과 세실(世室)이라는 표현을 사용하였는데, 특히 태실(太室)의 용어는 서주시대(西周時代) 초기에 대한 기록에서도 나타난다. "서경(書經)"에서는 노침(路寢)은 물론 '침(寢)'자의 사용이 전혀 보이지 않는 반면, '실(室)'자는 우서(虞書)를 제외한 모든 서(書)에 여러 차례 등장한다. '선군(先君)의 신주(神主)를 모신 종묘(宗廟)는 좌측에, 토지와 곡식의 신(神)을 모신 사직단(社稷壇)은 우측에 세운다'고 하는 "좌조우사(左祖右社)"라는 언급이 처음으로 기록된 곳은 "주례(周禮)" "동관고공기(冬官考工記)"에서의 '장인영국(匠人營國)' 부분이다. 아울러 일명 '좌묘우사(左廟右社)'라고 하는 "우사직(右社稷) 좌종묘(左宗廟)"의 언급은 "춘관종백(春官宗伯)"에 수록된 제사를 주관하는 소종백(小宗伯)의 여러 직분들 중의 하나로 표현된 것이다. 그리고 그것이 이후에 출현한 "동관고공기(冬官考工記)"의 "좌조우사(左祖右社)"라는 말에 영향을 미친 것으로 보인다. 정현(鄭玄) 등 한대(漢代) 이후의 많은 예학자(禮學者)들이 여기서의 '좌(左)'와 '우(右)'를 종묘 사직의 좌우 배치 관계로 해석하고 있지만, 그것을 "사직에서의 (제사의) 일을 돕고[우(佑)], 종묘에서의 (제사의) 일을 돕는다[좌(佐)]."라는 의미로 보아야 '종백(宗伯)'의 직분에 부합된다. '전묘후침(前廟後寢)'은 "주례" "하관사마(夏官司馬)"와 "예기(禮記)" "월령(月令)"편을 설명한 정현(鄭玄)의 주(注)에서 "전왈묘(前曰廟) 후왈침(後曰寢)"이라는 표현에서 시작된 말이다. 정현과 동시대의 채옹(蔡邕)은 "전유조(前有朝) 후유침(後有寢)"이라는 표현을 사용하였다. 본고에서는 전묘후침(前廟後寢) 설(說)에 대해 두 가지 가설(假說)을 논하였다. 하나는 '앞쪽에는 정무(政務)를 보는 조정(朝廷), 뒤쪽에는 편안한 실내 공간'이라는 하나의 울타리 안에 포함된 두 가지 시설을 표현한 것이다. 다른 하나는 '앞쪽에는 치조(治朝) 영역으로서의 종묘 건축물, 뒤쪽에는 사친(私親)들과의 거주 영역인 주거용 건축물'로서, 독립된 별개의 두 가지 건축물을 표현한 것이다.

• 광물과 암석
• /
• 제35권3호
• /
• pp.345-353
• /
• 2022

본 연구는 합성 모데나이트(Na_6.6Al_6.6Si_41.4O₉₆·20.4H₂O, Na-MOR)를 이용한 다양한 중금속의 포획 연구를 하기 위한 기초 단계로, 고분해능 X-선 분말 회절을 이용하여 치환체의 격자상수 및 부피 변화를 이해하기 위한 목적으로 실험을 진행하였다. 열중량 분석법(Thermogravimetric analysis, TGA)으로 측정한 결과, 1가 양이온 치환체(Cs-MOR, Na-MOR)는 단위포 당 19.4, 20.4개의 물분자가 존재하였으며, 2가 양이온 치환체(Pb-MOR, Sr-MOR, Cd-MOR)는 단위포 당 21, 23.1, 23.2개가 존재하는 것을 확인하였다. 측정한 모든 물질은 사방정계에 속하는 Cmcm의 공간군을 가지는 것으로 확인할 수 있었다. 치환 전 물질인 Na-MOR과 비교했을 때, 치환체의 (110)면과 (200)면의 회절강도가 명확하게 변화하였으나, 전체적인 피크의 위치는 거의 유사하게 나타나는 것을 확인할 수 있었다. 또한 Na-MOR에서는 확인이 되지 않았던 (220)면의 피크가 Pb-, Cd-, Sr-MOR에서 뚜렷하게 관찰되었다. 이를 통해서 양이온 치환에 따른 원자들의 분포 변화가 주로 ab-평면상에서 나타나지만, 격자상수의 변화는 미세할 것으로 짐작할 수 있었다. Whole profile fitting 방법을 사용하여 치환된 모데나이트의 미세한 격자상수의 변화를 관찰하였다. 치환체의 격자상수 및 격자부피의 변화는 치환된 양이온의 반경 및 전하수에 따라 서로 다른 경향성을 보였다. 1가 양이온의 경우, 이온반경이 증가할수록 a-축의 길이는 증가하지만, 반면에 b- 및 c-축의 길이는 감소하였다. 2가 양이온의 경우, 이온반경이 증가할수록 대체적으로 a-축의 길이가 감소하고, b- 및 c-축의 길이는 증가하였다. 격자부피는 1가 또는 2가 양이온 치환체들이 각각 독립된 경향성을 가지며, 이온반경에 따라 증가하는 것을 확인할 수 있었다.

• 청정기술
• /
• 제28권3호
• /
• pp.218-226
• /
• 2022

최근 선진국들은 수소경제 및 탄소중립 사회로의 전환을 위해 수소에너지의 수요가 급격히 증가하고 있으며, 이산화탄소(CO₂)를 배출이 없는 친환경적인 수소(H₂) 생산 기술에 대한 관심이 높아지고 있다. 본 연구에서는 암모니아(NH₃) 분해 수소 제조를 위해 루테늄 알루미나(Ru/Al₂O₃) 분말 촉매와 함께 알루미나 졸(alumina sol)의 무기바인더(inorganic binder)와 메틸 셀룰로오스(methyl cellulose)의 유기바인더(organic binder)를 사용하여 딥 코팅(dip coating) 방법으로 루테늄 알루미나 메탈 모노리스 코팅 촉매를 제조하였다. 딥 코팅을 위한 촉매 슬러리의 최적 비율로 촉매와 무기바인더의 중량 비율을 1:1로 고정하여 유기바인더 0.1일 때 1회 딥 코팅 시 촉매 코팅양은 61.6 g L^-1이다. 이때 메탈모노리스 표면에 코팅된 촉매 층의 균일한 두께 (약 42 ㎛)와 결정상을 주사전자현미경(Scanning Electron Microscope, SEM)과 X-ray 회절분석(X ray diffraction, XRD)을 통해 확인하였다. 또한, 암모니아 분해 수소 제조의 최적 공정조건을 찾고자 반응표면분석법(Response Surface Method, RSM)을 이용하여 반응온도와 공간속도의 독립변수에 따른 암모니아 전환율에 대한 수치 최적화 회귀식 모델을 계산하였다. 이러한 결과로부터 암모니아 분해 수소생산을 위한 상업적 규모의 공정운전 기본설계 자료로 활용이 가능하다.

• 대한기관윤리심의기구협의회지
• /
• 제2권2호
• /
• pp.37-48
• /
• 2020

Purpose: The purpose of this study is to assess the operational status and level of understanding among IRB and HRPP staffs at a hospital or a research institute to the HRPP guideline set by the Ministry of Food and Drug Safety (MFDS) and to provide recommendations. Methods: Online survey was distributed among members of Korean Association of IRB (KAIRB) through each IRB office. The result was separated according to topic and descriptive statistics was used for analysis. Result: Survey notification was sent out to 176 institutions and 65 (37.1%) institutions answered the survey by online. Of 65 institutions that answered the survey; 83.1% was hospital, 12.3% was university, 3.1% was medical college, 1.5% was research institution. 23 institutions (25.4%) established independent HRPP offices and 39 institutions (60.0%) did not. 12 institutions (18.5%) had separate IRB and HRPP heads, 21 (32.3%) institutions separated business reporting procedure and person in charge, 12 institutions separated the responsibility of IRB and HRPP among staff, and 45 institutions (69.2%) had audit & non-compliance managers. When asked about the most important basic task for HRPP, 23% answered self-audit. And according to 43.52%, self-audit was also the most by both institutions that operated HRPP and institutions that did not. When basic task performance status was analyzed, on average, the institutions that operated HRPP was 14% higher than institutions that only operated IRB. 9 (13.8%) institutions were evaluated and obtained HRPP accreditation from MFDS and the most common reason for obtaining the accreditation was to be selected as Institution for the education of persons conducting clinical trial (6 institutions). The most common reason for not obtaining HRPP accreditation was because of insufficient staff and limited capacity of the institution (28%). Institutions with and without a plan to be HRPP accredited by MFDS were 20 (37.7%) each. 34 institutions (52.3%) answered HRPP evaluation method and accreditation by MFDS was appropriate while 31 institutions (47.7%) answered otherwise. 36 institutions answered that HRPP evaluation and accreditation by MFDS was credible while 29 institutions (44.5%) answered that HRPP evaluation method and accreditation by MFDS was not credible. Conclusion: 1. MFDS's HRPP accreditation program can facilitate the main objective of HRPP and MFDS's HRPP accreditation program should be encouraged to non-tertiary hospitals by taking small staff size into consideration and issuing accreditation by segregating accreditation. 2. While issuing Institution for the education of persons conducting clinical trial status as a benefit of MFDS's HRPP accreditation program, it can also hinder access to MFDS's HRPP accreditation program. It should also be considered that the non-contact culture during COVID-19 pandemic eliminated time and space limitation for education. 3. For clinical research conducted internally by an institution, internal audit is the most effective and sole method of protecting safety and right of the test subjects and integrity for research in Korea. For this reason, regardless of the size of the institution, an internal audit should be enforced. 4. It is necessary for KAIRB and MFDSto improve HRPP awareness by advocating and educating the concept and necessity of HRPP in clinical research. 5. A new HRPP accreditation system should be setup for all clinical research with human subjects, including Investigational New Drug (IND) application in near future.

• 항공우주정책ㆍ법학회지
• /
• 제9권
• /
• pp.85-143
• /
• 1997

The main purpose of the investigation of an accident caused by aircraft is to be prevented the sudden and casual accidents caused by wilful misconduct and fault from pilots, air traffic controllers, hijack, trouble of engine and machinery of aircraft, turbulence during the bad weather, collision between birds and aircraft, near miss flight by aircrafts etc. It is not the purpose of this activity to apportion blame or liability for offender of aircraft accidents. Accidents to aircraft, especially those involving the general public and their property, are a matter of great concern to the aviation community. The system of international regulation exists to improve safety and minimize, as far as possible, the risk of accidents but when they do occur there is a web of systems and procedures to investigate and respond to them. I would like to trace the general line of regulation from an international source in the Chicago Convention of 1944. Article 26 of the Convention lays down the basic principle for the investigation of the aircraft accident. Where there has been an accident to an aircraft of a contracting state which occurs in the territory of another contracting state and which involves death or serious injury or indicates serious technical defect in the aircraft or air navigation facilities, the state in which the accident occurs must institute an inquiry into the circumstances of the accident. That inquiry will be in accordance, in so far as its law permits, with the procedure which may be recommended from time to time by the International Civil Aviation Organization ICAO). There are very general provisions but they state two essential principles: first, in certain circumstances there must be an investigation, and second, who is to be responsible for undertaking that investigation. The latter is an important point to establish otherwise there could be at least two states claiming jurisdiction on the inquiry. The Chicago Convention also provides that the state where the aircraft is registered is to be given the opportunity to appoint observers to be present at the inquiry and the state holding the inquiry must communicate the report and findings in the matter to that other state. It is worth noting that the Chicago Convention (Article 25) also makes provision for assisting aircraft in distress. Each contracting state undertakes to provide such measures of assistance to aircraft in distress in its territory as it may find practicable and to permit (subject to control by its own authorities) the owner of the aircraft or authorities of the state in which the aircraft is registered, to provide such measures of assistance as may be necessitated by circumstances. Significantly, the undertaking can only be given by contracting state but the duty to provide assistance is not limited to aircraft registered in another contracting state, but presumably any aircraft in distress in the territory of the contracting state. Finally, the Convention envisages further regulations (normally to be produced under the auspices of ICAO). In this case the Convention provides that each contracting state, when undertaking a search for missing aircraft, will collaborate in co-ordinated measures which may be recommended from time to time pursuant to the Convention. Since 1944 further international regulations relating to safety and investigation of accidents have been made, both pursuant to Chicago Convention and, in particular, through the vehicle of the ICAO which has, for example, set up an accident and reporting system. By requiring the reporting of certain accidents and incidents it is building up an information service for the benefit of member states. However, Chicago Convention provides that each contracting state undertakes collaborate in securing the highest practicable degree of uniformity in regulations, standards, procedures and organization in relation to aircraft, personnel, airways and auxiliary services in all matters in which such uniformity will facilitate and improve air navigation. To this end, ICAO is to adopt and amend from time to time, as may be necessary, international standards and recommended practices and procedures dealing with, among other things, aircraft in distress and investigation of accidents. Standards and Recommended Practices for Aircraft Accident Injuries were first adopted by the ICAO Council on 11 April 1951 pursuant to Article 37 of the Chicago Convention on International Civil Aviation and were designated as Annex 13 to the Convention. The Standards Recommended Practices were based on Recommendations of the Accident Investigation Division at its first Session in February 1946 which were further developed at the Second Session of the Division in February 1947. The 2nd Edition (1966), 3rd Edition, (1973), 4th Edition (1976), 5th Edition (1979), 6th Edition (1981), 7th Edition (1988), 8th Edition (1992) of the Annex 13 (Aircraft Accident and Incident Investigation) of the Chicago Convention was amended eight times by the ICAO Council since 1966. Annex 13 sets out in detail the international standards and recommended practices to be adopted by contracting states in dealing with a serious accident to an aircraft of a contracting state occurring in the territory of another contracting state, known as the state of occurrence. It provides, principally, that the state in which the aircraft is registered is to be given the opportunity to appoint an accredited representative to be present at the inquiry conducted by the state in which the serious aircraft accident occurs. Article 26 of the Chicago Convention does not indicate what the accredited representative is to do but Annex 13 amplifies his rights and duties. In particular, the accredited representative participates in the inquiry by visiting the scene of the accident, examining the wreckage, questioning witnesses, having full access to all relevant evidence, receiving copies of all pertinent documents and making submissions in respect of the various elements of the inquiry. The main shortcomings of the present system for aircraft accident investigation are that some contracting sates are not applying Annex 13 within its express terms, although they are contracting states. Further, and much more important in practice, there are many countries which apply the letter of Annex 13 in such a way as to sterilise its spirit. This appears to be due to a number of causes often found in combination. Firstly, the requirements of the local law and of the local procedures are interpreted and applied so as preclude a more efficient investigation under Annex 13 in favour of a legalistic and sterile interpretation of its terms. Sometimes this results from a distrust of the motives of persons and bodies wishing to participate or from commercial or related to matters of liability and bodies. These may be political, commercial or related to matters of liability and insurance. Secondly, there is said to be a conscious desire to conduct the investigation in some contracting states in such a way as to absolve from any possibility of blame the authorities or nationals, whether manufacturers, operators or air traffic controllers, of the country in which the inquiry is held. The EEC has also had an input into accidents and investigations. In particular, a directive was issued in December 1980 encouraging the uniformity of standards within the EEC by means of joint co-operation of accident investigation. The sharing of and assisting with technical facilities and information was considered an important means of achieving these goals. It has since been proposed that a European accident investigation committee should be set up by the EEC (Council Directive 80/1266 of 1 December 1980). After I would like to introduce the summary of the legislation examples and system for aircraft accidents investigation of the United States, the United Kingdom, Canada, Germany, The Netherlands, Sweden, Swiss, New Zealand and Japan, and I am going to mention the present system, regulations and aviation act for the aircraft accident investigation in Korea. Furthermore I would like to point out the shortcomings of the present system and regulations and aviation act for the aircraft accident investigation and then I will suggest my personal opinion on the new and dramatic innovation on the system for aircraft accident investigation in Korea. I propose that it is necessary and desirable for us to make a new legislation or to revise the existing aviation act in order to establish the standing and independent Committee of Aircraft Accident Investigation under the Korean Government.

• 지능정보연구
• /
• 제17권3호
• /
• pp.63-77
• /
• 2011

월드와이드웹(World Wide Web)은 인터넷에 연결된 컴퓨터를 통해 사람들이 정보를 공유할 수 있는 매우 큰 분산된 정보 공간이다. 웹은 1991년에 시작되어 개인 홈페이지, 온라인 도서관, 가상 박물관 등 다양한 정보 자원들을 웹으로 표현하면서 성장하였다. 이러한 웹은 현재 5천억 페이지 이상 존재할 것이라고 추정한다. 대용량 정보에서 정보를 효과적이며 효율적으로 검색하는 기술을 적용할 수 있다. 현재 존재하는 몇몇 검색 도구들은 초 단위로 gigabyte 크기의 웹을 검사하여 사용자에게 검색 정보를 제공한다. 그러나 검색의 효율성은 검색 시간과는 다른 문제이다. 현재 검색 도구들은 사용자의 질의에 적합한 정보가 적음에도 불구하고 많은 문서들을 사용자에게 검색해준다. 그러므로 대부분의 적합한 문서들은 검색 상위에 존재하지 않는다. 또한 현재 검색 도구들은 사용자가 찾은 문서와 관련된 문서를 찾을 수 없다. 현재 많은 검색 시스템들의 가장 중요한 문제는 검색의 질을 증가 시키는 것이다. 그것은 검색된 결과로 관련 있는 문서를 증가시키고, 관련 없는 문서를 감소시켜 사용자에게 제공하는 것이다. 이러한 문제를 해결하기 위해 CiteSeer는 월드와이드웹에 존재하는 논문에 대해 한정하여 ACI(Autonomous Citation Indexing)기법을 제안하였다. "Citaion Index"는 연구자가 자신의 논문에 다른 논문을 인용한 정보를 기술하는데 이렇게 기술된 논문과 자신의 논문을 연결하여 색인한다. "Citation Index"는 논문 검색이나 논문 분석 등에 매우 유용하다. 그러나 "Citation Index"는 논문의 저자가 다른 논문을 인용한 논문에 대해서만 자신의 논문을 연결하여 색인했기 때문에 논문의 저자가 다른 논문을 인용하지 않은 논문에 대해서는 관련 있는 논문이라 할지 라도 저자의 논문과 연결하여 색인할 수 없다. 또한 인용되지 않은 다른 논문과 연결하여 색인할 수 없기 때문에 확장성이 용이하지 못하다. 이러한 문제를 해결하기 위해 본 논문에서는 검색된 문서에서 단락별 명사와 동사 및 목적어를 추출하여 해당 동사가 명사 및 목적어를 취할 수 있는 가능한 값을 고려하여 하나의 문서를 formal context 형태로 변환한다. 이 표를 이용하여 문서의 계층적 그래프를 구성하고, 문서의 그래프를 이용하여 문서 간 그래프를 통합한다. 이렇게 만들어진 문서의 그래프들은 그래프의 구조를 보고 각각의 문서의 영역을 구하고 그 영역에 포함관계를 계산하여 문서와 문서간의 관계를 표시할 수 있다. 또한 검색된 문서를 트리 형식으로 보여주어 사용자가 원하는 정보를 보다 쉽게 검색할 수 있는 문서의 구조적 통합 방법에 대해 제안한다. 제안한 방법은 루씬 검색엔진이 가지고 있는 순위 계산 공식을 이용하여 문서가 가지는 중요한 단어를 문서의 참조 관계에 적용하여 비교하였다. 제안한 방법이 루씬 검색엔진보다15% 정도 높은 성능을 나타내었다.

• 유통과학연구
• /
• 제8권3호
• /
• pp.49-56
• /
• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.