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A Case Study on the Paradigm Shift to Digital Logistics Platform : The Case of Maersk

  • So Hyung KIM
    • 유통과학연구
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    • 제22권4호
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    • pp.105-114
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    • 2024
  • Purpose : Due to the uncertainty of the global trade environment and the trade downturn, the shipping industry continues to face challenges. This study aims to investigate in-depth analysis of crisis overcoming strategies through case study of a company that is leader in the shipping and logistics industry. Research Desigh and Methodology : In order to conduct an in-depth analysis, a single case analysis was selected as a qualitative study. For this purpose, various secondary sources were used, and indirect interview data were also used. In this study, Maersk was selected because it has grown from a traditional shipping logistics company to a digital platform company. Results: Maersk has transformed itself into a comprehensive, digital logistics platform with several key strategies to respond to the long-term slump in the shipping industry. First, it leveraged Maersk's diversification and portfolio optimization strategy. Second, Maersk is transforming its logistics and transport processes through digitalization and technological innovation. Conclusion: Maersk, which is responding to the long-term recession facing the shipping industry, looked at how it has leveraged its strengths and explored new opportunities through a number of strategies and changes. This study provides insight into a digital logistics platform that will benefit the other companies as well.

크리스천 독거노인들의 심리적 현상 연구 (A study on the Psychological Phenomena of Christian Elders Living Alone)

  • 배광수
    • 문화기술의 융합
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    • 제5권4호
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    • pp.295-306
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    • 2019
  • 본 연구에서는 크리스천 독거노인들이 살면서 경험하는 심리적 현상의 의미를 심층적으로 탐색하고자 하였다. 이를 위하여 신앙생활을 하는 65세 이상 남녀 독거노인 5명을 대상으로 심층 면접을 진행하였고, 수집된 자료는 Giorgi의 현상학적 연구 방법으로 질적 분석하였다. 연구 결과, '죽음이 점점 가까워짐을 느낌', '대화할 상대자가 없어 외로움, '쇠약해진 신체 현상에 무력해짐, '단절된 관계, '하나님을 바라봄의 5개의 범주가 도출되었다. 독거노인의 삶에 있어 신앙이 홀로됨을 견디게 하는 중요한 요소로 밝혀진 본 연구결과는 교회 안의 독거노인들에 대한 이해와 돌봄의 목회적 상담 기반을 위한 토대를 마련하였다고 볼 수 있다.

금연공익광고 메시지에 대한 반응 탐구: 호감, 공감, 심리적 저항을 중심으로 (Exploring the Response to the Anti-Smoking Advertisements: Ad Liking, Empathy, and Psychological Resistance)

  • 소현진
    • 문화기술의 융합
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    • 제5권1호
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    • pp.99-105
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    • 2019
  • 본 연구는 성인남성 30명의 심층인터뷰를 통하여 금연공익광고에 대한 호감, 공감, 심리적 저항의 반응을 분석하였다. 연구결과, 금연공익광고에 대하여 비흡연자는 호감 반응을 나타낸 반면 흡연자는 비호감 반응이 많았다. 또한 4 50대 흡연자의 광고 공감도가 2 30대에 비해 높게 나타나 연령에 따른 광고 공감도의 차이를 보였다. 흡연자들은 금연메시지에 대해 다양한 방식의 심리적 저항을 시도하고 있으며 특히 정보원 폄하를 포함한 정보원에 대한 저항 전략을 주로 시도하고 있다. 본 연구결과에 근거하여 금연공익광고의 효과를 제고할 수 있는 방안이 제안되었다.

건설사업관리자(CMr) 측면에서 건설기술용역 평가의 CSFs 추출 및 AHP 중요도 분석 (CSFs Extraction and AHP Importance Analysis for Construction Technology Services Evaluation in terms of Construction Manager)

  • 양진국;홍성욱
    • 대한건축학회논문집:구조계
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    • 제36권3호
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    • pp.129-134
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    • 2020
  • The current evaluation time period for the construction management service is the project completion or after project completion. Therefore, the construction manager has the following problems. First, it is difficult to prepare the evaluation due to the new field movement of the existing participating engineer. Next, the CM work is complex as well as extensive. Therefore, the critical success factors of the construction technology services evaluation are required as a systematic performance standard of CM work. In this study, we extracted the critical success factors that can systematically prepare the evaluation from the early stage of the project through in - depth interviews with experts. And, this study was analyze the priority of each factor by using AHP technique. As a result, the most important factors were related to the systemization of the preparation process, the construction manager work capabilities and practical construction management. And the priorities of all factors were analyzed high in the factors suggested by the owner groups. The results of this analysis are expected to provide the standards that construction management service performer carry out structured management of construction management throughout the project.

옴니채널 유통환경에서 패션기업의 내부마케팅 구성요인 -여성복 판매원을 중심으로- (A Qualitative Study on the Internal Marketing of Fashion Companies in the Omni Channel Fashion Distribution Environment -Focused on the Woman's Clothing Salesperson-)

  • 이정진
    • 패션비즈니스
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    • 제27권1호
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    • pp.16-35
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    • 2023
  • The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.

[Review] A Study on the Change of the Payments System : Focusing on the Strategies of Distribution Companies and Fin-tech Companies

  • So Hyung KIM
    • 유통과학연구
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    • 제21권5호
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    • pp.113-120
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    • 2023
  • Purpose: The purpose of the study is to examine how payment systems for traditional distribution channels pursue changes and how they collaborate in-depth with fintech companies. This study examines the changing payment system through the strategic partnership between distribution companies and fintech companies. Research Design, Data and Methodology: The study conducted research using a variety of secondary materials and existing literature and also utilized the interview method. More specific and in-depth research is conducted through various literature studies and secondary data. Findings and Results: The findings of the study are as follows. First, distributors have occasionally directly adopted simple payment systems due to changes in payment systems as a result of online advances. Second, distributors were found to collaborate with fintech companies when not directly using simple payment. Conclusions: Such maneuvers by distributors are aimed at first, providing convenience and simplicity for consumers. Second, developing the ability to apply big data for accumulating consumer information and third, producing a customer lock-in effect by reducing the fees charged for existing payment services. The present study will provide many domestic and international distributors with a new perspective and practical implications in terms of the distribution and finance industries.

A Study on Design Guidelines of Learning Analytics to Facilitate Self-Regulated Learning in MOOCs

  • PARK, Taejung;CHA, Hyunjin;LEE, Gayoung
    • Educational Technology International
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    • 제17권1호
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    • pp.117-150
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    • 2016
  • The purpose of this study was to develop design guidelines on the learning analytics which can help to promote students' self-regulated learning (SRL) strategies in MOOCs learning environments. First of all, to develop the first draft of design guidelines, relevant literature review and case analysis on current MOOCs platforms such as edX, K-MOOC, Coursera, Khan Academy and FutureLearn were conducted. Then, to validate the design guidelines, expert reviews (validation questionnaires and in-depth interviews) and learner evaluation (in-depth interviews) were conducted. Through the recursive validation, the design guidelines were finalized. Overall, the final version of design guidelines on learning analytics to facilitate SRL strategies was suggested. The final design guidelines consist of 15 items in 10 categories related to the information analyzed based on individual student's learning behaviors and activities on MOOCs environments. Moreover, the results of interview also revealed that the social comparisons, learning progress reports, and personalization might contribute to the improvements of their SRL competences. This study has an implication that MOOCs could offer a higher success or completion rate to students with low SRL skills by taking advantage of the information on learning analytics

의료기관 신입직원 멘토링프로그램 사례연구: A병원을 중심으로 (Case Study of New Employee Mentoring Program at Hospital A)

  • 한지영;최종일
    • 한국병원경영학회지
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    • 제29권1호
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    • pp.19-31
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    • 2024
  • Purposes: The purpose of this study is to analyze cases of development and operation of a mentoring program that provides psychological support to new employees and helps them adapt to work, thereby applying it to actual work and laying the foundation for follow-up research. Methodology: We explored the development and application process of A Hospital mentoring program by applying the mentoring program model developed according to the procedures of the ADDIE model, and confirmed the perceptions of participants who participated in the training course through analysis of activity logs and in-depth interviews. Findings: The main results of the case analysis are as follows. First, the curriculum was developed according to the stages of analysis, design, development, implementation, and evaluation. As a result of activity log and in-depth interview analysis, participants recognized that the mentoring program was helpful in forming social relationships, organizational adaptation, and preventing job turnover, and recognized difficulties in communication. Participants mentioned supplementing the operating system. Practical Implication: The results of a systematic review of the application and effectiveness of mentoring programs for new employees can serve as reference material for practical program design.

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승부조작 유발요인 탐색을 통한 프로스포츠 활성화 방안 (A Study on the Activation Plan for Professional Sport League through Exploration of Inducing Factors of Match Fixing)

  • 방신웅;박인실;김욱기
    • 한국엔터테인먼트산업학회논문지
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    • 제15권3호
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    • pp.153-170
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    • 2021
  • 이 연구는 선수, 구단, 연맹, 에이전시 등 프로스포츠 관계자를 대상으로 심층인터뷰를 실시하여 승부조작 유발요인을 탐색하고 이를 바탕으로 예방전락을 도출함으로써 프로스포츠 활성화를 위한 전략적 시사점을 도출하고자 시도되었다. 스노우볼 샘플링 기법을 활용하여 프로스포츠계에서 근무한 경력이 3년 이상인 사람을 8명 선정하였다. 이들을 대상으로 반구조화된 심층인터뷰 방법을 적용하여 자료를 수집·분석하였다. 분석결과 승부조작 유발요인으로 첫째, 대학 진학을 위한 카르텔로부터의 학습효과 둘째, 합숙환경에서 학습된 문화 셋째, 잠재학습 효과의 발현 넷째, 인적 네트워크의 부정적 효과 다섯째, 개인의 성향을 핵심범주로 도출하였다. 승부조작 예방 전략으로는 첫째, 개인능력 중심으로의 대학입시제도 개선 둘째, 학생선수 교육시스템의 개선 셋째, 예방시스템의 구축 넷째, 지속적인 교육 다섯째, 에이전트 제도의 활성화를 핵심범주로 도출하였다. 도출된 연구결과에 대한 시사점과 향후 연구방향에 대하여 논의하였다.

심정지(Cardiac Arrest)에 대한 개념분석: 개념적 속성 및 경험적 지표의 규명 (Concept Analysis of Cardiac Arrest: Identifying the Critical Attributes and Empirical Indicators)

  • 이강임;오현수
    • 성인간호학회지
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    • 제26권5호
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    • pp.573-583
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    • 2014
  • Purpose: Cardiac arrest has multiple characteristics that need to be approached as an integrated method according to the various changes in the body system. This study was performed to develop a useful guideline for early detection of cardiac arrest by revealing the attributes of cardiac arrest through a concept analysis. Methods: This study was conducted according to the Walker and Avant's concept analysis method. Systematic literature review and in-depth interview with nurses who experienced cardiac arrest situation were conducted. Based on the literature reviews and in-depth interviews with nurses, the attributes and the empirical referents of the concept of cardiac arrest were elicited. Results: The definable attributes of cardiac arrest were 1) loss of consciousness, 2) abnormal respiratory condition, 3) abnormal cardiovascular signs. Cardiac arrest was found to occur by several antecedents such as cardiac problem, non-cardiac problem, or general problem, whereas ischemia and re-perfusion injury, which can lead to multiple organ failure and death, were derived as consequences. Conclusion: In this study, the concept analysis eliciting attributes and empirical referents is found to be useful as a guideline for understanding and managing cardiac arrest. Based on these findings, clinical providers are expected to make a precise and rapid decision on cardiac arrest and respond quickly, which may increase survival rate of the patients underwent the arrest event.