• Journal of the Korean Institute of Landscape Architecture
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• v.22 no.1
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• pp.1-16
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• 1994

This paper examines the individual and social values of tour and recreation activities related to the characteristics and attractions of parks in urban area through a questionnaire. The data for this research consists of 2,942 samples based on interviews in sixteen parks in Daegu area. Implications of the findings for urban parks design and tour and recreation policy are discussed. Travel cost method and contingent valuation method are applied essentially. These methods yield a reasonable estimation of the relationship between tour and recreation values of the parks and the visit rate which can be used to estimate demand functions for tour and recreation experiences provided by a site. Semilog-type models can be used to estimate the use of the park. Finally, the tour and recreation value of each park per user-day is estimated by the total experiences of the users. This study is a modest but important step in the investigation of urban parks and recreation site demand and values. Many of the developments in contingent valuation method and travel cost modeling should now be applied to the urban scale parks and recreation sits. Such studies will contribute significantly to the improvement of methodology for tour and recreation values measuring, especially to individual and social benefits for the urban parks, and provide the much needed guidance for the allocation of scarce tour and recreation resources.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.25-36
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• 2011

This paper examines user's loyalty to social network sites (SNS) from switching costs (SC) incurred by both technology and social factors. We propose a research model specifying that the perceived values of resources of the factors affect the SC and the SC determine user's loyalty. Empirical results show that technology variables of ease of use and privacy controllability, and social variables such as network size, usefulness of SNS activities, and awareness of network status have significant effect on SC. In particular, ease of use is negatively associated with SC. Since it is shown that in overall the impact of social factors is stronger than that of technology factors, we can interpret that technological superiority itself does not lead to the success of SNS. Contributions of this paper are: 1) application of SC in SNS research from the resource based perspective, which can be used for developing strategies of sustainable SNS, and 2) provision of different perspective toward the variable of ease of use, which has been considered an important factor of technology acceptance.

• Journal of Distribution Science
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• v.17 no.10
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• pp.73-81
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• 2019

Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

• Korean journal of communication and information
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• v.67
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• pp.209-240
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• 2014

This study observes reporters' awareness on the use of social media and their Core Values by using the Theory of Means-End Chain and drawing conclusions from a Hierarchical Value Map (HVM). In order to analyze reporters' knowledge and awareness on the use of social media via the laddering method, in-depth interviews of 46 reporters were conducted. The study showed that reporters consider sense of kinship, well-balanced understanding, and the desire for knowledge to be important Core Values. The results revealed that the convenience in interpersonal communication, development of intimacy in relationships, entertainment and affection, curiosity, the reduction in the cost of the acquisition of information, understanding of trends in issues, a peek into new information and the maintenance of interests, psychological dependability, and quick updates on information items are considered important Consequences of social media. In the Attributes level, the ability to write postings and links on Facebook and readability and 'follow' and 'mention' features on Twitter were confirmed to be important items in social media. The findings infer that reporters that make use of social media use Twitter and Facebook to build a sense of kinship with other users and gain well-balanced understanding by accessing a lot of information through social media. While this study examined the level of reporters' familiarity with the use of social media via the laddering method, the results cannot be seen as a generalization, as the interviewees were reporters from only the major news organizations.

• Architectural research
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• v.17 no.4
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• pp.147-152
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• 2015

Recently, there is an increasing criticism both inside and outside China toward the eco-migration projects. The author focuses on the eco-migration of Sanjiangyuan National Nature Reserve as a case study as it is one of the main eco-migration projects. At the end of 2010, government invested 4.47 billion CNY in eco-migration and relocated the immigration 55773 people in 10733 units. Benefits of eco-migration is obvious, however, it needs to be recognized that in the aspect of environment justice, it is unfair to sacrifice a group of people in the process of environmental protection because costs and benefits result from the environmental protection have to share among the people without discrimination. Local herdsmen received extra disadvantages in their level of material possessions, social and cultural values and the social inclusion after eco-migration project. As a part of the eco-social system established within several centuries, the local herdsmen are not only threateners to local ecology system, but also the guardians to the natural environment through religion and habits last for generations. The social and cultural values, traditional religion and Nomadic living habits, as important as the environment, are need to be cherished and protected.

• Journal of Korea Trade
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• v.25 no.7
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• pp.75-91
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• 2021

Purpose - Social commerce (SC) is the growth of social media highlighting the e-commerce transactions and currently, the greatest challenges of e-commerce have attracted the influence of trust in social commerce intention (SCI). Based on the challenge, the study's purpose is to discover the effect of social support (informational and emotional support) on the SCI. The study also explores the mediation effect of trust and the moderation impact of culture between the USA and Korea. Design/methodology - This study used a sample of 482 surveys filled out by online shoppers from the US and Korea, two countries with divergent cultural values. Structural equation modelling (SEM) is used to analyze the hypothetical paths. In addition, bootstrapping and multi-group analysis are perform to view mediation and moderation effects respectively. Findings - The results of our study shows that both informational and emotional support significantly influences trust and SCI. Our results also supports the mediating effect of trust in social support and the moderating effect of culture in forming SCI. Originality/value - Our empirical results provide important information to businesses formulating cross-cultural SC strategies. This will help SC companies to analyze the aspects of customer trust through social support, which in turn will increase SCI and thereby established a competitive position for SCs. Our results will also be holistic directions for SC vendors in cross-cultural settings, which will offer important social and economic contributions to the sustainable growth of SC's business.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.544-561
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• 2020

Goldwork embroidery is the art of embroidery using metal threads. As well as being used as a decorative element of religious clothing, flags, performing costumes, uniforms, and badges, goldwork embroidery is also used in many current designer collections. Therefore, this study aimed to examine the techniques and materials of goldwork embroidery and the formative characteristics and socio-cultural values of goldwork embroidery from its beginning to the early 20th century. For this study, various embroidery works, costumes, museum portraits, and literature were analyzed. The results are as follows. First, the transition of goldwork embroidery was divided into 4 categories: The beginning of goldwork embroidery; the golden age of goldwork embroidery; the maturity of goldwork embroidery; and various goldwork embroidery (depending on the materials used, usage, and design features). The earliest extant example is the "Maaseik fragments" in Belgium dating from the late 8th to early 9th centuries. Until the 15th century, the Church was the most important patron of goldwork embroidery; however, after the 15th century, goldwork embroidery was produced on costumes. Second, the social-cultural values of goldwork embroidery (based on transition and formative features) were classified as expression of divinity, instrument of governance, desire to be approved, and tools of self-expression. Through this study, it is evident that there have been many advances in both technique and technology over time. Furthermore, patterns of usage and social-cultural values of goldwork embroidery have changed significantly.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.376-383
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• 2009

Individual values exert strong influence on attitudes, behaviors and lifestyles of a person. Furthermore, Individual values predict personal world views and can predict behavior and behavioral predispositions in the organization. So, individual values influence the organization strongly. And, organizational culture in police is affected by the values of police officers. The aim of this study is to make use of the theory of human values developed by Rokeach as a theoretical framework to evaluate value preferences among police officers in Korea and have a thorough grasp of the point of sameness and difference with two studies. In this study, I analyze data and make a comparative study of values with preceding studies I find that police officers regard personal values as more important than social values. A noticeable finding of this study is the middle ranking of the value of equality among police officers. It's different result with other studies. And, the value of national security is the low ranking among police officers. It's the same result with preceding studies.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.72-93
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• 2020

With the proliferation of smart devices, mobile banking has become increasingly important. Customers can manage their banking needs without desktop computers or a face-to-face meeting with bank tellers. However, contrary to expectation of wide-spread use of mobile banking, several factors restrict its adoption. The purpose of this study is to explore what factors affect positively or negatively the adoption of mobile banking from economic (operational competence, convenience, mental accounting), psychological (hope, self-efficacy, optimism, resiliency) and social perspectives (normative social pressure, embarrassment avoidance). This paper suggests that three enablers would consequently affect a customer's perceived utilitarian and hedonic value in mobile banking, followed by trust and intention to use. In testing the hypothesized research model, survey and analysis of a structural equation model using Amos are conducted. The findings emphasize that banks need to focus on perceived utilitarian and hedonic values when considering economic, psychological and social enablers most salient to customers in order to promote greater adoption of mobile banking services.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.93-104
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• 2022

Based on the theoretical review of social cooperatives and the results of the fourth round of fact-finding, this study tried to discuss the sustainability of social co-operatives from the social, economic, and environmental aspects, focusing on the seven principles of co-operatives. The issue of sustainability is "a development that meets the needs of the present without compromising the ability of future generations to meet their own needs, the use of resources, the direction of investment, technological advances and institutional change in harmony with one another. as defined as "a process of change that advances the needs and desires of all future generations". It contains the meaning of connecting a sustainable society to future generations through harmony and balance, rather than opposing concepts of social value, environmental conservation, and economic growth. As a result of arranging the concept of social, economic, and environmental sustainability contained in sustainable development, and the seven principles of cooperatives and their connections, I would like to suggest the following about the sustainability of social cooperatives. First, efforts should be made for social contribution closely related to the local community. Second, it is necessary to create a profit model along with the public interest. Third, partnerships should be strengthened. When examining the public values and objectives that social cooperatives want to realize through this study, the three scopes of sustainable development are directly related to the role of important actors in pursuing social and economic values that social and economic organizations are facing. would. Therefore, the sustainability issue of social cooperatives is based on the concept that the goals and values pursued by social cooperatives are harmonious and balanced development in the environmental, social, and economic aspects, not only their own efforts but also the institutional support of the government. this will have to be presented.