• Korean journal of communication and information
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• v.38
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• pp.40-72
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• 2007

Amid the rapid growth in use of portal news, this study examined whether portal news would substitute traditional news media, in particular newspapers and television news. To answer the research question, this study attempted to investigate how the decrease in use of traditional news media was associated with online news use, reliance on, and motivations for portal news. First, this study found that there was a negative and significant relationship between the Internet use and television news viewing, suggesting that those who are more likely to use the Internet are less likely to watch television news programs. Also, portal news was negatively associated with time spent with newspaper reading, while it was not related to television news viewing. Second, this study found that convenience/information-seeking needs appeared as the major motivations for using portal news, which were negatively and significantly associated with the decreased time spent with watching television news programs. In other words, those who used portal news for convenience/information-seeking needs are less likely to watch television news programs, which may indicate that portal news could be a substitute for television news in terms of convenience/information-seeking motivations. In addition, the result of this study showed that there was a complementary relationship between portal news and newspapers in terms of surveillance needs. Those findings could be explained by the concept of "functional similarity" in the process of media substitution. Based on the findings, implications of this study were discussed.

• Management & Information Systems Review
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• v.36 no.4
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• pp.187-209
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• 2017

Service industry performance and competitive advantage depend on the attitudes and behavior of customer service employees who produce and deliver services through contact with customers. Most studies on customer service employees so far have concentrated on kindness, attitudes, or benefits. This study focuses on the increasing importance of customer service employees and intends to study them from the viewpoint of human brands that recognize customer service employees as a brand. In addition to the role of the employee at the service contact point, the customer participation behavior affects the interaction process with the customer service employee. Ultimately, customers could no longer be excluded from control to improve service quality. This study based on theory that the human brand characteristics of the customer service employees lead the customer's participation, which has a positive effect on the relationship with the service brand and the service brand attitude surveyed and analyzed customers who use service brand. This study is summarized as follows. First, the relationship between the service brand and the customer is examined. Second, this study also expands prior studies by examining the human brand characteristics of customer service employees and customers' willingness to participate in providing information on the impact of the consumer-brand relationship. The results of the study indicate that among the customer service employees' human brand characteristics reliability, familiarity, and empathy were found to affect the relationship between customers, the service brand, and the attitude toward the service brand the most. This study provides important implications for theoretical and practical strategies by examining the qualities and characteristics of customer service employees, which are the most important agents of marketing.

• International Commerce and Information Review
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• v.19 no.2
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• pp.213-236
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• 2017

World trade has entered a stagnant state, protection trade measures are spread due to delayed economic recovery in developed countries, sluggish investment in emerging economies such as China, economic recession in resource exporting countries, and geopolitical and political uncertainties along with the election period in the US and other major industrialized countries. Thus, in the economic structure of our country with a focus on export, for small and medium enterprises to grow, efforts for having various markets are necessary. The importance of the trade insurance system, which can support the risk management of enterprises, is emphasized by the fact that the majority of SME exporters have a risk management level and a lack of corporate capacity to enter the global market. This study was surveyed with 87 small and medium export companies in South Korea. The purpose of this study is to verify the effect relationship how service quality of trade insurance and utilization of trade insurance impact on the risk management of trade payment and export performance. The research hypothesis and model was derived from the basis of existing theory and empirical research, and obtained the following results. Firstly, Service Quality of Trade Insurance showed positive (+) effect on Export Performance. Secondly, Utilization of Trade Insurance showed positive (+) effect on Risk Management of Trade Payment. Thirdly, Risk Management of Trade Payment showed positive (+) effect on Export Performance. This study is differentiated from previous research information by empirically evaluating the relationship between the risk management of trade payment and export performance through utilization of trade insurance. This study contributed to academic by examining the research on the risk management of trade insurance and also practically suggested the direction how small and medium export company is to take the advantage of the trade insurance.

• Journal of Communications and Networks
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• v.14 no.4
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• pp.374-384
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• 2012

Utilizing artificial noise (AN) is a good means to guarantee security against eavesdropping in a multi-inputmulti-output system, where the AN is designed to lie in the null space of the legitimate receiver's channel direction information (CDI). However, imperfect CDI will lead to noise leakage at the legitimate receiver and cause significant loss in the achievable secrecy rate. In this paper, we consider a delayed feedback system, and investigate the impact of delayed CDI on security by using a transmit beamforming and AN scheme. By exploiting the Gauss-Markov fading spectrum to model the feedback delay, we derive a closed-form expression of the upper bound on the secrecy rate loss, where $N_t$ = 2. For a moderate number of antennas where $N_t$ > 2, two special cases, based on the first-order statistics of the noise leakage and large number theory, are explored to approximate the respective upper bounds. In addition, to maintain a constant signal-to-interferenceplus-noise ratio degradation, we analyze the corresponding delay constraint. Furthermore, based on the obtained closed-form expression of the lower bound on the achievable secrecy rate, we investigate an optimal power allocation strategy between the information signal and the AN. The analytical and numerical results obtained based on first-order statistics can be regarded as a good approximation of the capacity that can be achieved at the legitimate receiver with a certain number of antennas, $N_t$. In addition, for a given delay, we show that optimal power allocation is not sensitive to the number of antennas in a high signal-to-noise ratio regime. The simulation results further indicate that the achievable secrecy rate with optimal power allocation can be improved significantly as compared to that with fixed power allocation. In addition, as the delay increases, the ratio of power allocated to the AN should be decreased to reduce the secrecy rate degradation.

• Journal of the Korea Concrete Institute
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• v.18 no.3 s.93
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• pp.347-354
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• 2006

In this paper we have attempted to bring the wavelet transform theory to the dynamic response conversion algorithm. This algorithm is proposed for the problem of estimating the displacement data by defining the transformed responses. In this algerian, the displacement response can be obtained from the measured acceleration records by integration without requiring the knowledge of the initial velocity and displacement information. The advantage of the wavelet transform over either a pure spectral or temporal decomposition of the signal is that the pertinent signals features can be characterized in the time-frequency plane. In the response conversion procedure using the wavelet decomposition signals, not only the static component can be extracted, but also the dynamic displacement component can be separated by the structural mode from the identified displacement response. The applicability of the technique is tested by an example problem using the real bridge's superstructure under several cases of moving load. If the reliability of the identified responses is ensured, it is expected that the proposed method for estimating the impact factor can be useful in the bridge's dynamic test. This method can be useful in those practical cases when the direct measurement of the displacement is difficult as in the dynamic studies of huge structure.

• Journal of The Korean Association For Science Education
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• v.38 no.2
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• pp.171-186
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• 2018

Recent research has shown that elementary school students can experience epistemic affect -emotions and feelings experienced within epistemic practices, such as the enjoyment of having a wonderful idea or uncomfortable feeling of at a cognitive dissonance- during modeling process. This study explores how an introverted elementary student could participate in the modeling process by constructing an epistemic affect. Based on the theory of constructed emotion, we analyzed one elementary student's constructed epistemic affect using data resources such as emotion diaries, video recordings, and post interviews. We selected one introverted student (a fifth grader), showing peripheral and full participation during modeling. Specifically, we explored which emotions were constructed when she participated in modeling peripherally -and which epistemic affect was constructed when she participated fully- during the construction, evaluation, and revision processes. The research results showed, first, that the introverted elementary student came to participate in the model construction process by constructing the epistemic affect called aha. Second, the results showed that she came to participate in the model revision process by constructing the epistemic affect called feeling that the reasoning was wrong when confronting the rebuttals of the other student. Finally, she came to participate in the model evaluation process by constructing the epistemic affect called dislike of another student's idea. Through our exploration of the constructed epistemic affect of the introverted elementary student, we deduced that it is important to help each student to construct an epistemic affect that facilitates his or her participation in modeling. Also, we discussed that it is important to understand the impact of the emotional load that can occur for each student, depending on the constructed past, present, and future emotions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.165-174
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• 2016

Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.21-32
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• 2010

This study investigated the effects of contiguity and reading mode on cognitive load factors measured by Galvanic Skin Response(GSR). In this study two experimental conditions were imposed to participants to measure cognitive load with the high contiguity picture and low contiguity picture. Thirty-four college students participated to this experiment(experiment group=17, control group=17), and spilt-plot factorial design was applied to control individual difference in galvanic skin response. Tasks of this experiment were reading and summary. The dependent variables were skin conductance response, and perceived difficulty. The independent variables were the degree of contiguity of visual material(high contiguity vs. low contiguity). The major result of this study was identification of a significant difference of GSR with low contiguity condition. Indeed it was identified that more complex reading condition required more cognitive loads. This finding supported that different cognitive process might require different amounts of cognitive loads. For the further research, this study discussed the validity of applying physiological signals to assess cognitive loads and relationships the associated affective reactions.

• Journal of the Korean Wood Science and Technology
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• v.43 no.6
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• pp.777-783
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• 2015

Wood is an anisotropic material that shows the changes in hardness, quality and dimensions depending on the types of cells on three cross sections, size, array and so on. It can also be used in different ways according to its use, which requires a meticulous research, in order to maximize the utilization by understanding the nature and use; and by clarifying the theory and technologies. The research on relationship among wood's physical properties, density, and elasticity of modulus have been studied in Korea and abroad, but those studies were based on correlation gained through standardized specimen. Rather, the study on complete product is rare. Moreover, the previous reports are mostly concentrating on vibration mode and batting, though the wood's physical properties as a material have not been in the main focus. Therefore, this study will carried out for analyzing MOE through figuring material property out and comparing frequency adapting to the Canadian HardMaple bat. For comparison of material properties, we studied the annual ring and density of the bat; calculated the MOE with resonance frequency and formula (ASTM C1259); and verified the repulsive force of this material. As a result, the relevance of the resonance frequency and annual ring is weak, and in comparison in the grain direction in wood, the MOE value is higher when the grain direction in wood is excited horizontally than when is excited vertically, because the material is repulsive when grain direction is horizontal.

• Asian Journal for Public Opinion Research
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• v.1 no.4
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• pp.307-344
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• 2014

Political parties would normally claim that their campaign and communication materials have effects on voters, be it on their supporters or their opponents during election campaigns. However, such effects are assumed effects by the parties unless voters are themselves assessed about the effects of such materials on themselves. The supporters of the parties are likely to regard such campaign materials as congenial to them but this may not be so with the opposition supporters who would regard such materials as negative. Taking the third-person effect to analyze effects on the audience as the theoretical framework, this study posited that opposition members would regard the materials as negative and thus would claim that they would not have any effect on them but they would likely say that such campaign materials would have effects on own party supporters. Davison (1983) posited that individuals will perceive that negative mediated messages would have their greatest impact not "on me" or "you" but on "them,"- the third person. Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence, pornography, and television drama. The theory referred to as the Third-person effect developed on the postulation that audience members would not admit that media had any direct effect on them, but would instead believe that the media influenced others, the third person (Tewksbury, Moy, & Weis, 2004; Price, Tewksbury, & Huang, 1998). On the other hand, while people would discount the effects of negative or biased messages on themselves, they would, under the notion of the First Person Effect, readily admit to being influenced by such messages. This study was based on studying the effects of political literature on party and opposition party supporters taking the messages to be positive to one group and biased and partisan to another group. The study focuses on the assumed effects of political literature on own party and opposition party supporters. It traces the degree of influence of Malaysia's largest political party, Barisan Nasional (BN) political communication literature on its own supporters and on non-BN party supporters. While the third-person effect assumes a null or minimal effect on one's self and some or strong effect on others, the question that arises are on welcoming favorable media effects on oneself and assuming unfavorable effects on others.