• 제목/요약/키워드: impact factors

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An Influence of VMD configuration factors of Coffee shops on Brand equity and Repurchase intention (커피전문점의 VMD 구성요인이 브랜드자산과 재구매의도에 미치는 영향)

  • Kim, Sang-Soo;Song, In-Am;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.39-53
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    • 2012
  • Purpose - This study identifies relationships amongst repurchase intentions, brand equity, and preference by applying VMD of fashion retail stores. The results would help coffee shop owners and coffee makers in devising an appropriate strategy for successfully managing coffee shops. Research design, data, methodology - The VMD model of a coffee shop includes harmony, trend, and attractiveness, while brand equity encompasses brand awareness, perceived quality, and brand image. In this study, the VMD factors of coffee shops, brand equity, and brand preference, are shown as independent variables, while repurchase intention is shown as the dependent variable. The study aims to ascertain the extent of the influence configuration factors of a coffee shop have on brand equity, brand preference, and repurchase intention. Regression analysis was used to verify the mediating effects of brand preference on brand equity and repurchase intention. The measurement items were already deemed as reliable and valid in the previous study, but some modifications were made for the purposes of this study. Questionnaires were distributed to 550 consumers on a national scale, and 517 consumers amongst these were finally used as a sample for analysis using the SPSS 17.0 statistical program. Results - First, amongst the VMD configuration factors of a coffee shop, trend, and attractiveness have a positive impact on brand equity (brand awareness, perceived quality, and brand image). Second, brand equity has a positive effect on brand preference. Third, brand preference has a positive effect on repurchase intention. Fourth, brand preference plays the role of a mediator in measuring the impact of brand awareness and brand image on customers' repurchase intentions. Conclusions - The theoretical implications can be summarized as follows. First, this study proposes a theoretical basis that can be adapted to the VMD configuration factors of a coffee shop by identifying the relationship between brand equity and coffee shops. This study applies the VMD factors to the coffee shops and presents a new research model by examining the relationships amongst VMD components of coffee shops: brand equity, brand preference, and repurchase intention. Second, it clearly establishes the relationship between brand equity and brand preference by identifying the mediating effects of brand preference, given that brand equity has a positive impact on repurchase intention. The practical implications are as follows. First, development of brand equity and management can be important components for coffee shops in determining that the VMD configuration factors of coffee shops have an impact on brand equity. Second, amongst the VMD configuration factors, attractiveness and trend have a positive influence on choosing coffee shops, therefore store atmosphere should be attractively designed, while the menu and interiors should complement each other and be reviewed periodically to conform to the latest trend. Third, VMD configuration factors that are confirmed are not easily changed. Fourth, large franchises and foreign companies have strengths in scale, locations, and brand. Fifth, the different ways of campaigning should be compared to those of large franchises and foreign companies in order to increase brand equity using VMD configuration factors.

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Impact of Innovation Cluster Activating Factors on Business Performance: Focusing on the SMEs Case of Daedeok Innopolis (혁신클러스터 활성화 요인이 기업의 경영성과에 미치는 영향: 대덕연구개발특구 중소기업을 중심으로)

  • Park, Hwogeun;Bae, Kwanpyo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.4
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    • pp.149-163
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    • 2023
  • The policy of promoting innovation clusters aims to enhance the competitiveness of industries by strengthening the linkages between industry sectors and research sectors in specific regions. In Korea, after the concept of innovation clusters was introduced by the OECD in 1997, Korean government actively pursued policies based on this concept in the fields of industry, region, and science and technology. Previous policies and research on the activation of innovation clusters have tended to focus on the exchange and collaboration among members. However, this study focused on enhancing the competitiveness of industries and regions, in other words, strengthening the competitiveness of companies, which is the fundamental reason for fostering innovative clusters. Accordingly, this study aimed to analyze the impact of factors activating innovation clusters on the business performance of SMEs located in the Daedeok Innopolis. To achieve this, based on the essential concept of innovation clusters such as industrial agglomeration factors, networking factors, innovation generation factors, the study derived factors for activating innovation clusters and verified hypotheses using the survey results of 175 companies. Among the factors activating innovation clusters, industrial agglomeration and innovation generation were found to have a positive impact on the business performance of companies. However, networking factors were analyzed to have no significant influence on the business performance of companies. This study differentiates itself by addressing the factors for activating innovation clusters through empirical analysis, unlike previous case-based studies. Furthermore, considering the difference between intuitive judgments on networking factors in innovation clusters and their actual impact on business performance, the study raised the practical significance of conducting a comprehensive examination from various perspectives, such as the socially and culturally embedded structures in the region, the characteristics of specialized industries, and the needs of cluster members, to develop more effective policies for innovation clusters.

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The Impact of Redundancy and Teamwork on Resilience Engineering Factors by Fuzzy Mathematical Programming and Analysis of Variance in a Large Petrochemical Plant

  • Azadeh, Ali;Salehi, Vahid;Mirzayi, Mahsa
    • Safety and Health at Work
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    • v.7 no.4
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    • pp.307-316
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    • 2016
  • Background: Resilience engineering (RE) is a new paradigm that can control incidents and reduce their consequences. Integrated RE includes four new factors-self-organization, teamwork, redundancy, and fault-tolerance-in addition to conventional RE factors. This study aimed to evaluate the impacts of these four factors on RE and determine the most efficient factor in an uncertain environment. Methods: The required data were collected through a questionnaire in a petrochemical plant in June 2013. The questionnaire was completed by 115 respondents including 37 managers and 78 operators. Fuzzy data envelopment analysis was used in different ${\alpha}$-cuts in order to calculate the impact of each factor. Analysis of variance was employed to compare the efficiency score means of the four abovementioned factors. Results: The results showed that as ${\alpha}$ approached 0 and the system became fuzzier (${\alpha}=0.3$ and ${\alpha}=0.1$), teamwork played a significant role and had the highest impact on the resilient system. In contrast, as ${\alpha}$ approached 1 and the fuzzy system went toward a certain mode (${\alpha}=0.9$ and ${\alpha}=1$), redundancy had a vital role in the selected resilient system. Therefore, redundancy and teamwork were the most efficient factors. Conclusion: The approach developed in this study could be used for identifying the most important factors in such environments. The results of this study may help managers to have better understanding of weak and strong points in such industries.

Impact of Factors on community-level health-related Quality of Life: Community Unit Analysis (지역사회 건강관련 삶의 질에 영향을 미치는 요인: 지역사회 단위 분석)

  • Jeong, Yong-Rae;Hahm, Myung-Il;Min, In-Soon;Kang, Eunjeong
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.276-285
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    • 2015
  • The aim of this study was to identify the impact of community factors on the community-level Health-Related Quality of Life (HRQOL) in Korea. This was a cross-sectional study conducted in 2012 using secondary data(n=209) of the Korean Statistical Information Service. The framework was based on community factors provided by the International Council of Science (ICSU) and community factors were categorized based on six aspects. Multiple regression was applied to community factors depending on the community EQ-5D index. Smoking rate, "Good" self-rated health rate, water and wastewater coverage rate, and financial independency rate were significantly and positively associated with the EQ-5D score. Net migration rate(more move out than move in), obesity rate, unmet needed health care rate, and community type(rural than urban) were significantly and negatively associated with the EQ-5D score. This study identifies association for the impact of community factors on the community-level HRQOL and can provide useful evidence for development of community health promotion policies.

Impact of Motivational Factors on the Work Results of Lecturers at Vietnam National University, Hanoi

  • DO, Anh Duc;PHAM, Ngoc Thach;BUI, Hong Phuong;VU, Duc Thanh;NGUYEN, The Kien;NGUYEN, Thi Huyen
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.425-433
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    • 2020
  • This paper aims to develop a conceptual framework for evaluating the impact of motivational factors on the work results of lecturers at Vietnam National University, Hanoi (VNU), one of two leading multidisciplinary and multi-sectoral national universities in Vietnam. This study has considered wages and other benefits (WB), training and development (TD), working environment (WE) and working motivation (WM) as motivational factors, and proposed a structural model of the impact of motivational factors on the work results of lecturers at VNU. The empirical analysis used data from the survey data of 321 university lecturers. Comprehensive, valid, and reliable tools (SPSS 26 and SmartPLS 3.0 software) are used to evaluate rigorous statistical tests including convergence validity, discriminatory validity, reliability, and average variance extracted to analyze and verify the gathered data, and the hypotheses developed. The result of path analysis shows that four motivational factors constitute a structured system with different degrees of influence on the work results of lecturers. There is also a positive relationship between the motivational factors and the work results of lecturers. As a result, it can be concluded that all hypotheses developed are supported. Several recommendations are further suggested to improve the performance of lecturers at VNU.

Empirical Research on the Death of Foreign-invested Companies (외국인 투자기업의 사멸에 관한 실증연구)

  • Seong, Kil-Yong
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.692-700
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    • 2022
  • This study was conducted to analyze firms' death rate and impact factors on the death of Foreign-invested Companies in Korea which is between 20013 and 2017. Cox Proportional Hazard Model took to conduct on the death impact factors, such as 2 characteristics factors of the firm, and 4 financial characteristics variables, variables, and 4 profitability factors. As a result of the impact factors of Foreign-invested Companies' death the Labour(NE) variables of characteristics firm had negative effects. And the Debt(LB), Operating Profit (OP), and Sales Profit (SP) of the financial characteristics had a negative effect. Other factors did not produce significant results. As a result of an empirically comparative analysis of the mortality rate of foreign-invested companies by the Kaplan-Meier method, it was analyzed that fully owned companies and large enterprises had lower extinction risk and greater sustainable management potential than joint ventures or SMEs.

A study on the impact of smartphone addiction on adolescents' school adaptation - Focusing on students attending middle schools in Gwangju Metropolitan City

  • Gull Lim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.1
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    • pp.231-239
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    • 2024
  • This study was conducted with the purpose of understanding the factors that influence smartphone addiction on adolescents' school adaptation. The subjects were examined with a focus on students currently attending middle schools in Gwangju Metropolitan City, and data analysis was conducted using SPSS 26.0 to examine the factors influencing school adaptation, focusing on the inducements and forced inducements that lead teenagers to fall into smartphone addiction. As a result of the analysis, it was found that anonymity and desire satisfaction among the attractive factors leading to smartphone addiction have a negative impact on school adaptation, and the forcing factors that cause adolescents to become overly dependent on smartphones include online games, online chatting, online addiction, and social interaction. It was analyzed that both action and information search had a negative impact on adolescents' school adaptation. Based on the above results, policy recommendations were presented by considering the points pointed out by the two discovered factors.

The Impact of If Project Types and Ownerships on IT Value Evaluation (IT 프로젝트 유형과 오너쉽이 IT 가치평가에 미치는 영향)

  • 이국희;구본재
    • Journal of Information Technology Applications and Management
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    • v.9 no.3
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    • pp.79-95
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    • 2002
  • As the budget size and complexity of 1T investment are growing, IT value measurement becomes more critical to the success of IT management In public organizations and private firms. It has been known that there are many factors such as IT costs, risks, qualify, and usage that should be taken Into consideration during the process of measuring IT value and making IT Investment decisions. However, little research has been done so far In order to analysis factors affecting the IT value and effectiveness. The purpose of this study Is to Investigate the impact of IT Project types and ownerships on IT value evaluation. The three research questions are as follows : (1) Does IT project type such as transactional, Informational, and infrastructure have any impact on 1T value measurement\ulcorner (2) Does the IT development ownership has any Impact on IT value\ulcorner (3) Does the IT operation ownership has any impact\ulcorner The empirical research was done at S-Electronics, world-wide known and the biggest manufacturing company in Korea, based on the method of structured interview. About 200 individual Information systems have been evaluated to calculate ROI measures, the dependent variable In this study. The results of statistical analysis show that two of three Independent variables, IT project types and IT development ownership, have statistically significant effects on IT value in terms of ROI measures.

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Impacts of Resource Perception of Residence Area on the Evaluation of Preferred Destination Abroad - Focusing on Personal Value and Lifestyle

  • Kim, Min-Hwa;Kim, Eun-Jung;Kim, Hong-Bumm
    • International Journal of Contents
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    • v.5 no.3
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    • pp.24-32
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    • 2009
  • Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

Citizens' Perceptions of the Smart City Distribution Strategy and Its Impact on Quality of Life: A Generational Perspective

  • Yooncheong CHO;Jooyeol MAENG
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.115-126
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    • 2024
  • Purpose: This study aims to explore the citizens' perceptions of the smart city distribution strategy and its impact on quality of life, classifying generations into two groups: Generation X with Baby Boomers, and Millennials with Generation Z. This study formulated research questionsto explore how both generational groups perceive the impact of smart city experience, government's role, technology development, economic, social, and environmental factors, and institutional improvement on quality of life. Additionally, this study explored the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Research design, data and methodology: This study employed an online survey conducted by well-known research organization. This study utilized factor and regression analysis for data analysis. Results: This study revealed that the impact of smart city experience, technology development and social value on quality of life demonstrated significance in both generational groups. Additionally, the study identified significant results regarding the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Conclusions: The findings suggest that, for the development of smart cities, stakeholders should particularly consider economic value and environment aspects, as these factors ultimately impact on quality of life.