• Title/Summary/Keyword: impact factors

Search Result 7,201, Processing Time 0.033 seconds

An Analysis of a Causal Relationship between a Franchise Coffee Shop's Servicescape Factors and the Ability to Provide Service with Customer Satisfaction and Loyalty

  • Hwang, Gyu-Sam;Kim, Hye-Sook;Lee, Sang-Youn
    • Journal of Distribution Science
    • /
    • v.14 no.7
    • /
    • pp.33-44
    • /
    • 2016
  • Purpose - This study aims to provide domestic franchise coffee shops with useful information by analyzing the impact of servicescape and the ability to provide service on the customer satisfaction and loyalty in franchise coffee shops in Seoul. Research, data, and Methodology - The data were collected for a month from 1st in February, 2016 through judgement sampling. Then, the available collected data were analyzed with SPSS 19.0 package. Results - The results from this study are as follows. First, the servicescape factors, which have impact on a franchise coffee shop's customer satisfaction, are determined to be interior, cleanliness and coziness. Next, the ability to provide service affects customer satisfaction. Third, servicescape factors have impacts on customer satisfaction. Also, the service from a coffee shop affects customer loyalty. Therefore, a customer's satisfaction through services of a coffee shop has an impact on customer loyalty. Conclusions - It is important to have not only the ability to provide service but also servicescape factors, such as interior, cleanliness and coziness in order to be distinct from other competitors. These difference might create customer satisfaction and retention which will bring profits.

The Impact of Comprehensive Decision-Making of Information Technology Investment on Firm Performance (정보기술 투자의사결정의 포괄적 고려가 기업 성과에 미치는 영향)

  • Park, Choong-Shin;Kim, Joon-S.;Im, Kun-Shin
    • Asia pacific journal of information systems
    • /
    • v.15 no.3
    • /
    • pp.163-186
    • /
    • 2005
  • When firms are confronted with IT investment decision-makings, technical or financial factors are widely considered. However, based on sociotechnical systems theory, it is argued that in addition to the traditional factors, social issues must be considered in the IT investment decision-makings. Even though the strategic criteria of social issues within organization are important for IT investment decision-makings, the social or organizational issues are hardly considered in IT implementation and adoption(Ryan and Harrison, 2000). The objective of this study is to empirically verify how the comprehensive consideration of both of technical and organizational issues related with IT investment affects firm performance through its impact on IT technical capability and IT personnel skills. Senior managers of 153 Korean firms were surveyed, and the collected data were analyzed with PLS technique. The results of the PLS path analysis show that the comprehensive consideration of the technical and social issues affected indirectly firm performance through IT technical capability and IT personnel skills. It is found that the comprehensive consideration had a significant impact on IT technical capability and IT personnel skills, and that IT technical capability and IT personnel skills affected firm performance. IT personnel was also found to affect IT technical capability. Finally, this study found that the consideration of social factors had greater impacts on firm performance than that of technical factors.

The Influence of Marketing Linkage to the Performance of a Coffee Company on the Satisfaction and Intention of Purchasing Companies (커피 기업의 공연 연계 마케팅이 구매기업의 만족도와 구매의도에 미치는 영향)

  • Xia, Zhu Qing;Min, Ji Eun
    • Journal of the Korean Society of Food Culture
    • /
    • v.34 no.5
    • /
    • pp.567-576
    • /
    • 2019
  • The purpose of this study is to identify the impact of the performance-linked marketing of food companies on the satisfaction and willingness of the companies that purchase products. To achieve the purpose of this study, a survey was conducted on consumers who were using domestic coffee franchises. A total of 300 questionnaires were distributed, and only 291 were finally used for analysis, except for eight ones that were not sincere or valid. Performance-linked marketing consisted of promotional factors, support factors, production factors, and mouth-to-mouth factors, and the purchasing company's satisfaction and willingness to purchase products consisted of a single factor. A linear regression analysis was performed using SPSS version 20.0 to verify the hypothesis. The research results show that (1) marketing linked to the performance by coffee shops has a significant impact on consumers' willingness to purchase. (2) The marketing performance for coffee shops has a significant positive impact on the satisfaction of the purchasing company. (3) The consumer's intention to purchase has a significant positive effect on the purchaser's satisfaction. These findings confirm the importance of concert-linked marketing in the differentiated marketing by restaurant businesses.

Factors Affecting Consumer's Choice of Retail Store Chain: Empirical Evidence from Vietnam

  • BUI, Thu Thi;NGUYEN, Huong Thi;KHUC, Long Dai
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.4
    • /
    • pp.571-580
    • /
    • 2021
  • The study explores the factors affecting the brand selection behavior of retail chains in Vietnam and to what extent they have an impact on the customer's choice intention. This research employs a combination of both qualitative and quantitative mixed methods with the help of SPSS version 22.0 in data analysis. Expert interviews are used to design the questionnaire for the survey conducted on 700 consumers. Research results show that the eight factors of store image (1-to-3 split factor of store image including the display of goods and services), price perception, risk perception, brand attitude, brand awareness, and brand familiarity were determined. They all influence the intention to choose the retail chain brand. With a positive β coefficient, the more store image, price perception, brand attitude, and brand awareness are enhanced, the more likely the intention to choose the retail chain brand. The factor of risk perception has negative ��, resulting in an inverse impact on choosing a retail chain brand name. Price perception and risk perception have the strongest impact on retail chain decision behavior while commodity display factors the least. Based on these important results, the study proposes implications for retailers and manufacturers.

Factors Affecting Business Performance of Construction Enterprises Listed on Vietnam Stock Markets

  • DANG, Thanh Cuong;TRINH, Thi Hang;BANH, Thi Thao;NGUYEN, Thi Yen
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.9 no.9
    • /
    • pp.49-59
    • /
    • 2022
  • Based on assessing the impact of factors on the business efficiency of construction enterprises, the research team proposes policy implications to improve the business performance of listed construction enterprises in Vietnam in the coming time. The study used secondary data collected from the audited financial statements of 25 enterprises listed on Vietnam's stock market in the period 2015-2021 to estimate the factors affecting the business performance of construction enterprises. After collecting, the data will be encrypted and checked. The article uses a quantitative research method by using a linear regression model on Eviews 10 to analyze the data and analyze the impact of factors on the business performance of construction enterprises listed on Vietnam's stock market. The research result shows that firm size and growth rate positively affect business performance while capital structure, receivable management, fixed asset investment, and economic growth have a positive impact on the business performance of construction companies listed on the Vietnamese stock market. Based on this result, the paper also makes recommendations to the Vietnamese construction companies to enhance their business performance.

MODELING THE TECHNOLOGY TRANSFER PROCESS IN THE THAI CONSTRUCTION INDUSTRY: A PILOT STUDY

  • Tanut Waroonkun;Rodney A. Stewart;Sherif Mohamed
    • International conference on construction engineering and project management
    • /
    • 2005.10a
    • /
    • pp.845-848
    • /
    • 2005
  • Technology transfer (TT) has been defined as the shared responsibility between the source and the destination for ensuring that technology is accepted and at least understood by someone with the knowledge and resources to apply and/or use the technology. The adoption of TT in construction industries is necessary for economic growth to occur in developing countries such as Thailand. This process should provide numerous benefits for the host sector in areas such as increased productivity, enhancement of product quality, cost savings, improvements in market share and entry to new markets. However, there are many factors, which may impact on the TT process and its subsequent outcomes for Thai construction firms and individuals, including, the transfer environment, learning environment, transferor characteristics and transferee characteristics. The performance and interaction of these enablers will influence the degree of value added to the local construction sectors in areas such as economic advancement, knowledge advancement and project performance. This paper presents a conceptual framework for international TT that accommodates the numerous factors believed to impact on the processes effectiveness. Through a Pilot Study, where 27 industry professionals from Thailand were interviewed, the significant factors which impact on the TT process have been identified along with the strength of interrelationship between individual and groups of factors. Future research seeks to target a greater sample of respondents with the view to validate the conceptual model and apply it on a number of large Thai projects where international TT was incorporated into the project agreement.

  • PDF

Influencer Marketing: Factors Influencing A Customer's Purchase Intention

  • NILOY, Ahnaf Chowdhury;ALAM, Jawad Bin;ALOM, Md. Shah
    • Asian Journal of Business Environment
    • /
    • v.13 no.1
    • /
    • pp.21-30
    • /
    • 2023
  • Purpose: The study analyzes the impact of attitudes toward food influencers on consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward food influencers. Research design, data and methodology: Based on the responses collected from 500 randomly selected consumers, the study analyzes the relationship based on the factors of influencer marketing. The authors test the conceptual model using multivariate linear regression analysis after validating the internal consistency of the data using Cronbach's Alpha reliability test and exploratory factor analysis (EFA). Results: The study finds that purchase intention is positively correlated and significantly impacted by the attitude towards influencer. The study further finds that attitude towards influencer is positively correlated and significantly impacted by source attractiveness, product match up, and source familiarity. However, source credibility is found to be an insignificant construct impacting attitude towards influencer. Conclusions: The study gives a guided solution to marketers and brand practitioners about the importance of influencer marketing in the food industry and its effectiveness in generating purchase intention. The present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward food influencers and consumer purchase intention. To the authors' knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on purchase intention in the food industry.

Correlation Analysis between Meteorological Factors and Crop Products (농산물 생산량과 기상요소의 상관관계 분석)

  • Lee, Ki-Kwang;Ko, Kwang-Kun;Lee, Joong-Woo
    • Journal of Environmental Science International
    • /
    • v.21 no.4
    • /
    • pp.461-470
    • /
    • 2012
  • Agriculture is more influenced by environmental factors rather than other industries. Among the environmental factors, the meteorological conditions mainly impact the output of agricultural products. Hence, the purpose of this study is to analyze the impact of meteorological factors on the output of elemental agricultural products. As a first step, we obtained the data of the meteorological factors (i.e., precipitation, humidity, temperature, insolation, snowdrifts, wind velocity) and the output of the various agricultural products (i.e., grain, fruits and vegetables, root crops, green vegetables, seasoned vegetables, fruits, special crops) from the year 1990 to 2009 (20 years) of Seoul and the six metropolitan cities in Korea. Then, the analysis of the correlation between the agricultural product with the largest output and the meteorological factors of the place where the corresponding agricultural product is most produced, was carried out in order to determine the core meteorological factor that most impacts the output of agricultural product. The correlation analysis revealed that humidity, insolation and wind velocity have been the crucial meteorological factors to influence the output of the agricultural products. From the result, we can induce that the meteorological forecast information about the vital meteorological factors, i.e., humidity, insolation and wind velocity, facilitates the optimized cultivation plan to maximize the output of agricultural products.

Internal Company Factors as Determining Variables for Improving Bank Lending

  • PRAWITASARI, Dian;KADARNINGSIH, Ana;MACHMUDDAH, Zaky;UD-DIN, Maaz
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.8
    • /
    • pp.205-212
    • /
    • 2020
  • This study seeks to examine the main factors, external and internal to the bank, that enhance bank lending. Bank lending is one of the connecting bridges in sustaining society. Internal factors consist of ROA, DPK, and CAR. External factors are economic growth and interest rate of Bank Indonesia. The population of this research consists of traditional commercial banks listed on the IDX over the 2014-2017 period. Samples were chosen by purposive sampling method. This study uses secondary data with 56 samples; data analysis uses multiple linear regression. The findings of the study show that internal factors have a greater impact on increasing bank lending than external factors. The main variable among internal factors that influences increase in bank lending is ROA. DPK is the internal factor with the smallest impact on increasing bank lending. The implication of the study is that determining the bank lending should take more account of CAR, DPK, ROA, BI interest rates, and economic growth in making decisions about the amount of lending. These variables can only have a slight effect on increasing lending, though. Besides, internal factors such as NPL, LDR or non-economic factors also need to be considered in channeling bank credit.

The expected impact regional development factors, according to the World Bamboo Expo held on regional and aechakdo be held and held persistence (세계 대나무박람회 개최에 따른 지역발전영향요인이 지역애착도와 개최지지 및 개최속성에 미치는 영향연구)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.1
    • /
    • pp.131-138
    • /
    • 2017
  • The purpose of research and bamboo for failure, Damyang-county, Jeollanam-do at 2015 Damyang bamboo the world fairs held according to the attachment to local factors impact of regional development and hosting support. To identify the impact on the property held. Fair after setting up a hypothesis to carry out research in the visitors through after sample surveys and survey and Empirical Analysis. Show areas are improving in the future, due to host tourists want to come up with the purpose of research to become a popular tourist attraction again. Attachment or environmental factors and social factors showed that, and affect the region. The host of social factors turned out to be the biggest influence, and economic factors, environmental factors shown to affect, and to a venue in order.Attachment is a factor appears to be affecting the region was the venue. The property is shown to environmental factors is not statistically significant, and host local affection, support appears to be factors affecting the holding. As a result, Fair, held regional attachment to the Influence Factors of regional development support, and according to the next fair in the Region and through the impact on the property held.Evaluation strategy could contribute to explore the festival.