• Title/Summary/Keyword: image strategy

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A Study on the Strategy of Products Development for Mass Housing (공동주택 상품개발 전략에 관한 연구)

  • Yang, Young-Keun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.10 no.2
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    • pp.31-38
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    • 2010
  • This study is to suggest a strategy and trend of products development by major construction companies to form a trend and to set the trend in housing market through investigation about brand image campaign for TV ad, individual design items, result of products development and special plans. It is the strategy for products development of construction companies surveyed to be divided into five kinds. First, the change from in the unit to outside. Second, centralization of design powers about products development through submit and the wining of a prize in the domestic & foreign design fair to publicize a excellent quality in a roundabout way. Third, reinforcement of service for support the habitability and design manual for secure uniform quality. Forth, investment in the environment-friendly housing and new recycling energy. Fifth, reinforcement of organizational power for improving production capability.

A Study on VMD Strategy Plan for Integrated Marketing Communication in Department Store -An Analysis of VMD Organization Elements- (백화점의 통합적 마케팅커뮤니케이션을 위한 VMD전략 계획에 관한 연구-VMD구성요소 분석을 중심으로-)

  • 김연아
    • Korean Institute of Interior Design Journal
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    • no.17
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    • pp.12-21
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    • 1998
  • Due to rise in a more sophisticated consumer and free distribution of foreign goods domestic department stores have been confronted with the need to change marketing strategy. The VMD strategy has become increasingly important as the means in reaching the contemporary consumer who has been sensitized to a visual style of marketing strategy. The use of VMD organizational elements have enabled us to create basic planning data that more accurately reflect our current marketplace trends,. The positive influence and supporting role of visual merchandiser is needed more than ever and will be an important part of future profit and customer satisfaction regardless of whether the customer is driven from image buying values and product-quality issues.

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A Study on VMD Strategy in the development of SI for Fashion Distribution Industry - With a focus of the men's apparel brand " P" named- (패션유통산업의 SI 개발에 따른 VMD 계획에 관한 연구- 남성의류 'P' 브랜드를 중심으로 -)

  • 장규순
    • Korean Institute of Interior Design Journal
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    • no.9
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    • pp.86-97
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    • 1996
  • The companies specializing in fashion stores are making their best efforts and recently they are increasing competition to set up their Coporate Identities for the purpose of positive corporate image and to set up their own Store Identities so that they can cope well with the changes in the consumption patterns. VMD(Visual Merchandising) is such Display Strategy which enable the stores to give their customers good recognitions. This Strategy is aimed at promoting their products not by focusing on the traditional concept of Display , but by giving appreciate planning strategy and by serving their customers with information and convenient Shopping Environment.

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The Effects of Service Level Provided by The Staffs in the Dental Clinic on The Purchasing Behavior of Customers in South Gyeongnam Province (경남지역 치과병.의원 직원들의 서비스제공수준이 고객의 구매행동에 미치는 영향)

  • Choi, Yu-Jin
    • The Korean Journal of Health Service Management
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    • v.5 no.4
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    • pp.149-159
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    • 2011
  • The purpose of this research is to provide an available basis for marketing strategy by defining the cause-effect relation between the service level of staff members in dental clinic and purchasing behavior of the customers. This study was done in 10 days from November 2, 2009 to November 11, 2009 and the total 172 copies were used for the analysis. As a result of the correlation analysis, a significant positive correlation among all the measured variables was found. As a result of the structural model analysis, I found that the fair service among the variables of the service level significantly affects the building of relationship and the hospital image. The building of relationship and the hospital image significantly affect the positive oral spread. The building of relationship significantly affects the repurchase intentions but the hospital image does not affects the repurchase intentions. To sum up the result of this study, I found that the fair service and the building of relationship with patients are important variables in order to attract new patients and maintain existing customers. I recommend that the hospital continues to motivate staffs through internal marketing and conduct regular trainings. It is necessary to have patients satisfied with broadening responsibility and authority and set marketing strategy for the relationship with patients.

Classifier Combination Based Source Identification for Cell Phone Images

  • Wang, Bo;Tan, Yue;Zhao, Meijuan;Guo, Yanqing;Kong, Xiangwei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.12
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    • pp.5087-5102
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    • 2015
  • Rapid popularization of smart cell phone equipped with camera has led to a number of new legal and criminal problems related to multimedia such as digital image, which makes cell phone source identification an important branch of digital image forensics. This paper proposes a classifier combination based source identification strategy for cell phone images. To identify the outlier cell phone models of the training sets in multi-class classifier, a one-class classifier is orderly used in the framework. Feature vectors including color filter array (CFA) interpolation coefficients estimation and multi-feature fusion is employed to verify the effectiveness of the classifier combination strategy. Experimental results demonstrate that for different feature sets, our method presents high accuracy of source identification both for the cell phone in the training sets and the outliers.

A Study about Fashion Designs to Establish the voter's favored Female Political Leader's Image through Survey Analysis (유권자 선호이미지 구축을 위한 여성정치리더의 패션디자인 연구)

  • Shin, Ji Young;Kim, Sook Jin
    • Journal of the Korean Society of Costume
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    • v.66 no.7
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    • pp.154-170
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    • 2016
  • The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

Adaptive Processing for Feature Extraction: Application of Two-Dimensional Gabor Function

  • Lee, Dong-Cheon
    • Korean Journal of Remote Sensing
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    • v.17 no.4
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    • pp.319-334
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    • 2001
  • Extracting primitives from imagery plays an important task in visual information processing since the primitives provide useful information about characteristics of the objects and patterns. The human visual system utilizes features without difficulty for image interpretation, scene analysis and object recognition. However, to extract and to analyze feature are difficult processing. The ultimate goal of digital image processing is to extract information and reconstruct objects automatically. The objective of this study is to develop robust method to achieve the goal of the image processing. In this study, an adaptive strategy was developed by implementing Gabor filters in order to extract feature information and to segment images. The Gabor filters are conceived as hypothetical structures of the retinal receptive fields in human vision system. Therefore, to develop a method which resembles the performance of human visual perception is possible using the Gabor filters. A method to compute appropriate parameters of the Gabor filters without human visual inspection is proposed. The entire framework is based on the theory of human visual perception. Digital images were used to evaluate the performance of the proposed strategy. The results show that the proposed adaptive approach improves performance of the Gabor filters for feature extraction and segmentation.

Strategy for Brand Identity Enhancement of Black Yak: Focusing on the Social Responsibility Activities (블랙야크의 BI(Brand Identity) 강화전략: 사회공헌활동을 중심으로)

  • Yoo, Chang Jo;Lee, Sang Hyun;Jeon, Jung Ok
    • Asia Marketing Journal
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    • v.12 no.3
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    • pp.99-116
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    • 2010
  • There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak's strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.

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Multiresolution Wavelet-Based Disparity Estimation for Stereo Image Compression

  • Tengcharoen, Chompoonuch;Varakulsiripunth, Ruttikorn
    • 제어로봇시스템학회:학술대회논문집
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    • 2004.08a
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    • pp.1098-1101
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    • 2004
  • The ordinary stereo image of an object consists of data of left and right views. Therefore, the left and right image pairs have to be transmitted simultaneously in order to display 3-dimentional video at the remote site. However, due to the twice data in comparing with a monoscopic image of the same object, it needs to be compressed for fast transmission and resource saving. Hence, it needs an effective coding algorithm for compressing stereo image. It was found previously that compressing left and right frames independently will achieve the compression ratio lower than compressing by utilizing the spatial redundancy between both frames. Therefore, in this paper, we study the stereo image compression technique based on the multiresolution wavelet transform using varied disparity-block size for estimation and compensation. The size of disparity-block in the stereo pair subbands are scaling on a coarse-to-fine wavelet coefficients strategy. Finally, the reference left image and residual right image after disparity estimation and compensation are coded by using SPIHT coding. The considered method demonstrates good performance in both PSNR measures and visual quality for stereo image.

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Algorithm to Estimate Oil Spill Area Using Digital Properties of Image

  • Jang, Hye-Jin;Nam, Jong-Ho
    • Journal of Ocean Engineering and Technology
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    • v.34 no.1
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    • pp.46-54
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    • 2020
  • Oil spill accidents at sea result in a wide range of damages, including the destruction of ocean environments and ecosystems, as well as human illnesses by the generation of harmful gases caused by phase changes in crude oil. When an oil spill occurs, an immediate initial action should be performed to minimize the potential damage. Existing studies have attempted to identify crude oil spillage by calculating the crude oil spill range using synthetic aperture radar (SAR) satellite images. However, SAR cannot capture rapidly evolving events because of its low acquisition frequency. Herein, an algorithm for estimating an oil spill area from an image obtained using a digital camera is proposed. Noise that may occur in the image when it is captured is first eliminated by preprocessing, and then the image is analyzed. After analyzing the characteristics of the digital image, a strategy to binarize an image using the color, saturation, or lightness contained in it is adopted. It is found that the oil spill area can be readily estimated from a digital image, allowing for a faster analysis than any conventional method. The usefulness of the oil spill area measurement was confirmed by applying the developed algorithm to various oil spill images.