• 제목/요약/키워드: image of science

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Effective Marketing Proposals Enhancing Customer Loyalty

  • Chen, Tser-Yieth;Hsu, Hsin-Swai
    • 유통과학연구
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    • 제12권5호
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    • pp.5-13
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    • 2014
  • Purpose - We seek feasible strategies to draw customers into a state of attitudinal/behavioral loyalty through perceived quality and perceived risk in the experienced food industry. Research design, data, and methodology - We utilize the LISREL model to examine the cause and effect relationships between customer loyalty, perceived quality, perceived risk, and three marketing proposals (brand image, store image, and promotion). We employed the quota sampling method to conduct the survey questionnaires, collecting365 effective customer samples in coffee shops/stores in Taipei City. Results - We find that store image substantially benefits consumer loyalty through perceived quality. Marketing managers can enhance store environment and atmosphere to elicit both attitudinal and behavioral aspects of customer-perceived quality and loyalty. Conclusions - This is the first paper to investigate simultaneously customer loyalty across brand image, store image, and promotion/marketing proposals in the food industry. Managers can promote brand image and store image at the same time to enhance customer-perceived quality.

자기 예제 참조기반 단계적 어안렌즈 영상보정을 통한 주변부 열화 제거 (Non-Dyadic Lens Distortion Correction and Image Enhancement Based on Local Self-Similarity)

  • 박진호;김동균;김대희;김철현;백준기
    • 전자공학회논문지
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    • 제51권10호
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    • pp.147-153
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    • 2014
  • 본 논문에서는 어안렌즈의 방사형 왜곡을 보정하면서 생기는 계단 현상과 흐려짐 현상을 제거하기 위해서 자기 예제 참조기반 단계적 어안 렌즈 영상의 기하학적 보정과 복원 방법을 제안한다. 제안하는 방법은 포물선 방정식을 적용해서 어안 렌즈 영상을 단계적으로 보정하고, 보정된 결과 영상에 자기 예제 참조 방법을 적용하여 계단 현상(jagging artifact)과 흐려짐 현상(blur artifact) 등의 부작용을 제거한다. 제안된 방법은 어안 렌즈 영상의 기하학적 보정과 주변부 열화 개선이 필요한 자동차의 전후방 카메라, 비디오 감시 시스템 등에 적용하여 손실율이 적은 영상 획득을 가능하게 한다.

The influence of Jeju island's environmental resource factors on agricultural product purchase intention: a comparison of image of environment resource and environment-product image congruence

  • Ho Joong, Yi;Kyeong Ah, Ahn;Shin Hea, Choi
    • 농업과학연구
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    • 제49권3호
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    • pp.667-678
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    • 2022
  • A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

ASIC을 이용한 고속의료영상처리보드의 개발을 위한 기초연구 (Researches of the Real-time Medical Imaging Precessing Board using ASIC architecture)

  • 서지현;박홍민;하태환;남상희
    • 대한의용생체공학회:학술대회논문집
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    • 대한의용생체공학회 1998년도 추계학술대회
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    • pp.299-300
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    • 1998
  • Recently the development of medical modality like as MRI, 3D US, DR etc is very active. Therefore it is more required not only the enhancement of quality in medical service but the improvement of medical system based on quantization, minimization, and optimization of high speed. Especially, as the changing into the digital modality system, it gets to start using ASIC(Application Specific Integrated Circuit) to realize one board system. It requires the implementation of hardware debugging and effective speedy algorithm with more speed and accuracy in order to support and replace existing device. If objected image could be linked to high speed process board with special interface and pre-processed using FPGA, it can be used in real time image processing and protocol of HIS(Hospital Information System). This study can support the basic circuit design of medical image board which is able to realize image processing basically using digitalized medical image, and to interface between existing device and image board containing image processing algorithm.

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대학도서관 웹 페이지의 색채이미지 분석에 관한 연구 (A Study on the Analysis of Color Image of the Web Pages of University Libraries)

  • 이철찬
    • 한국도서관정보학회지
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    • 제38권1호
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    • pp.89-106
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    • 2007
  • 이미 운용되고 있는 우리나라 국립대학 도서관 웹 페이지의 색채이미지를 분석하여, 웹 페이지를 디자인하는데 있어서 배색이미지와 형용사이미지에 관한 정보와 방향을 제시하기 위한 것이다. 분석방법은 색채감성척도를 사용하여 분석대상 사이트에 대한 RGB값을 찾아내어 Color Chip을 추출하였으며, 배색이미지와 형용사이미지로 구분하였다. 연구의 범위는 우리나라 국립대학도서관협의회에 가입되어 있는 41개 국립대학 도서관을 대상으로 하였으며, 그 결과 많은 대학이 흰색이나 회색의 배색 바탕에다, 연한 청색계열의 색조와 녹색계열의 배색이 주를 이루었고, 형용사 이미지는 경쾌한 이미지와 밝은 이미지가 많았으며, 다음으로는 은은한 이미지, 우아한 이미지 순으로 나타났다.

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실린더형 쌍곡면 반사체 카메라 광각영상 복원 (Reconstruction of Wide FOV Image from Hyperbolic Cylinder Mirror Camera)

  • 김순철;이수영
    • 로봇학회논문지
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    • 제10권3호
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    • pp.146-153
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    • 2015
  • In order to contain as much information as possible in a single image, a wide FOV(Field-Of-View) imaging system is required. The catadioptric imaging system with hyperbolic cylinder mirror can acquire over 180 degree horizontal FOV realtime panorama image by using a conventional camera. Because the hyperbolic cylinder mirror has a curved surface in horizontal axis, the original image acquired from the imaging system has the geometrical distortion, which requires the image processing algorithm for reconstruction. In this paper, the image reconstruction algorithms for two cases are studied: (1) to obtain an image with uniform angular resolution and (2) to obtain horizontally rectilinear image. The image acquisition model of the hyperbolic cylinder mirror imaging system is analyzed by the geometrical optics and the image reconstruction algorithms are proposed based on the image acquisition model. To show the validity of the proposed algorithms, experiments are carried out and presented in this paper. The experimental results show that the reconstructed images have a uniform angular resolution and a rectilinear form in horizontal axis, which are natural to human.

감마카메라의 공간분해능 변화와 화질과의 관계 (Relationship Between Image Quality and Changes in Spation Resolution for the Gamma Camera)

  • 이만구;박성옥
    • 대한방사선기술학회지:방사선기술과학
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    • 제25권1호
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    • pp.77-81
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    • 2002
  • The purpose of this study is to examine quantitatively the relationship between visual image quality and degradation In spatial resolution for a gamma camera by the increase in distance from collimator. The relationship between the portion(p) of images identified the difference of image quality and the difference(${\Delta}FWHM$) in FWHM between paired images was showed in a sigmoid curve. Using Dendy's method, minimum level to be correctly identified the difference of Image duality on three out of four occasion(p=0.75) was corresponded to 0.4 mm in ${\Delta}FWHM$. Using fuzzy theory, the level to be identified the difference of image quality was examined under various conditions. The truth-value of fuzzy sets-degraded or slightly degraded and not-degraded in image quality between palled Images-was gained the peak at 0.5 mm of ${\Delta}FWHM$. It was founded that changes of $0.4{\sim}0.5\;mm$ in FWHM-corresponding about 2 cm distance from collimator could be sufficiently identified in the difference of image quality.

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A Robust Wavelet-Based Digital Watermarking Using Statistical Characteristic of Image and Human Visual System

  • Kim, Bong-Seok;Kwon, Kee-Koo;Kwon, Seong-Geun;Park, Kyung-Nam
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2002년도 ITC-CSCC -2
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    • pp.1019-1022
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    • 2002
  • The current paper proposes a wavelet-based digital watermarking algorithm using statistical characteristic of image and human visual system (HVS). The original image is decomposed into 4-level using a discrete wavelet transform (DWT), then the watermark is embedded into the perceptually significant coefficients (PSCs) of the image. In general, the baseband of a wavelet-decomposed image includes most of the energy of the original image, thereby having a crucial effect on the image quality. As such, to retain invisibility, the proposed algorithm does not utilize the baseband. Plus, the wavelet coefficients on the lowest level are also excluded in the watermark-embedding step, because these coefficients call be easily eliminated and modified by lossy compression and common signal processing. As such, the PSCs are selected from all subbands, except for the baseband and subbands on the lowest level. Finally, using the selected PSCs, the watermark is then embedded based on spatial masking of the wavelet coefficients so as to provide invisibility and robustness. Computer simulation results confirmed that the proposed watermarking algorithm was more invisible and robust than conventional algorithms.

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효과적인 가역 정보은닉을 위한 픽셀의 차이 값을 이용한 개선된 보간법 (An Improved Interpolation Method using Pixel Difference Values for Effective Reversible Data Hiding)

  • 김평한;정기현;윤은준;유관우
    • 한국멀티미디어학회논문지
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    • 제24권6호
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    • pp.768-788
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    • 2021
  • The reversible data hiding technique safely transmits secret data to the recipient from malicious attacks by third parties. In addition, this technique can completely restore the image used as a transmission medium for secret data. The reversible data hiding schemes have been proposed in various forms, and recently, the reversible data hiding schemes based on interpolation are actively researching. The reversible data hiding scheme based on the interpolation method expands the original image into the cover image and embed secret data. However, the existing interpolation-based reversible data hiding schemes did not embed secret data during the interpolation process. To improve this problem, this paper proposes embedding the first secret data during the image interpolation process and embedding the second secret data into the interpolated cover image. In the embedding process, the original image is divided into blocks without duplicates, and the maximum and minimum values are determined within each block. Three way searching based on the maximum value and two way searching based on the minimum value are performed. And, image interpolation is performed while embedding the first secret data using the PVD scheme. A stego image is created by embedding the second secret data using the maximum difference value and log function in the interpolated cover image. As a result, the proposed scheme embeds secret data twice. In particular, it is possible to embed secret data even during the interpolation process of an image that did not previously embed secret data. Experimental results show that the proposed scheme can transmit more secret data to the receiver while maintaining the image quality similar to other interpolation-based reversible data hiding schemes.

영상처리기법을 이용한 균열 진전 측정시스템 개발 (Development of Measurement System for Crack Growth Using Image Processing Technology)

  • 류대현;남승훈;김용일;김시천
    • 한국안전학회지
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    • 제17권4호
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    • pp.11-18
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    • 2002
  • We proposed a new experimental method which is required to easily observe the growth behavior of fatigue cracks. In the proposed method, the image data of cracks were stored into the computer while the cyclic loading was interrupted. After testing, crack length was determined using an image processing software which was developed by authors. By comparing the data measured by the image processing system with those by the manual measurement with a microscope, the effectiveness of the image processing system was established. If the proposed method is used to monitor and observe the crack growth behavior automatically, the time and efforts for fatigue test could be dramatically reduced.