• 제목/요약/키워드: identity with origin

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글로벌 브랜드로 성공을 위한 원산지 효과, 글로벌 아이덴티티, 사회적 영향력 (Country of Origin, Global Identity, and Social Influence for Success as Global Brand)

  • 이민환;김영길;김수욱
    • 서비스연구
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    • 제8권1호
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    • pp.13-26
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    • 2018
  • 대부분의 제품은 다양한 국가 구성 요소로 구성되어 있으며 국가 이미지를 사용하는 브랜드 전략이 마케팅 분야에서 널리 사용되고 있다. 소비자에게 제품의 원산지는 의사 결정에 의미 있는 고려사항이다. 이에 본 연구는 소비자가 원산지 효과의 양면차원에 따라 글로벌 브랜드를 어떻게 평가하는지에 대해 살펴보고자 함이다. 본 연구는 원산지 효과의 양면차원인 생산지 원산지와 브랜드 원산지의 상호작용과 글로벌 아이덴티티의 조절 효과를 살펴보는 것을 목표로 한다. 연구 1에서는 브랜드의 원산지와 생산지 원산지의 상호 작용 효과가 사회적 명성 차원에서 유의미하게 나타났다. 연구 2에서는 분산분석에서 브랜드 원산지와 글로벌 아이덴티티가 유의미한 주효과를 갖는 것으로 나타났다. 브랜드 원산지와 생산지 원산지의 상호작용이 사회적 명성 차원에서 유의미한 효과를 나타났고, 브랜드 원산지와 글로벌 아이덴티티의 상호작용은 혁신성과 사회적 책임에 유의미하게 영향을 미쳤다. 브랜드 원산지와, 생산지 원산지, 글로벌 아이덴티티의 삼원상호작용은 사회적 책임부분에서 유의미하게 나타나, 글로벌 아이덴티티의 조절효과가가 검증되었다. 본 연구결과는 원산지 효과를 이용하는 글로벌 브랜드 전략을 이해하고 원산지 효과 관련 문헌에 새로운 지식을 추가하는 데 기여할 수 있다. 본 연구의 학문적 실무적 시사점, 제한점 및 향후 연구 방향을 논의하였다.

원가족 분화경험이 기혼남녀의 부부친밀감에 미치는 영향: 자아정체감과 자녀에 대한 태도를 매개로 (The Influence of Family-of-Origin Differentiation on Marital Intimacy: Mediating Effects of Identity and Attitudes toward Children)

  • 박봉순;김영희
    • 대한가정학회지
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    • 제48권9호
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    • pp.1-11
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    • 2010
  • The purpose of this study was to investigate the effects of family-of-origin differentiation, ego identity, and attitudes toward children on marital intimacy among married men and women. The participants of this study were 261 married men and 274 married women whose marital period were less than 14 years, and whose first child was less than 12 years old and who were living in Chungbuk Province. Data were analyzed by frequency, percentages, ttest, F-test with Tukey test for post-hoc test, Cronbach ${\alpha}$ for reliability analysis, factor analysis, and Pearson's correlation using the SPSS program(12.0 version). The model test was done with analysis of correlational matrix by the AMOS 5.0 package using a maximum likelihood estimation. Family of origin differentiation, ego identity, and attitude toward children had different effects on marital intimacy according to gender. Also, ego identity was the strongest predictor of men's marital intimacy whereas attitude was the strongest for women's marital intimacy.

재외동포의 모국방문 경험과 초국가주의적 정체성 교섭: 전국체육대회 사례를 중심으로 (Overseas Koreans' Return Visit and Transnational Identity Negotiation: A Case Study of the Korean National Sports Festival)

  • 장익영
    • 디지털융복합연구
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    • 제14권10호
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    • pp.473-481
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    • 2016
  • 이 연구는 전국체육대회 사례를 중심으로 재외동포의 모국방문 경험과 초국가주의적 정체성 교섭의 관계를 규명하는데 목적이 있다. 연구의 목적을 달성하기 위해서 2015년 제 96회 전국체육대회에 참가한 재외동포들 378명을 대상으로 자료를 수집하였으며, 결과는 다음과 같다. 첫째, 재외동포의 전국체육대회 참가동기 중 사교, 정체성 유지 그리고 자아실현 추구가 높을수록, 전국체육대회에서 긍정적인 참가경험을 하며, 반대로 거주국에서 쌓인 스트레스 해소나, 자신의 거주국에서 하고 있는 사업을 위한 동기가 높을수록 그리고 정체성 유지를 위한 참가동기가 낮을수록, 부정적인 경험이 높다. 둘째, 관광, 거주국에서 쌓인 스트레스 해소 그리고 자신의 거주국에서 하고 있는 사업을 위한 참가동기가 높을수록, 현재 거주하는 국가의 정체성이 강하다. 반면에 정체성을 유지하기 위한 동기가 높을수록, 모국정체성이 강하다. 셋째, 재외동포들이 전국체육대회에서 부정적인 경험을 많이 할수록 현재 자신이 거주하는 국가의 정체성이 강하며, 반대로 전국체육대회에서 부정적인 경험을 적을수록 모국 정체성이 강하다.

김지훈 작 풍찬노숙 혼혈족의 혁명논리로부터 새로운 질서 찾기 (Kim Jihoon's , Finding a New Order from Revolutionary Logics)

  • 권경희
    • 한국연극학
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    • 제48호
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    • pp.127-170
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    • 2012
  • The primary concerns of this thesis simply stems from the curiosity of how the playwright Kim Jihoon lookouts a peculiar change of our spiritual, physical world. His lately work, , deals with a tribe of mixed blood who are either not shared by, or excluded from a national system, putting the writer's emphasis on some hints that informs us his outlook on the world. And these hints summon the following doubts. What is the significance of constituting a national community in this age, particularly in the time when the end of national people is frequently being referred? In strengthening national compositions, can the national identity be a pivotal element and central mechanism? Can the identity be able to exercise the hegemonic functions containing the political rights of decisions? Does the identity still dominate the various collective bodies such as genders, races, regions, professions, generations and classes etc? Finally, as the manifests, can the national identity be a desirable alternative that may cease both confusions and disorders evoked by the collision of heterogeneity? To find the answer, the study starts from a search for the origin of the complexities immanent in the mixed blood. The terror syndrome and the ambiguous identity, both residing outside the border of normality, will characterise the origin. Then I will focus both on the tribe's desperation itself and their present hope, in order. A myth of creating a country, making history and nationalism, all these are converged in their resistant ideology. This thesis ends with no clear conclusion, and yet suggesting the three presumptions the text insinuates: nomadism, a new barbarism, and the heterogeneity that awaits for our re-reading, and hoping that the three will lead the 'being-to-come' of the tribe, as an alternative of their future.

A basic study on the historical description for the cityscape identity ; The image of cheongju in the archaic texts of geography

  • 홍형순;장태현
    • 한국조경학회지
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    • 제26권3호
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    • pp.52-65
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    • 1998
  • It has been recognized that the cityscate identity is a very important factor in a modern city. It is necessary to have a variable view to urban comunities for understanding the cityscape identity. We have investigated the contents of archaic texts such as the geography for tracing a cityscape identity to its origin in a city. Because it has been written about politics, economics and culture of a specific area in the geography based on deep interest to the city, we can look into the early image of the cityscape closely after searching of archaic texts. It is also significant to stdy with archaic texts of geography since these studies have a correlatio to the understand of an area and the keeping of historical conscious which are fundamental of cityscape identity. We have studieds on the area of Cheongju from the middle of Chosun dynasty to the end of this kingdom, since that many geographies were described those days. It was selected "Go-Reo-Sa" and "Se-Jong-Sil-Lok" Geography, "Sin-Jeung-Dong-Guk-Y대-Ji-Seung-Lam" "Dae-Dong-Ji-Ji" "Dong-Guk- Yeo-Ji-Ji", "Jeug-Bo-Mun-Heon-Bi-Go Yeo-Ji-Go", and "Taek-Li-Ji", as archaic texts of geography because these texts described in detail about city and gave a clue to speculate an image of city. The major results are as follows; 1) It was described about the cityscape in those archaic texts are metaphysical image, existing and usable elements of cityscape, lost resources of cityscape. 2) The metaphysical images are neither objective nor consistent in the each archaic texts. But the metaphysical image of old city suggests good insight for the application to the modern city image. 3) It is necessary to the careful onsideration about the existing elements. 4) There are variable programs about the lost resources of the cityscape, in accordance with the possibility of the restoraton. 5) The physical and visible factors and non-physical and invisible factors are equally important elements of the cityscape identity. Our research suggests that it is necessary to understand in detail how those factors of cityscape identity have changed with the changes of the times, and how those factors affect the modern cityscape identity.

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김치 독자성의 근거와 형성 과정에 대한 고찰 (A Study on the Basis and Formation Process of Kimchi's Uniqueness)

  • 박채린
    • 한국식생활문화학회지
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    • 제36권3호
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    • pp.265-273
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    • 2021
  • The Chinese Sigyeong records the foods of the Primitive Pickling Period, pickling being a universal vegetable storage method, but does not indicate the origin of the pickled vegetables or the location of the source of transmission. Kimchi mainly used salt and sauce-based soaking materials at the beginning of the Fermented Pickling Period (beginning in the 1st to 3rd centuries A.D.), and it differed from the Chinese method, which used alcohol and vinegar. In the Umami-Flavored Pickling Period (beginning in the 14th and 15th centuries A.D.), jeotgal, fermented seafoods, were added, and pickles with a completely new identity were created, one different from any other pickles in the world. Lastly, entering the Complex Fermentation and Pickling Period (beginning in the 17th and 18th centuries), the technical process evolved using a separate special seasoning containing red pepper as the secondary immersion source after pickling in brine, the primary immersion source. As a result of this, kimchi was transformed into a food with a unique form and taste not found anywhere else. The unique characteristic of kimchi is that the composition of original materials, a combination of salted marine life and vegetable ingredients, is its core identity, and there is a methodological difference in that it is completed through a second process called saesaengchae (生菜)-chimchae (沈菜).

문화의 거리 활성화 방안에 관한 연구-대전시 으능정이 거리를 대상으로 (A Study on the revitalization of a Cultural Street)

  • 심준영;이시영
    • 자연과학논문집
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    • 제16권1호
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    • pp.87-109
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    • 2005
  • This study aims to evaluate the cultural street and to find ways to revitalize a culture street. To achieve this, the study relied on empirical study method and the descriptive method; additionally, present condition survey was performed with a user interview. As a result, the item of 'night visit' shows the highest mean and the item of 'convenience of walking' follows. It means that this street has such a good condition in the convenience and accessibility of physical environment that it gives pedestrians pleasure like night activity and satisfying their curiosity. 5 lowest items of inquiry, however, are all about regional history and origin. It means that this cultural street did not reflect the history and embody the original form of the street. Also, this study proposes 4 type of street; a street with contents, a street with sequence, a street for pedestrians, and a street with identity.

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Sequencing and annotation of the complete mitochondrial genome of a threatened labeonine fish, Cirrhinus reba

  • Islam, Mohammad Nazrul;Sultana, Shirin;Alam, Md. Jobaidul
    • Genomics & Informatics
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    • 제18권3호
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    • pp.32.1-32.7
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    • 2020
  • The mitochondrial genome of a species is an essential resource for its effective conservation and phylogenetic studies. In this article, we present sequencing and characterization of the complete mitochondrial genome of a threatened labeonine fish, Cirrhinus reba collected from Khulna region of Bangladesh. The complete mitochondrial genome was 16,597 bp in size, which formed a circular double-stranded DNA molecule containing a total of 37 mitochondrial genes (13 protein-coding genes, 2 ribosomal RNA genes, and 22 transfer RNA genes) with two non-coding regions, an origin of light strand replication (OL) and a displacement loop (D-loop), similar structure with other fishes of Teleostei. The phylogenetic tree demonstrated its close relationship with labeonine fishes. The complete mitogenome of Cirrhinus reba (GenBank no. MN862482) showed 99.96% identity to another haplotype of Cirrhinus reba (AP013325), followed by 90.18% identity with Labeo bata (AP011198).

전국체육대회에 참가하는 재외동포의 세대 간 참가동기, 참가경험 및 정체성교섭에 관한 연구 (A Study on Participation Motivation, Participation Experience and Identity Negotiation between Generations of Overseas Koreans in the Korean National Sports Festival)

  • 이영익
    • 디지털융복합연구
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    • 제18권5호
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    • pp.513-520
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    • 2020
  • 본 연구는 전국체육대회에 참가하는 재외동포의 세대 간 참가동기, 참가경험 및 정체성교섭에 대한 차이를 실증적으로 분석하는데 그 목적이 있다. 이와 같은 연구의 목적을 달성하기 위해서 본 연구는 2019년 제 100회 전국체육대회에 참가한 재외동포를 모집단으로 설정하고, 실제 360명의 자료를 수집해 분석하였다. 이러한 연구의 목적과 연구방법을 토대로 얻어진 결과는 다음과 같다. 첫째, 전국체육대회에 참가하는 재외동포의 세대 간 참가동기 중 이주 1세대의 경우 가족방문과 정체성유지가 1.5세대나 2세대보다 높다. 하지만, 자아실현을 추구하기 위한 참가동기의 경우 이주 1.5세대나 2세대가 1세대보다 높다. 둘째, 전국체육대회에 참가하는 재외동포의 세대 간 참가경험은 두 집단 모두 긍정경험에서는 통계적으로 유의한 차이가 없었으나, 이주 1.5세대나 2세대가 1세대보다 전국체육대회 동안 부정적인 경험이 높다. 셋째, 전국체육대회에 참가하는 재외동포의 세대 간 정체성교섭은 이주 1세대의 경우 모국정체성이 1.5세대와 2세대는 거주국 정체성이 높다.