• Title/Summary/Keyword: identification of variables

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The Effects of Pro-Sport Spectator on Team Identification, Inspection Intention, Brand Attitude (프로스포츠 관람동기가 팀 동일시, 관람의도 및 브랜드 태도에 미치는 영향)

  • Lee, Jong-Ho;Kim, Moon-Tae;Ock, Jung-Won
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.2
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    • pp.99-122
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    • 2005
  • This study intends to divide consumer's psychological attachment of pro-sport into the identification of attitudinal dimension and the identification of behavioral dimension. And then intends to examine the relationship effect between motivation variables associated with pro-sport team(concern with the team's ranking, ability of players, attraction of players) and inspection intention, sponsorship effect(sponsor brand attitude). Almost all previous studies measured such relationship at the fragmented level, then there were no previous studies on the complicated relationship between sport team and sponsorship. Because of mentioned facts, this study used structure equation model to verify such relationship. Briefly, verifying hypothesis is as follows. First, almost all motivations related to the team are connected behavioral identification through attitudinal identification. Second, when examining the relationship between psychological attachment and inspection intention, sponsorship brand attitude, psychological attachment had positive effect on inspection intention and sponsor brand attitude in the case of attitudinal identification, but it had positive effect on only inspection intention in the case of behavioral identification. Findings and corresponding implications are discussed & future research directions.

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Model Identification of Refuse Incineration Plants (쓰레기 소각 플랜트의 모델규명)

  • Hwang, I.C.;Kim, J.W.
    • Journal of Power System Engineering
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    • v.3 no.2
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    • pp.34-41
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    • 1999
  • This paper identifies a linear combustion model of Refuse Incineration Plant(RIP) which characterizes its combustion dynamics, where the proposed model has thirteen-inputs and one-output. The structure of the RIP model is given as an ARX model which obtained from the theoretical analysis. And then, some unknown model parameters are decided from experimental input-output data sets, using system identification algorithm based on Instrumental Variables(IV) method. In result, it is shown that the proposed model well approximates the input-output combustion characteristics riven by experimental data sets.

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Characteristics of Gas Furnace Process by Means of Partition of Input Spaces in Trapezoid-type Function (사다리꼴형 함수의 입력 공간분할에 의한 가스로공정의 특성분석)

  • Lee, Dong-Yoon
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.277-283
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    • 2014
  • Fuzzy modeling is generally using the given data and the fuzzy rules are established by the input variables and the space division by selecting the input variable and dividing the input space for each input variables. The premise part of the fuzzy rule is presented by selection of the input variables, the number of space division and membership functions and in this paper the consequent part of the fuzzy rule is identified by polynomial functions in the form of linear inference and modified quadratic. Parameter identification in the premise part devides input space Min-Max method using the minimum and maximum values of input data set and C-Means clustering algorithm forming input data into the hard clusters. The identification of the consequence parameters, namely polynomial coefficients, of each rule are carried out by the standard least square method. In this paper, membership function of the premise part is dividing input space by using trapezoid-type membership function and by using gas furnace process which is widely used in nonlinear process we evaluate the performance.

Text mining-based Data Preprocessing and Accident Type Analysis for Construction Accident Analysis (건설사고 분석을 위한 텍스트 마이닝 기반 데이터 전처리 및 사고유형 분석)

  • Yoon, Young Geun;Lee, Jae Yun;Oh, Tae Keun
    • Journal of the Korean Society of Safety
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    • v.37 no.2
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    • pp.18-27
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    • 2022
  • Construction accidents are difficult to prevent because several different types of activities occur simultaneously. The current method of accident analysis only indicates the number of occurrences for one or two variables and accidents have not reduced as a result of safety measures that focus solely on individual variables. Even if accident data is analyzed to establish appropriate safety measures, it is difficult to derive significant results due to a large number of data variables, elements, and qualitative records. In this study, in order to simplify the analysis and approach this complex problem logically, data preprocessing techniques, such as latent class cluster analysis (LCCA) and predictor importance were used to discover the most influential variables. Finally, the correlation was analyzed using an alluvial flow diagram consisting of seven variables and fourteen elements based on accident data. The alluvial diagram analysis using reduced variables and elements enabled the identification of accident trends into four categories. The findings of this study demonstrate that complex and diverse construction accident data can yield relevant analysis results, assisting in the prevention of accidents.

The Impact of e-Store Personality on e-Store Loyalty-Focus on the Mediating Role of Identification, Trust, and Engagement (온라인에서 점포 개성이 점포 충성도에 미치는 영향-동일시, 신뢰, 인게이지먼트의 매개 역할을 중심으로)

  • Park, Hyo-Hyun;Jung, Gang-Ok;Lee, Seung-Chang
    • Journal of Distribution Research
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    • v.16 no.2
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    • pp.57-94
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    • 2011
  • Nowadays, it is common that most consumers are purchasing goods in e-stores. The e-stores eager to attract, revisit, retain, and finally convert them into loyal customers. The e-store marketers have planned and executed numerous marketing efforts. As one of the marketing activities, e-store managers attempt to build web sites that meet customers' functional and psychological needs. A wide array of studies has been done to identify factors that could affect customers' response of web sites. Majority of studies were conducted to verify technology-related and functional variables of the website which facilitate transactions and enhance customer responses such as purchase intention and website loyalty. However, there has been little research on the external cues of website and psychological variables of consumer that could have positive influences on customer response. The purpose of this study is to investigate the influence of e-store personality on e-store loyalty through mediating variables such as e-store identification, e-store trust, and e-store engagement. The authors of this study develop the model and set up the six main hypotheses and a set of sub-hypotheses based on a literature review, shown in

    . This model is composed of four paths such as dimensions of e-store personality${\rightarrow}$e-store identification, e-store identification${\rightarrow}$e-store loyalty, e-store identification ${\rightarrow}$e-store trust${\rightarrow}$e-store loyalty, and e-store identification${\rightarrow}$e-store engagement${\rightarrow}$e-store loyalty. II. Research Method Ladies under 30s were the respondents of this survey. Data were collected from January 20th to February 26th in 2010. A total of 200 questionnaires were distributed and 169 respondents were analysed finally to test hypotheses because 31 questionnaires had incorrect or missing responses. SPSS 12.0 and LISREL 7.0 program were used to test frequency, reliability, factor, and structural equation modeling analysis. III. Result and Conclusion According to results from factor analysis, eigen value was over 1.0 and items which were below 0.6 were deleted. Consequently, 9 factors(% of total variance is 72.011%) were searched. All Cronbach's ${\alpha}$ values are over the recommended level(${\alpha}$ > 0.7). The overall fit indices are acceptable such as ${\chi}^2$=2028.36(p=0.00), GFI=0.87, AGFI=0.82, CFI=0.81, IFI=0.92, RMR=0.075. All factor loadings were over the recommended level. As the result of discriminant validity check with chi-square difference test between paired constructs, each construct has good discriminant validity. The overall fit indices of final model are acceptable such as ${\chi}^2$=340.73(df=36, p=0.00), GFI=0.92, AGFI=0.81, CFI=0.91, IFI=0.91, RMR=0.085. As test results, 5 out of 6 hypotheses are supported because there are statistically significant casual relationships in structural equation model, shown in . First of all, hypothesis 1 is partially supported because sub-hypothesis 1-1 and 1-2 are supported, whereas sub-hypothesis 1-3, 1-4, and 1-5 are rejected. Specifically, it reveals that warmth and sophistication dimensions in e-store personality have positive influence on e-store identification, however, activity, progressiveness, and strictness does not have any significant relationship on e-store identification. Secondly, hypothesis 2 was supported. Therefore, it can be said that e-store identification has a positive impact on e-store trust. Thirdly, hypothesis 3 is also supported. Hence, there is a positive relationship between e-store identification and e-store engagement. Fourthly, hypothesis 4 is supported too. e-store identification has a positive influence on e-store loyalty. Fifthly, hypothesis 5 is also accepted. This indicates that e-store trust is a precedent variable which positively affects e-store loyalty. Lastly, it reveals that e-store engagement has a positive impact on e-store loyalty. Therefore, hypothesis 6 is supported. The findings of the study imply that some dimensions of e-store personality have a positive influence on e-store identification, and that e-store identification has direct and indirect influence on e-store loyalty through e-store trust and e-store engagement positively. These results also suggest that the e-store identification in e-store personality is a precedent variable which positively affects e-store loyalty directly and indirectly through e-store trust and engagement as a mediating variable. Therefore, e-store marketers need to implement website strategy based on e-store personality, e-store identification, e-store trust, and e-store engagement to meet customers' psychological needs and enhance e-store loyalty. Finally, the limitations and future study directions based on this study are discussed.

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  • A Study on Optimal fuzzy Systems by Means of Hybrid Identification Algorithm (하이브리드 동정 알고리즘에 의한 최적 퍼지 시스템에 관한 연구)

    • 오성권
      • Journal of the Korean Institute of Intelligent Systems
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      • v.9 no.5
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      • pp.555-565
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      • 1999
    • The optimal identification algorithm of fuzzy systems is presented for rule-based fuzzy modeling of nonlinear complex systems. Nonlinear systems are expressed using the identification of structure such as input variables and fuzzy input subspaces, and parameters of a fuzzy model. In this paper, the rule-based fuzzy modeling implements system structure and parameter identification using the fuzzy inference methods and hybrid structure combined with two types of optimization theories for nonlinear systems. Two types of inference methods of a fuzzy model are the simplified inference and linear inference. The proposed hybrid optimal identification algorithm is carried out using both a genetic algorithm and the improved complex method. Here, a genetic algorithm is utilized for determining initial parameters of membership function of premise fuzzy rules, and the improved complex method which is a powerful auto-tuning algorithm is carried out to obtain fine parameters of membership function. Accordingly, in order to optimize fuzzy model, we use the optimal algorithm with a hybrid type for the identification of premise parameters and standard least square method for the identification of consequence parameters of a fuzzy model. Also, an aggregate performance index with weighting factor is proposed to achieve a balance between performance results of fuzzy model produced for the training and testing data. Two numerical examples are used to evaluate the performance of the proposed model.

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    Structural damage identification of truss structures using self-controlled multi-stage particle swarm optimization

    • Das, Subhajit;Dhang, Nirjhar
      • Smart Structures and Systems
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      • v.25 no.3
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      • pp.345-368
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      • 2020
    • The present work proposes a self-controlled multi-stage optimization method for damage identification of structures utilizing standard particle swarm optimization (PSO) algorithm. Damage identification problem is formulated as an inverse optimization problem where damage severity in each element of the structure is considered as optimization variables. An efficient objective function is formed using the first few frequencies and mode shapes of the structure. This objective function is minimized by a self-controlled multi-stage strategy to identify and quantify the damage extent of the structural members. In the first stage, standard PSO is utilized to get an initial solution to the problem. Subsequently, the algorithm identifies the most damage-prone elements of the structure using an adaptable threshold value of damage severity. These identified elements are included in the search space of the standard PSO at the next stage. Thus, the algorithm reduces the dimension of the search space and subsequently increases the accuracy of damage prediction with a considerable reduction in computational cost. The efficiency of the proposed method is investigated and compared with available results through three numerical examples considering both with and without noise. The obtained results demonstrate the accuracy of the present method can accurately estimate the location and severity of multi-damage cases in the structural systems with less computational cost.

    The Effects of The Creating Shared Value on Building Self-Brand Connection and Brand Loyalty (기업의 공유가치창출이 브랜드 자아 연대의식 및 브랜드 충성도 형성에 미치는 영향에 관한 연구)

    • Jin, Chang-Hyun
      • Asia-Pacific Journal of Business
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      • v.9 no.4
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      • pp.201-221
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      • 2018
    • The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.

    A Study on the Marketing Performance of Self-character Identification and Relation Internalization in MMOPRPGs (MMORPG의 자아-캐릭터 동일시와 관계 내재화가 마케팅 성과에 미치는 영향)

    • Lee, Yongkuk;Hong, Seongtae;Lee, Won-jun
      • Journal of Korea Game Society
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      • v.21 no.2
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      • pp.111-122
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      • 2021
    • MMORPG game is an industry that is growing fast through COVID-19. This study confirmed the factors that influence the self-character identification and social relation internalization of MMORPG games and identified the factors that affect the intention to purchase items and the intention to continue play. According to the PLS analysis, the influence of the character characteristics and social characteristics of MMORPG on self-character identification and game commitment was significantly confirmed. In addition, the relationships between these mediating variables and user behavior were tested. The results of this study suggested the importance of researching MMORPGs' game characters and could be used to improve the competitiveness of MMORPG game companies.

    Development of ECG Identification System Using the Fuzzy Processor (퍼지 프로세서를 이용한 심전도 판별 시스템 개발)

    • 장원석;이응혁
      • Journal of Biomedical Engineering Research
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      • v.16 no.4
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      • pp.403-414
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      • 1995
    • It is very difficult to quantize the ECG analysis because the decision criterion for ECG is different with each other depending on the medical specialists of the heart and there are measured detecting errors for each ECG measurement system. Therefore, we developed the real-time ECG identification system using digital fuzzy processor for STD-BUS, in order to reduce ambiguity generated in the process of ECG identification and to analyze the irregular ECG stastically to ECG's repetition interval. The variables such as AGE (months), width of QRS, average RRI, and RRI were used to classify the ECG, and were applied to ECG signal indentification system which is developed for the purpose of research. It was found that the automatic diagnosis of ECG signal was possible in the real time process which was impossible in general process of algorithm.

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