• 복식문화연구
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• 제14권3호
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• pp.514-527
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• 2006

It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

• Earthquakes and Structures
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• 제8권2호
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• pp.305-377
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• 2015

The problem of earthquake induced torsion in buildings is quite old and although it has received a lot of attention in the past several decades, it is still open. This is evident not only from the variability of the pertinent provisions in various modern codes but also from conflicting results debated in the literature. Most of the conducted research on this problem has been based on very simplified, highly idealized models of eccentric one-story systems, with single or double eccentricity and with load bearing elements of the shear beam type, sized only for earthquake action. Initially, elastic models were used but were gradually replaced by inelastic models, since building response under design level earthquakes is expected to be inelastic. Code provisions till today have been based mostly on results from one-story inelastic models or on results from elastic multistory idealizations. In the past decade, however, more accurate multi story inelastic building response has been studied using the well-known and far more accurate plastic hinge model for flexural members. On the basis of such research some interesting conclusions have been drawn, revising older views about the inelastic response of buildings based on one-story simplified model results. The present paper traces these developments and presents new findings that can explain long lasting controversies in this area and at the same time may raise questions about the adequacy of code provisions based on results from questionable models. To organize this review better it was necessary to group the various publications into a number of subtopics and within each subtopic to separate them into smaller groups according to the basic assumptions and/or limitations used. Capacity assessment of irregular buildings and new technologies to control torsional motion have also been included.

• Wind and Structures
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• 제22권4호
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• pp.455-476
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• 2016

In both structural and environmental wind engineering, the vertical variation of wind direction is important as it impacts both the torsional response of the high-rise building and the pedestrian level wind environment. In order to systematically investigate the vertical variation of wind directions (i.e., the so-called 'twist effect') induced by hills with idealized geometries, a series of wind-tunnel tests was conducted. The length-to-width aspect ratios of the hill models were 1/3, 1/2, 1, 2 and 3, and the measurements of both wind speeds and directions were taken on a three-dimensional grid system. From the wind-tunnel tests, it has been found that the direction changes and most prominent at the half height of the hill. On the other hand, the characteristic length of the direction change, has been found to increase when moving from the windward zone into the wake. Based on the wind-tunnel measurements, a descriptive model is proposed to calculate both the horizontal and vertical variations of wind directions. Preliminarily validated against the wind-tunnel measurements, the proposed model has been found to be acceptable to describe the direction changes induced by an idealized hill with an aspect ratio close to 1. For the hills with aspect ratios less than 1, while the description of the vertical variation is still valid, the horizontal description proposed by the model has been found unfit.

• 대한기계학회논문집B
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• 제22권1호
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• pp.93-103
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• 1998

The paper reports the outcome of a numerical study of flow over idealized L-shaped ribleted surfaces with two-equation turbulence models. In the present study, the Launder and Sharma's k-.epsilon. turbulence model (LS model) is basically N employed, but with a little modification of the additional .epsilon.-source term without affecting its level under 2-dimensional straining in which the term has been calibrated. Compared to the original LS model, the present model has predicted greatly improved drag reduction behavior for this geometry. As a drag reduction mechanism, it is found that the skin-friction in the riblet valleys might be sufficient to overcome the skin-friction increase near the riblet tip. The present predicted results are in good agreement with the recent DN S ones by Choi et al. (1993): differences in the mean velocity prof ile and turbulence quantities are found to be limited to the riblet cavity region. It is also found that turbulent kinetic energy and Reynolds shear stress above the riblets are also reduced in drag-reducing configurations.

• 영어어문교육
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• 제11권3호
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• pp.25-38
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• 2005

Postmodern American science fiction authors often dramatize the human fear and hope for the newly emerging artificial life forms. For example, Helen as an advanced artificial intelligence Richard Power's Galatea 2.2 shows that the student's memorizing efforts for exams can be useless someday. In Neal Stephenson's Snow Crash machines are liable to be infected with viruses like human bodies. In He, She and It, Piercy's parallel of an artificial human (Yod) and a mythic personification (Golem) allegorically reveals the pandora-like unpredictable effect of advanced technology. More than the mechanical entities (the diffusion and linear models for Latour), these biologically artificial entities reveal the limitations of even the fantastically idealized technology simply because the human being as the creators or impersonators of these machines are not perfect. Compared to illustrative mechanism, biologically artificial entities (Latour's transition or whirlwind models) are inherently rebellious because of their closeness to the creators. The Butler's organic environmental interaction of the Earthseed convincingly demonstrates how the wrong use of science ruins the holy earth and also how human beings survive through the right use of effective science with the aid of anthroposophy.

• 대한조선학회논문집
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• 제47권2호
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• pp.242-247
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• 2010

To consider effects of essential parameters of water impact pressure on dynamic structural responses of bow bottom structures, a parametric study for a ship bottom panel is carried out. The idealized pressure time history models were assumed by triangular and rectangular shapes in time domain. The main loading parameters are duration time and peak pressure value maintaining the same impulse value. The structural models for local bottom stiffened panels of a container ship are analysed. The natural frequency analysis and transient dynamic response analysis are performed using MSC/NASTRAN. Added mass effects of contacting water are considered and the pressure distributions are assumed to be uniform in the whole water contacting surface. The effects of loading parameters on the structural responses, especially maximum displacements, are considered. Besides the peak pressure value, effects of duration time correlated with natural frequencies are thought to be the important parameters.

• Earthquakes and Structures
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• 제7권1호
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• pp.83-99
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• 2014

This study is devoted to estimate higher-mode effects for multi-story structures with considering soil-structure interaction subjected to decomposed parts of near-fault ground motions. The soil beneath the super-structure is simulated based on the Cone model concept. Two-dimensional structural models of 5, 15, and 25-story shear buildings are idealized by using nonlinear stick models. The ratio of base shears for the soil-MDOF structure system to those obtained from the equivalent soil-SDOF structure system is selected as an estimator to quantify the higher-mode effects. The results demonstrate that the trend of higher-mode effects is regular for pulse component and has a descending variation with respect to the pulse period, whereas an erratic pattern is obtained for high-frequency component. Moreover, the effect of pulse component on higher modes is more significant than high-frequency part for very short-period pulses and as the pulse period increases this phenomenon becomes vice-versa. SSI mechanism increases the higher-mode effects for both pulse and high-frequency components and slenderizing the super-structure amplifies such effects. Furthermore, for low story ductility ranges, increasing nonlinearity level leads to intensify the higher-mode effects; however, for high story ductility, such effects mitigates.

• 대한조선학회논문집
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• 제53권6호
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• pp.514-520
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• 2016

Oil and gas production riser systems need to be designed considering a wide band quarter-modal analysis which contains low-, wave-, VIV(Vortex induced vibration) frequencies. The VIV can be separated into cross-flow(CF) and in-line(IL) components. In this study, the various idealized tri- and quarter-modal spectra are suggested to analyze fatigue damage on the production riser system. In order to evaluate the fatigue damage increment caused by the IL's motion, tri- and quarter-modal spectral fatigue damages are calculated in time domain. And the fatigue damage calculated from two different modal spectra are compared quantitatively. Then the suitability of existent wide band fatigue damage models for quarter modal spectrum was evaluated by comparison of frequency domain calculation and time domain calculation. The result show that although spectral density of IL motion is not remarkable in quantity, the effect on the fatigue damage is significant and existent fatigue damage models are not adequately estimating damage by quarter-modal spectra.

• 한국환경과학회지
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• 제18권8호
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• pp.911-918
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• 2009

Electromagnetic interference (EMI) is defined as the interaction phenomena of electromagnetic waves scattered from a large structure or complex terrain. In this study, the propagation of linear wave is modeled with ray theory, direct simulation Monte Carlo (DSMC), and some classical theories on flat plates. The wave physics of reflection, refraction, and diffraction are simulated for the investigation of front and back scattering of the one-dimensional plane wave from a tower with ray theory and DSMC, respectively. The effect of rotating disk idealized from the real wind-turbine blades is modeled with a simplified version of the classical electromagnetic theory as well as DSMC based on the ray theory.

• Journal of Mechanical Science and Technology
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• 제20권12호
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• pp.2168-2177
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• 2006

The purpose of this investigation was to determine the specific fracture mechanics response of cracks that initiate at the stem-cement interface and propagate into the cement mantle. Two-dimensional finite element models of idealized stem-cement-bone cross-sections from the proximal femur were developed for this study. Two general stem types were considered; Rectangular shape and Charnley type stem designs. The FE results showed that the highest principal stress in the cement mantle for each case occurred in the upper left and lower right regions adjacent to the stem-cement interface. There was also a general decrease in maximum tensile stress with increasing cement mantle thickness for both Rectangular and Charnley-type stem designs. The cement thickness is found to be one of the important fatigue failure parameters which affect the longevity of cemented femoral components, in which the thinner cement was significantly associated with early mechanical failure for shot-time period.