The purpose of this study was to identify the perception between real and ideal body shapes of college students and to investigate the preferred body shape of college students. The research subjects numbered one hundred forty five male and female students, aged 20 to 29, who lived in Gwangju and Chonnam province. The anthropometric data was collected including both direct and indirect measurements. The data was analyzed by mean and standard deviation, t-test, and factor analysis. The results of t-test showed the significant difference($p{\leq}.001$) between real body size and ideal body size. The result showed that male students want to have bigger chest circumference and a taller height than their real body, the research also showed that the female students want to have a narrow bust and hip width along with a taller height than real body. Regarding ideal body shape, male students pursued bigger height and want an inverted-triangle body shape. On the other hand, female students pursued bigger height and slim body shape. This study established the factors(dimension of torso, height, the side shape of torso, and shoulder shape) as the perception between real and ideal body shapes. In terms of real body, the factor analysis shows two contrasting results in which the height is the most important factor for female students, while the torso dimension is the most important factor for male students. In terms of ideal body, the height factor is the most important for both the male and female students.
This study aimed to reveal prospective fashion designers' predominant perceptions regarding the ideal body size and shape and to suggest an educational guideline for the design process. Sketch tasks and surveys involving the college students in a fashion design department were conducted over the course of a year. A total of 113 participants designed a white cotton shirt for women in their 30s and 40s. Immediately after the sketching task, the participants answered survey questions on the specific body sizes and shapes they had been picturing. According to the results, the participants designed shirts for a medium-sized, hourglass body shape. As the percentage of women in their 30s and 40s with an hourglass shape is low, a discrepancy exists between the ideal design and the body of the actual consumer. Furthermore, 55% of the participants indicated that they would change the design for a woman with a different body shape. The majority of the participants agreed that understanding the body shape and size is important when initiating ideas. These findings can help educators understand the importance of improving designers' awareness of various body sizes and shapes; they also suggest new directions for fashion design education.
Survey was conducted on 201 female college students who in at the university to analyze perceptions and satisfaction levels about their body shapes. Results revealed that the Chinese female students recognized that they had broader shoulder angles, bigger breasts and longer calves and legs than Korean female students whereas the Korean female students had larger hip and thigh circumference than Chinese female students. It was found that the Chinese female students had preference for drooping shoulders while the Korean students perceived themselves as thinner and have longer arms, fingers, waist measurement, torso thickness, calves, feet and legs are ideal body shapes. The results of this study show that body weight, height and chest size have a lot of influence on it and the Korean female students were less satisfied their body shape compared with the Chinese female college students. The correlation analysis indicated that body shapes were an important indicator of satisfaction and the thinner the body shape, chest, thigh, waist, finger, arms, the greater the satisfactions.
This study was carried out to investigate among adolescents (total=729) the relationship between their self-esteem, body-cathexis, their attitudes toward the importance of their bodies, their anthropometric characteristics, their perceptions of their body shapes and their experiences with weight control. The results are summarized as follows: The mean values for self-esteem and body-cathexis were generally low, but these values were significantly higher among boys than girls (p<0.01-0.001). However the mean values for their attitudes toward the importance of their bodies were relatively high and were significantly higher among girls than boys (p<0.01). The mean values for Percent Ideal Body Weight (PIBW) and Body Mass Index (BMI) were normal and no significant differences between the genders were observed. The distribution of the PIBW and the BMI values showed a higher rate for normal weights among the girls and a higher rate for underweightedness and obesity among the boys (p<0.01). With regard to their perception of their body image, among the boys, their current figures were almost identical with their idea of an ideal figure, but among the girls, their idea of an ideal figure was thinner than their current figure. The girls were more dissatisfied with their own body image than the boys (p<0.001). Fifty-four percent of the subjects had previous weight control experience, and the girls had significantly more experience than the boys (p<0.001). Their main reason for practising weight control was to lose weight (65.3%) Those who had more weight control experience had lower satisfaction with their body shapes, higher PIBW, higher BMIs or currently had fatter figures. Their standard image of their figures was influenced by TV (40.3%) and friends (36.9%). There was a weakly positive correlation between their self-esteem and their satisfaction with their body shapes, and a weakly negative correlation between their satisfaction with their body shapes and their attitudes toward the importance of their bodies. These results suggest the necessity for an educational program for adolescents as to foster a positive body image. Such a program should consider psychological factors such as self-esteem, satisfaction with body shape and attitudes toward the importance of the body.
The study provides baseline data on developing ready-to-wear clothes for adult females in their twenties who have finished shaping their bodies and have realized an ideal shape. We analyzed the data from females aged from 20 to 29 in "The $5^{th}$ Size Korea Survey" and "The $6^{th}$ Size Korea Survey", and sorted body shapes into several types according to drop values before analyzing and comparing the characteristics among groups. We also referred to the change by year in the size of upper inner wear. To classify body shapes, three drop values were assigned for bust girth - waist girth, hip girth - waist girth, hip girth - bust girth; through cluster analysis all data were classified into three body types. Type 1 is more like normal body shapes with small drop values at the bust girth - waist girth and well-build lower body. Type 2 is X-shaped body shaped like a fiddle with big drop values at all parts. Type 3 is Y-shaped body with a big drop value at the bust girth - waist girth and well-build upper body. Type 2, X-shaped body, has the majority of distribution in every year, which proved to be the most idealistic body shape. There was a change in the brassiere cup size. Korean ladies in their twenties have larger breasts. The body shapes of Korean females in their twenties are increasingly like those of westerners. Bust girth is a very critical element to set measurements and design patterns for upper wear; consequently, a change in the size of breasts should be considered.
This study examines the effects of fashion influencers' body types (realistic versus ideal body types) on self-expression, self-representation, and recommendation intentions, as mediated by familiarity toward influencers. Although fashion influencers lead to a positive consumer response compared to traditional advertisements, previous research on the effects of fashion influencers on consumers is limited. Thus, this study tests the role of consumers' socio-psychological aspects in understanding how and why fashion influencers affect consumers' behavioral intentions associated with self-expression, self-representation, and influencer recommendation. A total of 180 women in their 20s and 30s participated in the survey. The responses were collected after showing them stimuli featuring fashion influencers with either ideal or realistic body shapes. The data were analyzed using SPSS18.0 for descriptive statistics, and AMOS 18.0 for confirmatory factor analysis and structural equation modeling. The results showed that participants who were shown realistic body types perceived familiarity, which generated positive effects on self-expression, self-representation, and recommendation intentions. Hence, the effects of influencers' body types on recommendation intention are mediated by familiarity. Self-expression and self-representation intentions also increase influencer recommendation intention. Comparatively, participants who were shown ideal body types only induced higher self-representation intention, which increased their recommendation intention. The current findings can help fashion marketers select the appropriate influencers who fit their target customers as promotional models, as well as to induce changes in consumers' behavioral intention.
This study was performed to investigate the body image perception by BMI and the dietary behaviors in 803 college students(408 males and 395 females). The degree of obesity was divided into an underweight group with BMI less than $18.5kg/m^2$, a normal group with BMI of $18.5{\sim}22.9kg/m^2$, an overweight group with BMI of $23{\sim}24.9kg/m^2$ and an obese group with BMI over $25.0kg/m^2$. The average ages of subjects were 22.9 years in males and 20.2 years in females. The average weight and height of male subjects were 175.3 cm and 69.6 kg, respectively and those of female subjects were 162.5 cm and 52.0 kg, respectively. The average BMIs of male and female subjects were $22.6kg/m^2$ and $19.7kg/m^2$, respectively. The distribution of subjects who perceived their current body image as ideal body image was 25.7% in males and 10.9% in females, showing that the body image satisfaction of male subjects was 1.5 times higher than that of female subjects. Body image perception for their own bodies was mostly shown as the average or standard shape both in males and females with 64.2% and 54.2%, respectively, but males showed a higher perception rate than females and 31.1% of females and 19.5% of males perceived their bodies as lean shape(p<0.01). The body image satisfaction was 4.20 in males and 3.70 in females, showing more satisfaction in the male subjects(p<0.001). The correlation between body image and physical variables in male subjects indicated that CBI and IBI showed statistically significant correlation and also BMI showed statistically significant correlation with IBI(p<0.001) and CBI(p<0.001). The frequency of eating out increased as the frequency of skipping meals increased(p<0.001) and the frequency of having snacks increased as the frequency of eating out increased(p<0.01). The correlation between body image and physical variables in female subjects showed that CBI and IBI(p<0.001) had statistically significant correlation. Body weight showed statistically significant correlation with CBI(p<0.001), BMI(p<0.001) and height(p<0.001). The frequency of eating out increased as height(p<0.01) and the frequency of skipping meals(p<0.001) increased. When both male and female subjects wanted leaner body shapes, they preferred much leaner shapes despite their current body images belonging in the normal range. Additionally subjects preferred the body image in the normal range in cases when their current body images were lean. In particular, more female subjects had strong desires to become leaner in their body images than male subjects, which could be analyzed as a risk factor for physical him. From the above results, it is considered that both male and female subjects need to establish proper recognition and dietary behaviors for their body images and also need nutritional education and counseling for desirable weight control methods.
In the relationship between post-modern feminism and the body. the body of women, which has been taken as 'other' by dominant arguments, has escaped from the fixed idea at post-modern times and the post-modern feminists tried to escape from the taste of the times about body image that was prevalent in the former times.'The taste of the times' here means the fixed physical form of ideal women's body by the educational custom, and it includes the educational prescription which establishes the docile body of women. This kind of educational custom aims at the perfect and permanent restriction on size, shape, desire, attitude and movement as well as on the overall demeanor and each part of the body. And the custom produces 'dependent and trained'. that is, inferiorized women's body. Hence, this paper points out that the feminity as a fixed Physical form should be overcome in order to move forward, and as one part of the effort, it attempts to analyze the designs which deformed and distorted women's body in 1990s. This research indicates that the work, which tries to deviate the fantasized and casted women's mystery, has been closely connected with the expression of 'non-separate bodies' and 'irregular body shapes' in 1990s, which aims at escaping from the fixation of women's body Image. Therefore, it is concluded that the target design trend of this research, which expressed the deformation and perversion of the body, provides the anti-these against the ideal body image of women and the these of feminity. which have been reproduced in various methods and patterns throughout the public and the culture on the whole by expressing the refusal and deviation of the existing women's body image through the post-fixation of the body pattern.
The objectives of this study were to develope slacks basic block to be used for improving the attactive silhouette and bodily fitness in ready-to-wear and educational patterns. The subjects were from 20 to 24 years old and twenty six body measurements were taken on the National Anthropometric Survey of Korea in 1977. The women in 20's think ideal body shapes are high stature, long legs, slander waist, hip, abdomen, thigh, ankle and light weight. And so it needs to be studied to studied to make slacks pattern which show slander girth and long length. The study was carried out by the following procedures. 1. Through the comparative investigation on the conventional slacks patterns of System M. Muller & Sohn, Secolli, 文化's in Japan, and Won-ja Rim's and the clothing experiment, the characteristics of every four patterns were found. 2. According to the center back slant, reflecting the change of waist circumference, thigh circumference, back crotch length, and the new suitable slacks pattern was achieved. 3. The sensory evaluation for appearance and comfort was applied to evaluate the new slacks pattern by comparing with the conventional slacks pattern. From the result of the sensory evaluation, it was found that the new slacks pattern was more suitable for appearance. 4. The new slacks pattern for women in their 20's were developed as follows ; The waist line came down 2 ㎝, the waist circumference was plus 2㎝ than originally, and the back hip circumference was larger 1 ㎝ than the front hip, the slacks length was created stature/8×4.9, the knee length was stature/8×2.7. The center back crotch length was interspaced 1∼1.5㎝ at the center front, and was at right angle the point which was raised 5㎝ at the side front. This size is not the absolute size but it helps to make the surplus on any other ready-made slacks for women.
Objectives: This study is to investigate life style and weight control based on the body mass index, and tongue diagnosis in adolescent girls. Help controling unnecessary weight and establishing proper understanding of desirable body images and healthy life for adolescents are expected. Methods: The questionnaire surveys and physical examinations were conducted to examine the life style, weight-control behaviors, and the health status of 173 adolescent girls in Jeonju. Among the students surveyed, 162 answered seriously and were accepted as subjects for the study. Results: 1. The mean height was 160.4 cm and weight was 54.21 kg. The mean BMI of the girls was 21.1 kg/m2, which is normal. The percentages of the normal weight group (71.6%), overweight group (16.7%), obesity group (9.9%), underweight group (1.9%) were shown respectively. 2. The oriental medicine doctor examined the tongue diagnosis. The thin and white tongue fur was the most common (20.7%). This diagnosis showed no statistical significance to BMI. 3. The ideal height for the girls was 165 cm, and the ideal weight was 49 kg. 4. A considerable number of girls (50.6%) thought that a thin body figure was the most beautiful body shape for the women. 5. Even though the percentages of an actual overweight or obese group were 26.6%, 42.0% of the girls thought that they were plump. 6. 94.83% of the normal weight group concerned about the weight regulation. 7. Many girls were dissatisfied with their own body shape, and 86.9% of girls regarded being in a shape was important. 70.69% of the normal weight group answered that they were under stress of their body shapes. Conclusions: The findings of this study demonstrate that there are serious misconceptions on body shapes of the adolescent girls, and mostly, unnecessary and inadequate weight control behaviors were done. Therefore, establishing adequately education on their desirable body images and healthy life is needed for the adolescent girls. In this study, there is no significant relationship between BMI and tongue diagnosis. For the number of subjects is not enough, further study on the relationship between the two is expected.
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