• Title/Summary/Keyword: iTrust

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IPTV in Korea: The Effect of Perceived Interactivity on Trust, Emotion, and Continuous Use Intention

  • Shin, Geena;Ahn, Joong-Ho;Kim, Taeha
    • Asia pacific journal of information systems
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    • v.23 no.3
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    • pp.55-76
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    • 2013
  • The principal objective of the work is to confirm the effects of perceived interactivity, trust, and emotion on intentions to use IPTV service. The empirical investigation into IPTV service users suggests that (i) the perception of interactivity should be directly related with trust, (ii) Users' trust should bolster users' emotion in a positive or negative aspect, and (iii) such emotion is verified to affect the intention to use IPTV continuously. More specifically, we demonstrate that positive and negative emotions influence user intentions positively and negatively. Additionally, we find that the trust mediates perceived interactivity and emotions, and both trust and emotion mediate the relationship between perceived interactivity and intentions to use IPTV. The work indicates that trust and emotion of users should be considered from IS perspective in an attempt to build the intention to use IPTV. IPTV firms should consider in their IPTV design and offering strategy how to enhance positive emotions for user retention and eventually bolster intentions to use IPTV continuously.

A Novel Bio-inspired Trusted Routing Protocol for Mobile Wireless Sensor Networks

  • Zhang, Mingchuan;Xu, Changqiao;Guan, Jianfeng;Zheng, Ruijuan;Wu, Qingtao;Zhang, Hongke
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.1
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    • pp.74-90
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    • 2014
  • Routing in mobile wireless sensor networks (MWSNs) is an extremely challenging issue due to the features of MWSNs. In this paper, we present a novel bio-inspired trusted routing protocol (B-iTRP) based on artificial immune system (AIS), ant colony optimization (ACO) and Physarum optimization (PO). For trust mechanism, B-iTRP monitors neighbors' behavior in real time and then assesses neighbors' trusts based on AIS. For routing strategy, each node proactively finds routes to the Sink based on ACO. When a backward ant is on the way to return source, it senses the energy residual and trust value of each node on the discovered route, and calculates the link trust and link energy of the route. Moreover, B-iTRP also assesses the availability of route based on PO to maintain the route table. Simulation results show how B-iTRP can achieve the effective performance compared to existing state-of-the-art algorithms.

A Study on the Subordinate's Trust in Leader in Korea Police Organization (경찰조직(警察組織)에서 상관(上官)의 리더십 유형(類型)이 부하(部下)의 상관(上官)에 대한 신뢰(信賴)에 미치는 영향(影響)에 관한 연구(硏究))

  • Lee, Jae-Yeon
    • Journal of Industrial Convergence
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    • v.3 no.2
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    • pp.3-28
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    • 2005
  • In this study, an analysis has been conducted as to; (i) what factors(leadership style) affect organizational members trust in their superior, (ii) how does members trust in their superior affect the the variable of organizational effectiveness in an police organization? In order to attain the objective of this study, a model was established and also the hypothesis was verified on the basis of preceding studies.

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Customers Trust on Islamic Banks in Indonesia

  • Usman, Hardius
    • The Journal of Asian Finance, Economics and Business
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    • v.2 no.1
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    • pp.5-13
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    • 2015
  • This paper aims to provide an overview of customer trust toward Islamic banks, and to study the effect of trust on the selection of Islamic banks services. A total 375 questionnaires were distributed to the three groups of bank customers, i.e. Islamic banks customers, conventional banks customers, and customers of both banks (125 respondents in each group). Trust is measured based on three constructs, namely Ability, Integrity, and Benevolence. To test the hypothesis this study employs Analysis of Variance and Tukey Test. The results show that bank customers have degree of trust towards Islamic banks relatively high enough, although among the respondents had never become customers of Islamic banks. Benevolence as the dimension with the lowest average score revealed the Islamic banks are more believed as a competent and honest bank in carrying out the business than the bank that will work for the benefit of customers. Other findings suggest that degree of trust have significant affects on the decision for using the Islamic banks services. The positive values that embedded in the concepts and systems of the Islamic is the key to improving the competitiveness of Islamic banks.

A Survey of Trust Management in WSNs, Internet of Things and Future Internet

  • Chang, Kai-Di;Chen, Jiann-Liang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.1
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    • pp.5-23
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    • 2012
  • Nowadays, most researchers and manufacturers always pay attention on wireless sensor networks (WSNs) due to its potential applications in many regions such as military, industrial and civilian areas. WSNs are the basic components of Internet of Things (IoT) and the key to machine-to-machine communications and the future Internet. Also, the security is an essential element for deploying WSNs. Recently the concept of trust-based mechanism was proposed in WSNs such as traditional cryptographic and authentication mechanisms. However, there is lack a survey on trust management for WSNs, IoT even future Internet. In this paper, we discuss the concept and potential application areas of trust management for WSNs and IoT worlds. Furthermore, we survey different trust management issues (i.e., cluster, aggregation, reputation). Finally, future research directions with respect to trust management in WSNs and future IoT world are provided. We give not only simple WSNs for IoT environments but also a simulated bootstrap platform to provide the discussion of open challenges and solutions for deploying IoT in Future Internet.

The Mediating Roles of Trust and System Quality in Achieving System Success: A System Integrator Perspective

  • JUN, Jongkun;LEE, Won-Jun;JUNG, Jongki
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.203-212
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    • 2019
  • A system Integrator (SI) makes a consortium with multiple providers of hardware and software solutions to sell an information system. The success of information systems (IS) mainly depends on establishing a trustful relationship between SI supplier and client, and delivering high-quality system. However, the determinants of trust and system quality have been investigated mostly from the perspective of s ystem buyers rather than system sellers. This study examines the influence of key variables that SI can handle to improve trust and system quality which finally leads to user satisfaction toward SI. This study adopts resource complementarity, user participation and information sharing as the key variable then builds a research model to explain their relationships to user satisfaction. Respondents are recruited from 251 firms that have built any information system in recent two years in South Korea. Results of partial least square (PLS) modeling analysis show that both resource complementarity and information sharing have positive relationships with trust. Also the relationships between trust, system quality and user satisfaction toward S.I are supported. In addition, the mediating roles of trust and system quality are identified. We discussed some of the key managerial and theoretical implications of the paper and suggested further research directions.

Building Customer Trust through Corporate Social Responsibility: The Effects of Corporate Reputation and Word of Mouth

  • FATMAWATI, Indah;FAUZAN, Nizar
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.793-805
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    • 2021
  • Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

Do People Trust News on Media Overall as Much as They Trust the News They Actually Use? A Study on Credibility of "News I Use" and Credibility of News on Media Overall

  • Najin Jun
    • Asian Journal for Public Opinion Research
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    • v.11 no.3
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    • pp.234-256
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    • 2023
  • This study aims to understand how people evaluate the credibility of news they use every day and how such evaluation is related to their credibility assessment of news on media overall. For this purpose, this study examines the relationship between credibility of "news I use" and credibility of news on television and news portals overall, respectively. It also explores whether the relationship is moderated by the strength of political ideology. From regression analyses of a nationwide survey of 5,010 adults in South Korea in 2021, the results showed a lower level of credibility for "news I use" than for overall news on television and portals. The results also revealed a significant relationship between the credibility of "news I use" and credibility of overall news on the two media respectively. The expected moderation effect was significant for portal news, but not for television news. Findings and implications are discussed.

Adolescents' Political Trust in Asian Societies: The Roles of Authoritarian Orientations and Corruption Perception (권위주의적 성향과 부패에 대한 인식이 아시아 청소년의 정치적 신뢰에 미치는 영향에 대한 연구)

  • Kim, Hyungryeol
    • Korean Journal of Comparative Education
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    • v.28 no.2
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    • pp.23-52
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    • 2018
  • This study examines factors that influence adolescents' political trust in Asian societies with special emphases on authoritarian orientations and corruption perception. Previous studies on adolescents' political trust have focused almost exclusively on Western societies. As a result, the impact of other cultural values that are specific to Asian societies, such as authoritarian orientations, on adolescents' political trust has received little attention in the existing literature. Moreover, situated within a socialization framework which argues that political trust is an extension of interpersonal trust, much prior work has ignored the role of adolescent evaluations of institutional performance in generating political trust. The data I use offer empirical evidence that both authoritarian orientations and institutional performance-especially its ability to curb corruption-are independent sources of political trust among Asian adolescents and that the trust-eroding effect of corruption is less salient among Asian adolescents adopting more authoritarian orientations. Additionally, the evidence also suggests that corruption perception is a more important factor than authoritarian orientations in shaping adolescents' political trust in more economically developed countries while the reverse pattern is found in less developed countries.

Trust to Share: Investigating the Key Factors to Influence Tenants' Participation in Online Short-Term Rent

  • Liuye Yu;Zhixia Zang;Xue Yang
    • Asia pacific journal of information systems
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    • v.29 no.2
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    • pp.308-327
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    • 2019
  • The concept of sharing economy has received rich attention in recent years. As a typical type of business model in the sharing economy, online short rent has been paid attention by both industry and academia. In this study, we find trust to be a critical determinant to the success of online short rent platforms. Based on three dimensions of trust theory, i.e., ability, benevolence and integrity, we investigate the factors influencing tenant' willingness to participate in online short rent. We further examine the extent to which trust can influence the number of sales and comments of rooms listed at online short-term rent platforms, which can represent tenant' willingness to participate in the sharing economy. The results show that the trust dimensions represented by a landlord's personal characteristics have significant positive correlations with the number of sales and comments. For example, the real name authentication and the sesame score can represent the trust integrity; online replay ratio and the average confirmation time representing the trust sincerity, and the order acceptance ratio representing the trust ability. On this basis, we proposed some recommendations for both platforms and landlords. For example, the landlords can improve the tenants' trust by authenticating his/her real name, replying actively and timely. For platforms, when they make housing list ranking rules, they can take the landlord's personal attributes that may affect trust into consideration. Moreover, platforms can also allow landlords to supply value-added services to improve service quality and ultimately promote the virtuous circle of the platform ecosphere. Through conducting the empirical research on a particular application of the sharing economy, we aim to fill the research gap of this field in China and provide theoretical and practical contributions to the future development of online short rent.