• Asia Pacific Journal of Business Review
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• v.2 no.1
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• pp.53-68
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• 2017

The objective of this research is to analyze the product innovation aspect in two comparable smartphones and partly illustrate perception and preference of Vietnamese consumers of two smartphone lines of Apple - iPhone 6 Plus and Samsung - Samsung Galaxy Note 4. The research tries to clarify which innovative features in two smartphones are more preferable to a group of consumer in Vietnam. The reason why the research studies iPhone 6 Plus and Samsung Galaxy Note 4 when iPhone 7 and Samsung Galaxy Note 7 have just released is that passing more than one year is enough time for consumers to totally experience both 2 smartphone lines to give the most precise and truthful evaluation for their preferences. Moreover, iPhone 6 Plus launch signed one of the most historical memorable landmark in the development process of iPhone products when it introduced larger-screen iPhone model for the first time. It is such an important change of iPhone which could open a new continuing successful era for Apple and iPhone. The first phase of this study involves analyzing strengths and weaknesses existed considering the opportunities and threats from the competitive market, then a competitive advantage analysis is implemented for each product. The second phase conducts a survey with Vietnamese participants from different backgrounds, by which a Mann-Whitney U test will be executed to check the significant difference in opinions in different respondent groups by age and by gender to several features of two smartphones. By conducting the survey, some interesting facts revealed with the winner seemingly falling into iPhone 6 Plus. However, it still reveals some significant difference among respondent groups by age and by gender to both iPhone 6 Plus and Samsung Galaxy Note 4 in several comparing features.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.33-42
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• 2015

As smart phones have been increasingly used to access information with bigger screens and higher resolution, smart phones have rapidly grown larger. Even Apple which had stuck to the 4-inch smart phone screen size, released 5.5-inch iPhone 6 plus. In this trend of smart phone enlargement, manufacturers have mostly incorporated one-handed modes to 5-inch or larger phones to keep the convenience of one-handed operation. But most of them provide just smaller screens and are rather complicated to set up after several menus to touch. In this study, this research examined one-handed functions of each smart phone manufacturer to understand problems in the one-handed smart-phone manipulation of web-browsing which is one of the frequent smart phone services. And by investigating smart phone users, this research found out requirements for one-handed web search operation. Based on this examination, the author of this research designed an efficient one-handed interface for mobile web-search without reducing the screen size. Then, to assess the possible usability improvement, the prototype was applied to a large 5.5-inch-screen smart phone to evaluate its performance through observation and surveys and find out manipulation satisfaction and further improvements.