• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.199-209
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• 2020

"Positive Influence(PI)" of popular star has recently emerged as a social concern, but the lack of prior research has led to confusion over its concept and range of activity. On this point, this study carried out to lay the groundwork for discussions on the systematization of related theories, focused on identifying the current situations by analyzing articles for 15 months from January 2019 to March 2020 when related reports were in full swing. As a result of the analysis of the remarks from the entertainers mentioned in the articles, they were not clearly aware of the concept while doing good deeds under the name of PI in light of the study outcome by Aegean and Singer(2013). The motivations for good deed were classified into six types, including difficulty empathy, fandom reward, participation urge, nidana emphasis, experience subjugation, and memory evocation in the order of frequency of cases. Specific behaviors of PI were followed by donations of money and valuables for 54.4 percent, participation of social agendas for 14.0 percent, volunteering for 13.2 percent, joining campaign for 11.4 percent, other good deeds for 4.0 percent, and philanthropy for 3.0 percent. In occupational analysis, the concentration of donations was also evident. Their activities in the fields of human rights sensitivity, environmental protection and self-management, which are expected to have great effects with their influence, have been extremely poor. The results of the study first require academia to establish a interdisciplinary concept for PI. It also suggests that entertainers and their agencies should take far more strategic approach to evolve the PI event in a way that utilizes the advantages of each job group, such as actors, singers and comedians, and expands the diversity of areas.

• Korean Journal of Culture and Social Issue
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• v.8 no.1
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• pp.79-101
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• 2002

The present study was to investigate the psychological characteristics of Urie(義理; interpersonal morality) in Korean interpersonal relationships in terms of qualitative approach and quantitative approach. In study 1, the authors developed an open-ended questionnaire focused on Urie behavior and not Urie behavior. The results revealed that helping, trusting, and caring behaviors and historicality were the key elements of Urie relationships. On the other hand, selfish and distrusting behaviors disrupted Urie relationships. In study 2, the authors conducted video experiment in order to study how the subjects interpret and understand Urie phenomenon. This video stimulus composed of love and friendship. The main characters showed their conflicts between love and friendship. Thus, subjects were asked to answer their interpretations and understandings about what was going on according to the scene. In study 3, we made three kinds of scenarios which were constituted in conflict situation between close friends who works together at their own company. If one asks some favors to you against social justice, how do you do? Most subjects evaluated the whistle blowing behavior as moral and just. However, they evaluated the insider as not good friend. They evaluated one who did favor even though that behavior was socially unjust as good friend and having Urie. Consequently, Korean people emphasize on their human relationships in everyday life. Urie relationship is built in close and Cheong relationship.