• 제목/요약/키워드: housewives' awareness

검색결과 55건 처리시간 0.026초

여성 소비자 유형별 웰빙 마케팅 전략에 관한 연구 -웰빙 라이프스타일을 중심으로- (A Study on Well-Being Marketing Strategy by Female Consumers' Types - Focusing on Well-Being Lifestyle -)

  • 장승희;장은영;이선재
    • 복식
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    • 제56권3호
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    • pp.28-41
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    • 2006
  • The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

Predictors of Knowledge Level and Awareness towards Breast Cancer among Turkish Females

  • Aydogan, Umit;Doganer, Yusuf C.;Kilbas, Zafer;Rohrer, James E.;Sari, Oktay;Usterme, Necibe;Yuksel, Servet;Akbulut, Halil;Balkan, Salih M.;Saglam, Kenan;Tufan, Turgut
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권1호
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    • pp.275-282
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    • 2015
  • Background: Breast cancer (BC) is the most-common malignancy of women worldwide. Though there are differences among developed and developing countries, BC remains the most common cancer type of women in Turkey. Objective: This study aimed to identify the level of knowledge, awareness, and their potential predictors towards BC in Ankara, Turkey. Materials and Methods: The present descriptive study was conducted on 376 females attending a breast health outpatient clinic. A self-administered questionnaire was designed to evaluate knowledge level about BC and predictors effecting its level. Data analysis was performed using the chi-square test. A value of p<0.05 was considered statistically significant. Results: Mean age of the participants was $46.2{\pm}9.93$ (22-75). The majority (92.6 %) were married; 41.5% were educated less than nine years. Most of the women were housewives (82.7%) and, were living in an urban region (86.4%). Predictors of effecting responses to seven knowledge and awareness questions about BC varied from demographic features including older age groups, higher educational levels, being married, living in an urban area, being employee, smoking, having greater BMI to additional attributes associated breast health such as the increased number of births, applying for the purpose of control, positive family history of breast diseases, any diagnoses of breast diseases and performing BSE practice. Conclusions: It was determined that females in Turkey have better knowledge of BC than other developing countries even though it is not at the desired level. These findings revealed that females should be more informed about BC risk factors, prognosis and treatments by primary health-care providers to counteract the ascending burden of this disease.

사랑니 발치에 대한 인식에 관한 연구 (A study on the perception of wisdom tooth extraction)

  • 이경희;김한솔;구지혜;이윤주;윤동아;최선주;최유경
    • 한국치위생학회지
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    • 제17권2호
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    • pp.235-245
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    • 2017
  • Objectives: The purpose of this study was to investigate how wisdom tooth extraction is perceived, and to correct erroneous perceptions thereby establishing proper awareness. Methods: We conducted a survey on how wisdom tooth extraction was perceived among adults in 20 households in Seoul and Gyeonggi province starting in December, 2016. Results: A review of the factors influencing the perception of wisdom tooth extraction showed that the regression model was statistically significant and the model had an explanatory power of 8.3%. It was also found that those in their 20s or younger had saw a lower level of perceived oral health, and a higher level in perception in wisdom tooth extraction. Moreover, students, housewives, and professions showed a lower perception of wisdom tooth extraction. Conclusions: It is necessary to have an education program for adults aged 60 or older who have few opportunities for oral health education.

그린광고가 소비자태도에 미치는 영향에 대한 연구 -메시지 효과에 관련하여- (A Study on the Influence of Green Advertisement on the Attitude of Consumers -Concerning the Message Effect-)

  • 조국행
    • 경영과정보연구
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    • 제28권1호
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    • pp.99-124
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    • 2009
  • 요즈음 환경에 대한 교육적 의미와 그린제품의 보다 많은 확산과 환경보호의 차원에서 그린광고의 필요성과 중요성이 증가되고 있음에도 불구하고 광고 전략상의 문제로서 특히 그린광고에 대한 연구가 거의 이루어지지 않은 점에 착안하여 소비자들의 환경에 대한 인식을 북돋우고 그린제품 구매자뿐만 아니라 비그린제품 구매자의 그린제품 구매를 유도한다는 차원에서 그린광고에 대한 연구를 하였다. 따라서 본 연구의 목적은 그린광고가 소비자태도에 미치는 영향에 대한 연구로서 특히 메시지구조(결론생략/제시)측면과 관여를 고려한 상황에서 그린광고가 어떠한 메시지구조로 이루어져 있을 때 효과적인가를 알아보기 위해 그린/비그린제품 광고가 소비자의 인지/감정/행도에 대한 태도에 따라 어떠한 차이를 보이는지를 알아보고, 그린/비그린제품 광고의 경우 메시지구조(결론생략/제시)에 따라 어떠한 차이를 보이며 어떠한 메시지구조를 취할 때 광고의 효과가 나타나는지를 살펴본다. 그리고 그린/비그린제품 광고의 관여(고/저)에 따라 차이를 보이는지를 분석하고 어떤 상황에서 어떠한 메시지구조를 선택하는 것이 효과적인지를 살펴본다. 즉, 수많은 광고에 노출되고 있는 소비자들이 그린광고에 대해서는 어떠한 시각을 갖고 있으며 그린광고의 형태에 메시지의 결론을 제시해서 설득적인 의도를 표현하는 것이 효과적인지 메시지의 결론을 생략해서 설득적인 의도를 숨기고 소비자들이 스스로 추론하고 정보탐색을 하도록 하는 메시지구조가 그린광고의 형태에 효과적인지를 밝혀서 앞으로의 그린광고의 제작 및 메시지구조 측면에 있어서 그린광고의 효과와 개선에 도움을 주고 그럼으로써 많은 그린제품 확산에도 기여하고자한다.

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대도시 주부들의 식품안전에 대한 인식 및 우려도에 관한 연구 (A Study on the Perception of and Concern for Food Safety among Urban Housewives)

  • 이정윤;김규동
    • 한국식품저장유통학회지
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    • 제16권6호
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    • pp.999-1007
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    • 2009
  • 본 연구는 대도시 주부들의 식품안전에 대한 전반적인 인식과 식품위해요소별 우려도를 조사하여 소비자들의 식품안전에 대한 신뢰구축 및 식품안전성 교육프로그램 개발에 필요한 기초자료를 제공하고자 수행되었다. 연구를 위한 조사는 서울과 경기지역 거주 만 20세 이상 주부 275명을 대상으로 이루어졌다. 조사결과, 주요 구입식품은 채소류 및 과실류가 29.2%로 가장 높았고, 육류(17.9%), 곡류 및 서류(13.1%), 생선 및 해산물(12.2%) 등이 순서대로 높은 비율을 나타내었다. 식품안전에 대해 불안을 느끼는 식품은 육류가 17.2%로 가장 높았고 수입식품(15.4%), 햄 및 소시지 등(14.7%), 냉동식품 및 통조림(14.5%), 패스트푸드(14.3%) 등이 순서대로 높은 비율을 나타내었다. 식품안전에 대한 인식도는 '국내산이 수입산보다 더 안전'(3.92), '식품안전이 늘 불안'(3.37), '유기농식품은 안전'(3.26), '원산지표시 식품은 어느정도 안전'(3.25) 등의 항목순으로 높았다. 반면에 '정부가 수입농축산물 안전에 대한 정보를 잘 알려줌'(2.04) 항목과 '선진국에서 수입된 식품은 안전'(2.16) 항목은 상대적으로 낮은 동의를 보였다. 식품위해요소별 인지수준은 전반적으로 높지 않았는데, 환경호르몬(3.57), 자연독(3.51), 광우병(3.48), 조류독감(3.43), 식중독 미생물(3.21) 및 원산지(3.21) 등의 순서로 높은 인지도를 보였다. 식품위해요소별 우려도는 전반적으로 매우 높았는데, 특히 광우병(4.43), 중금속(4.05), 환경호르몬(4.02), 식중독미생물(3.96), 조류독감(3.87), 잔류농약(3.86), 식품첨가물(3.84), 항생물질(3.82) 등의 순으로 우려하고 있었다.

Predictors Affecting Breast Self-Examination Practice among Turkish Women

  • Doganer, Yusuf C.;Aydogan, Umit;Kilbas, Zafer;Rohrer, James E.;Sari, Oktay;Usterme, Necibe;Yuksel, Servet;Akbulut, Halil;Balkan, Salih M.;Saglam, Kenan;Tufan, Turgut
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권20호
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    • pp.9021-9025
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    • 2014
  • Background: Breast cancer (BC) is the most common cancer among females in Turkey. Predictors affecting the breast self-examination (BSE) performance vary in developing countries. Objective: To determine the frequency of BSE performance and predictors of self-reported BSEs among women in the capital city of Turkey. Materials and Methods: This cross-sectional study was conducted on 376 Turkish women using a self-administered questionnaire covering socio-demographic variables and BSE-related features. Results: Of the participants, 78.7% (N=296) reported practicing BSE, whereas 9.5% (N=28) were implementing BSE regularly on a monthly basis, and only 5.7% (N=17) were performing BSE regularly within a week after each menstrual cycle. Multivariate logistic regression modeling revealed that BSE performance was more likely in younger age groups [20-39 years] (p=0.018, OR=3.215) and [40-49 years] (p=0.009, OR=3.162), women having a family history of breast disease (p=0.038, OR=2.028), and housewives (p=0.013, OR=0.353). Conclusions: Although it appears that the rates of BSE performers are high, the number of women conducting appropriate BSE on a regular time interval basis is lower than expected. Younger age groups, family history of breast diseases and not being employed were identified as significant predictors of practicing BSE appropriately. Older age and employment were risk factors for not performing BSE in this sample.

Breast and Cervical Cancer Screening in Women Referred to Urban Healthcare Centers in Kerman, Iran, 2015

  • Ahmadipour, Habibeh;Sheikhizade, Sahar
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권sup3호
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    • pp.143-147
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    • 2016
  • Breast and cervical cancers are among leading causes of morbidity and mortality in women worldwide. Regular screening is very important for early detection of these cancers, but studies indicate low rates of screening participation. In this survey we studied the rate of screening participation among women 18-64 years old referred to urban health centers in Kerman, Iran in 2015. A cross-sectional study was carried out on 240 women who were selected using a multistage sampling method. Data collected using a questionnaire covered demographics and questions about common cancer screening status in women. Analysis was by SPSS 19. The mean age of participants was $31.7{\pm}7$. Most (97.1%) were married, housewives (83.3%), had high school diploma (43.8%) and a monthly income more than ten million Rls. The frequency of the Pap test performance was higher in women who were employed and with a university degree (p<0.05). The frequency of mammography performance in women over 40 years was also higher in women with university degree (p<0.05). There was no statistically significant difference in the frequency of pelvic examination, and self and clinical breast examinations based on education, household income and employment (p>0.05). Our study found that the rate of screening participation among women is low. Investigation of the barriers, increasing the awareness of women about the importance and advantages of screening and also more incentives for health personnel especially family physicians to pay more attention to preventive programs could be effective.

제품관여(製品關輿)가 소비자(消費者) 과정(過程)에 미치는 영향(影響) (The Effect of Product Involvement on Consumer Purchase Process)

  • 정문영
    • 산학경영연구
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    • 제11권
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    • pp.101-122
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    • 1998
  • 이 연구는 다차원적 관점에 따라 개발된 관여척도를 적용하여 제품관여가 소비자 구매과정에 미치는 영향을 분석하였다. 실증자료 분석결과, 제품별 분석에서 보다 소비자별 분석에서 '구매전 정보탐색'을 비롯한 구매과정의 행동성향이 관여수준에 더 강하게 의존되는 것으로 나타났다. 이는 관여수준이 소비자선택행동의 변화를 설명해주는 구조물이며, 제품관여는 소비자가 제품에 관련되는 정도를 반영하는 변수로 인식되어야 함을 시사한다. 동시에, 관여가 소비자행동에 미치는 영향의 이해와 예언에는 관여수준과 함께 관여의 관저에 대한 이해가 필요하다는 시사를 얻었다.

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전통 음료에 대한 서울 지역 대학생의 인지도 및 섭취 실태 조사 (Research on Drinking Traditional Beverages among College Students in Seoul)

  • 김윤성;황수정
    • 한국조리학회지
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    • 제12권4호
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    • pp.213-224
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    • 2006
  • This study was to investigate the factors affecting drinking Korean traditional beverages and the drinking habits of college students in Seoul. The research was carried out by asking them to drink 10 kinds of traditional drinks. They were composed of 45.5% of boys and 54.5% of girls who were $18\sim21$ years old, studying food related science (63.9%), and mostly (86.6%) living in a nuclear family in collective residents (60.4%) like an apartment. The number of students whose family's monthly incomes were over 3 million won was the largest as 37.1%. Their mothers were housewives (58.4%) mostly aged $46\sim50$ as 47.0%. In the research on the preference of students for the traditional drinks, most of them, 78.7%, showed their liking for the drinks because of their good taste (61.%). The number of students who answered they got the drinks by homemaking was the largest as 39.6%. Most of them, 66.3%, preferred fruit drinks, 19.8% soda drinks, 11.4% traditional drinks and 2.5% functional drinks. 31.2% of the drinks mostly taken at home was green tea, followed by sweet rice drink, Shik-hae. Among the drinks coming into the market, sweet rice drink was preferred in general as 25.7%, and the next was green tea 16.8%, ume drink (Maesil tea) 14.9%, rice tea 13.9%, fruit punch (Sujeonggwa) 11.4%, black tea 7.9%, honey tea 4.5%, ginseng tea 2.5% and jujube tea 2.5%. In the research on 'whether the students had experience preparing the traditional drinks or not', many of them, 62.4%, answered "No". And in the questionnaire asking on 'whether they liked to receive a training on making traditional drinks or not', 87.6% of them showed their wish to get the training. In the question on the reason why the students did not like to take the training on traditional drinks, the number of students who answered that it was complicated and hard to prepare was the largest as 53.0%.

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도시 주부들의 웰빙에 대한 인식과 식생활유형에 대한 연구 (A Study on the Well-being Related Awareness and Dietary Life Pattern in Urban Housewives)

  • 박영심;명춘옥;이기완;남혜원
    • 한국식생활문화학회지
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    • 제20권5호
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    • pp.574-583
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    • 2005
  • To investigate the importance and practice of well-being related dietary life pattern such as purchasing food materials, food habits and eating out, a survey was conducted by questionnaire and 5-point Likert score in Seoul and Gyeonggi-Do, September, 2004 and April, 2005. The responses of 732 housewives who were over 40 years were analyzed by SPSS package program. The results were as follows. Most of them were 40-49 years(74.4%), graduated highschool (66.6%) and their family type was nuclear family type(81.4%). Almost half of them had full-time job (37.1%) and part time job (15.4%). The average importance score of 'food habits', 'purchasing food materials' and 'eating out' were $4.15{\pm}0.91,\;4.06{\pm}0.96\;and\;3.25{\pm}1.01$ respectively. But the average practice score of 'food habits' was greater($3.58{\pm}1.06$) than 'purchasing food materials ($3.19{\pm}1.19$)' and 'eating out($2.54{\pm}1.05$)'. Among 5 types of 'food habits', the type of 'cut down on eating fast food' had the greatest score of importances ($4.31{\pm}0.97$) but the difference between importance and practice was greatest(0.94). Also 'consume home-made food rather than processed or ready to food' showed great scores in importance ($4.28{\pm}0.87$) and practice($3.87{\pm}1.04$). 'Consume fruits and vegetables rather than meats' and 'avoid heavy use of oils' had the importance score of $4.04{\sim}4.19$. But the practice score of 'avoid heavy use of oils' was the lowest($3.39{\pm}0.97$). Among four types of purchasing of food materials, 'purchase domestic agricultural food' was greatest($4.37{\pm}0.78$) and 'don't purchase genetically modified food' 'purchase organic food' and 'purchase whole grain products' were also great ($3.92{\sim}3.99$). But the practice score of 'purchase organic/low chemical foods($2.77{\pm}0.98$)' and 'don't purchase genetically modified food($2.99{\pm}1.41$)' were lowest. 'Go to well being restaurant' in three types of 'eating out' showed greatest in importance($3.35{\pm}0.96$) but the practice score($2.47{\pm}0.10$) was lower than the importance score. Also 'choose menu with comparing calories' had the lower score in practice($2.45{\pm}1.06$) rather than importance score($3.22{\pm}1.03$). In regarding to 'food habits', the importance score were significantly affected by type of food expense (p<0.05) and health status (p<0.05). The importance score of 'purchase food materials' were significantly affected by the type of food expense (p<0.001), type of residence(p<0.05), and self assessment of weight(p<0.05). Monthly income, especially more 400 million won, was the commonly significant effector in practice score of 'purchase food materials' and 'eating out'.