• Human Ecology Research
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• 제55권2호
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• pp.153-166
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• 2017

This study examined the effects of the cognitive and affective country image of Korea on product evaluation and purchase intention for Korean products. The research model was developed from relevant literature based on the halo effect model and data was collected using a self-administered online survey of 772 Southeast Asian consumers from Vietnam, Indonesia, and Malaysia. The major findings are as follows. First, analysis of variance revealed that Vietnam consumers have a significantly positive perception compared to Indonesia and Malaysia, regarding the affective country image and purchase intention towards Korean products. Second, results from structural equation model showed that the affective country image has significantly positive effects on product evaluation and purchase intention, which means the affective country image is directly and indirectly connected to purchase intention towards Korean products. However, cognitive country image only has an indirect effect on purchase intention. Third, the results of comparing path coefficient among three countries showed that the direct effect is more effective for consumers in Indonesia and Malaysia, whereas indirect effect has a stronger effect on consumers in Vietnam. Academically, this study contributes to an expansion of understanding the effects of country image by empirically proving the different roles of cognitive and affective dimensions for country image. This study provides practical implications for developing marketing communication strategies for businesses that hope to penetrate Southeast Asian countries.

• Human Ecology Research
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• 제55권2호
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• pp.125-140
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• 2017

This study composed spatial cognition tasks within the system of geometric area to study children's spatial cognition development systematically. It surveyed children's execution of direction, rotation, symmetry, conjugation, and part/whole cognition tasks. A spatial geometry cognition task set (consisting of total 27 sub-tasks) was presented to 60 children (20 each in groups of 3-, 4-, and 5-year-old) in order to confirm how children's execution of spatial geometry cognition changed depending on children's age and sex as well as if the execution of the spatial geometry cognition showed a difference after each task area. As a result, the execution of the whole direction task and the part/whole task gradually increased between age 3 and age 5. The execution of the whole rotation task, whole symmetry task, and whole conjugation task rapidly increased between age 3 and age 4. Significant sexual difference did not appear in the execution of spatial geometry cognition tasks. The execution of the conjugation and part/whole task was high in each task area, and the execution of the direction, rotation, and symmetry task was relatively low. In addition, the difference of task execution appeared in the sub-tasks of direction, symmetry, and conjugation areas. This result suggests the theoretical discussion possibility of children's spatial geometry cognition development. In addition, the empirical results of this study can be applied to child education plans and activity compositions appropriate for child development.

• Human Ecology Research
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• 제55권2호
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• pp.193-204
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• 2017

This study examines the effect of 5-year-old children's mathematical problem solving ability and their self-esteem based on the Havruta method using math storybooks. The subjects of this study were 40 5-year-old students attending a kindergarten in the Incheon area: 20 students comprised the treatment group and 20 students comprised the control group. An instrument originally created by Ward (1993) but adapted by Hwang (1997) and later modified by Ryu (2003) was used to test the children's mathematical problem solving abilities. A modified version (Kim, 1997) of an instrument developed by Harter and Pike (1984) was used to measure children's self-esteem. Test results were analyzed using SPSS ver. 18.0 for Windows. The findings are as follows. First, the treatment group that had Havruta classes utilizing math story books was found to improve significantly more than the control group in their mathematical problem solving ability. Havruta classes had positive effects on children's mathematical problem solving abilities. Second, there was no significant difference found between the two groups in terms of self-esteem when the children's self-esteem was compared after Havruta classes that utilize math storybooks. It may not be possible to see immediate changes in children's self-esteem because positive parent and teacher feedback had the strongest influence on 5-year-old children's self-esteem, as opposed to self-learning. The results of this study provide meaningful basic data for Havruta classes that focus on questions and discussions through math story books to increase children's mathematical problem solving abilities in the child education field.

• Human Ecology Research
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• 제56권1호
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• pp.15-32
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• 2018

This study analyzes difference in consumers' and front-line workers' perceptions on 'consumer complaint behavior with hateful intentions' though the Co-orientation Model in three dimensions. In addition, we seek to contribute to reducing the conflict between consumers and front-line workers in the service contact point by finding factors that affect the difference in perception between two parties. This study findings and implications are as follows. First, Taking a look at the mutual orientation between consumers and front-line workers, mutual perceptions have been found to match in agreement but with a significant difference in perceived agreement (congruence), which indicates that the internal perceptions of both consumers and front-line workers do not match. The findings confirm that consumers and front-line workers have different perspectives on consumer complaint behavior with hateful intentions and therefore raise a need for efforts and institutional devices for improvement. Second, the study has found that consumers' economic responsibility as part of their social responsibilities and front-line workers' perceptions on consumers' civic responsibility affect the perception difference between these two groups and suggest a need for educating consumers about economic responsibility. Meanwhile, unlike consumers, front-line workers view consumers' complaint behavior with hateful intentions from an ethical point of view, raising a need for a transition of perspectives on complaint behavior with hateful intentions.

• Human Ecology Research
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• 제56권1호
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• Human Ecology Research
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• 제56권5호
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• pp.447-460
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• 2018

This study determines whether certain cognitive biases (i.e., time preference, goal attainment expectation, unrealistic optimism, and overconfidence) and a specific negative mood-state (i.e., anxiety) influence credit misuse among college students. Data were collected from fourth-year college students (N=1,146), all of whom attended the same university in the southwest United States. Hierarchical multiple regression analyses and moderator analyses were employed to test the research hypotheses. Results showed that specific cognitive biases and anxiety were directly associated with credit misuse. We found that the longer goal attainment was delayed, the greater the students' unrealistic optimism concerning future income; in addition, the more overconfident they became with respect to financial knowledge, the more frequently they engaged in credit misuse. The study also showed that the higher a student's level of anxiety, the more often that students engaged in credit misuse. We also found that cognitive bias factors and anxiety interact to influence credit misuse. Anxiety interacted with time preference and unrealistic optimism such that present-oriented time preference was negatively related to credit misuse while optimism toward future income was positively related to credit misuse, but only for students with high anxiety levels. The findings of this study are discussed in the context of understanding and preventing irresponsible financial behavior among young adults.

• Human Ecology Research
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• 제56권5호
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• pp.417-424
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• 2018

The use stage of a textile product impacts sustainability more significantly than other stages of the product's life cycle due to repeated washing and drying. This study determines efficient washing conditions, with high detergency, to reduce energy consumption from excessive washing and improve the washing process sustainability. Detergency was measured at various washing temperatures ($20^{\circ}C$, $40^{\circ}C$, and $60^{\circ}C$) and time (10 min, 20 min, and 30 min) using standardized soiled fabrics, i.e., 100% cotton, polyester/cotton (65%/35%), and 100% polyester woven fabric soiled with pigment/sebum, carbon black/mineral oil, soot/mineral oil, cocoa, blood, and red wine. Detergency at the washing condition of $20^{\circ}C$ and 30 min was higher than that at $40^{\circ}C$ and 10 min. In addition, detergency at the condition of $40^{\circ}C$ and 30 min was also higher than that at $60^{\circ}C$ and 10 minutes. This may be because a reduced washing effect at low washing temperatures was complemented by increased mechanical action over a long time. Further, washing temperature and time, with the same detergency, differed based on the type of fiber and soil. Also, the influence of a detergent on the detergency depends on the type of soil. The results suggest that energy and detergent have been consumed more than necessary in actual laundry. According to each type of fiber and soil, washing conditions designed to reduce the energy consumption of the washing process while maintaining the same detergency, were determined.

• Human Ecology Research
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• 제56권5호
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• pp.435-446
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• 2018

This study investigated relationships between primary caregivers' life satisfaction and abuse mediated by children's life satisfaction. We included term panel data for 3 years (2013-2015) from the 4th year to the 6th year of 2,067 children in the first grade of elementary school of the Korean Youth and Youth Panel(KCYPS)(2015); in addition, three years' longitudinal panel data (2013-2015) were analyzed utilizing SPSS 18.0 and AMOS 22.0 to measure Latent Growth Model(LGM) term relationships between variables. Analysis results were as follows. First, the life satisfaction of the primary caregiver, the life satisfaction of the child, and abuse gradually decreased from the fourth grade to the sixth grade. Second, the initial status of primary caregivers' life satisfaction influenced the initial status of the children's life satisfaction, and the initial status and change in the abuse rate. Third, the rate of change of life satisfaction of the primary caregiver did not have a significant effect on the change in the abuse rate and the rate of change of life satisfaction of the child. The initial value of the life satisfaction of the child played a partial mediating role in the relationship between the initial value of the life satisfaction of the primary caregiver, initial value of the abuse, and abuse change rate. The results suggest that a program to improve the life satisfaction of the 4th grade elementary school should be developed and applied.

• Human Ecology Research
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• 제58권4호
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• pp.517-537
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• 2020

This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage cases more seriously than unethical conduct. Consumer perceptions of the necessity for boycotts was higher than company employees, while employees were more aware of the negative impact of boycotts than consumers. Based on the co-orientation model, we examined how consumers and employees estimate differences in their perceptions of boycotts. The results showed that consumers and company employees are not accurately aware of each other's perceptions. Lastly, logistic regressions were conducted to identify the factors affecting three types of participation: online opinion expression, personal non-purchasing, and persuading other people to join the boycotts. The results showed that male consumers are more likely to participate in online opinion expression; consumer perceptions of effectiveness of boycotts and the perceived severity of consumer damage increase the likelihood of participation in online opinion expression. Consumer perceptions of the necessity of boycotts and their opinion leadership increased the likelihood of non-purchasing. Finally, consumers with higher opinion leadership and female consumers were more likely to encourage others to take part in boycotts. In addition, consumers are more likely to persuade others to join the boycotts if they have stronger beliefs that companies will not seriously consider consumer problems.

• Human Ecology Research
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• 제58권4호
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• pp.601-611
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• 2020

This study examined the effects of negative parenting attitudes on adolescents' academic helplessness through the mediating effects of social withdrawal and smartphone dependency. Data from the panel study of Korean Children and Youth Panel Survey 2018 (KCYPS 2018) collected by the National Youth Policy Institute (NYPI) was used to examine the research model. The subjects of the study consisted of 2,541 first grade middle school students (1,375 boys and 1,166 girls). Confirmatory factor analysis [CFA], structural equation modeling [SEM], and bootstrapping analysis were conducted by means of SPSS 25.0, AMOS 25.0, and Hayes's PROCESS programs to examine the serial multiple mediating effects. The study results were as follows. First, negative parenting attitude had a direct effect on adolescents' academic helplessness. This implies that adolescents who perceive their parents' attitudes to be high in coercive, rejective, and chaotic levels indicate that they can easily get exhausted in academic settings. Second, negative parenting attitudes had an indirect effect on adolescents' academic helplessness through social withdrawal and smartphone dependency. The results suggest that a high level of negative parenting attitude leads to higher social withdrawal and smartphone dependency that influences adolescents' academic helplessness.