• Title/Summary/Keyword: healing tourism

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The Effect of Perceived Service Quality on Behavioral Intention and Subjective Well-being of Rural Healing Tourists - The Mediating Effect of Emotional Experience - (농촌 치유관광의 서비스 품질이 관광객의 행동의도와 주관 적 웰빙에 미치는 영향 - 정서적 경험의 매개효과 -)

  • Kim, Kyung-Hee;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.4
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    • pp.193-203
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    • 2019
  • Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).

Study on Competitive Factors of Tourism Resources for Establishment of Jeju Health Tourism Model - Focusing on the Hierarchical Space Based on Medical Interference - (제주 헬스투어리즘 모델 정립을 위한 관광자원 경쟁요인 분석 - 의료간섭 기반 위계공간을 중심으로 -)

  • KIM, Hyo;JEONG, Heonkyu;KIM, Mincheol;CHOI, Yong-Bok
    • Journal of the Korean Association of Geographic Information Studies
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    • v.24 no.2
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    • pp.29-39
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    • 2021
  • The global aging phenomenon and new lifestyles have a worldwide attention to the new tourism form of health tourism. The purpose of this study is to analyze and suggest the competitive types of health tourism. Through the literature review, the theoretical base on the concept and type of health tourism and hierarchical spatial types such as medical space, semi-medical space, non-medical space, and natural healing space, based on medical intervention was established. A questionnaire survey was conducted for the professionals in Jeju area about tourism, health care, policy. As a result of analysis based on competitiveness advantage factors of Jeju health tourism, Jeju health tourism was confirmed to have higher importance in the natural healing space than the health service center space. Three kinds of resources such as natural resources, healing resources, and active resources of Jeju type health tourism were derived and applied to two hierarchical spaces, natural healing space and non-medical healing space, based on medical intervention.

Study on Dish and Dining Table Development for Healing Foods Using Local Products -Focus on Forest Healing Tourism at Mount Chungnyeong, Jangseong- (지역 특산식품을 활용한 치유음식 메뉴 및 상차림 개발 -장성군 축령산 산림치유관광을 중심으로-)

  • Park, Yeon Jin
    • The Korean Journal of Community Living Science
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    • v.28 no.3
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    • pp.415-428
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    • 2017
  • The purpose of this research was to develop healing food dishes for the vitalization of forest healing tourism in agricultural areas by enhancing satisfaction of food experiences by visitors to Mount Chungnyeong, Jangseong. Results from site visitation by three professors from food-related departments, association opinions, Jangseong-gun policies, and research materials relating to healing foods were applied for the preparatory experimental cooking, and the final dishes were selected through a food demonstration event. As a result of observation during the site visitation, the main dishes of the subject restaurant appeared to be limited to Samchae Bibimbap, Samchae Ddeokgabi, and Korean set menu items, revealing a limited selection for tourists and referencing a failure to induce customer attraction and long-term stay. Development of a menu conforming to the image of forest healing at Mount Chungnyeong is desperately needed. As a result of applying the results of the surveys from visitors to Mount Chungnyeong, the types of dishes preferred appeared to be Korean table d'hote and Bibimbap, and pork was preferred as the $entr{\acute{e}}e$. The characteristics of preferred dishes appeared to be based on tradition and regionality. Thus, Forest Healing Savory Dish, Yellow Health Dish, and Samchae Kalguksu applying the policy direction of the Yellow City, Jangseong-gun and the image of Jangseong-gun based on Confucianism were developed. Tourists may further enhance the effectiveness of forest healing through foods based on dishes by adding traditional taste using seasonal food ingredients and local specialties, which can contribute to the vitalization of forest healing tourism.

Canonical Correlation between Lifestyle and Benefit Sought of Rural Healing Tourists (농촌 치유관광객의 라이프스타일과 추구편익의 관계)

  • Kim, Kyung-Hee;Min, Jae Han;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.2
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    • pp.51-64
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    • 2022
  • This study aims to investigate relationships between lifestyle and benefit sought of rural healing tourists. For data collection, a total of 3,000 copies of questionnaires were collected by nationwide online survey. The data were analyzed by using SPSS 26.0. The factor analysis identified seven dimensions of the lifestyle : conservative, sports activity orientation, health orientation, consumption orientation, achievement orientation, adventure orientation, and personal orientation. Five dimensions of benefit sought were identified as psychological recovery, outdoor activities, rest, rural experience, and exercise. The results of the canonical correlation analysis indicated that adventure orientation of lifestyle and psychological recovery, outdoor activities, rural experience, exercise of benefit sought were highly correlated. This means it is important to place an emphasis on psychological recovery, outdoor activities, rural experience, and exercise for tourists looking for an adventure away from everyday life. Rural healing tourism marketers should consider lifestyle aspects as the most important factors affecting benefit sought of rural healing tourism.

Trend Analysis and Policy Implications of Wellness Tourism Policy in Korea and Japan (한국과 일본의 웰니스관광정책 동향 분석 및 정책적 함의)

  • Kim, Sang-Yoon
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.183-195
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    • 2021
  • This study compared and analyzed the trends of wellness-related tourism polices in Japan, which have policy similarities with Korea, through related literature research and online interview surveys amid growing demand for wellness tourism in Korea's wellness tourism policy implications. According to the survey, wellness tourism-related concepts do not differ particularly between Korea and Japan, and the use of health tourism or wellness tourism concepts is more common in Japan than healing tourism. Wellness tourism policy is analyzed to be more systematic in Japan in the areas of policy principal agent's flexibility, policy efficiency, related certification, and human resource development, and Korea in the driving force and institutional maintenance of policy. It was judged that Korea needs to establish a wellness tourism consultative body, such as the case of Japan, and improve efficiency through systematic certification of wellness tourism and qualitative management of related manpower. In order to industrialize wellness tourism, it is necessary to increase the healing effectiveness and product value of wellness tourism by organically linking wellness resources specialized by region, and to conduct in-depth analysis of the direction and strategies of wellness tourism policies in preparation for the post-Corona(COVID-19) Era and an empirical study of tourism sites.

A Research on Consumer Preference for a Forest based Korean Medical Healing Tourism Product (산림기반형 한방치유 관광상품의 선호도에 관한 연구)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.26 no.3
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    • pp.463-471
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    • 2012
  • Objective of this study is to provide basic information for developing more differentiated and targeted forest healing policy and Korean medical healing programs grounded on consumer preference for forest based Korean medical healing tourism products. The internet survey(CAWI) by percentage quota sampling with 400 Seoulite ages over 30 by the age, area, and gender was conducted, and 317 samples were used for a final analysis. 61.5% of the Seoulite associated 'forest bath/walking in the woods/tree' with an image of a forest based Korean medical healing tourism product, and preference for the product and the intention to use were positive at the percentages of 72.9% and 67.5%, respectively. Preferred areas were Seoul/Gyeonggi-do(53.5%) and Gangwon-do(38.8%). 'Stress solving and refreshment', 'taking a forest bath and a walk', and 'maintaining and promoting health' were the main purposes of the use. As for a therapy, 'walking therapy' was most preferred, and 'ergotherapy' was the next. First priority as for a use facility was 'healing trail', and 'professional medical facility' ranked second. Although important decision attributes were ' cost of use', 'food', and 'friendliness of medical staff', all the other sets of attributes related to use convenience, quality of medical service and tourism activities also recorded high, which forecasts higher consumer expectation for the product. As the result showing differences in consumer preference by the demographic segmentation, differentiated and segmented consumer needs should be considered when planing and managing a product. The scope of the study is limited to a demographic segmentation which is a basic stage of understanding consumer preference, therefore more detailed future researches on complicated and multi-dimensional consumer needs are required.

Research Trends in Korean Healing Facilities and Healing Programs Using LDA Topic Modeling (LDA 토픽모델링을 활용한 국내 치유시설과 치유프로그램 연구 동향)

  • Lee, Ju-Hong;Lee, Kyung-Jin;Sung, Jung-Han
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.3
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    • pp.95-106
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    • 2023
  • Korean healing research has developed over the past 20 years along with the growing social interest in healing. The field of healing research is diverse and includes legislated natural-based healing. In this study, abstracts of 2,202 academic journals, master's, and doctoral dissertations published in KCI and RISS were collected and analyzed. As for the research method, LDA topic modeling used to classify research topics, and time-series publication trends were examined. As a result of the study, it identified that the topic of Korean healing research was connected with 5 types and 4 mediators. The five were "Healing Tourism," "Mind and Art Healing," "Forest Therapy," "Healing Space," and "Youth Restoration and Healing," and the four mediators were "Forest," "Nature," "Culture", and "Education". In addition, only legalized healing studies extracted from Korean healing research and the topics were analyzed. As a result, legalized healing research classified into four. The four types were "Healing Spatial Environment Plan", "Healing Therapy Experiment", "Agricultural Education Experiential Healing", and "Healing Tourism Factor". Forest Therapy, which has the largest amount of research in legalized healing, Agro Healing and Garden Healing which operate similar programs through plants, and Marine Healing using marine resources also analyzed. As a result, topics that show the unique characteristics of individual healing studies and topics that are considered universal in all healing studies derived. This study is significant in that it identified the overall trend of research on Korean healing facilities and programs by utilizing LDA topic modeling.

Analysis of the Relationships Between the Perceived Usefulness, Satisfaction, and Continuous Participation Intention of Marine Healing Program Participants (해양치유 프로그램 참여자의 지각된 유용성, 만족, 지속참여의도간 관계 분석)

  • Hye-Jin Yoon;Seung-Mook Choi;Jang-Won Hong;Hyun-Ju Lee;Gyung-Yeol Park
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.29 no.7
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    • pp.750-759
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    • 2023
  • The Korean government and industry practitioners have rapidly increased their interest in marine healing programs after the COVID-19 pandemic. However, research related to understanding the perceived usefulness, participant satisfaction, and benefits of marine healing experience from a consumer-oriented perspective is still lacking. This study used the post acceptance model to continuously examine the relationship between the perceived usefulness, expectancy confirmation, participant satisfaction, and intention to participate in a marine healing program. A survey was conducted by trained interviewers every weekend from September to October 2022 on the participants of marine healing programs in Busan city, and 203 samples were used for the analysis. The results showed that expectancy confirmation for the marine healing program positively affected satisfaction with the program and the perceived usefulness of the program. Moreover, satisfaction of the participants with the marine healing program positively affected their intention to continue participating. Additionally, the perceived usefulness of the healing program positively affected program satisfaction and continuous participation intention.

The Design of Platform for Ecotourism Information Supply (생태 관광 정보 제공을 위한 플랫폼 설계)

  • Kwon, Seong-Hyeon;Kim, Young-Geun;Son, Cheol-Su;Kim, Won-Jung
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.2
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    • pp.419-426
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    • 2018
  • Ecotourism refers to tourism that senses and observes superior natural resources, cultural resources and history around. Today, as the current leisure patterns of the people change, a healing trip to find nature is being activated. In this paper, we propose a platform design and construction for providing ecotourism information. In the proposed platform, first, the image file of the eco-tourism objects taken every day from the image capture device is collected, converted into a video, uploaded to the server, then, when the tourist arrives at the eco-tourism object, It is designed to be able to watch.

A Study on the Adaptive Reuse Plan for 2013 Suncheon Bay Garden Expo Site (2013순천만국제정원박람회장 활용 계획 연구)

  • Cho, Nam Hun;Choi, Jung-Min
    • Journal of Korean Society of Rural Planning
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    • v.20 no.1
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    • pp.161-173
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    • 2014
  • This study aimed to adaptive reuse plan a take advantage of Suncheon Bay Garden Expo 2013. Detailed objectives included: to identify and foster cultural and ecological resources in Suncheon Bay and Garden Expo Site; and to search and propose characterized program in the site for efficient utilization; and to revitalize a site for the vitalizations of the region where garden culture and garden industries for strengthening local competitiveness. The study was multi-phased. The first stage included basic surveys such as site status and environmental context analysis, and questionnaires and similar case studies, and the second stage was to review the direction of preliminary planning, develop associated industries and strategies for regional revitalization and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the site. The results of the study are as follows: First, the characterization strategy is 'healing experience tourism', 'healing garden', 'healing herbal care' are suitable for the site and regional revitalization. Second, the dimension of 2013 Suncheon Bay Garden Expo which was distinguished into four areas, in consideration of the characteristics and contents of the garden expo site for efficient operation and maintenance. Four area are as follows: the park oriented area, the experiential tourism oriented area, the existing conservation oriented area, and the area for associated industries. Third, the practice of private and public partnerships is needed in order to efficiently manage and operations. The significance of this study is that it is seeking to take advantage of the Garden Expo site and set the plan by existing resources and in consideration of local characteristics, in conjunction with area to envision and proposed management plan. Some problems are remained which have not been able to deal with details program and organization and financial planning programs for the operation of the site. This is for further study.