• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1259-1271
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• 2011

This study investigates and compares the changes of naturalism in fashion presented over a 30-year period to understand the diversity of naturalism in fashion. Data were collected from 59 volumes of the "Vogue" magazine for January and July in each year from 1980 to 2009. The data used for content analysis consists of 440 words and these were condensed into three periods according to decade(1980~1989, 1990~1999, and 2000~2009). The selected words were classified into four sub-themes according to the previous research definitions such as primitive look, natural look, eco look and handcrafted look. The results are as follows. First, naturalism of fashion was highly presented in the 1980s but the percentages of naturalism in three decades were all more or less similar. Especially, natural look appeared more in the 1980s and eco look was in the 1990s, while natural look, eco look and handcrafted look were found all together in the 2000s. Second, naturalism of fashion showed higher frequency of F/W seasons in the 1990s, while S/S seasons in the 1990s and 2000s. In particular, natural look was presented more at S/S seasons. The sub-themes coexistence were presented in the 24 seasons out of 59 seasons and showed more variously in the 2000s. Third, the words selected from sub-themes of naturalism in fashion demonstrated the differences by decade.

• The Research Journal of the Costume Culture
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• v.22 no.6
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• pp.873-889
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• 2014

The goals of this study are to analyze how fashion professionals' attitudes toward Grunge style have changed since the 1990s and to compare aesthetic features of 1990s Grunge style and the style since 2000. By searching Vogue and Women's Wear Daily articles from 1992 to 2014 according to the keyword "Grunge", three collections from the 1990s and 59 collections since 2000 were selected for analysis. Although Grunge collections of the 1990s were harshly criticized by critics and retailers as ugly, the more recent collections have been highly praised for both design and profitability. The common aesthetic features of Grunge style in the 1990s and beyond include loose silhouettes, mix-and-match layerings, plaid patterns, floral prints, and striped patterns. However, Grunge style since 2000 has new features such as ornate fabrics, handcrafted details, a formal and dressy look, and faux plaid flannel shirts in chiffon or organza. These features give the style a more luxurious, feminine, and refined appearance. The results of this study indicate that Grunge style of the 1990s changed high fashion beauty standards and today's designers and consumers prefer to mix various styles to create new ones. They typically do not consider the original spirit or identities of the varied styles.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.2
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• pp.45-57
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• 2022

This study aims to analyze the macramé technique used in costume design based on the cases from 2011 to 2020, when the macramé technique became popular. The research data are the results of analyzing the materials, clothing items, and structural combination of macramé knots by season, year, and collection from 2011 S/S to 2020 F/W, focusing on the four major fashion collections New York, Paris, London, and Milan. Macramé appeared often in the S/S season, and in the 2019 and 2020 S/S seasons, macramé was identified as a keyword for fashion trends based on its frequent usage. Overhand knots were used the most for the types of macramé knots used in costumes, and overhand knots were also used the most in the S/S season and in the New York, Paris, and Milan collections. Rope was the most frequently used material for macramé knots, and it was confirmed that it appeared frequently in 2011 and 2019, and ropes were also used often in the London, Milan, and Paris collections. One-piece appeared the most in the S/S season and F/W season as costume items. In addition, the costumes used as layers in the S/S season appeared most often, and in 2019 and 2020, the layered combination appeared most frequently in London and New York collections. It is judged that macramé appears repeatedly in the S/S season depending on the type of knot and is used as a layered look, making it a decorative element rather than a practical element. This study is expected to help develop modern fashion design by drawing attention to the value of the macramé technique expressed as handcrafted work.