• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.623-630
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• 2006

The purpose of this study is to do research hairdressers' knowledge of hairless head dummy's brand name, and to suggest and develop various hairless head dummy for the students who are learning hair styling in the colleges and the academies, for the hairdressers working in the beauty salons. Using only one and same kind of hairless head model is not appropriate for hairdressers and students being trained hair styling skill, because people have a variety of head shapes. Three hundred twenty nine persons who live in Iksan area are selected as subjects. The results of the study are as follow: by the analysis of subjects' knowledge of hairless head dummy's brand name, most of them didn't know it exactly. This study deduced that there is a significant relation between the utility of hairless head dummy and subjects' intention of purchasing the dummy. To put it in detail, in case of college students, there is little significant difference between them. But in case of academy students, there is. By the regression analysis, especially, in case of hairdressers working in beauty salons and academy students, four conditions did significantly matter in their purchasing the dummy: first, whether the respondents owns it, second, whether it is helpful to themselves, third, whether they have ever used foreign products and, finally, whether they have intention to purchase various hairless head dummys or not. In conclusion, it depended on each group position whether their knowledge of brand names of hairless head model affects their purchase of the dummy or not.