• 패션비즈니스
• /
• 제19권4호
• /
• pp.75-91
• /
• 2015

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

• 한국환경보건학회지
• /
• 제43권6호
• /
• pp.509-515
• /
• 2017

Objectives: The purpose of this study was to assess the indoor levels of $PM_{10}$, VOCs and aldehydes in nail shop and hair salon. Methods: The field survey was conducted for 52 hair salons 52 nail shops, and 26 shop-in-shops in Seoul and Daegu city. The field technicians investigated characteristics of each shop including operating time, indoor volume, ventilation and so on. Indoor concentrations of $PM_{10}$, VOCs and aldehydes, indoor temperature and humidity were measured in 12 hair salons, 12 nail shops and 6 shop-in shops. MP Surveryor II (Graywolf, USA) was used to measure $CO_2$ concentration, temperature and humidity for 8 hours. $PM_{10}$ concentrations were measured by minivolume air sampler with Teflon quartz filter ($0.2{\mu}m$ pore size, ${\varphi}$ 47 mm, Graseby-Anderson TEF-DISKTM) for 6 hours. VOCs passive sampler (OVM 3500) was used to collect VOCs for 8 hours and analyzed by GC/MSD. Results: The $CO_2$ concentrations were $759.4{\pm}58.2$ ppm in nail shops, $731.0{\pm}72.5$ ppm in hair salons, and $656.4{\pm}31.2$ ppm in shop-in-shops. The $PM_{10}$ concentrations were $27.5{\pm}14.2{\mu}g/m^3$ in nail shops, $33.1{\pm}6.3{\mu}g/m^3$ in hair salons, and $39.0{\pm}26.9{\mu}g/m^3$ in shop-in-shops. TVOCs concentrations were $3085.4{\pm}1667.8{\mu}g/m^3$ in nail shops, $2131.1{\pm}617.3{\mu}g/m^3$ in hair salons, and $1550.3{\pm}529.0{\mu}g/m^3$ in shop-in-shops. TVOCs concentrations in nail shops were significantly higher than those in hair salons and shop-in-shops (p=0.002). Formaldehyde concentrations were $60.8{\pm}36.6{\mu}g/m^3$ in nail shops, $89.1{\pm}55.4{\mu}g/m^3$ in hair salons, and $45.1{\pm}22.5{\mu}g/m^3$ in shop-in-shops. Conclusion: TVOCs concentrations in nail shop were the highest among others. TVOC concentrations in all stores exceeded indoor air quality stand of indoor air quality control in public-use facilities, etc act.

• 디지털정책학회지
• /
• 제3권2호
• /
• pp.1-14
• /
• 2024

본 연구의 목적은 헤어뷰티산업의 SNS 마케팅 특성이 헤어샵 이미지 형성과 방문의도에 미치는 영향을 분석하는 것이다. SNS 마케팅은 현대의 소셜 미디어 플랫폼을 활용하여 고객과의 상호 작용, 정보 제공, 정보 신뢰, 유쾌함을 통해 마케팅 활동을 수행하는 전략입니다. 이러한 SNS 마케팅의 특성이 헤어뷰티 업계에서 헤어샵 이미지 형성과 고객 방문의도에 어떤 영향을 미치는지 분석하고자 하였다. 연구를 위해 헤어 관련 SNS 이용 경험이 있는 총 307명의 고객을 대상으로 설문조사를 실시하였다. 설문지에는 SNS 마케팅 특성, 헤어숍 이미지, 방문의도 관련 항목이 포함되어 있으며, 수집된 자료는 SPSS 26.0을 이용하여 통계분석하였다. 연구문제의 결과는 빈도분석, 요인분석, 신뢰도 분석, 상관분석, 단순회귀분석, 다중회귀분석, 매개회귀분석 등의 분석기법을 적용하여 도출하였다. 연구 결과, SNS 마케팅의 특징인 정보제공, 정보신뢰성, 유쾌함, 상호작용이 헤어샵 이미지 형성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 헤어샵 이미지가 방문의도에 긍정적인 영향을 미치는 것으로 확인되었으며, 헤어숍 이미지는 SNS 마케팅 특성과 방문의도 사이에서 매개 역할을 하는 것으로 나타났다. 이는 SNS 마케팅을 통해 헤어 뷰티 업계의 이미지 형성과 고객 방문 의도를 향상시킬 수 있는 중요한 인사이트를 제공합니다.

• 한국생활과학회지
• /
• 제14권2호
• /
• pp.293-302
• /
• 2005

The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.

• 유통과학연구
• /
• 제13권9호
• /
• pp.71-79
• /
• 2015

Purpose - The purpose of this paper is to find out the effect of changes in the differentiated "servicescape" on the business performance in the hair salon industry using a case study. For this, we selected hair salon M located in Suwon. The shop is innovatively different from existing shops in terms of spatial layout and functionality. We conducted in-depth research, beginning with the launch of the shop concept through investment and ongoing stable sales. Research design, data, and methodology - The M hair salon is a start up shop providing a differentiated servicescape (physical environment where the service takes place) located in Suwon, Yeongtong-gu. We conducted research to investigate how spatial layout and functionality of the servicescape impact customers' perceived quality. The interview period and case analysis was May 2014 through March 2015, covering 11 months. To conduct the case analysis, we analyzed the spatial layout and functionality of existing shops and interviewed customers and experts about the difference between hair salon M and existing shops. Results - Our results found clues to the positive effect of spatial layout and functionality among servicescape factors on perceived service quality at the salon. The shop showed a fast payback of the principal investment, growth potential in contrast to competitors near the salon, and 45 percent returning customers. The problem with the spatial layout at existing shops was that customers were aware of the way other people were looking at them, since viewing angles overlapped, therefore there was a limitation to the relationship intensity with an exclusive hair designer. In contrast, the layout of the stands at the M salon kept the number of dressing stands limited to maximize the customer's emotional response. Additionally, because of the new layout of dressing stands hiding other customer voices and appearance in the salon, customers perceived their service space as independent. Therefore, they did not have to focus on their personal emotional response, which was one of the advantages of the new layout. Conclusions - This study conducted case study analysis by offering a new perspective focusing on spatial layout, previously not considered as an independent variable of quality evaluations and customer satisfaction in existing literature on hair salon management. Therefore, this study contributes to the field by offering an opportunity to discover the causal relationships between the overlooked physical environment and a customer's perceived quality. However, a process objectifying the results of the study through empirical analysis and hypotheses is needed to overcome the limitations of the case study approach and generalize the results. Moreover, it would be beneficial to conduct further empirical study of the relationship between the spatial layout provided in the case and a customer's emotional response and change in mood. In addition, an analysis is needed regarding how customers feel about the factors using the Kano Model. These suggestions would be considered in further study.

• 한국패션뷰티학회지
• /
• 제3권3호
• /
• pp.11-23
• /
• 2005

This never-ending changes and everlasting challenges under the industrial circumstances induce us to compete against survival or selection. We accordingly need to take steps in order to survive excessive competitions by the various differentiated strategies in Beauty and Cosmetology markets. The purpose of this study aims for making the best use of this actual proof which enables the effective customer management and managerial things of beauty shop through theoretical contemplation in all aspects of managerial beauty shop and the reason why the customers give the second visit(revisit) or choosing the shop again(coming again) by demographic characteristics. The method of this study was surveying 200 re-visited customers at the same beauty shop in GwangJu Metropolitan city for a whole year by questionnaire regarding the correlation between revisiting of the same beauty shop and demographic characteristics. After surveying, we coded these questionnaires finding out its distribution(range) by SPSS statistical package with Frequency Analysis in response to demographic characteristics and also performed ANOVA and Regression. In brief, there is big difference between men and women which explains the second visiting(revisit) originates in technical fact; hair protection. Most women have paid great attention to their hair protection while men mostly have ignored. However, men attached themselves to the hairdressers' appearances and the distance from their house to the beauty shop which did not mean a lot to women. Beside s, there were many differentiation in accordance with marital status, age, education and their business. With this study, we easily generalize the fact that customers revisit a beauty shop not because of beauty shop facilities but because of human interests.?Beautician's service has certain specialties which show the interaction between customer and beautician in the field. Now we can come to this conclusion that we need to endeavor to develop the service spirit and employees' welfare. Their attitudes towards job satisfaction go well with customer ' s satisfaction in this way.

• 한국패션뷰티학회지
• /
• 제2권1호
• /
• pp.14-20
• /
• 2004

The purpose of this Study is to provide basic data for the development of the beauty industry to meet its increased demand and liberated world markets more properly by analyzing the change of beauty environment by ages. For the Study, the literature and articles of costume and beauty, periodicals of beauty companies, and internet data were referred to review and analyze changing proceeds of beauty industries from the 1900 to the present by ages. The findings of the Study are as follows: We had the first barber shop and hairdressing salon in 1901 and 1920, respectively, after the Danbal Ryeong(A Crop Ordinance); modern education for women and active social movements resulted in change of hair styles; permanent wave tools and chemicals began to be used in the 1930s; and more people started to visit hairdressing salons after 1950s. In turn change of hair styles promoted the development of beauty technologies and the diversity of beauty tools and products. Now up-to-date instrument and products for the health of hair are developed, hairdresser provide kinder service for their customers and adjust their floor space accordingly, and, as shown in five-day workweek, are making their endeavors to improve wellbeing of their employees.

• 복식
• /
• 제52권8호
• /
• pp.99-107
• /
• 2002

The purpose of this study was to identify the hair management behavior and satisfaction of hair care products of women. A self-administered questionnaire developed by researchers was used. The subjects were 500 women who were residing in Chonbuk province from Aug. to Sep. 2002. Frequencies, percentages, means, and standard deviations were calculated. And One-way ANOVA and t-test were done. The results were as follows : 1. Most women were satisfied with the condition, gloss, and thickness of their hair, but unsatisfied with their hair color. As they were getting older, their satisfaction were lowered about their hair condition and gloss. 2. Most women went to beauty shops once or twice a month to have their hair permanent waved or cut. and some for dyeing or dry Few women went to beauty shop for make-up and peticures. 3. Women did frequent hair management behaviors such as cleansing, style, and providing nutrition, but caring dandruff and preventing alopecia were relatively less. Older or married women did more frequent hair management behaviors such as caring dandruff, preventing alopecia, dyeing, styling, and providing nutrition. Women used cleansing products to manage their hair, and styling products and nutrients to provide their hair with nutrition. 4. Specially price and efficiency satisfaction of dandruff care products, alopecia preventing products, dyeing products were very low.

• 한국콘텐츠학회논문지
• /
• 제20권6호
• /
• pp.312-325
• /
• 2020

헤어 미용 산업체 현장에서 열 펌시술은 업무의 효율을 높이고 매출 증가에 긍정적으로 영향을 미치기 때문에 선호하는 미용시술이다. 본 연구에서 수도권 소재 헤어 샵 종사자 262명을 대상으로 열펌인 셋팅 펌과 디지털 펌 기기의 사용이유, 사용만족도, 재구매 의향에 대해서 설문조사하였다. 그 결과 펌 시술은 헤어 시술의 32.1%를 차지하였고, 디지털 펌기기의 사용이 셋팅 펌기기보다 많았다. 사용 이유는 셋팅 펌기기에서 종사기간이 길수록 웨이브가 잘 걸려, 탄력적이어, 직급은 높을수록 웨이브 유지력, 긴 머리에 시술 할 수 있어, 매출도움이 된다가 유의미하게 높았고, 디지털 펌은 종사기간이 길수록 웨이브가 잘 걸려와 매출에 도움이 되어가 유의미하게 높았다(p<0.05). 사용 만족도중 원하는 스타일의 웨이브를 연출 할 수 있다가 디지털 펌 기기에서 종사기간이 길수록 유의미하게 높았고, 재구매 의향은 셋팅 펌에서 종사기간이 길고 직급이 높을수록 유의미하게 높았다(p<0.05). 셋팅 펌과 디지털 펌 기기의 사용 이유는 사용 만족도, 재구매 의향과 좋은 양의 상관관계를 나타냈다. 사용 이유 중 매출에 도움이 되어서, 웨이브가 잘 걸려서, 웨이브가 탄력적이어서, 긴머리에 시술 할 수 있어서가 원하는 스타일의 웨이브 연출과 재구매 의향에 유의미하게 영향을 미치는 것으로 나타났다. 따라서 열펌 시술은 매출에 도움이 되고, 웨이브가 잘 걸리며, 긴 머리에 시술 할 수 있을 뿐 아니라 시술이 간편하기 때문에 헤어 샵에서 종사기간이 길고 디자이너 이상의 직급이 선호하는 것으로 확인되었다.

• 패션비즈니스
• /
• 제16권4호
• /
• pp.186-199
• /
• 2012

Most of employees in service area frequently and strongly experience job-stress caused by emotional labour than in general. This job-stress is supposed to incur employees' burn-out, which burn-out brings a lower service quality in various aspects of physical and spiritual hospitality. The purpose of this study is to identify the impacts of burn-out on emotional labour of hair designer, with 155 primary data from a sample of 200 employees of hair shop in Seoul and Gyeongnam area. The reliability and validity of the collected data were checked through the calculation of Cronbach's ${\alpha}$ and factor analysis. The empirical research made by regression analysis confirms that emotional labour significantly has a negative effect on burn-out of hair designer. Therefore, hypothesis presented to mediate the effect of burn-out on emotional labour of hair designer was supported in positive. Hopefully, this study contributes to hair business shops for setting up a management strategy on effective job-satisfaction of hair designer.