• Title/Summary/Keyword: green marketing

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Green Supply Chain Management to Promote Environmental Awareness of Consumers in the Fashion Design Industry

  • Jieun KIM;Junhyuck SUH;Eungoo KANG
    • 유통과학연구
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    • 제22권3호
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    • pp.93-104
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    • 2024
  • Purpose: Using green supply chain management (GSCM), the current study focuses on the fashion design industry as a central player in promoting an eco-conscious consumption culture by creating awareness of the need to produce and consume eco-friendly fashion products instead of only capitalizing on the shifting consumer tastes, preferences, and expectations. Research design, data and methodology: This study selected a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) checklist as a research methodology. The purpose is the detailed and disinterested evaluation of all the published information related to the topic of the research. Results: This study suggests brief solutions of the GSCM based on the five categories of sustainable fashion activities that contribute to the development of eco-friendly fashion designs and marketing strategies. This strategy employed by firms to promote sustainable production and consumption is a major factor in enhancing consumers' environmental awareness. Conclusions: The study delves into how brands in the fashion design industry provide a platform for collective action by investing in educational campaigns and transparent communication, collaborating with various stakeholders to maximize awareness of the need for eco-conscious consumption and the availability of green fashion products. Practitioners should consider developing a comprehensive framework to assess the feasibility of different awareness strategies and purchase stimulation approaches.

녹색건강산업의 인력양성 발전방안에 관한 연구 (A Study on the Strategy to Develop Human Resources in the Green Health Industry)

  • 한진영;최은미;지계웅
    • 디지털융복합연구
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    • 제10권4호
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    • pp.297-308
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    • 2012
  • 본 연구는 녹색건강사업 인재양성센터에서 추후 의료 관광업계 종사자가 될 인재교육을 받고 있는 학생그룹(106명)과 녹색건강산업 시장의 수요예측을 위해서 강원도 의료기관 및 관광관련업체에 종사하는 그룹(84명)을 대상으로 하여 2010.11.5 -11. 19까지 설문조사 및 심층인터뷰를 실시하였다. 녹색건강산업이라는 새로운 산업에 대한 생소한 용어에 대해서도 인지도가 낮으므로 지자체의 특성에 따른 의료관광산업에 대한 용어의 정의 및 핵심사업의 구체적인 정보를 공유할 수 있는 시스템 구축이 필요하다. 따라서 녹색건강산업 핵심인력을 1단계로 대학 중심으로 양성할 필요성이 있고, 2단계로, 기존 전문인력 대상으로 의료관광 특화인력을 재교육하여 양성할 수 있도록 정책적 지원도 활성화 되어야 한다.

농업후계인력 육성을 위한 농촌청소년교육 및 지원방향 (The Directions of Supporting Policy and Education Strategy for Young Agricultural Workforce)

  • 오해섭;김정주
    • 농촌지도와개발
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    • 제9권2호
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    • pp.185-197
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    • 2002
  • The supporting system for agricultural workforce and education strategy has been changing both domestically and worldwide range term. To change the fundamental directions, much more needs to be learned about the process of structural adjustment regarding the dynamics of the agricultural and rural sectors. A rural development doctrine must pay more attention to the ongoing problems of population imbalance and the dissolution of the countryside. The focus should be young people prefer to live in cities because there are more opportunities, services, and great personal fulfillment. This paper was described the effective fostering directions of young agricultural workforce and educational program to prepare future and young farmer for teaching careers in agriculture, food, farm management, and marketing. To achieve these goals, the specific approaches are 1) establish the strong partnership between related organizations of agricultural business, 2) strengthen the management and marketing education of products, 3) create the various in-farming or out-fanning incomes including green tourism, 4) enhance the aggressive marketing strategies by Internet, Telephone, and TV etc, 5) make the association among the same items for the effective research and risk management.

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한국의 경관농업의 실태와 개선방안에 관한 연구 -전라북도 고창군 공음면 사례를 중심으로- (A Study on the Reality and Improvement Plan of Scenic Landscape Agriculture in Korea - Case Study of the Go-Chang County in Jeon-Buk Province -)

  • 정철모;박미호
    • 농촌계획
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    • 제13권3호
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    • pp.13-21
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    • 2007
  • This study focus on the pilot case of a scenic landscape agriculture in Go-Chang county for the innovative rural development strategy related the green tourism in Korea. The Go-Chang county in Jeon-Buk province has been progressed the diversified agricultural crops production region. The Go-Chang county is known as the famous cultural tour place that has the many historical and cultural resources (provincial natural park, traditional music, great stone cluster area, military castle walls, good tasted eel food and wine). But, today, the circumstances of global agricultural free trading situations is rapidly proliferated, it invited the depression of the agricultural incomes in rural regions in Korea. So, the Go-Chang county seeks trying to alternative development methods. The new frontier like scenic landscape agriculture is the one of the innovative strategies in this processes. The Go-Chang county selects and supports the scenic landscape agriculture for the new income production policy in connection with the green tourism. This study finds out the important components of the success of a scenic landscape agriculture for the introduction to the new frontier of peen tourism in Go-Chang county. First the scenic landscape agriculture development must be related the 4 season-ecological cultivation methods connected well-being trends. Second, it will be increased the income level of rural people by the competitive the rural green products and diversified green tourism programs which produced by the efforts of the rural people. Third, the success of scenic landscape agriculture and place marketing of rural green tourism depend on the creative community leaders.

3D 가상의상 기술을 활용한 패션 브랜드 사례 분석 - 그린디자인 관점을 중심으로 - (Analysis of Fashion Brand Cases Using 3D Virtual Clothing Technology - Focusing on Green Design Perspective -)

  • 김시은;김민지
    • 한국의상디자인학회지
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    • 제26권2호
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    • pp.115-127
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    • 2024
  • This study was initiated by focusing on the characteristics of 3D virtual clothing utilized by fashion brands aiming for sustainability. The purpose of this study is to analyze the characteristics of fashion brands that utilize 3D virtual imagery to mitigate environmental pollution caused by the fashion industry from the perspective of green design. The research methodology draws on green design literature and analyzes three hypothetical cases. These include experiential immersive design, design that rewards engagement, and design that delivers economic benefits that were utilized by fashion brands from 2019 to 2023. The findings and conclusions are as follow. First, the for the commercialization of virtual clothing, offline stores are reproduced in the digital world to provide an immersive shopping experience, similar to reality. These promote fashion products in a virtual space without the constraints of space and time, and creates profits and sustainable value. Second, virtual clothing promotes playfulness. Games and events utilize branded virtual worlds and characters to attract users. Rewards are given for achieving goals, and it is a practice of green marketing that uses virtual items to express products and minimize resource waste. Third, virtual clothing is affordable and can reduce the financial burden on consumers by digitally reproducing expensive products as physical brand collections at an acceptable price point. This reduces environmental pollution, saves physical resources, and increases the utilization of virtual clothing by providing a convenient way to purchase. This study is a basic study that examines the current status and characteristics of fashion brands' use of 3D virtual imagery from the perspective of green design based on literature and case analysis, and follow-up studies are expected on empirical virtual imagery activation measures through interviews or surveys with users for each case.

녹차 폴리페놀을 첨가한 화장품의 암 세포증식억제 효과 (Growth Inhibitory Effect of Irradiated Green Tea Polyphenol Addition in Cosmetic Composition)

  • 박태순;이진영;박근혜;현석준;이진태;조영제;김영선;안봉전
    • Applied Biological Chemistry
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    • 제50권3호
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    • pp.217-223
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    • 2007
  • 화장품에 폴리페놀을 다량 첨가 시 색소가 문제시 될 수 있어 이를 제거하기 위하여 폴리페놀을 첨가한 토너와 에센스에 방사선을 5, 10, 20 kGy로 조사하고, 조사량에 따른 암세포증식 억제능을 검토하였다. 암세포 증식 억제능 측정 결과 모든 세포주(B16F10, G361, A549, HT-29)에 대하여 폴리페놀이 첨가된 토너와 에센스는 500 ppm에서 80% 이상의 증식 억제능을 나타내었으며, 특히 human melanoma(G361)에서는 100 ppm에서 80% 이상의 뛰어난 암세포 증식 억제 효과를 나타내었으며, 방사선 조사량이 증가해도 폴리페놀의 활성이 유지되었다. 또한, 방사선 조사량이 증가 할수록 색이 점차적으로 옅어짐을 확인할 수 있었다. 이와 같은 결과로 미루어 보아 녹차 폴리페놀을 토너와 에센스에 첨가했을 때 암세포증식 억제능이 우수하였으며, 화장품에 첨가 시 나타나는 색소문제는 방사선 조사를 이용하여 개선이 될 것으로 사료된다.

그린 패션제품에 대한 환경친화적 소비자의 특성 및 인지도분석 - 서울시 거주여성을 중심으로(1999년도와 2007년도의 연구비교) - (An Analysis of Environmentally Conscious Consumers' Features and Their Awareness of Green Fashion Products - Focusing on female residents of Seoul(Comparison between 1999 and 2007) -)

  • 이종숙;양리나;최나영
    • 한국의류산업학회지
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    • 제9권4호
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    • pp.401-408
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    • 2007
  • The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.

서울 수도권의 자동차 의존성 분석 (Analysis of Car Dependence in Seoul Metropolitan Area)

  • 문진수;김현
    • 대한토목학회논문집
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    • 제32권2D호
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    • pp.175-182
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    • 2012
  • 최근 철도정책이 KTX 개통 이후 속도 향상, 편의성 개선, 역 중심의 공간창출 등 이용자 서비스 중심으로 전환하는 중에 있다. 이는 철도의 차별화 서비스 전략으로 녹색교통수단의 입지를 강화하고자 하는 데 있다. 이러한 철도 유틸리티 개선 노력에도 불구하고 국민의 자동차 의존적 교통행동양식 때문에 자동차에서 철도로의 전환에 한계가 있다. 본 논문에서는 수도권 통근자 대상으로 자동차 의존성을 분석하였다. 자동차 의존성 분석결과 환경의식은 대중교통만족도와 함께 자동차 의존성에 영향을 미치는 중요한 변수로 작용하였고, 이는 철도 서비스 개선과 함께 환경의식을 이용한 사회마케팅이 자동차의존성을 약화시킬 수 있는 정책대안이 될 수 있다 것을 확인하였다.

한국 에코·친환경패션 분야의 연구동향 - 2010년부터 2014년까지 학회지를 중심으로 - (A Survey on the Research Trends in the Field of Eco and Eco-friendly Fashion in Korea - Focused on Journal Publications from 2010 through 2014 -)

  • 최해주
    • 복식
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    • 제66권5호
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    • pp.163-173
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    • 2016
  • As the severity of environmental problems has come to light in recent times environmental protection has garnered more interest and importance. The purpose of this study was to determine the current research trends in ecofriendly fashion in Korea by analyzing the research trends related to eco fashion, provide information necessary for developing eco and eco-friendly fashion in the future, and set the research direction for related research. The study analyzed 1,746 research papers in Journal of Korean Society of Costume, Journal of the Korean Society of Clothing and Textiles, Research Journal of the Costume Culture, and Journal of the Korea Fashion and Costume Design Association from 2010 to 2014, and a total of 55 research papers related to eco fashion were selected. Major conclusions of the study are as follows: First, Journal of the Korean Society of Clothing and Textiles published the most papers on eco fashion, Journal of the Korea Fashion and Costume Design Association published the fewest. Second, the highest number of research papers published in a year was 14 in 2014. Only a small number of papers were published in 2012, but the figure increased in 2014. Third, the most frequently covered topic among the 12 topics was the 'eco-friendly' topic with 13 papers (23.64%), followed by topics on corporate social responsibility (CSR), eco, sustainable, green, ethical, and recycle, respectively. The 7 topics above were covered by 47 of the selected 55 papers (85.45%). Fourth, the following research methods were used: the questionnaire method, literature review, case study, Internet search, costume construction, online survey and interview. The questionnaire method was used in 22 papers (29.33%), making it the most frequently used method. Fifth, fields of research were divided into fashion design(19 papers, 34.55%) and fashion marketing(36 papers, 65.45%). Papers on fashion design was published the most in 2010, and fashion marketing papers peaked in 2014. The use of eco fashion will be expanded in various ways in terms of country, firms and consumers in the future.

그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구 (A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy)

  • 주성래;정명선
    • 복식문화연구
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    • 제22권4호
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    • pp.511-525
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    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.