• International Journal of Human Ecology
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• 제15권2호
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• pp.43-57
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• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

• International Journal of Human Ecology
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• 제14권1호
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• pp.13-27
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• 2013

Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

• 자원ㆍ환경경제연구
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• 제13권1호
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• pp.119-131
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• 2004

환경친화적인 소비형태란 제품의 환경친화도에 따라 그 제품에 대한 지불용의가 달라지는 것을 의미한다. green market은 환경친화적인 소비형태를 보이는 소비자로 구성된 시장이다. 이러한 green market에서 시행되는 환경정책수단의 효과에 대해 소수의 연구가 시도되었다. 버트란드모형을 바탕으로 한 기존의 연구에서는 단위배출기준이나 제품에 대한 환경세를 통해 배출량 감축효과를 거둘 수 없다는 결과가 도출되었는데, 이는 직관적인 예상과 어긋난다. 본 연구에서는 쿠르노모형을 상정하여 단위배출기준과 환경세의 효과를 분석하였다. 여전히 제품에 대한 환경세의 환경적 유효성은 결여되어 있는 것으로 나타났으나,(버트란드모형과는 다르게) 단위 배출기준은 오염감축효과를 보이는 것으로 나타났다. 이는 기업간 경쟁방식이 어떤 한지가 환경정책수단의 유효성을 결정하는데 중요한 역할을 하게 된다는 것을 의미한다.

• 자원ㆍ환경경제연구
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• 제16권2호
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• pp.363-378
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• 2007

환경친화적인 소비행태란 어떤 제품의 환경친화도가 높아지면 그 제품에 대한 지불용의도 커지는 것을 의미한다. 이러한 소비행태를 지닌 소비자들로 구성된 시장을 green market이라고 부른다. green market에 대한 거의 대부분의 기존 연구는 단위배출기준(unit emission standard), 환경세 등 환경정책수단의 효과를 분석하였다. 향후 소비자들의 환경친화적인 성향은 지속적으로 강화될 것이다. 이에 본 연구는 수직차별화 모형을 바탕으로 소비자 환경친화도의 변화가 오염물질 배출량에 미치는 영향을 고찰하였다. 본 연구에서 도출된 주요 결과는 다음과 같다. 먼저 제품의 필수재적인 성격이 강하여 모든 소비자들이 제품을 구매하는 경우에는 소비자들의 환경친화적인 성향이 높아지면 오염물질 배출량은 감소한다. 이는 소비자들의 환경친화도가 변화하여도 총생산량에는 아무런 변화가 없기 때문이다. 반면 일부 소비자들이 제품을 구입하지 않는 시장의 경우에는 환경친화적인 성향이 낮은 소비자들의 환경친화도가 상대적으로 크게 상승하면 오염물질 배출량이 증가할 수도 있다 이는 무엇보다도 환경친화적인 성향이 낮은 소비자들의 환경친화도가 상대적으로 크게 상승함에 따라 제품의 총생산량이 증가하기 때문이다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2011년도 추계 학술논문 발표대회
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• pp.127-128
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• 2011

In order to combat climate change, green building is expected to demand in the domestic market. To activate the market for domestic and international trends are examined. And Green Building Find out about the necessity and economic benefits. The following, search for the domestic and international cases. In this study, activation of the plan for the domestic market is to study.

• STI Policy Review
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• 제6권1호
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• pp.54-69
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• 2015

Although there is progress in developing green sectors in North America and East Asia, the key challenge facing the expansion of economy-wide green innovation and structural change in these regions is the absence of relevant policy follow-up to the green stimulus enacted during the Great Recession. The boost to green sectors provided by such measures is waning quickly, given that much of the green stimulus focused on energy efficiency. The biggest obstacles to sustaining green growth in North America and East Asiaare major market disincentives, especially the under-pricing of fossil fuels and market failures that inhibit green innovation. A three-part strategy to overcome these obstacles would involve: first, removing fossil fuel subsidies; second, employing market-based instruments to further reduce the social costs of fossil fuel use; and third, allocating any resulting revenue to public support for green innovation and investments. Such a strategy would ensure that green growth is not about promoting niche green sectors but instigating economy-wide innovation and structural transformation in North America and East Asia.

• 자원ㆍ환경경제연구
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• 제22권1호
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• pp.3-29
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• 2013

The purpose of this study is to estimate consumer preferences on hybrid cars and electric cars by employing a choice experiment reflecting the various market conditions, such as different projected market shares of green vehicles and $CO_2$ emission regulations. Depending on different market scenarios, we examine as to which attribute and individual characteristic affect the preferences of potential consumers on green vehicles and further, forecast the potential market shares of green cars. The primary results, estimated by a conditional logit and panel probit models, indicate that sales price, fuel cost, maximum speed, emission of air pollutants, fuel economy, and distance between fuel stations can significantly affect consumer's choice of environment-friendly cars. The second finding is that the unique features of electric cars might better appeal to consumers as the market conditions for electric cars are improved. Third, education, age, and gender can significantly affect individual preferences. Finally, as the market conditions become more favorable toward green cars, the forecasted market shares of hybrid and electric vehicles will increase up to 67% and 14%.

• 동아시아식생활학회지
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• 제26권4호
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• pp.285-296
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• 2016

This study was conducted to obtain a better understanding of American green tea consumers for increasing Korean green tea sales in the US market. In doing so, this study investigated green tea choice attributes of US consumers and segmented them based upon their perceptions about important attributes of green tea. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five green tea choice motives: 'Sensory', 'Diet', 'Price', 'Health', and 'Brand'. Based upon these five choice attributes, cluster analyses classified all respondents into four homogeneous subgroups: 'Highly motivated', 'Taste/Price oriented', 'Health oriented', and 'Brand oriented'. Cross-tab tests proved that green tea consumption and purchasing patterns were significantly different among the four clusters. In particular, two cluster groups representing 'Highly motivated' and 'Health oriented' groups were found to offer the most utility for further American green tea market segmentation research. Findings show that American green tea consumers include a wide range of age groups and they usually buy green tea at grocery markets. Managerial implications for all cluster groups based upon their unique characteristics are provided. Korean green tea companies can apply these findings in order to develop more effective and efficient marketing strategies to attract American consumers to buy more Korean green tea.

• 한국태양에너지학회 논문집
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• 제36권3호
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• pp.75-85
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• 2016

This research aims to predict and analyze green building certification market of Korean Peninsula after unification. First, it analyzes prospected unification time period, then it forecasts number of new residential and non-residential buildings to be constructed based on estimated number of residences in short at the time in North Korea. There exists a good chance that North Korea's new building market forms similar to that of South Korea, as unification would thoroughly proceed which would result levels of economic culture social politics in quasi-equal state. Thus, assuming the ratio of residential and non-residential building against population is similar in both Korea's, the number against North Korea's house supplied population can be estimated. Based on the expected numbers in North Korea, number of proceeded Building Energy Conservation Plan, Building Energy Rating Certification, and Green Standard for Energy and Environmental Design (G-SEED) are predicted. The research shows certification market related to green building in united Korean Peninsula to be \660 billion over 10 years. Not only certifications to newly built buildings but also including existing buildings, this market is to grow to a considerable extent. As this would largely influence eco-constructive materials, energy plant/equipment, and other relevant markets as well, it would require to make thorough preparations. In sum, to stabilize green building market even before the unification, the research proposes the necessities of appropriate systems in consideration of North Korea, through in-depth discussions and establishment of technology and policy directions in green building sector, such as building energy management and emission reduction technology.

• 한국조리학회지
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• 제10권3호
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• pp.65-82
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• 2004

This research is to make an attempt the analysis award consumption state, import and export in the world coffee market. This research results were as follows. First, The result of the analysis of Korea coffee market, imports of green bean were 1,316,000 bags from export countries in 2000. Re-exports of processed coffee were 71,000 bags in 2000. Main suppliers were Brazil, Viet Nam, Honduras, Colombia, Indonesia. Second, The result of the analysis of United State coffee market, imports of all forms of coffee were 19.29 million bags. Main suppliers were Brazil(15%), Viet Nam(15%), Colombia(17%) etc. Third, The result of the analysis of Japan market, imports of green beans were 6.37million bags in 2001. Re-exports of processed coffee were 166.000million bags. Consumption per head in 2001 was about 3.5 kg and Japanese coffee consumer now drink on average 11.0 cups per week.