• Title/Summary/Keyword: green consumption

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The Influence of Environmental Concern and Green Fashion Advertisements on Consumer Behavior: Chinese vs. Korean

  • Shi, Hang;Cui, Yu Hua
    • Journal of Fashion Business
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    • v.22 no.6
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    • pp.25-38
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    • 2018
  • Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

Marketing Strategies and Consumption Situations of Environment-Friendly Agricultural Products in the Metropolitan Area (수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략)

  • Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.4
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    • pp.15-37
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    • 2003
  • Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

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A Study on Space Representation of Kid Theme Park using Green Contents (그린콘텐츠를 적용한 키즈 테마파크 공간연출에 관한 연구)

  • Ryu, Hyo-Jin;Moon, Jeong-Min
    • Korean Institute of Interior Design Journal
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    • v.21 no.4
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    • pp.106-113
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    • 2012
  • As environmental pollution and resource exhaustion have been considered as social issues, interest in green content industries which lead low-carbon green growth is increasing. In various areas, green content products and programs have been presented. Of them, kid theme parks are designed to recognize fun and advantages eco-friendly consumption with green contents has and lead children to recognize the problems of environmental pollution and the importance of environment. This study aims to analyse kid theme parks using green contents and characteristics of their space representation. The analysis frame was made through theoretical examination for bibliographical data and a direct interview in terms of factors of green contents. For the analysis frame, visitors were directly interviewed from June to July, 2012. Cases of introduction were analysed to identify realization and characteristics of green contents. As a result of the analysis, it was discovered that kid theme parks using green contents pursued green stories, but they did not consider environment seriously in terms of content materials and methods of realization. To develop successful kid theme parks using green contents, multi-dimensional research is needed in various aspects and various contents such as media should be introduced. The parks should provide fun space for children and propagate green ideas. Its success can lead in green entertainment. The study will be helpful for design of future kid theme parks.

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Development of Green-BOM to Manage Eco-friendly Information on Products and Manufacturing Processes (제품 및 제조공정의 친환경 정보관리를 위한 Green-BOM 개발)

  • Park, Yongju;Shin, Moonsoo;Ryu, Kwangyeol
    • Korean Journal of Computational Design and Engineering
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    • v.17 no.6
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    • pp.387-397
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    • 2012
  • The world has faced with various environmental problems such as climatic change, global pollution, and depletion of natural resources. Conventional economic development continues not only to intensify the magnitude of the problems but also to damage growth potential of future generations. Therefore, recent manufacturers are highly required to accommodate themselves to sustainable development that aims at preventing the loss to the future generations. Moreover, the manufacturers are under heavy pressure from various environmental regulations. This paper proposes green bill of material (Green-BOM) which conforms to the environmental regulations to restructure eco-friendly manufacturing system. Green-BOM is useful for managing green product and process information to satisfy several environmental regulations by recording energy consumption, recycle rate, volatile organic compounds (VOCs), substance information, and so on.

A Study on the Energy Level of Education Facilities in Green Building Certification Criteria (학교시설 친환경인증 사례를 통한 에너지 평가항목에 대한 연구)

  • Kwon, Young-Cheol;Kwag, Moon-Geun;Choi, Chang-Ho
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.21 no.12
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    • pp.688-694
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    • 2009
  • With the increase in the demand for sustainable and environmentally-friendly development, Green Building Certification System came into force in 2002, Evaluation parts of Green Building Certification System are divided into land use and transportation, energy, ecological environment, and indoor environment. Alloted point for the part of energy is larger than other part, thus we can say that this part is very important to increase the green building performance. This study aims to analyze the present condition of design and construction for the part of energy in the certificated green school building. Total 40 certificated school buildings were selected and average scoring rate of each item was evaluated. Key particular to be considered were suggested to improve the item of energy consumption.

The mechanism of China's green financial policy on renewable energy industry

  • Pei-gen Li;Zhuo Li
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.7
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    • pp.199-207
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    • 2024
  • In this paper, we propose the mechanism of China's green financial policy on renewable energy industry development implemented in different pilot zones. By utilizing the synthetic control method, this paper examines the differences in the effect of green financial policy before and after its implementation. The results demonstrate that green financial policy can significantly reduce traditional energy consumption while promote the renewable energy industry development simultaneously. Furthermore, the effects across different regions reveal that the impacts of green financial policy are pronounced in selected pilot zones, with Shanghai and Chongqing standing out the most while Gansu province performs the worst. The analysis also figure out that green financial policy stimulates the expansion of regional financing scales, resource endowment, and technological innovation as well.

Nutrients and bioactive potentials of edible green and red seaweed in Korea

  • Sanjeewa, K.K. Asanka;Lee, WonWoo;Jeon, You-Jin
    • Fisheries and Aquatic Sciences
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    • v.21 no.7
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    • pp.19.1-19.11
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    • 2018
  • Background: Traditionally, East-Asians (Korea, Japan, and China) utilize seaweeds as a food source and ingredient in traditional medicine. Korea is one of the biggest seaweed producer and consumer in the global trade. Especially, side dishes made from seaweeds are very popular in the traditional Korean cuisines. Seaweeds are popular as fresh vegetable salads and soup or eaten as snacks. Main body: Seaweeds are rich in essential nutrients, minerals, and vitamins as well as a promising source of novel bioactive compounds. The compounds (polysaccharides, polyphenols, and sterols) present in the edible Korean seaweeds possess important bioactive properties such as antioxidant, anti-inflammation, anticancer, anti-diabetic, and anticoagulant properties. Thus, the long-term consumption of seaweed has a potential to reduce the risk of cancer, diabetes, obesity, and inflammation-related complications. However, seaweed consumption is limited to the small population around the globe. Thus, it is important to increase the awareness of the health benefits of seaweeds consumption among the general population. Short conclusion: In the present study, we discussed some popular green and red edible Korean seaweeds and their health-promoting properties. This study might be useful to increase the public awareness of the consumption of seaweed as a food source.

The Improvement of Building Envelope Performance in Existing School Building (기존 학교 건물의 외피 성능 개선 방안에 관한 연구)

  • Bang, Ah-Young;Park, Se-Hyeon;Kim, Jin-Hee;Kim, Young-Jae;Kim, Jun-Tae
    • KIEAE Journal
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    • v.15 no.4
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    • pp.69-76
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    • 2015
  • Purpose: This study is to investigate the effects of facade insulation and window remodeling of an existing old middle school building on the reduction of energy consumption. Method: To analyze energy performance of building, using DesignBuilder v3.4, building energy simulation tool based EnergyPlus engine. Energy consumption and problem of target building was analyzed based on data and survey. Based on building energy simulations it analyzed the variation of energy demand for the building according to U-value of wall, glazing properties and external shading devices. Result: When insulation of building was reinforced, cooling and heating load was decreased. Glazing properties that minimize cooling and heating energy consumption were analyzed. In conclusion, it is important to choose SHGC and U-value of window fit in characteristic of target building. Setting external blind for cooling load decreases 5%.

Awareness, attitude, and behavior of global and Korean consumers towards vegan fashion consumption - A social big data analysis -

  • Yeong-Hyeon Choi;Sungchan Yeom
    • The Research Journal of the Costume Culture
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    • v.32 no.1
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    • pp.38-57
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    • 2024
  • This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

Green Building Design Strategies for Multiplex Housing

  • Park, Won Ho;Ahn, Yong Han;Choi, Young-Oh
    • KIEAE Journal
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    • v.16 no.4
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    • pp.21-30
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    • 2016
  • Purpose: Energy saving in the built facilities is getting important due to energy crisis. The Korea government has been implemented several energy and green building policies and practices. The both of government and industry also developed green building strategies ant technologies to reduce energy consumption and carbon emission. The purpose of this research is to identify applicable green building strategies and technologies for that can be cost effective and applicable to a multiplex house. Method: This research identified appropriate green building strategies from analysing green building strategies from G-SEED certified apartment projects and popular green building strategies. This study also adopted a survey research method to find out the applicable green building strategies for a multiplex housing. In addition, this research also conduct cost estimating to identify initial cost premium of green building strategies. Results: The research outcomes in this study guide a building owner to know about initial cost premiums of green building strategies and technologies and an architect and contractor to identify appropriate and cost effective green building strategies that can be applicable to a multiplex house.