• 제목/요약/키워드: globalization of culture

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Sports and Culture: Exploration for the Thought of Diversity and Historical Approach

  • CHANG, Deok Seon;KIM, Hae Yu;LEE, Hyuk Jin
    • Journal of Sport and Applied Science
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    • 제4권4호
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    • pp.7-17
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    • 2020
  • Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

거대 다국적기업에 맞선 신흥시장의 자국기업 생존에 관한 전략적 연구 (A Study on Competing with Giant Multinational Company : Survival Strategies for Local Companies in Emerging Markets)

  • Moon-Sook Kim;Eun-Jung Choi
    • 복식문화연구
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    • 제8권1호
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    • pp.77-86
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    • 2000
  • The purpose of this study is to identify the nature and trend of multinational corporations and to examine strategies for survival of local companies in newly-rising markets which stand against huge multinational corporations, through case study. This research has been done by the literature review of the articles, books and the case study. The results were as follow : First, if the pressure for the globalization of a industry is low and the possibility of overseas transfer of the competitive property of corporations are bare, the intensive strategy for the protection of a national market can be used against the invasion of a multinational corporations. Second, if the pressure for the globalization is still low and the retaining property can be transferred to abroad, a company can be expended to several foreign markets in the limited scope, using the success in a national market as a stepping-stone. Third, In case the pressure for the globalization is high and the competitive property of corporations are effective only in a national market, corporations can survive individually and continuously through the reorganization of corporation's property, which is the survival strategy against multinational corporations. Forth, if the pressure for the globalization is high and the property of corporations can be transferred to abroad, it is possible for corporations to compete with the multinational corporations confidently.

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한식 및 한식세계화에 대한 조리전공 대학생의 인식 연구 (A Study on Perception and Globalization of Korean Food among University Students with Food-Related Majors)

  • 김태희;이은주;이은정
    • 한국식생활문화학회지
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    • 제24권6호
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    • pp.597-606
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    • 2009
  • The purpose of this study was to investigate perceptions and globalization of Korean food among university students with food related majors. Self-administer questionnaires were completed by 386 students, and data was analyzed using descriptive statistics, t-test, ANOVA and regression analysis. The students in food-related majors had positive perceptions of Korean food. They had perceptions of Korean foods as 'fermented foods', 'seasonal foods', and 'medical foods' and have 'various spices'. Most students agreed that Korean foods need to be 'creatively transformed' and 'localized' in order to globalize successfully. Localization, fusion and creative transformation of Korean food are more important than simple adherence to traditional Korean food. There were statistically significant differences in perception between students in different majors. Students majoring in traditional Korean cuisine showed a more positive perception and attitude toward globalization of Korean food.

On Promotion of Wearing Hanbok for the Modernization of Traditional Costumes

  • Soh, Hwang-Oak
    • International Journal of Costume and Fashion
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    • 제8권1호
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    • pp.75-84
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    • 2008
  • This paper starts with the assumption that in order for hanbok to be made known to the world as a cultural code representing Korean beauty, it must first be made familiar among Koreans with opportunities for widespread use of hanbok in a way which forms an understanding with the fashion sense of young generations, and that wearing hanbok must be promoted. We observe the contents and problems of past hanbok festivals and provide methods to promote the wearing of hanbok among the population, creating an occasion for mingling with various cultures in hanbok events which may be experienced by the general population, and developing hanbok as a tourist item and promoting the hanbok industry through standardized hanbok festivals. Globalization of hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of hanbok. The re-creating of traditional hanbok will allow for affirmation of Korean image, a rediscovery of the value of Korean culture, and the establishment of cultural identity. The development of such global designs will form a foundation for hallyu wave culture within popular culture.

베트남 현지인들의 한식에 대한 인지도, 이미지, 선호도, 선택속성, 만족도 및 재이용 의도 (Recognition, Image, Preference, Attributes, Satisfaction and Reuse Intention for Korean Food by Local Vietnamese)

  • 이미옥
    • 한국식생활문화학회지
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    • 제32권6호
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    • pp.476-486
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    • 2017
  • This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having "a good reputation" and a high possibility for "globalization" were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in "because it is 'colorful', 'prepared sincerely', 'plated neatly', 'fresh' and 'comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

한식에 대한 인식이 한식에 대한 이미지, 태도, 세계화와의 영향 관계 - 영어권.일본.중화권을 중심으로 - (The Impact of Understanding Korean Food on Image, Attitude, and Globalization Regarding Korean Food)

  • 권용주;신봉규
    • 한국조리학회지
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    • 제16권2호
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    • pp.136-154
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    • 2010
  • 본 연구에서 한식에 대한 인식, 이미지, 태도, 세계화에 대한 구성요인들과 영향 관계를 규명하고자 이론적 모델을 제시하고 설문조사를 통해 그 분석결과를 바탕으로 이들 요인간의 영향 관계에 대하여 실증분석을 하였다. 연구방법은 SPSS 13.0을 이용하여 빈도분석 탐색적 요인분석과 Cronbach $\alpha$값을 분석하고, 영향 관계를 분석하기 위해 다중회귀 및 단순회귀분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 한식에 대한 인식은 한식의 이미지와 태도에 영향을 미치는 것으로 나타났다. 둘째, 한식에 대한 이미지는 한식의 태도에 영향을 미치는 것으로 나타났다. 셋째, 한식에 대한 이미지와 태도는 한식의 세계화에 영향을 미치는 것으로 나타났다. 본 연구는 학문 및 한식 문화 발전에 기여할 수 있는 것을 요약하면 다음과 같다. 첫째, 본 연구는 한식에 대한 인식, 이미지, 태도, 세계화에 적합한 한식에 대한 관심을 불러 일으켜 한식의 이미지 제고 및 한식의 세계화에 기여할 것이다. 둘째, 한식을 통해 한국 제품과 문화를 세계화할 수 있는 세부적인 마케팅 전략 수립을 할 수 있을 것이다. 셋째, 전문화된 한식에 대한 음식 관광을 유도하여 한식의 이미지를 향상시키고 경제적 이익과 더불어 한국 국민의 삶에 대한 희망과 자긍심을 부여할 수 있다. 넷째, 로하스와 웰빙 음식에 대한 인식으로 나타난 한식과 우리 문화관광지를 연계하여 음식 관광 자원의 활성화를 도모할 수 있을 것이다. 다섯째, 자연 친화적이고 건강적인 한국 고유 음식 문화의 발굴로 우리나라에 대한 올바른 인식과 태도를 가질 수 있는 계기를 마련 할 수 있을 것이다. 여섯째, 한식의 세계화 및 상품화에 지속적인 관심과 연구자들의 참여를 촉진하여 보다 활발한 연구에 기폭제가 될 것이다.

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New Direction for the Fashion Business in the Age of Globalization

  • Cho, Kyu-Hwa
    • 패션비즈니스
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    • 제5권5호
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    • pp.1-6
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    • 2001
  • The purpose of this paper is to suggest a Korean fashion industry in response to both the internal and external changes in the age of globalization, provide recommendations for the globalization of the Korean fashion industry, and discuss the establishment of the Asian fashion business society through international cooperation and activation of the fashion business in the 21st century focusing on the Korean fashion business. This paper will discuss the new phase of the Asian fashion business network. Professionals for the Asian fashion business is needed. The ultimate purpose of the fashion business in the age of globalization is that an affluent human life culture can contribute toward the cultural heritage of mankind.

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외국인의 한식에 대한 웰빙가치 인식과 체험이 한식의 세계화에 미치는 효과 분석 (The Effects of Korean Food Globalization on Foreigners' Perception of Wellbeing Value and Experience with Korean Food)

  • 이연정
    • 한국식생활문화학회지
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    • 제25권5호
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    • pp.487-498
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    • 2010
  • This study was conducted to examine the effect of globalization of Korean food according to well-being value perception and the foreign visitor Korean food experience. An analysis of variance and a linear regression analysis were conducted to analyze the hypotheses. The findings are summarized as follows: (1) The most important quality when eating Korean food was "taste" (37.3%). (2) The most important well-being value recognition items for Korean food were "kimchi" and "bulgogi". "Bibimbap is well-being food" (3.82 points) and "Korean food is healthy because it consists mainly of cereals and vegetables" (3.56 points). (3) The subjects highly recognized the "improvement in service quality of Korean restaurants" (3.59 points) with regard to the importance of a globalization strategy for Korean food. (4) High-intake Korean foods were "bibimbap", "baechookimchi", "galbigui", "pajeon", and "bulgogi", in that order. In contrast, the intake frequency for "songpeon", "sikhei", and "guksu" was very low. (5) The subjects thought that the globalization possibility for Korean food was high, as foreigners ingested a lot of baechookimchi. (6) The most effective well-being value recognition item for globalizing Korean food was "Korean food is nutritious and good for the health" followed by "I have much interest in Korean well-being food". and "Korean food is a well-being food because it contains many fermented and seasonal items", in that order. (7) The most effective food for globalizing Korean food with a high-intake frequency was "baechookimchi", followed by "galbigui", "guksu", and "bibimbap".

한국 현대패션에서의 한국적 디자인 전개과정 분석과 세계화를 위한 제안 (Suggestions for Globalization Based on the Analysis of the Process of Korean Design Development in Modern Korean Fashion)

  • 장인우
    • 복식
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    • 제48권
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    • pp.5-24
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    • 1999
  • The globalization of Korean beauty comes partly from the succession of korean traditional culture and its modernization will be the one of very important issues in 21st century. This paper was done in order to analyze the process of Korean design development in modern Korean fashion in terms of the succession and modernization of Koreantraditional Beauty and based on this analysis also suggest new possibilities for successful globalization of Korean traditional beauty andbased on this analysis also suggest new possibilities for successful globalization of Korean fashion in 21st century. 227 fashion designs which represent typical elements of korean traditional costume were selected from fashion magazines books SFAA collection books and company brochures published from 1986, to 1997. Content analysis was used with 8 variables including 7 design elements(line shape, color, textile, motif, detail, accessories) and year. Results of analysis showed that the process of Korean Design development in modern Korean fashion has in the use of straight lines and simple silhouettes. Diversity could be found in the application of various kinds of outwear items as well as in the variety of materials and details. Symbolic tradtional motifs and accessories were used to enliven the Korean folklore image, These trends became more salient with the turning point of 1993 when a few designers began to participate in Paris Collection. For successful globalization designers should have more active attitudes toward exploiting the essence of Korean beauty and developing them as modern and global styles.

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소프트웨어 글로벌화를 위한 제품 라인 아키텍처 설계 기술 (Design Technology of Product Line Architecture for Software Globalization)

  • 이관우
    • 한국인터넷방송통신학회논문지
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    • 제13권2호
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    • pp.83-92
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    • 2013
  • 소프트웨어 글로벌화란 다양한 나라 및 문화에 적합한 소프트웨어를 쉽게 체계적으로 개발할 수 있도록 지원하는 활동이다. 지금까지 소프트웨어 글로벌화를 위한 노력은 주로 소프트웨어 구현 기술 및 도구 개발에 초점을 맞추어왔다. 하지만 다른 나라 및 문화에 판매되는 글로벌 소프트웨어 제품은 다양한 환경 차이에 의해 요구사항이 다르게 되고, 이러한 요구사항의 차이는 상이한 아키텍처 설계를 유도하게 된다. 본 논문에서는 이러한 아키텍처 설계 지식을 체계화된 지식 모델로 정의하고, 이러한 지식 모델을 작성하고 이용하는 방법론을 제안한다. 또한 디지털 데이터 방송용 셋톱박스 미들웨어 시스템의 아키텍처 설계에 제안된 모델과 방법론을 적용하여 타당성을 평가한다.