• Journal of the Economic Geographical Society of Korea
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• v.6 no.1
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• pp.99-117
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• 2003

Major proposes of this study are to analyze Korean Shipbuilding's production network and cooperation between related firms and to understand their spatial features. The Geographical study about networks has focused on automobiles, electronics or communications industries. That's because those industries have distinctive spatial features thanks to the full growth of subcontract structures. The labor-centered, capital-centered shipbuilding industry, differently from other manufacturing industries, has production networks where outside trades are common. Today internet based communication is being reinforced and the flexibility of purchase circumstances is being positively proceeded. The central axes of the production network of Sumsung shipbuilding are internationally Europe and Asian area, nationally Busan and Gyeongnam province and Seoul Metropolitan areas, locally inside subcontracting firms. And In order to construct mutual trust with cooperation firms, Sumsung shipbuilding is trying to reinforce two-way cooperation relation through 'SungJoHoi' organized with outside subcontracting firms and 'inside cooperation firms conference'. In conclusion, Sumsung shipbuilding is trying to strengthen the competitiveness of shipbuilding industry, spatially by setting up the network through globalization-localization and functionally by constructing the partnership production network for mutual communication.

• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.1-15
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• 2022

Purpose: The globalization of the Korean restaurant franchise industry differs from the business performance of enhancing the brand image and customers' intention to revisit depending on the degree of localization marketing. Therefore, it is necessary to consider the extent to which the localization marketing activities of overseas Korean restaurant franchise companies affect the customer's perception. This study aims to investigate the effects of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) of Korean restaurant franchise companies on customer revisit intention. Research design, data, and methodology: For this study, 150 questionnaires using local Korean restaurants in Beijing, China, were analyzed using SPSS Ver.21 and AMOS Ver.22. Result: It was confirmed that the localized menu, localized service experience, and localized physical environment all affect the intention to revisit customers. Based on these verification results, if overseas franchises fully recognize localization marketing, which is an important factor for local business success, and establish localization strategies, they can gain an edge in competition with local Korean restaurants or restaurant franchises founded by locals. There may be a higher probability that However, it was found that localization price and localization promotion had no mediating effect of brand image between revisit intention and revisit intention. It was found that it had no effect on the degree of inquiry and had a negative effect. Conclusions: Due to the impact of the COVID-19 pandemic, there have been many changes in the domestic and overseas food service industry over the past two years. Therefore, in future research, it is necessary to study the localization of overseas Korean restaurant franchise companies that are more multidimensionally subdivided. Various measures of customized localization marketing for optimal regional characteristics should be developed and applied to enhance customer revisiting and brand image of Korean restaurant franchise companies entering overseas. In the future, this study will be meaningful data for the establishment of localization marketing (Localized Menu, Localized Price, Localized Service Experience, Localized Promotion, Localized Physical Environment) strategies for Korean restaurant franchise companies that consider overseas expansion or have already entered.

• Journal of Distribution Science
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• v.18 no.5
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• pp.71-81
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• 2020

Purpose: This case study illustrates the successful entry of Saudi Aramco in the Korean market and how it grows to become one of the world's largest integrated energy enterprises. Research design, data and methodology: This case investigates diverse secondary sources to examine the entry strategy of Aramco in Korea, such as several interviews including public and anonymous dialogues, periodicals, dispatches (i.e. news articles and magazines), annual reports, industrial reports, and others. Results: The main concern for the international strategic approaching of Saudi Aramco is to enter into Korean market by joint venture with SsangYong Oil (today's S-Oil Corporation) in 1991 and finally, ending by Acquisition of S-Oil in 2015. This acquisition of local No.3 company, S-Oil, in Korea is the successful case in Asian Markets overcoming liability of foreignness. Moreover, Saudi Aramco's global distribution strategy through localization in the Korean market is appropriate given the market conditions, timing, effectiveness, and efficiency by sharing their resources and collaborating. Conclusions: It would be valuable, unique, and real story to analyze global leading company's entry and globalization strategy in overseas market. In addition, this study provides decision-makers with a significant and more strategic implication for the overseas expansion of businesses.

• Korean journal of communication and information
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• v.45
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• pp.151-186
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• 2009

This article focuses on analysing and interpreting cultural imperialism issues that have long been debated. One of issues among them is related to the characteristics of international cultural fluid. What had been debated is that cultural imperialism has been ended or not and the debates were connected to the so called 'reverse cultural imperialism'. The other issue is about this fluid is the continuation of globalization or a part of localization and this is related to the phenomena of cultural homogenization or hybrid. General trend was that simplistic cultural imperialism which had been occurred during the 1970s and 1980s was no longer effective but global dominance by transnational global media is still strong and worldwide. Therefore my research interest is centered on how they look international cultural exchanges with regard to cultural imperialism. And is the framework of cultural imperialism thesis still effective tool in researching and analysing international cultural flows? How do we look globalization relating to international exchanges? Is globalization an another aspect of imperialism? In conclusion, international cultural fluid is not so simple. Like natural phenomena or human progress, a phenomenon is not consisted of a single factor or relation. Cultural fluid is a complex one mixed with various phenomena and relations. This is related to internal and external contradictions, internal and external dynamics of a society and nation, and social and cultural life of human beings. Recent research results show that globalization and localization are closely related to many country's programming schedule, and particular cultural interpretation of specific programmes and culture are adopted to the country's culture and patterns. Cultural fluid has both-sides. One the hand it has useful and positive sides and on the other hand it has harmful and negative aspects. Imperialistic factor, globalization, cultural homogenization or hybrid are all operated and functioned together in cultual fluid. It is difficult to say that cultural imperialism thesis has been ended because American and global media's dominance is still effective. What needed at this time for us is a complex and dynamic analysis of international cultural fluid instead of simplistic cultural imperialism.

• Archives of design research
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• v.13 no.1
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• pp.39-47
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• 2000

Industrialization and Urbanization have given rise to ill effects in areas sudl as standardization and simplification. As a result, eadl area has developed abnormally losing its own uniqueness. During globalization and localization in country, the diverse economic cultural activities adopting the area,s uniqueness are the starting point for development and widening its identity. Excavating and developing local cultural industries are urgent considering the importance of economic profits not having environmental problems. Factors identifying an area's characteristics may be dassified as formation works of urban identity, landscape design. cultural industry, developing local areas, etc. This study was a concrete approadl to compose and analyze domestic and foreign cases factors. For practical analysis and application on the Ulsan,s characteristics from a design point of view, way of local development and cultural industry in Ulsan have been researdled.

• Journal of Agricultural Extension & Community Development
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• v.7 no.1
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• pp.45-64
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• 2000

The purposes of the study were to identify the present status of the agricultural extension services in Korea and its surrounding environment, and to search the desirable ways of improvement under the serious restructuring period occurred by the nation-wide localization, globalization and development of information technology. Agricultural extension services have made great accomplishment in the education for rural people and agricultural technology diffusion, but agricultural extension service system no longer well fits in the changed environment. Agricultural extension services in Korea should restructure the system, function and methods in order to cope with the changing technology and rural society. The objectives of the extension services should be clear and simplified so that the extension workers can understand their role and duty more clearly. The local governments should encourage the extension workers to carry out their services diligently and with the pride. Also, the extension workers should change their mind to fit in the changing world and should improve their capability for their services.

• Korean Management Science Review
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• v.28 no.3
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• pp.125-141
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• 2011

We have recently witnessed many of global companies did not successfully adapt themselves to local markets, and finally exited the markets experiencing failures. The purpose of this study is to suggest practical glocalization strategies for global e-service companies to run their respective businesses in local markets with success. Glocalization is a terminology blending globalization and localization, meaning that global companies adapt themselves to local cultures, environment, languages, laws and regulations so as to survive and prosper in those markets while maintaining high quality of standards and processes they originally have for global competitive edge. Examining success stories as well as failure ones of global e-service companies having entered Asian markets, we provide marketing mix strategy for successful glocalization, and suggest some guidelines for prospective e-service companies wishing to enter local markets with different cultures and languages to fit themselves to new environments.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1301-1308
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• 2009

In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of image are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies of website.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.279-298
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• 2008

The purpose of this study is to review the trend in international marriage of Koreans based on Census data from 2001 to 2007 and to analyse socio-demographic characteristics of the married couples. This study remarks that as the primary causes underlying the recent increase in international marriages of Koreans, the change of worldwide condition such as globalization and localization, the condition of countries to leave immigrants, the change of sex/age ratio in population, and the change of value systems are addressed. Census data from the marriage and divorce registration for the period 2001-2007 are analysed. This study covers analysis of foreign partners' nationalities, remarriage, age gap between partners, education levels, male partners' occupation, region of residence and divorce in international marriage of Koreans.

• International Commerce and Information Review
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• v.8 no.1
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• pp.399-414
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• 2006

Since the inauguration of WTO system has made borderless competition across the countries, many government should try to find out the harmonious policy paradigm for the check and balance between the globalization and localization. The government procurement market has been considered as one of this kinds of difficult tasks for the local small and medium companies. Many governments should lift the paradigm of the government procurement market toward the conditionally open competitive market. The paper is aimed to find out the sustainable governance of the government procurement policies to protect the local companies. Based on the many international cases, including the Chille-Korea FTA, the paper concludes the sustainable governance of the policies should be focused on the equitability and transparency.