• Title/Summary/Keyword: global identity

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An Identity Authentication Sharing Architecture for Global Internet Environment (글로벌 인터넷 환경을 위한 신원 인증 공유 구조)

  • Park, Seungchul
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.259-270
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    • 2013
  • Identity authentication sharing technologies which allow many service providers to share the result of identity authentication of an identity provider receive high attention as alternatives for current problematic identity authentications in the next-generation Internet environment, since they can provide crucial advantages including high usability, cost effectiveness of service providers, and privacy protection. However, in order for the identity authentication sharing technologies to be widely deployed in global Internet scale, the interoperability problem among different identity authentication sharing protocols and the trustworthiness issue among the participating identity providers, service providers, and users should be resolved in advance. This paper firstly analyzes current status of the protocol interoperability issue and existing trust frameworks for identity authentication sharing. And then, based on the result of analysis, this paper proposes a next generation identity authentication sharing architecture for global Internet.

Interactive Roles of Local versus Global Primed Identity and Advertisement Framing on Brand Evaluation (브랜드평가에 대한 아이덴티티의 점화와 광고프레임의 상호작용효과)

  • Choi, Nak Hwan;Liu, Cong
    • Science of Emotion and Sensibility
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    • v.16 no.1
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    • pp.11-28
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    • 2013
  • This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

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User Identity Module(UIM) for IMT-2000 systems

  • Chung, Bo-Hyun;Koh, Jong-Seog
    • Proceedings of the Korea Information Processing Society Conference
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    • 2000.10b
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    • pp.1141-1144
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    • 2000
  • User Identity Module(UIM) is widely deployed in GSM(Global System for Mobile communications), Known as SIM(Subscriber Identity Module). We can expect that UIM will be also available for ANSI based third generation systems. Removable User Identity Module(R-UIM) is UIM for ANSI based third generation systems and Universal Subscriber Identity Module(USIM) is UIM for GSM based third generation systems. This paper identifies differences between R-UIM and USIM and studies global roaming in IMT-2000 systems.

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Roles of Social Identity Verification in the Effects of Symbolic and Evaluation Relevance on Chinese Consumers' Brand Attitude

  • Choi, Nak-Hwan;Xu, Huimin;Teng, Zhuoqi
    • Asian Journal of Business Environment
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    • v.8 no.4
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    • pp.17-27
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    • 2018
  • Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.

Country of Origin, Global Identity, and Social Influence for Success as Global Brand (글로벌 브랜드로 성공을 위한 원산지 효과, 글로벌 아이덴티티, 사회적 영향력)

  • Lee, Minhwan;Kim, Yeonggil;Kim, Soowok
    • Journal of Service Research and Studies
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    • v.8 no.1
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    • pp.13-26
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    • 2018
  • Most product consists of various national components, and brand strategy using nationality images is prevalent in marketing field. Country of origin is meaningful consideration for decision making. The purpose is that how consumer evaluate the global brand depending on two-sided dimension of country of origin. This research aims to examine the interaction effect of two-sided country of origin and moderating effect of global identity. In study 1, two-way interaction effect of origin of brand and origin of production was significant with social prestige. In study 2, there-way ANOVA provided marginally significant main effect of origin of brand and global identity. Two-way interaction effect of origin of brand and production was significant with social prestige. Also two-way interaction effect origin of brand and global identity was significant with innovation and social responsibility. Three-way interaction of origin of brand, origin of production, and global identity was significant with social responsibility, this approved moderating effect of global identity. Results contribute to understanding global brands strategy using country of origin effect, and to adding new knowledge to the country of origin literature. Academic and practical implications, limitations, and future research directions were discussed.

The Impact of Global Content Experiences through OTT on Global Orientation and Global Brand Attitude (OTT를 통한 글로벌 콘텐츠 경험이 글로벌 지향성 및 글로벌 브랜드 태도에 미치는 영향)

  • Kisuk Hong;ByoungJo Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1031-1038
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    • 2023
  • In recent years, the rapid proliferation of domestic and global Over-The-Top (OTT) platforms, in conjunction with the global pandemic, has substantially enhanced the accessibility of global contents. This trend is expected to continue to strengthen. This study examines the extent to which domestic consumers experience global contents through OTT platforms and its impact on individual consumers' global identity and the formation of global brand attitudes. We conducted an empirical analysis based on a survey of university students, who constitute the main consumer group for global contents through OTT platforms. The results show that as exposure to global content s and diversity of those experiences through OTT increase, respondents exhibit higher levels of global consumer orientation and global identity. This, in turn, has a positive influence on the formation of global brand attitudes.

The Implications of Global Citizenship and Regional Identity in Multicultural Society in the Field of Geographical Education (다문화사회에서 세계시민성과 지역정체성의 지리교육적 함의)

  • Park, Seon-Heui
    • Journal of the Korean association of regional geographers
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    • v.15 no.4
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    • pp.478-493
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    • 2009
  • The purpose of this paper is to discuss the educational implications of global citizenship and regional identity in geographic education of multicultural society. Geographical education inquires into places and region on local, regional, national and global scales. Geography studies geographical representation of ethnical, cultural, political diversities of human societies. Therefore geography is a very proper subject for multicultural education. Geography has also inherent legitimacy on multicultural education in the viewpoints that space or region has valued inherent nature which is constructed by human experience, perception and response etc. Citizenship in multicultural education requests some abilities and attitudes of world citizens superior to state or nation oriented citizenship. However the education of world citizenship doesn't mean abandonment of regional identity in geographical education. Citizenship is based on geographical units which have their territories. Regional identity is the feeling of belonging as a member of a certain region, and is formed not only by race, ethnic, gender, political and social position but also by thought of nature, landscape, national identity, regional dialect, and historical context, etc. The regional identity in multicultural society means the homogeneity which includes the heterogeneity of diverse groups, and has a key which solves the conflicts of diverse groups in the region. Consequently multicultural education in geography would focus on the cultivation of regional identities which are founded on critical thinking to solve the conflicts of multicultural society. The geographic education in multicultural society would rather emphasize on region than on race or nation, and can integrate the global vision of world citizenship with the diverse viewpoint of multicultural education.

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ON THE (B, N)-CONSTRUCTION

  • Song, Young-Kwon
    • Journal of the Korean Mathematical Society
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    • v.34 no.1
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    • pp.159-165
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    • 1997
  • In this paper, k will denote an arbitrary field. If m, n are natural numbers, then $M_{m \times n}(k)$ will denote the set of all $m \times n$ matrices with entries in k. Every k-algebras will be assumed to contain a (multiplicative) identity $1 \neq 0$. A k-subspace $R_0$ of a k-algebra R will be called a k-subalgebra of R if $R_0$ is closed under multiplication from R and $R_0$ contains the identity of R. We will assume all k-algebra homomorphisms take the identity to identity.

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A Study on the Transnational Identity of Diaspora and Diversity (디아스포라의 초국적 정체성과 다양성에 관한 고찰)

  • Yim, Young-Eon;Kim, Han-Soo
    • Korea and Global Affairs
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    • v.1 no.2
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    • pp.109-128
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    • 2017
  • The purpose of this study is to consider the appearance of the global generation transnational identity and forming process, existence aspect, functional role, and on the actuating mechanism, and etc. The results about the transnational identity of Diaspora and diversity are as follows. First, as to the transnational identity, the emigrants had been being determined by the relation with the accreditation and how type had been deal with one's decision about the self-identify. Second, the individual experience of the emigrant, interaction, and unstable status political support etc. various factors were combined and the diversity of the Diaspora identity showed. Third, the identity concept had been performing the function in the more expanded meaning called the nation and nation through the continuous meaning expansion than the individual as the national ideology. Fourth, the transnational identity of Korean-Chinese was specialized into the nation identity, double identity, and 'the identity of the third' etc. Fifth, the transnational identity of the Nikkei-Brazilian appeared for Japanese identity, Brazilian identity, and Nikkeijin identity etc. in Japan. In conclusion, the Transnational identity of the Diaspora is reproducing the identity of the emigrant, it suggests through the differentiation in the settlement and exclusion.

Design Globalism & Cultural Identity (디자인의 글로벌 니즘과 문화적 아이덴티티)

  • 이재국
    • Archives of design research
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    • v.11
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    • pp.142-155
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    • 1995
  • A matter of primary concern about all the design is concentrated on how to create more valuable things to allow people to live an affluent life. However, it is very difficult to achieve the goal because every design work is changed in accordance with given situations. Situations are changeable, so is design. There is no progress without change, but change is not necessarily progress. It is highly desirable that their changes be beneficial to mankind. Our main problem is to be able to discrimination between which should be discarded and that which should be kept, built and improved Viewed at this aspect, it is significant to study the relation between globalism and cultural identity of design, because every design has been constantly influenced by global trends and local characteristics. The paper is composed of four parts Introduction, Characteristic of global design, Cultural identity of design and Conclusion In Introduction, the purpose and background of the study are presented. In Chapter1. social back ground, multi-kinds smallproduction and new problems and searched. In Chapter2, vernacular design, transmission and propagation and tradition and innovation are considered. In Conclusion, some suggestive words on the subject are mentioned.

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