• 동아시아경상학회지
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• 제8권3호
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• pp.37-42
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• 2020

Purpose - Research on the mechanism by which tasting affects the purchase of related products and related products is still insufficient. Therefore, it is necessary to make good use of marketing practically how tasting affects taste and leads to consumption behavior. Research design, data, and methodology - First, we provide tasting sampling for people with different impulsive purchasing tendencies and check whether this leads to purchasing behavior in the future. Second, it is necessary to measure 'face (or notion of courtesy)', which is a characteristic of Koreans, as a moderating variable for the effect of sampling. Third, it is proposed to look at how the effect of sampling appears differently over time. Results - First, it is necessary to pay attention to the factors influencing the sampling effect in the product group that cannot produce a tasting situation such as general food or beverage. Second, research results may not apply to all actual marketing. Conclusions - This study is judged to have contributed to resolving the question of whether the distribution store's tasting promotion is more effective and lasts longer than other promotions. It also suggested the possibility that the effect of tasting could be changed depending on whether the amount of tasting was limited or the subjects of tasting.

• Preventive Nutrition and Food Science
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• 제8권4호
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• pp.395-400
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• 2003

This study investigated the effect of sleep duration on food and nutrient intake among adult Koreans. The effects of sleep duration on dietary patterns was studied in 7,370 Korean adults, aged 20 and older, who participated in the 1998 Korean National Health and Nutrition Survey in which the 24 hour recall method was used to estimate dietary intake. Sleep duration data from individual subject were collected by interview as a part of a behavior survey. Analysis of variance and Duncan's multiple range test were used to test the differences in food and nutrition intake and sleep duration. Food intakes of the male subjects were not significantly different among three groups. However, there were significant differences observed in intakes of beverage and alcohol among female subjects among the three groups. There were no significant differences observed for nutrient intake by sleep duration for either gender. Unlike the observation from European and American studies, food and nutrient intake of Korean subjects, in general, were not greatly affected by duration of sleep. This result may suggest that dietary habits of Koreans, as affected by sleep, are quite different from those of Europeans & Americans.

• 대한지역사회영양학회지
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• 제22권4호
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• pp.336-346
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• 2017

Objectives: The study was performed to investigate the relationship between snack intake and oral health behavior in middle school students in Gyeonggi-do area. Methods: The survey questionnaire was recorded by middle school students from July 6 to August 24, 2011. The questionnaire included items on general characteristics, snack intake status, and oral health behavior. Among collected survey questionnaire, a total of 620 questionnaires (320 males and 300 females) were analyzed using SPSS 15.0 program. Results: Frequencies of snack and beverage intakes were significantly higher in males than in females (p < 0.001). Oral health behavior was significantly higher in students with lower snack intake compared to those with higher or average snack intake (p < 0.05). Oral health behavior for tooth brushing and toothbrush care were significantly higher in females than in males (p < 0.05). Conclusions: Oral health behavior score that reflected better oral health of the subjects were higher as the snack intake was lower. Oral health behavior score was higher in females than in males. We conclude that the contents for oral health and nutrition education focused on snack intake need to be developed to induce changes in oral health behavior in middle school students.

• Journal of Dairy Science and Biotechnology
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• 제31권2호
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• pp.109-125
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• 2013

Recently, functional foods and bioactive components in foods have drawn the attention and interest of food scientists, nutritionists, health professionals, and general consumers. Bioactive whey protein is a highly concentrated milk serum isolate or concentrate, which is high in protein (80~90% protein by weight), carbohydrate- and sugar-free, and nonfat or very low in fat. Bioactive whey protein enhances both healthy and deficient immune systems. In general, ultrafiltered whey protein contains various whey protein concentrate peptides, which could be used for manufacturing probiotics added to health beverages. Hence, the objective of this paper was to review the published literature on research of new functionally improved health beverages using various bioactive components extracted from milk and dairy products.

• 한국조리학회지
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• 제10권3호
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• pp.51-64
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• 2004

This study was designed to examine the educational conditions of a foodstylist and student satisfaction with the training. It looked at the educational conditions of the food-stylist department, one of relatively newly-emerging departments, and examined student satisfaction by each factor in order to have specific problem in the educational conditions. The purpose of this study was to maintain higher student satisfaction and to have competitive advantage over the other related departments. For the general information of respondents, most respondents said the monthly average income to be approximately 1.5 times higher than that of common workers in the country, showing that the food-stylist department is preferred by the class with economic ability. For admission motives, respondents used the information via mass communication when they choose it For general educational conditions, students have most satisfaction with the originality of department, at the score of 3.79, following by laboratory and vision in the order. The least satisfaction was in career guidance, reflecting that they have vague ideas where to work. For the theoretical course of study, it was found that ‘Introduction to Table Coordination’ had the highest satisfaction, 3.82, following by ‘Coloring’ and ‘Understanding on Oriental and Occidental Tablewares’ in the order. ‘Food and Beverage Service’ and ‘Public Health’ were found to have the least satisfaction, showing that those subjects do not cause any interest in terms of their property. For the satisfaction of practical training course, it was found ‘Cocktail Practices’, ‘Bakery and Confectionary Practices’, and ‘Understanding of Wines’ in the order, showing that practical subjects with high visuality have higher satisfaction. Further studies are necessary to examine the satisfaction with subjects from various classes, together with many course of study, and to develop statistical data that help us understand the needs of students more correctly for application.

• 한국건설관리학회논문집
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• 제14권1호
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• pp.23-31
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• 2013

서브프라임 금융위기 이후 주택시장이 침체되면서 2000년대 초반과 같이 주택투자로 고수익을 올릴 수 있는 시기는 앞으로 찾아오지 않을 가능성이 이제 점차 높아지고 있다. 이에 따라 과거 고수익의 원천이 되었던 부동산 시장은 점차 수익형 부동산 등 안정적 수익을 획득할 수 있는 투자시장으로 변모하고 있다. 이에 따라 대표적인 간접투자상품인 리츠의 시장규모는 더욱 커질 것으로 판단된다. 그러나 아직까지 리츠시장은 일반적인 주택투자시장 및 금융시장보다 훨씬 더 그 성장이 미미한 실정이다. 하지만 포트폴리오 이론을 토대로 한 위험관리의 중요성이 투자의 매우 중요한 개념을 자리잡고 있는 바 리츠의 안정적인 수익 창출은 포트폴리오의 위험관리에 효과적일 것으로 판단된다. 이러한 관점에서 본 논문에서는 주식시장의 다양한 업종들 중 상대적으로 안정적인 수익을 확보할 수 있는 리츠가 포트폴리오에 편입되었을 때 위험 분산 효과를 실증분석하는 것을 목적으로 한다. 분석결과에서 확인할 수 있듯이 대표적인 경기방어주인 음식료업종과 마찬가지로 리츠업종 역시 전체 시장을 나타내는 코스피와 상관계수값이 상대적으로 낮은 것으로 나타났으며 최소분산포트폴리오로 구성했을 경우에도 표준편차가 매우 낮게 나오는 등 음식료업종과 같이 투자포트폴리오에 편입했을 경우 위험분산 효과를 기대할 수 있을 것으로 판단된다. 투자시장은 향후 미래의 불확실성에 따라 항상 위험을 감수해야 함에 따라 위험 대비 수익이 어느 정도인지가 매우 중요하다. 이러한 관점에서 리츠를 활용하여 포트폴리오를 구성할 경우 위험분산 효과를 획득할 수 있는 바 충분히 그 투자 효용성을 가지고 있을 것으로 판단된다.

• 한국의사학회지
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• 제21권1호
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• pp.59-69
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• 2008

The "tang[tɑ:ŋ]" in Korean pronounciation means the beverage made of boiled medicinal herbs. The"Jeho-tang", the name of Drink in this abstract, is described in a variety of medical books including the "Dongeui Bogam" as being effective for illness from the summer heat in promoting digestion, curing the heatstroke and bringing it to a halt. The Drink was used as the Royal gifts granted to retainers and royal families on the Day of Dano-festival on the fifth of the fifth month of the year according to the lunar calendar, the items of encouragement for those who worked hard in sacrifices, and the awards for students of Confucianism who were proficient in their learning. The Jeho-tang used in this study was scientifically cooked again after a long time in history through looking at the methods written in the documents concerned with the Drink such as the "Dongeui Bogam" and the "Taste of Korea". In preparation of the medicinal herbs for the Drink, the powder of thinner than 30 mesh of the "Prunus mume", which is a species of Asian plum in the family of Rosaceae, and those of 50 mesh of the "Santalum album", which is the fragrant wood of trees in the genus Santalum and the "Amomum Xanthioides", which is produced in Vietnam and is the name of a kind of herb medicines, being very effective in the desease caused from heatstrare, were used. The sugar concentration of the honey boiled down long time at low heat was $82.43^{\circ}Bx$. When cooking in a double boiler, the inner part of the liquid for the Drink was kept at $80^{\circ}C$ for 12 hours to make it finished in a state of ointment. In the general composition of the finished Jeho-tang, the moisture content was 24.4%, 1.3% of crude fat, 1.4% crude protein and 0.7% ash, along with pH3.2. The acceptance on the whole was come out to be the highest in the sample diluted with the drinking water of 7-fold of the Jeho-tang, indicating that the 7-fold's addition of water was optimum level for drinking. In the Drink cooked by a vaccum pressure extractor for herb medicine, which was developed to improve the art of cooking, the longer the time of pressure was, the less the heterogeneous feeling at tongue was and the more the glossiness of the Drink was. The Jeho-tang cooked under pressure for 7 hours received an excellent evaluation in its acceptability in every way.

• 한국조리학회지
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• 제17권1호
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• pp.259-269
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• 2011

본 연구는 노니(Noni)에 10% 물을 첨가한 Noni 90, 1% 홍삼(NG), 4% 복분자(NR), 5% 석류(NP)와 5%석류와 4% 복분자를 첨가한 NPR의 음료를 개발하여 이화학적 성분과 품질 특성을 분석하였다. 열량, 단백질과 총식이섬유소 함량은 NR, NP, NPR이 높았다. 총당의 함량은 NG, NPR이 유의적으로 높았다. 지방, 콜레스테롤, 포화지방은 불검출 되었다. 칼슘과 나트륨 함량은 NG, 철은 NG, NR, NPR가 유의적으로 높았다. pH는 NG와 NP, 당도는 NP와 NPR에서 유의적으로 증가하였다. L값과 b값은 NG, NP, NR이 낮아졌으며, a값은 NG, NR의 경우 증가하였다. 일반세균수는 0/ml이었으며, 대장균군과 대장균 0157:H7는 모두 음성이었다. 관능검사 결과 색은 NPR, 맛과 전체적인 조화도는 NG, NR, NP 혼합음료가 유의적으로 높았다. 신맛, 단맛, 향미는 노니원액과 혼합음료 간에 유의적인 차이가 없었다. 입에서 느끼는 질감은 NP와 NPR이 유의적으로 높았다. 이상의 결과와 같이 노니 원액이나 희석액 보다는 홍삼, 복분자, 석류를 첨가한 혼합음료가 바람직하다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권1호
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• pp.43-69
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• 2005

브랜드는 자신의 상품이나 서비스를 다른 경쟁사와 구별해서 표시하기 위해 사용하는 명칭을 의미하고, 브랜드 이미지는 소비자가 특정기업의 브랜드에 대해 가지고 있는 좋고 나쁜 느낌 또는 브랜드에 대한 신념 등으로 정의된다. 소비자는 제품을 구입할 때 제품이 주는 브랜드의 가치에 따라 제품을 선택한다. 이러한 관점에서 기업의 브랜드가 가져다주는 자산 가치는 기업의 성공을 가늠할 수 있는 정도의 중요한 요소이다. 브랜드이미지는 소비자들에게 기업과 상품을 판매하는데 영향을 주는 매우 중요한 부분이다. 특히 호텔산업은 고객에게 인기와 신뢰를 획득하여 장기간에 걸쳐 많은 고객을 창출해야 하고 유지해야 하므로, 기능적 가치를 초월하여 의미적 가치가 중요시되는 산업이다. 이미지를 마케팅 환경 관리 면에서 중요시하는 것은 가격과 제품수준의 표준화로 인하여 제품 자체만으로는 차별화가 쉽지 않기 때문에 기업이미지는 사회가 고도 산업사회가 될수록 더욱 중요한 마케팅 요소로서 작용하며, 소비자의 구매행동에 있어 기업에 대한 이미지 요소를 중시하는 경향이 많아지고 있다. 기업 브랜드이미지의 인식이나 차별화에 성공할 경우 소비자는 다른 기업의 광고나 홍보보다 더 오래 기억하게 되고 아울러 신뢰도도 높아지게 된다. 오늘날 대부분의 호텔들은 그들의 기업 브랜드이미지에 대한 중요성을 인식하고 있으면서도 그에 따른 깊이 있는 연구와 체계적인 대응 전략을 제대로 시행하고 있지 못하고 있는 것이 현실이다. 본 연구에서는 호텔 브랜드 차별화의 한 전략으로 호텔 브랜드 이미지와 선택속성이 고객의 구매의도에 미치는 영향에 대해 알아보고자 한다. 실증조사의 조사기간은 2004년 4월 23일부터 5월 20일까지 실시하였고, 조사지역 및 조사대상은 대구지역에 위치한 호텔을 이용하는 일반소비자로서 미리 작성된 설문지를 가지고 조사하였다. 결론적으로 호텔 브랜드이미지를 결정하는 가장 중요한 요인으로 호텔 직원들의 서비스 및 호텔의 명성으로 나타났으며, 또한, 호텔 이용객들이 호텔 선택 시 결정적인 영향을 미친다고 볼 수 있다.

• 한국식품영양학회지
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• 제31권2호
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• pp.293-300
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• 2018

The purpose of this study was to investigate dietary habits, health lifestyle, preference and intake of beverages of Chinese students in Gyeonggi area. Therefore, we try to identify the factors that affect beverage consumption. According to the analysis of the demographic characteristics of male and female Chinese students, there were 155 male students (49.7%) and 157 female students (50.3%). There were statistically significant differences between the residence period and the time of coming to Korea according to sex (p<0.05), but there was no statistically significant difference between the education level, residence type and Korean ability (p>0.05). Analysis of the differences in health-related lifestyle among Chinese students of both sexes showed statistically significant difference in alcohol drinking, smoking, and exercise according to sex (p<0.05), but no statistically significant difference in computer use time (p>0.05). According to the analysis of the dietary habits of the Chinese students, there was a statistically significant difference in the number of meals per day, breakfast, lunch, dinner, snack frequency and number of midnight snacks, but no statistically significant difference in eating out frequency. As a result of the preference test for general beverages, 4.11 points of water, 3.81 points of milk, 3.64 points of fruit and vegetable juice, 3.58 points of tea, 3.25 points of coffee, 3.22 points of carbonated drinks, 2.92 points of functional drinks, respectively. Male students were more likely to prefer water, tea, and health functional drinks while female students had higher preference for fruit, vegetable juice and vinegar drinks (p<0.05). In general, consumption of regular drinks was 4.95 in water, 3.58 in milk, 3.03 in coffee, 2.92 in carbonated drink, 2.91 in fruit and vegetable juice, 2.63 in tea, 2.07 in functional drink, and 1.44 in vinegar appear. Male students had higher intake of water, tea, carbonated drinks, and health functional drinks while female students had higher intake of fruit and vegetable juice (p<0.05). The results of correlation analysis of factors affecting the general drinking of Chinese students are as follows. The intake of tea was related to the period of residence and dietary habits, the intake of milk for breakfast, the number of snacks and midnight snacks for carbonated drinks, and the fruit vegetable juice were related to dietary habits (p<0.01, p<0.05).