• 제목/요약/키워드: gender design

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한국과 미국 소비자의 온라인 의복구매시 추구혜택비교 (A Comparison of the Benefits for Online Clothing Purchase between Korean and U.S. Consumers)

  • 김은영
    • 한국의류학회지
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    • 제33권7호
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    • pp.1074-1085
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    • 2009
  • This study compares the benefits for online clothing purchases between Korean and U.S. consumers. A total of 464 usable questionnaires were obtained from respondents who resided in Korea (n=253) and the United States (n=21l). Data were analyzed by descriptive statistics, factor analysis, and MANOVA. For online clothing purchases, the benefit consisted of five factors: product attribute, transaction services, security, country of origin, and brand symbolism. Results showed that the main effect of nationality and gender on the benefit factors were significant; there was an effect of nationality on product attributes, transaction services, and country of origin. Compared with Korean consumer, U.S. consumers were more likely to consider the benefits of product attributes, transaction services, and country of origin for clothing in online purchases. In addition, there was a gender difference in benefit factors of product attributes, transaction services, country of origin, and brand symbolism. Females were more likely than males to consider the benefits for clothing in online purchases. An interaction effect of nationality and gender was not significant in online purchases for clothing. The managerial implications are discussed for global fashion marketing across the countries.

남녀 체질량지수에 따른 관상동맥질환위험도(Framingham Risk Score-Coronary Heart Disease) 영향요인 (Gender Differences in Factors Influencing The Framingham Risk Score-Coronary Heart Disease by BMI)

  • 박광옥;서지영
    • 지역사회간호학회지
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    • 제25권4호
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    • pp.248-258
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    • 2014
  • Purpose: This study was to investigate factors influencing the Framingham risk score-Coronary heart disease (FRS-CHD) according to gender and body mass index (BMI) of adults who participated in the 5th Korea National Health and Nutrition Examination Survey (KNHANES V-3). Methods: This study used a cross-sectional design with secondary analysis with KNHANES V-3. The FRS-CHD scores were measured with ages, sex, blood pressure, cholesterol, high density lipoprotein, smoking, and diabetes mellitus. With demographic characteristics, family history of ischemic heart disease, types (intensity) and days of physical activities, perceived stress, drinking, menopause (in female), and BMI scores were measured. The data were analyzed with descriptive statistics, Pearson's correlation coefficients, and multiple regressions. Results: FRS-CHD was significantly associated with types (intensity) and days of physical activities, educational level, occupation, and marital status, explaining 19.1~76.8% of the variance in men. FRS-CHD was significantly associated with types (intensity) and days of physical activities, menopause, and education level, explaining 55.0~59.5% of the variance in women. Conclusion: Factors influencing FRS-CHD were significantly different according to gender and BMI. To reduce the risk of coronary artery disease, it is necessary to develop gender-specific physical activity programs according to BMI.

중년남성과 중년여성의 우울과 신체적, 사회·심리적, 인지적 요인 비교 (Comparison of Physical, Psychosocial and Cognitive Factors, and Depression between Middle-aged Women and Middle-aged Men)

  • 김희경
    • 성인간호학회지
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    • 제18권3호
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    • pp.446-456
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    • 2006
  • Purpose: The purpose of this study is to provide basic data for nursing programs in order to reduce depression among middle aged adults by looking at gender differences. Method: A comparative descriptive design was used. Subjects were 315 adults from February. 15 to March. 2, 2005, using a structured questionnaire. The data was analyzed using $\chi^{2}$-test, Pearson correlation analysis and stepwise multiple regression. Results: $\chi^{2}$-test revealed significant gender differences in socio-demographic variables for career, drinking, smoking, and satisfaction with the spouse. The factors that influenced depression for men were stress, fatigue, job satisfaction and self-efficacy. For women, those factors were stress, family support, coping skills, and well-being. Conclusions: The results show that gender differences existed in terms of depressions, in terms of factors influencing depression. As a result, when middle aged adults are provided nursing programs, gender differences should be considered. To decrease the depression of men, nursing interventions are needed to decrease their stress and fatigue, and to improve their job satisfaction and self- efficacy. To decrease the depression of women, it is also needed to decrease their stress, to elevate their family support and coping skills, and to support them so that their well-being is perceived good.

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Laryngeal Cancer in Kazakhstan - Ethnic, Age and Gender Differences over Time

  • Igissinov, Nurbek;Zatoskikh, Vera;Moore, Malcolm Anthony;Igissinov, Saginbek;Aldiyarova, Gulmira;Tokmurziyeva, Gulmira;Valieva, Saule;Alpeissova, Sholpan;Sarsenova, Samal
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권11호
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    • pp.7033-7037
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    • 2013
  • The purpose of the present study was to provide an assessment of the incidence of cancer of the larynx in Kazakhstan with especial attention to ethnicity and gender, as well as age. The retrospective design covered all new cases of laryngeal cancer in 11 years (1999-2009). The total number was 4,967 cases, 4,535 (91.3%) in males and 432 (8.7%) in women, with a gender ratio of 10.5:1. Patients of Kazakh (31.2%) and Russian (51.4%) ethnicity accounted for the vast majority (82.6%), with Russians predominating in both sexes, but particularly in females. Age peak in Kazakhs was 70 years and older ($14.6{\pm}0.70/0000$), and in Russians was 60-69 years ($21.6{\pm}1.30/0000$). In the dynamics, the rates had the tendency to decrease more markedly in Russian than Kazakh men, especially in the younger groups, while increase was noted in the youngest females of both ethnicities, but again greater in Russians, presumably reflecting change in underlying lifestyle factors.

남자간호사의 성역할 갈등, 직무만족 및 조직몰입에 관한 연구 (The Relationship of Gender Role Conflict and Job Satisfaction upon Organizational Commitment in Male Nurses)

  • 이경주;김미영
    • 성인간호학회지
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    • 제26권1호
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    • pp.46-57
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    • 2014
  • Purpose: This study was to investigate the influence of male nurses' gender role conflict and job satisfaction on their organizational commitment. Methods: Data were collected through a mixed method design using structured questionnaires (N=162) and a sequential qualitative interviews (N=8) from 2nd October, 2012 to 7th February, 2013. Data analysis included t-test, ANOVA, regression with SPSS/WIN 19.0 program and a qualitative thematic analysis. Results: Factors affecting participants' organizational commitment were job satisfaction and marital status which accounted for 36.2% of the total variance. In particular, low job satisfaction was not correlated with low organizational commitment despite lower job satisfaction. Three main themes connoting meanings of ambivalence were extracted from the data: desiring for the better future in spite of the current difficulty, strengthening their masculinity in tandem with complementing femininity in the midst of gender role conflict, leading their organization at times, and enduring hard work with responsibility for raising their family as a head of household. Conclusion: The findings indicate that male nurses' adjustment to the organization is controlled by ambivalence. It is essential to understand sociocultural contexts of male nurses as a minority in nursing fields for further research.

The Effect of Customer-to-Customer Interactions on the Preference of Fashion Purchase Environment

  • Chung, Ihn-Hee
    • 한국의류학회지
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    • 제35권12호
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    • pp.1497-1506
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    • 2011
  • This study identifies the effect of customer-to-customer interactions on the preference of fashion purchase environment. An empirical study surveyed male and female consumers 25 years of age and older in Daegu, Korea, in August 2011. A total of 338 responses were analyzed using descriptive statistics and chi-square analysis of SPSS 19.0. The results identified the effects of the number, gender, age, attractiveness, and taste of other customers in fashion retail settings. In addition, differences in the effect of customer-to-customer interactions according to consumer attributes were also verified. The sample of this study preferred a shopping condition of many shoppers in the store, the same gender shoppers in the store, the same aged shoppers in the store, an attractive shopper in the store, and a shopper having the same taste in the store. Female consumers showed a preference for a store environment with many shoppers and the same gender shoppers to a store of no shoppers and different gender shoppers compared to male consumers. Aged consumers and fashion-involved consumers liked to shop with more attractive persons than less attractive persons. Fashion-innovative consumers wanted to enter a store where the other customers have similar tastes.

성과급제도가 성별 노동생산성에 미치는 효과 (Effects of Performance-related Pay on Gender Labor Productivity Differences)

  • 정진용
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.185-198
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    • 2020
  • Purpose - The purpose of this study is to examine the effect of performance-related pay on gender labor productivity differences theoretically and empirically. Design/methodology/approach - This study analyzes the Principal-Agent model in which a firm employes many male and female workers under moral hazard, and uses large survey data from Survey of Business Activities of MDIS (MicroData Integrated Service) in Korea. The fixed-effect model is employed in order to analyze the data. Findings - The theoretical result is that, after performance-related pay is offered to workers, the effect of performance-related pay on gender productivity is determined by whether the female ratio within firm affects firm's performance(such as revenue and profit) per capita. The empirical result is that, before performance-related pay is provided for all workers, the firm's female ratio does not affect firm's revenue and profit per capita at all, but after it is offered, the female ratio positively affects firm's performance per capita. Research implications or Originality - Fixed pay does not bring about the difference between male and female productivity, but performance-related pay affects female productivity more positively than male productivity in Korean firms. It means that female workers are more sensitive to incentives than men in Korea.

An Expanded Website Quality Model in Online Shopping Malls for Developing Satisfaction and Loyalty: The Moderating Effect of Gender

  • Sang Min KIM;Tian JIAQI;Yong-Ki LEE
    • 유통과학연구
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    • 제22권5호
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    • pp.93-104
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    • 2024
  • Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

중년소비자의 성별과 연령에 따른 주관적 연령 차이와 자아존중감, 외모만족도 및 의복추구혜택 (A Study on the Gap between Subjective Age and Real Age, Self-Esteem, Appearance Satisfaction, and Clothing Benefits Pursuit according to Gender and Age of Middle-Aged Consumers)

  • 김나미;정성지;김태은;안시현;이민지;장미순;최소라
    • 한국의상디자인학회지
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    • 제18권2호
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    • pp.127-144
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    • 2016
  • The purpose of the study was to investigate the self-esteem, appearance satisfaction, and clothing benefit pursuit the gap between subjective age and real age according to gender and age of middle-aged consumers. For the study, the questionnaire was developed by the authors and distributed to male and female consumers in their forties or fifties on september 1~10, 2014. A total of 470 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, cluster analysis, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. The findings were summarized as follows. There were significant differences in the subjective age of middle-aged consumers according to gender and age. Female consumers in their fifties perceived their subjective age to be younger than male consumers in forties and fifties. There were no significant differences in self-esteem among the groups according to gender and age. Significant differences were found in appearance satisfaction of male consumers in their fifties having higher appearance satisfaction than female consumers in their forties. There were significant differences in some factors of clothing pursuit benefits including pursuit of fashion, pursuit of youth, pursuit of rationale, pursuit of leisure, and pursuit of loyalty, among the groups according to gender and age with female consumers placing more importance on clothing-related benefits than their male counterparts. Local fashion businesses to consumers who target middle-aged consumers, this study can provide a basic data.

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음성 인터페이스와의 상호작용에서 AI 음성이 성별에 따른 사용자의 감성 만족도에 미치는 영향 (Moderating Effects of User Gender and AI Voice on the Emotional Satisfaction of Users When Interacting with a Voice User Interface)

  • 신종규;강준모;박영진;김상호
    • 감성과학
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    • 제25권3호
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    • pp.127-134
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    • 2022
  • 본 연구의 목적은 음성 인터페이스(Voice User Interface, VUI)를 이루는 설계변수 중 사용자에게 긍정적인 감성을 유발하는 설계변수를 확인하는 것이다. 특히, 사용자의 성별과 설계변수의 조절 효과를 분석하여 VUI와 상호작용하는 동안 사용자가 만족할 수 있는 적절한 설계변수 수준을 찾아보고자 하였다. 선행연구를 통해 VUI에 사용되는 음성설계변수 중에서 사용자의 감성 만족도에 영향을 미칠 수 있는 설계변수 6가지를 도출하였다. 설계변수는 수준을 조절할 수 있도록 Wizard of OZ를 활용하여 VUI 시스템을 구현하였고, 6가지 설계변수의 수준을 조합하여 사용자와 음성으로 대화를 할 수 있도록 구성하였다. 실험에 참여한 사용자는 총 80명으로, 남/여 성비를 고려하여 각 40명씩 모집하였다. 사용자는 VUI와 주어진 임무에 대한 정답을 알아내기 위해 자연스러운 대화를 진행하며, 그동안의 얼굴표정 변화에 대한 이미지 데이터를 수집 및 표정 분석 소프트웨어를 통해 Valence 점수로 변환하였다. Valence 데이터를 기반으로 빈도 및 카이제곱 분석을 통해 확인한 결과, 사용자의 성별과 AI gender간의 조절효과가 유의한 것으로 나타났다. 이 결과는 VUI를 설계할 때 사용자의 성별 차이를 고려하는 것이 좋다는 것을 의미한다. 결론적으로, 남성 사용자의 경우 성인/남성/높은 톤의 음성, 여성 사용자의 경우 성인/여성/중간톤의 음성이 향후 만족스러운 인터랙션 구현을 위한 VUI 설계에 주요한 가이드라인인 것을 확인하였다. 본 연구의 결과를 통해 향후 다양한 인적 요소를 고려하여 UX 관점에서 인간-AI 상호작용을 보다 섬세하게 분석할 수 있을 것이며, 표정을 통한 실시간 감성 측정을 위한 기초연구로 활용될 수 있을 것이다.