• Journal of Fashion Business
• /
• v.14 no.4
• /
• pp.146-160
• /
• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• Journal of Fashion Business
• /
• v.16 no.1
• /
• pp.52-68
• /
• 2012

To achieve the aim of this study, 9 different types of samples were made to examine mechanical property according to structured pattern and type of Machi of pullover armhole of WholeGarment(seamless knitwear). With respect to samples, from which comparisons are made and anaylzed among basic characteristics of material, tensile strength & elongation and residual elongation due to repeated extension of armhole connecting part, the following conclusions could be obtained. It's revealed that the tensile strength of Machi part as being armhole connecting part of samples is more affected by Machi type than pattern structure. Of Machi types, it showed stronger tensile strength in the order of Normal(Normal Machi)< Machi_B(unilateral Machi)

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.4
• /
• pp.107-122
• /
• 2023

This study analyzed the style, dimensions, fabric patterns, colors, and fabrics of a traditional Chinese women's dress from the Zhou Dynasty, and reconstructed it in the form of a virtual garment using 3D CLO. Based on ancient flat image data and three-dimensional portrait data, who wore them, how they were worn, and how they were coordinated was analyzed. In order to analyze the size and pattern of the straight Ju Chines dress, data from the excavation report and the tomb owner's anthropometric measurements were combined to infer the wearing condition and organize the sculptural features. Dimensional analysis was carried out using a well-preserved small-scale woven cotton cloth as a restoration model, and the horizontal and vertical dimensions were reasonably estimated using the shape proportioning method. The analysis of the colors and patterns of the fabrics was based on the colors and patterns of the fabrics excavated from Masan Tomb No. 1 during the Eastern Zhou, Qin, and Han periods. Finally, a virtual model was created using data from the excavation report and the age and height information of the owner of the excavated robe, and the pose and size of the virtual model were determined using 3D CLO. Based on the previous research data, the garment was virtually sewn and simulated. The shape, pressure, and strain of the garment in different postures was also compared. Through the research direction of pattern and 3D restoration, this research maximizes the restoration of Chinese traditional women's dress and presents it in a more intuitive, comprehensive, and vivid way.

• The Research Journal of the Costume Culture
• /
• v.4 no.3
• /
• pp.337-347
• /
• 1996

The work-man's Uniform should be coincident with the image of his firm and accounted of the function according s its purpose. We made questions to 404 workers at 8firm in our country through the questionnaire papers to know about a work-man's uniform and researched whether the satisfactory in wearing his uniform had relation with his type of business, grade, carrier, age, marriage, and monthly income. The results of this study is as follows; 1. In the case of wearing the uniform many workers answered they always wore their uniform in the firm. It was shown that the office workers wore their uniform much more than workers in the production department. The longer the time working, the older age, the lower grade of school career are, he more workers wear. the order of the importance for he uniform was the function, the symbol, the originality, and the fashion. The longer their career in the firm was, the more important the function of their uniform was. 2. The order of dirty pat in taking care of the uniform was cuffs, color, the front of part in an upper garment and below the knee, the hip in pants It was very easy for the workers in the experts, or administrators and office workers than others to be dirty in the cuffs part of the uniform. Worn part of the uniform showed highest cuffs in an upper garment and a zipper in pants. The order of cleaning the uniform was washing by water, no ironing, and cleaning in their house.

• Fashion & Textile Research Journal
• /
• v.12 no.5
• /
• pp.626-632
• /
• 2010

The results of the image evaluations by various shapes of skirts which are typical female's lower garment were as follows; 1. The composition factors of images by the shapes of skirts were classified into five factors. The 1st factor is lovely image factor, the 2nd is attractive image factor, the 3rd is practical image factor, the 4th is slim-looking image factor and the 5th is long-looking image factor. 2. In the 1st factor- lovely image factor, tiered skirt, $360^{\circ}$ flared skirt and $180^{\circ}$ flared skirt were evaluated to express lovely images. In the 2nd factor- attractive image factor, $180^{\circ}$ flared skirt was evaluated to express refine and attractive images. In the 3rd factor- practical image factor, $360^{\circ}$ flared skirt and gathered skirt were evaluated to express easy and practical images. In the 4th factor- slim looking image factor, males evaluated 8gored skirt and females evaluated gathered skirt to express fat images. In the 5th factor- long looking image, $180^{\circ}$ flared skirt was evaluated to express long looking images by both sexes. 3. In the lovely image factor, gathered skirt was evaluated most differently between the sexes. Both in the attractive and practical image factor, tiered skirt was evaluated most differently between the sexes. 4. In the preference of male and female university students according to the shapes of skirts, both the sexes prefered flared skirt. But the low prefered shapes of skirts were differently evaluated between the sexes; the male students' was A-lined skirt and the female's was pleated skirt and wrap skirt.

• Journal of the Korean Society of Costume
• /
• v.55 no.3 s.93
• /
• pp.122-135
• /
• 2005

The purpose of this study is to classify achromatic color images adopted by contemporary fashion design in order to analyze the links between achromatic color images and fashion images. To this end, the study on the images of achromatic colors of White, grey, and black was conducted by reviewing related documents. In order to analyze the image factors affecting contemporary fashion design, the documents related to fashion history were consulted and in the case of fashion design factors and images, fashion looks using achromatic color as a main theme were referred. The results of this study are as follows : 1. An achromatic color is cold, calm and plain as well as modern. At the same time, it is abstinent and solemn so the color has been mainly used as religious garment. 2. An achromatic color used in apparels has been influenced by the developments of culture, art, society, ideology, politics, economy, science and technology. Black dress was introduced by Art Deco colors, little black dress by feminism, white by the popularity of sports, black becomes more popular by nihilistic beat and punk generations, moon look and cyber punk look were introduced for the advancement of science. Other apparel looks using the color are modern look, feminine look, futuristic look, mannish look, sportive look, and avant-garde look.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.11
• /
• pp.1627-1637
• /
• 2002

The objective of this study is to analyze the images of basic bodice apparel displayed on the PC monitor connected to digital camera, and to suggest a more efficient alternative method that enables the expert judge to evaluate the subject both traditional method and displayed images on the computer. Appearance evaluation has traditionally been assessed using subjective method dependent upon expertjudges' senses with the naked eye after direct observation of a living model. This research faces the new challenge focusing on the sensory evaluation of appearance for basic apparel patterns, which can overcome the space and time limitations of the traditional feet methods. A total fifteen basic bodice garment (3 types of $pattern\;{\times}\;5$ subject) were constructed with same fabrics. The appearance evaluation items consist of lg questions of upper torso. The image takes font, back and side view of the dressed subject with three different situations. Data was analyzed using percentiles, standard deviation T-test and ANOVA. Taken together, the present result of appearance evaluation through digital camera image shows that there is a significant difference ($p{\leq}.001$) in the response to the placement of the neckline, the waist & shoulder dart, the general ease of the bust & waist area, the side seam, the perpendicular of the waist hem and general acceptability between the above three different situations; the image in the condition of greenish yellow background with front light showed the highest score through all questions. These results depend on the kind of background colors with the light.

• The Research Journal of the Costume Culture
• /
• v.15 no.2 s.67
• /
• pp.193-202
• /
• 2007

The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

• Journal of Fashion Business
• /
• v.12 no.6
• /
• pp.46-60
• /
• 2008

Lyocell is a regenerated cellulosic fiber manufactured by an environmentally friendly process. The major advantages of lyocell are the excellent drape forming property, the genuine bulkiness, smooth surface, and high dry/wet tenacities. However, one drawback of lyocell is its fibrillation property, which would degrade its aesthetic quality and lower the consumer satisfaction. In our previous studies, lyocell was treated with epichlorohydrin, a non-formalin based crosslinker, to reduce its fibrillation tendency. To investigate the changes of physical properties upon ECH-treatment, the hand characteristics of ECH-treated fabric were observed using KES-FB system and the 3D-virtual sewing image of the fabrics were obtained using 3D CAD simulation system in this study. Since epichlorohydrin(ECH) treatment was conducted in the alkaline medium, the weight reduction was observed in all treated lyocell. The treated lyocell became light, smooth and flexible in spite of ECH crosslinker application. LT and RT in tensile property upon the ECH treatment did not change significantly, however, EMT and WT in the tensile property increased. The significant decrease in bending rigidity was resulted in all ECH-treated lyocell, which is the result of the weight loss upon the alkali condition of ECH treatment. The bending rigidity increased again in the ECH 30% treated lyocell, however, the B value is still lower than the original. Therefore, the ECH-treated lyocell would be more stretchable and softer than the original. Shear rigidity was also decreased in all ECH-treated lyocell, which would result in more drape and body fitting when it is made as a garment. The ECH-treated fabric showed the softer smoother surface according to SMD value from KES evaluation. The virtual 3D sewing image of the ECH-treated lyocell did not show a significant change from that of the original except ECH 30% treated lyocell. ECH 30% treated lyocell showed a stiffer and more puckered image than the original.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.1
• /
• pp.64-75
• /
• 2013

This study suggests basic data on optimum thermal insulation for spring wear through an investigation of subjective thermal sensation, self-health image and actual wearing conditions. A survey of university students using a self-administered questionnaire was conducted to collect data on subjective thermal sensation, self-health image, wearing conditions, demographics and physical characteristics. The variable of wearing conditions was measured as the response to the clothing they were wearing. Garment items (26 types for males and 41 types for females) were suggested and the items worn by the students were converted into the thermal insulation values for clothing. The main results are as follows. As for the body type perception, males perceived themselves as not fat while females perceived themselves as not thin. As for the health perception, males perceived themselves healthier than females. As for the climate adaptability perception, females were more sensitive to cold than males. The average thermal insulation of clothing was 0.97clo (0.34-1.95clo) with higher insulation for males than females. Students were more sensitive to the cold when their BMI was lower, their body surface area per body weight was larger, and the more they perceived themselves as not healthy. There was a significant correlation between the self-health image of sensitiveness to cold and the thermal insulation of clothing. The results were synthetically discussed in terms of environmental physiology.