• 무역학회지
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• 제46권5호
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• pp.99-113
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• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• Journal of Information Technology Applications and Management
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• 제28권2호
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• pp.35-41
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• 2021

This study sought to find importance factors for the quality of Mongolian consumers' evaluation for fresh food through online purchase. To compare the priorities of factors determining the choice of service quality of online purchase for fresh food, this study used a decision model using the appropriate Analytic Hierarchy Process (AHP). Through a prior study, the main factors of quality were classified as delivery quality, product quality, marketing, and system quality, respectively According to the results of AHP the quality of deliver information and deliver duration time under delivery quality are the main factor, followed by hygiene and freshness of product quality were the next highest. When consumers purchase fresh food through an online market. they considered deliver information, delivery duration time, hygiene, freshness, and deliver cost as important factors.

• 한국식품영양학회지
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• 제21권1호
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• pp.28-34
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• 2008

This study was performed in an effort to standardize the quality of fresh-cut products. Here, consumers' perceptions of fresh-cut products were surveyed to determine the quality factors in preparing quality standards for fresh-cut products. According to the surveys, freshness was the most important factor for consumers when choosing fresh-cut products at the market. Secondary indicators of good quality, i.e., "sensory qualities," were determined to be vibrant color, clean taste, nice feel, neat presentation, etc., as well as knowledge of whether it was organically grown. Off-odors decreased a product's marketability. Likewise, the more wilted or brown it appeared, the less a product was desired. From the results, the quality control indices for fresh-cut products were derived as freshness, discoloration, off-flavor, uniformity, prohibition of adulteration by alien substances, packaging and labeling. The quality of fresh-cut lettuce samples was measured against three storage temperatures: $20^{\circ}C,\;10^{\circ}C$ and $5^{\circ}C$. Sensory quality evaluations revealed the following: produce stored at $20^{\circ}C$ lost its marketability in less than one day; produce stored at $10^{\circ}C$ lost its marketability in less than two days; on the other hand, produced stored at $5^{\circ}C$, maintained its marketability for six days. At these respective points, browning started to occur around cut areas, and increased gradually once it began. Vitamin C content decreased with storage time, but storage at $5^{\circ}C$ maintained vitamin content the longest duration. Finally, further examinations were performed on the sensory qualities of fresh-cut lettuce samples at four levels of increased browning. Up to the third level, the product score for marketability was 5.6.

• 한국축산식품학회지
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• 제28권1호
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• pp.21-26
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• 2008

본 연구는 돼지 간을 이용한 spreadable liver product의 영양학적 특성을 조사하였다. 원료용 간의 수분함량은 70.5%, 단백질 20.3%, 지방 5.2%, 회분 1.2%의 결과를 보였다. 또한 제품의 수분함량은 55.3%, 단백질 19.4%, 조지방 21.6%, 조회분 3.7%로 나타났다. 아미노산 함량은 원료용 간이 18.69 g/100 g이었으며 그 중 glutamic acid가 2.57 g/100 g으로 가장 높게 나타났다 제품에도 아미노산 총 함량은 18.03 g/100 g으로 나타났으며, glutamic acid가 2.28 g/100 g으로 가장 높게 나타났다. 제품의 필수아미노산은 전체 아미노산 함량 중 42%를 차지하였다. 원료용 간에서 지방산 조성은 불포화지방산 중 oleic acid가 28.0%로 가장 높게 나타났으며, 포화지방산인 palmitic acid가 20.7%로 나타났다. 제품에서는 oleic acid의 함량이 40.0%, palmitic acid가 20.4%로 나타났다. 원료용 간 및 제품의 콜레스테롤 함량은 178.1 mg/100 g 및 11.8 mg/100 g로 나타났다. 무기질 함량은 원료용 간이 K가 362.2 mg/100 g이었으며 P의 함량은 339.1 mg/100 g로 높은 함량을 나타내었다. 제품의 무기질 함량은 원료용 간에 비해 Na가 894.5 mg/100 g로 높은 함량을 보였으며 P의 함량은 336.1 mg/100 g이며, K는 213.3 mg/100 g를 포함하였다. 그 외에도 Mg, Ca 및 Fe 등 다양한 무기질도 함유하고 있었다. 돼지 간을 이용한 spreadable liver product는 영양학적으로 매우 우수하며 가공제품으로 쉽게 이용될 수 있을 것이다.

• 유통과학연구
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• 제18권9호
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• pp.45-53
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• 2020

Purpose: This study aims at investigating consumers' choice in online food purchasing behavior and the impact on repurchase for fresh food delivery which has recently shown rapid growth in Korea. The study focuses on the user experience factors af fecting satisfaction and intention to continuously use the online food market. Research design, data and methodology: The survey was conducted by 309 people who had purchased fresh food online, and the analysis was conducted using SPSS and AMOS. Structural Equation Modeling was used for the analysis for the verification of hypotheses. The factors that consumers value when ordering fresh food delivery services were defined as system quality, service quality, commodity quality, brand characteristics, and economics from the preceding study and the relationship between satisfaction and willingness to repurchase was verified. Results: When consumers purchase fresh food online, system quality, product quality, brand characteristics, and economics have had a significant impact on satisfaction. Meanwhile, of the five optional attributes of consumers, only economic efficiency has been verified to have a statistically significant impact on repurchase intentions. Conclusions: The results of the study suggested factors that consumers consider important when ordering fresh food online, providing basic data for companies to develop related strategies.

• 한국식품영양학회지
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• 제35권2호
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• pp.159-166
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• 2022

The purpose of this study was to explore the marketability by developing a fresh HMR product for improving hyperlipidemia and dieting for elderly chronic disease patients and young people pursuing healthy beauty. The diet menu increased the ratio of fresh vegetables and mushrooms, and chicken breast and cheese were used as protein sources. By using whole grains, the supply of vitamins and minerals was strengthened while minimizing calories. Regarding the recipe, the diet menu was mainly prepared in the form of salads, risotto, and pasta. In the hyperlipidemia improvement menu, the proportion of fresh vegetables was increased, and as protein sources, pork shank, tofu, seafood, etc. with minimal fat were used. As a carbohydrate source, whole grains were mainly used to minimize calories while strengthening the supply of vitamins and minerals. In the recipe, it was prepared in the form of steamed or bibim-myeon, and it was also produced in a form such as paella. As a result, the developed menu was analyzed as low-calorie and evenly comprised of essential nutrients, which can satisfy palatability and nutrition.

• 식품과학과 산업
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• 제50권2호
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• pp.27-36
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• 2017

Today, the food packaging industry has a great interest in using active packaging to fresh food product as a solution for the future to positively provide its quality, safety and shelf life. Many researches have extensively studied functional packaging strategies in recently years. Controlled release packaging (CRP) is an innovative packaging technology in the packaging polymer matrix from which can active agents are delivered in a controlled way into the product. CRP technology is well-suited for controlling release of antimicrobial compounds and antioxidants to prevent food degradation reactions such as microbial growth and lipid oxidation. Advances in CRP technology allow food packaging manufacturers to challenge the development of better functional food packaging systems. This overview examines the most recent developments and technologies of active packaging for applying the food industry. The scope of this article has mainly been focused on controlled releasing systems.

• 디지털융복합연구
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• 제20권5호
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• pp.77-84
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• 2022

코로나19 발생으로 건강한 삶에 대한 소비자들의 생활패턴이 향상되면서 유통과정에서 신선식품의 품질관리에 대한 요구가 갈수록 높아지고 있다. 따라서 분 연구의 목적은 신선식품의 E-서비스품질이 고객만족과 재구매의도에 미치는 영향을 검증하여 E-서비스제공하는 기업에게 경영전략 의사결정에 연구자료를 제시한다. 연구방법은 E-서비스로 신선식품을 구매한 경험이 있는 소비자를 대상으로 설문조사하는 방법을 사용하였고, 실증분석을 위한 통계처리 방법은 소프트웨어 SPSS 23.0을 활용하였다. 연구 결과는 E-서비스 품질이 좋을수록 고객만족에 정(+)의 영향을 미치는것을 보이고 있고, E-서비스 품질과 재구매의도의 영향 관계에서 고객만족도는 매개 효과가 있는 것으로 나타났다. 신선식품에 대한 E-서비스가 제공 하는 고객 만족도와 재구매의도를 높이기 위해서는 신선식품의 신선도에 중점을 두고 안정한 물류서비스를 제공하며 간편하고 편리한 사이트를 이용할 수 있는 전반적인 시스템을 구축해야한다는 시사점을 제시한다.

• 산경연구논집
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• 제14권9호
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• pp.31-39
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• 2023

Purpose: Social media's increasing adoption and the development of digital technology have completely changed how businesses interact with their clients. The current study is to examine the impact of live broadcasts on consumers' perceptions and actions across a range of fresh food goods. Research design, data and methodology: The scrutiny relies on the existing peer-reviewed literature, which may prevent a comprehensive evaluation of some recent advancements in the subject. Despite these caveats, the outcomes of this scrutiny are anticipated to contribute significantly to our understanding of the effect of live broadcast marketing on consumers' propensity to make purchases. Results: Previous literature review clearly states that 'Live Broadcast of Fresh Food' to attract relevant customers should be followed: (1) Increased Product Transparency and Trust, (2) Enhanced Customer Engagement, (3) Impact on Customer's Perception of Product Quality, and (4) sense of urgency and scarcity. Conclusions: All in all, the study's advice for firms in the food industry to improve their marketing efforts through live broadcasts have important practical ramifications. Promoting openness and trust in the production process and with the audience boosts a brand's reliability. Customers are more likely to participate and feel more connected to a brand.

• 한국식품영양과학회지
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• 제28권6호
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• pp.1283-1287
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• 1999

This study was carried out to develop new processed food from cherry tomatoes. The dried cherry tomatoes were prepared by using a sequence of osmotic dehydration, air drying, vacuum drying and freeze drying. The moisture contents of dried cherry tomato products by nontreatment and osmosis treatment were about 11~13% and 7.5~ 10%, respectively. The vitamin C contents of the dried product after osmotic dehydration were higher than those of the dried products by nontreatment. The vitamin C content of the freezing dried product was the highest of the others. The vacuum dried product by nontreatment was retained color of fresh fruit in the change of color. The ΔE value of the air dried product was lower than those of the others. As a result to microscopic analysis, fresh cherry tomato was observed regular tissue, while cherry tomato treated by osmosis was observed a cell collapse following the loss of water. The dried product had cell shrinkage and dense tissue. And the cell wall of dried products after osmotic dehydration were much more damage than those of nontreatment dried product. The palatability of the air dried product was the best of three drying methods. The dried cherry tomatoes treated by osmosis were superior to the dried cherry tomatoes by nontreatment.