• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.11
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• pp.3723-3737
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• 2022

Google Play is one of the largest Android phone app markets and it contains both free and paid apps. It provides a variety of categories for every target user who has different needs and purposes. The customer's rate every product based on their experience of apps and based on the average rating the position of an app in these arch varies. Fraudulent behaviors emerge in those apps which incorporate search rank maltreatment and malware proliferation. To distinguish the fraudulent behavior, a novel framework is structured that finds and uses follows left behind by fraudsters, to identify both malware and applications exposed to the search rank fraud method. This strategy correlates survey exercises and remarkably joins identified review relations with semantic and behavioral signals produced from Google Play application information, to distinguish dubious applications. The proposed model accomplishes 90% precision in grouping gathered informational indexes of malware, fakes, and authentic apps. It finds many fraudulent applications that right now avoid Google Bouncers recognition technology. It also helped the discovery of fake reviews using the reviewer relationship amount of reviews which are forced as positive reviews for each reviewed Google play the android app.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.3
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• pp.615-625
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• 2015

This paper proposes new methods and examples for improving fraud detection rules based on banking customer's transaction behaviors focused on anomaly detection method. This study investigates real example that FDS(Fraud Detection System) regards fraudulent transaction as legitimate transaction and figures out fraudulent types and transaction patterns. To understanding the cases that FDS regard legitimate transaction as fraudulent transaction, it investigates all transactions that requied additional authentications or outbound call. We infered additional facts to refine detection rules in progress of outbound calling and applied to existing detection rules to improve. The main results of this study is the following: (a) Type I error is decreased (b) Type II errors are also decreased. The major contribution of this paper is the improvement of effectiveness in detecting fraudulent transaction using transaction behaviors and providing a continuous method that elevate fraud detection rules.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.519-528
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• 2020

This paper aims to synthesize and identified several constraints of the research literature about whistleblowing and its impact on the organizations from the human resource and organizational behavior point of view. The importance of study concerning whistleblowing is an important trend in this today fraudulent world, however to our knowledge an integrative review in this sense is limited. By looking at the impact of whistleblowing act in collectivist culture, especially from the Asian perspective would give an impact to the development of the studies in the future. This review using an integrative review with the distribution of databases including Sciencedirect, EBSCO, JSTOR and soon using several terms including whistleblowing and collectivist of research published during 2003 to 2018. Thirty five papers were identified, analyzed, and capturing data of research located in several Asian countries such as China, India, Indonesia, Malaysia, South Korea, Thailand and Turkey. The findings of this review reveals that despite a positive trend of whistleblowing research in collectivist culture, the importance to increase human resource and organizational behavior aspects also lead to positive ethic climate in organization. Human resource and organizational behavior aspects to be found have a significance role in creating ethical culture in the organization.

• Information Systems Review
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• v.23 no.4
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• pp.45-67
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• 2021

As the transaction volume of the C2C second-hand market is growing, the number of frauds, which intend to earn unfair gains by sending products different from specified ones or not sending them to buyers, is also increasing. This study explores the model that can identify frauds in the online C2C second-hand market by examining the postings for transactions. For this goal, this study collected 145,536 field data from actual C2C second-hand market. Then, the model is built with the characteristics from postings such as the topic and the linguistic characteristics of the product description, and the characteristics of products, postings, sellers, and transactions. The constructed model is then trained by the machine learning algorithm XGBoost. The final analysis results show that fraudulent postings have less information, which is also less specific, fewer nouns and images, a higher ratio of the number and white space, and a shorter length than genuine postings do. Also, while the genuine postings are focused on the product information for nouns, delivery information for verbs, and actions for adjectives, the fraudulent postings did not show those characteristics. This study shows that the various features can be extracted from postings written in C2C second-hand transactions and be used to construct an effective model for frauds. The proposed model can be also considered and applied for the other C2C platforms. Overall, the model proposed in this study can be expected to have positive effects on suppressing and preventing fraudulent behavior in online C2C markets.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.3
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• pp.1-9
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• 2017

Recently, Bitcoin which is digital currency and cryptocurrency is getting worldwide attention since Bitcoin has an ability to replace legal tender unlike other existing cyber currency. Especially, most Bitcoin trading is done between two traders such as P2P method and it does not require a third-party to make sure reliability and it records every transaction details, so it is more transparent then traditional financial trade, so the number of users is increasing. However, Bitcoin, which has been recognized for transparency, confidentiality and stability among traders has recently been threatened by illegal transactions such as money laundering and the attack on the exchange. These threats to Bitcoin are becoming social problems. At first, it seems that most of the digital currency is difficult to get hacked due to the Blockchain technology. However, threats such as digital money leaks by user account hacking and paralyzing the servers are increasing. In this paper, it will examine the features of the Bitcoin and the threatening elements to secure marketability of digital currency such as Bitcoin and receive more interest from public in domestic. The paper will examine the problems of Blockchain technology on speculative transactions and fraudulent behavior by analyzing the problems of Bitcoin transaction. Lastly, it will propose ways to make transparent and secure digital currency transactions.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.1-19
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• 2010

In offline environment, unlike traditional advertising model through TV, newspaper, and radio, online advertising model draws instantaneous responses from potential consumers and it is convenient to assess. This kind of characteristics of Internet advertising model has driven the growth of advertising model among various Internet business models. There are, conventionally classified, CPM (Cost Per Mile), CPC (Cost Per Click), and CPS (Cost Per Sales) models as Internet advertising expenditure model. These can be examined in manners regarding risks that stakeholders should stand and degree of responsibility. CPM model that is based on number of advertisement exposure is mechanically exposed to users but not actually recognized by users resulting in risk of wasted expenditure by advertisers without any advertising effect. While on aspect of media, CPS model that is based on conversion action is the most risky model because of the conversion action such as product purchase is determined by capability of advertisers not that of media. In this regard, while there are issue of CPM and CPS models disadvantageously affecting only one side of Internet advertising business model value network, CPC model has been evaluated as reasonable both to advertisers and media, and occupied the largest segment of Internet advertising market. However, CPC model also can cause fraudulent behavior such as click fraud because of the competition or dishonest amount of advertising expenditure. On the user aspect, unintentionally accessed advertisements can lead to more inappropriate expenditure from advertisers. In this paper, we suggest "CPCD"(Cost Per Coupon Download) model. This goes beyond simple clicking of advertisements and advertising expenditure is exerted when users download a coupon from advertisers, which is a concept in between CPC and CPS models. To achieve the purpose, we describe the scenario of advertiser perspective, processes, participants and their benefits of CPCD model. Especially, we suggest the new value in online coupon; "possibility of storage" and "complement for delivery to the target group". We also analyze the working condition for advertiser by a comparison of CPC and CPCD models through advertising expenditure simulation. The result of simulation implies that the CPCD model suits more properly to advertisers with medium-low price products rather than that of high priced goods. This denotes that since most of advertisers in CPC model are dealing with medium-low priced products, the result is very interesting. At last, we contemplate applicability of CPCD model in ubiquitous environment.