• Title/Summary/Keyword: fragrance association

Search Result 31, Processing Time 0.028 seconds

Effect of Space Order on New Product Adoption: Moderated by Product Newness (공간 정리가 소비자의 신제품 수용 의도에 미치는 영향: 제품의 새로움의 조절 효과)

  • Zhou, Xiaobin;Joo, Jaewoo
    • Journal of Distribution Science
    • /
    • v.17 no.2
    • /
    • pp.71-76
    • /
    • 2019
  • Purpose - People have long thought that disorderly space would influence their lives negatively. However, disorderly space may have positive impact such as increasing sales for new products for store managers. Borrowing the prior findings that disorderly space enhances creativity, we developed two hypotheses regarding space order, product newness, and new product adoption. We hypothesize that space order negatively influences new product adoption and that the proposed negative effect of space order on new product adoption is moderated by product newness. Research design, data, and methodology - We conducted a pre-test in China using 70 undergraduate students to test whether two newly developed cosmetic products were appropriate for the experimental stimuli. We confirmed that a fragrance patch concept, which is unavailable in the market, is a RNP (Really New Product), and an edible fragrance, which is available in the market, is an INP (Incrementally New Product). Next, we conducted a main experiment with a 2 (Space order: orderly vs. disorderly) × 2 (Product newness: RNP vs. INP) between-subjects design in China using 100 undergraduate students. Half of the participants answered questions on the disorderly desk and the other half answered questions on the orderly desk. Results - We obtained evidence from the main experiment that consumers' new product adoption is the function of space order and product newness. First, participants were more likely to adopt the RNP when they were in the disorderly space than in the orderly space. However, the effect of space order on new product adoption disappeared when the product was INP; the adoption rates for the INP did not differ between the participants who answered questions on the disorderly desk and the participants who did so on the orderly desk. Conclusions - Our findings are counter intuitive. Contrary to the conventional wisdom that neat and tidy space benefits store managers, the research demonstrated that disorderly space increases sales, providing fresh insights into store managers to manage their stores and shops to sell new products. In order to help store visitors understand the value of really new products, store managers will have to sacrifice space order to some extent.

Exploratory Research on Perfume Consumption and Purchase Behaviors (향수제품 소비 및 구매행동에 관한 탐색적 연구)

  • Yoh Eunah
    • Journal of the Korean Home Economics Association
    • /
    • v.42 no.9
    • /
    • pp.177-193
    • /
    • 2004
  • The purpose of this study was to explore consumer behavior of perfume products. Data were collected through 7 focus group interviews with 33 female consumers whose ages ranged between the 20's and 40's. According to analysis of groups divided by age and frequency of use, some group differences were found in information source, purchase place, consideration factors, fragrance preference, etc. The study results indicated that perfume consumption behaviors could be explained in part by the innovation adoption and communication theories. Especially, relative advantage, compatibility, observability, and trialability were important factors influencing consumers' adoption of new perfume. Also, many respondents used perfume as a tool to present their own image and identity, as well as to send messages regarding their mood and condition to others.

Cosmetics Preservation and Moisturizing Effect by Methanol Extracts of Scutellaria baicalensis George and Liriope platyphylla (황금(黃芩)과 맥문동 추출물에 의한 화장품 방부 및 보습효과)

  • Yeo, Yun Hui;Park, Chang-Ho
    • KSBB Journal
    • /
    • v.29 no.5
    • /
    • pp.372-379
    • /
    • 2014
  • Methanol extract (1.0 wt%) of Scutellaria baicalensis George satisfied preservation standard of CTFA (The Cosmetics, Toiletry, and Fragrance Association) against Staphylococcus aureus, Pseudomonas aeruginosa, Candida albicans and Escherichia coli which were inoculated in skin lotion. Even at a low concentration (0.01 wt%) the extract showed high superoxide dismutase-like activity. The CTFA standard could also be satisfied for the above four strains when methanol extract of Liriope platyphylla were combined with the 1.0 wt% extract of S. baicalensis George. This result suggests that extract of L. platyphylla does not hinder the preservation activity of S. baicalensis George. Moreover, skin moisture content could be maintained for 6 hours after the application of a cream containing the extract of L. platyphylla.

A Study on Cosmetics Purchasing Behavior of Male College Students by Clothing Involvement (남자 대학생의 의복 관여에 따른 화장품 구매행동에 관한 연구)

  • 구양숙;권현주;이승민
    • The Research Journal of the Costume Culture
    • /
    • v.8 no.2
    • /
    • pp.183-196
    • /
    • 2000
  • The purpose of this study was to identify cosemetics purchasing behavior of male college students by clothing involvement. A questionnaire was administered to 246 male collage students living in Taegu and Seoul during September of 1999. Data were analyzed by using frequency, cross tabulation, t-test, χ²-test and factor analysis. The results of this study were as follows : First, the consumers are classified into two categories by clothing involvement ; 65.5% of the highly involved consumers and 34.5% of the lowly involved consumers. Second, the factors of selecting cosmetics were fragrance, quality and price. Third, the major information sources of cosmetics are TV, magazines, outdoor advertisements, newspapers, subway, radio and internet in order of importance. Fourth, high clothing involved group was more fashion oriented and showed more impulsive purchasing attribute.

  • PDF

Intergenerational Horticultural Program

  • Kim, H.D.;Yoo, E.H.;Cho, J.G.;Kim, K.J.;Jeong, S.J.
    • Korean Journal of Organic Agriculture
    • /
    • v.19 no.spc
    • /
    • pp.63-66
    • /
    • 2011
  • An Intergenerational Horticultural Program in a rural community in Korea was tried out to enhance social interaction between elderly citizens and children, to promote the positive self-esteem of the elderly in a rural community, to change the attitude of children towards the elderly, and to create a rural community full of vitality. The clients were 20 elderly (60-80 years old) and 40 preschool children (6-7 years old). The activities in this program included seed of hope, round autumn garden, dish garden, in the vegetable patch, flower decoration for the Chuseok Festival, rainbow flower basket, heart card, fragrance of love, and a kimchi party. The results were a decrease in depression among the elderly from 44.0% to 33.7%. General satisfaction among the elderly was 100%. The desire to rejoin among the elderly was 100%. General satisfaction among the children was 100%. The desire to rejoin among the children was 93.5%.

A Study on Relationship between Well-Being Lifestyles and Herbal Cosmetics Benefits Sought of Female Consumers (여성소비자의 웰빙 라이프스타일과 한방화장품 추구혜택과의 관계 연구)

  • Choi, Soo-Kyoung
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.14 no.2
    • /
    • pp.49-62
    • /
    • 2012
  • The purpose of this study was to investigate the relationship between well-being lifestyles and herbal cosmetics benefits sought of female consumers. The data were collected from 301 women living in Seoul, Gyeonggi, Gwangju, Busan, and Gyeongnam province in June, 2011. Statistical methods including frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression were used for this study. The results of this study were as follows.: The well-being lifestyles were composed of five factors, 'health pursuit activity', 'eco-friendly product interest', 'eco-friendly dietary', 'eco-friendly clothing', and 'eco-friendly housing'. The herbal cosmetics benefits sought were composed of seven factors, 'special function pursuit', 'skin 'fitness pursuit', 'brand pursuit', 'nutritional reinforcement pursuit', 'economy pursuit', 'fragrance pursuit', and 'scarcity pursuit'. The well-being lifestyles and herbal cosmetics benefits sought according to female consumers's demographic characteristics showed a difference. Female consumers's well-being lifestyles showed that correlation with the herbal cosmetics benefits sought. Female consumers's well-being lifestyles had a influence on their herbal cosmetics benefits sought. The study results are highly expected to be used as valuable sources in marketing strategies for herbal cosmetic industries.

  • PDF

Soundscapes of Soswaewon Represented in Kim In-Hu's 48 Poems (김인후의 48영에 표상된 소쇄원의 소리풍경)

  • Han, Myung-Ho;Cheon, Deuk-Youm
    • Journal of architectural history
    • /
    • v.24 no.6
    • /
    • pp.21-33
    • /
    • 2015
  • This study aims to rediscover the meaning and value of Soswaewon construction represented in Kim In-Hu's 48 poems on the basis of the concept and idea of soundscape. It classified the landscape resources through the various emotional elements such as the sense of sight, hearing, smell, touch, taste, and warmth described in the 48 poems of Soswaewon, and also interpreted the meaning and value of Soswaewon construction. Appreciating various sounds of Soswaewon, Kim In-Hu understood a sound as an important element of the landscape. Also, he abundantly wrote down the interesting changes of Soswaewon which vary depending on time or seasons. The 48 poems contain the scent and feel of Soswaewon as well as the soundscapes which can be heard with ears. A variety of sounds heard in Soswaewon are the whole senses which are combined with the chill of Soswaewon, the fragrance of trees and the mystery of the mountain, etc, and they mean the wider world much more than the value of physical sounds. Soundscapes of Soswaewon are becoming an emotional space which intactly conveys not only the musical inspiration but also the scent of life to us.

Development of Cost-effective Mosquito Repellent and Distribution Method by Extracting Patchouli Oil

  • KWON, Woo-Taeg;KWON, Lee-Seung;YOO, Ho-Gil;LEE, Woo-Sik
    • The Journal of Industrial Distribution & Business
    • /
    • v.10 no.12
    • /
    • pp.15-23
    • /
    • 2019
  • Purpose : We will develop the distribution method of wide oil extract technology to develop repellent using this technology and study mosquito repellent persistence. Research design, data and methodology : A positive control group containing purified water, ethanol and picaridin was prepared, and the experimental control group was prepared in the same proportion as the positive control group, and 0.6% of broad oil was added. The results were summarized using the calculation method according to the avoidance effect and statistically tested by t-test using the excel statistics program. Results : Experiments on skin surface area and voice control of participants showed that men had 8.9% wider skin surface area than women, and voice control tests showed that women were bitten by mosquitoes five times more than men. Both the positive and the experimental control groups had a valid duration of up to three hours, but from the time of five hours, the positive control group had 77% and the experimental control had 90%, indicating a difference of 14.4% over the positive control group. Conclusions : The mosquito repellents developed in this study on the basis of safety and continuity are cost-effective in terms of mosquito repellent, and in addition fragrance, odor removal, perfume, ink, skin care and massage effect.

A Study on the Perfume Purchasing and Using Behavior According to Men's Fashion Lifestyle (남성들의 패션 라이프스타일에 따른 향수 구매 및 사용행동)

  • Kim, Yong-Sook
    • Korean Journal of Human Ecology
    • /
    • v.18 no.4
    • /
    • pp.933-944
    • /
    • 2009
  • The purposes of this study was to identify perfume purchasing and using behavior according to men's fashion lifestyle. Self-administered questionnaires were used for data collection. The subjects were 317 men aged 19-40. The results were as follows: First, over half of men had purchased at least one perfume during last year and the price was 30,000-60,000won. Men selected perfumes which harmonized with their image or purposes of using perfumes. Men selected a perfume as a present for their girl friends or wives to convey their concern or love. Most men purchased perfumes at department stores and selected after experiencing samples, and by affecting advertisements of newspapers or journals. Over 60% of men possessed at least one perfume and most of them were imported perfumes. Most men used perfume on a special day such as dates or job interviews, and they received perfume as a gift from their girl friends or wives. Most men used perfumes to enjoy fragrances by themselves and preferred sea fragrance most. Second, factors of men's fashion lifestyle were fashion information, individuality, conservativeness, ostentation, activity, and fashion style. Men were segmented into ostentatious consumption group, active group, fashion leader group, and fashion retard group. Third, fashion leader group purchased perfumes more than other groups and fashion retard group purchased the least.

Rosa Damascene Mill. (Rose): A versatile herb in cosmetology

  • Ahmed, Yasmeen;Jamil, S.Shakir;Hashimi, Ayshah;Siraj, Mantasha Binth;Jahangir, Umar
    • CELLMED
    • /
    • v.9 no.4
    • /
    • pp.2.1-2.4
    • /
    • 2019
  • With the improvement of economic status and the desire for beauty, the interest in health and skin care is increasing. For these demands, since ages medicinal plants are in vogue. A variety of plants, cosmetics and foods with novel bioactive ingredients for skin care and beauty are under constant research and development. Skin is influenced by various factors such as Ultra-violet rays, stress, hormones and aging which together lead skin to lose elasticity, changes in pigmentation and wrinkle formation. Many medicinal plants have proven effects in skin care and beauty treatment. From this list of medicinal plants, one which is famous for its beauty, flavor and fragrance is Rosa damascene. Rosa damascene has many therapeutic action and postulated pharmacological studies such as anti-arthritic, anti-microbial, cardio protective, anti-inflammatory, antioxidant, analgesic, immune-modulator, gastro-protective, and skin ameliorative effect. Research in the field of Cosmetology has proven the effect of Rosa damascene in rehydrating skin, reducing scars and stretches, acne management, lowering skin pigmentation, delaying wrinkling and is recommended as a skin vitalizing agent. In this review, the morphology, chemical constituents, and some pharmacological activity are discussed.